Vivity
Joint-venture HMO health plan operated by Anthem Blue Cross in Southern California, providing employer-sponsored coverage through a network of top-ranked health systems in Los Angeles and Orange counties.
- Company typePrivate
- Founded2014
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Vivity does
Vivity is a joint-venture HMO health plan operated in Southern California through a partnership between Anthem Blue Cross and seven top-ranked health systems: Cedars-Sinai, UCLA Health, Providence, MemorialCare, PIH Health, Torrance Memorial Medical Center, and Huntington Health. Founded in 2014, Vivity sells employer-sponsored HMO coverage to businesses and their employees in Los Angeles and Orange counties, with the plan entering its second decade of operation as of 2024. Members access an integrated network of providers through Anthem's health information technology platform, which enables secure cross-provider data sharing, and can use the Sydney Health mobile application (delivered via Carelon Digital Platforms) and the LiveHealth Online telehealth service for virtual primary, behavioral, and specialty care visits.
The core product is differentiated from standard HMO plans by Expanded Choice (cross-medical-group specialist access subject to medical necessity), Guest Membership (away-from-home in- and out-of-state coverage), a Nurse Patient Advocate, and a dedicated Concierge team. Anthem additionally bundles wellness programs including a 24/7 Nurseline, ConditionCare for chronic conditions, MyHealth Advantage for preventive screening reminders, and Building Healthy Families for family planning support. Vivity generates revenue through employer-paid premiums on a recurring subscription basis, with members paying predictable flat-fee copays. Distribution is broker-led and direct-to-employer through Anthem's enterprise sales force, with no publicly disclosed pricing tiers.
Note: firmographic records indicate a 2000 founding date in Boulder, CO, with a "video over IP technology" description and a $4.5M Red Rock Ventures round; this appears to relate to a separate or predecessor entity and is inconsistent with the company's own materials at vivityhealth.com, which uniformly identify Vivity as a 2014 Southern California health plan joint venture. The analysis below is grounded in the company's own materials.
Vivity firmographics
Firmographics- Name
- Vivity
- Legal name
- Vivity
- Website
- https://vivityhealth.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Joint-venture HMO health plan operated by Anthem Blue Cross in Southern California, providing employer-sponsored coverage through a network of top-ranked health systems in Los Angeles and Orange counties.
- Ownership category
- akta.pro rank
Where Vivity is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vivity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Health Insurance Premiums: Vivity generates revenue through employer-paid health insurance premiums. As an HMO plan, employers and members pay regular premiums for coverage. The plan uses a flat-fee copay system where members know costs upfront before seeing doctors, creating predictable revenue streams based on enrolled member populations.
- Broker Commissions: Insurance brokers who sell Vivity plans to employers receive commissions, creating a distribution cost channel for the company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Employer-sponsored HMO plan with flat-fee copay system |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vivity product offering
Product offeringCore offering
Vivity is a joint-venture HMO health plan in Southern California that provides employer-sponsored health insurance coverage to members in Los Angeles and Orange counties. The plan is offered through Anthem Blue Cross in partnership with top-ranked health systems (Cedars-Sinai, UCLA Health, Providence, MemorialCare, PIH Health, Torrance Memorial, and Huntington Health) and uses a flat-fee copay model to deliver coordinated, value-based care. Members gain access to an integrated provider network, unique features like Expanded Choice for cross-network specialist access, Guest Membership for travel, and a dedicated Nurse Patient Advocate.
Product overview
Vivity is a first-of-its-kind HMO health plan offered by Anthem Blue Cross in Southern California, serving Los Angeles and Orange counties through a joint venture with top-ranked health systems including Cedars-Sinai, Huntington Hospital, MemorialCare, PIH Health, Providence, Torrance Memorial Medical Center, and UCLA Health. The product portfolio centers on the core Vivity Health Plan, enhanced by member-facing tools such as the Sydney Health mobile app, the LiveHealth Online telehealth platform, and Anthem Wellness Programs (24/7 Nurseline, ConditionCare, MyHealth Advantage, Building Healthy Families). Unique features like Expanded Choice, Nurse Patient Advocate, Guest Membership, and the Vivity Concierge Team differentiate the offering from traditional HMOs by providing members with greater access to specialists across the network, dedicated advocacy support, and care coordination when traveling outside the service area.
Differentiator
Problem solved
Functional benefit
Brands
- Expanded Choice: A unique feature that offers members more access to doctors by allowing them to request care from certain specialists across Vivity's network of medical groups, beyond their assigned medical group.
- Guest Membership
- Nurse Patient Advocate
Products and services
- Vivity Health Plan
Companies that use Vivity
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Vivity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vivity partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Anthem Blue CrosscoreAnthem Blue Cross is the parent organization and co-founder of Vivity. As a first-of-its-kind joint venture, Anthem partnered with leading health systems to create a value-based care model. Anthem provides the health plan infrastructure, technology platform, and distribution network including broker relationships and direct employer sales.
- Cedars-SinaicoreCedars-Sinai is a founding health system partner in the Vivity joint venture. Cedars-Sinai is one of the top-ranked hospitals globally and provides world-class care through its network of facilities including Huntington Health affiliate and Torrance Memorial Medical Center. Ranked in top 10 in Los Angeles and Orange counties by U.S. News & World Report.
- UCLA HealthcoreUCLA Health is a founding health system partner in the Vivity joint venture. One of the nation's leading academic medical centers with top-ranked physicians providing care across Los Angeles and Orange counties. Ranked in top 10 in the region by U.S. News & World Report.
- ProvidencecoreProvidence is a founding health system partner in the Vivity joint venture. A major regional health system with facilities in both Los Angeles and Orange counties, providing comprehensive care to Vivity members.
- MemorialCare Health SystemcoreMemorialCare is a founding health system partner in the Vivity joint venture. A prominent health system serving Southern California with award-winning hospitals and physician networks across Los Angeles and Orange counties.
- PIH HealthcorePIH Health is a founding health system partner in the Vivity joint venture. Includes PIH Health Good Samaritan Hospital and provides comprehensive healthcare services to Vivity members in the Southern California region.
- Torrance Memorial Medical CentercoreTorrance Memorial Medical Center is a founding health system partner in the Vivity joint venture. An affiliate of Cedars-Sinai, providing world-class care to Vivity members in the South Bay area of Los Angeles County.
- Huntington HealthcoreHuntington Health, an affiliate of Cedars-Sinai, is a founding health system partner in the Vivity joint venture. Huntington Hospital provides award-winning care and is ranked in top 10 hospitals in Los Angeles and Orange counties by U.S. News & World Report.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Vivity competitors and assessment
Company assessmentEmerging players
- Oscar Health: Tech-forward individual and small-employer health plan with strong member-app and virtual-care experience. Comparable to Vivity on the technology-enabled member engagement layer (Sydney Health, LiveHealth), but operates nationally and on ACA exchanges rather than as a regional JV HMO.
- Alignment Healthcare: California-based Medicare Advantage-focused health plan with technology-enabled member engagement. Comparable to Vivity as a regionally concentrated California carrier, but focused on MA rather than commercial employer groups.
Direct peers
- Health Net: California-focused HMO and PPO health plan serving employer groups, distributed through brokers. Comparable to Vivity as a California-headquartered carrier targeting employer-group coverage with broker-led sales.
- Kaiser Permanente: Integrated payer-provider HMO that owns and operates its own hospitals and physician groups in California. Directly comparable to Vivity's integrated HMO model with a curated provider network, capitation-style economics, and employer-group distribution in the same LA/Orange County market.
- Sharp Health Plan: San Diego-based regional HMO offered by Sharp HealthCare, combining a hospital system with a licensed health plan. Directly comparable to Vivity's hospital-system-affiliated HMO model, though operating in San Diego rather than LA/Orange counties.
Broad incumbents
- Blue Shield of California: Major California not-for-profit health plan offering HMO, PPO, and ACO products to employer groups across the state. A broader incumbent competing head-to-head with Vivity for LA/Orange County employer business through overlapping broker channels.
- UnitedHealthcare: Largest U.S. health insurer with national employer-group HMO/PPO products competing for LA/Orange County employer accounts. Comparable as a broad incumbent employer-group carrier; not a JV model but competes for the same buyer RFPs.
- Anthem Blue Cross: Vivity's parent company and California's largest health insurer. Directly comparable as a California employer-group carrier, but operates at significantly broader scale and product breadth; also competes with Vivity inside the same broker channel.
Others
- MemorialCare Health System: A founding Vivity JV partner that also operates its own physician network and value-based care programs in Southern California. Comparable as a provider-side counterpart with overlapping member panels and parallel value-based initiatives.
Regional players
- Providence Health Plan: Provider-affiliated health plan operated by Providence St. Joseph Health, primarily in the Pacific Northwest. Comparable to Vivity as a hospital-system-affiliated health plan product, but serves Oregon/Washington rather than Southern California.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Vivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivity leadership team
Management profileNumber of profiles
Vivity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivity
What does Vivity do?
Vivity is a joint-venture HMO health plan in Southern California that provides employer-sponsored health insurance coverage to members in Los Angeles and Orange counties. The plan is offered through Anthem Blue Cross in partnership with top-ranked health systems (Cedars-Sinai, UCLA Health, Providence, MemorialCare, PIH Health, Torrance Memorial, and Huntington Health) and uses a flat-fee copay model to deliver coordinated, value-based care. Members gain access to an integrated provider network, unique features like Expanded Choice for cross-network specialist access, Guest Membership for travel, and a dedicated Nurse Patient Advocate.
Is Vivity a public or private company?
Vivity is a private company. It is classified as corporate owned and is currently operating.
When was Vivity founded?
Vivity was founded in 2014. It employs 1 to 10 people.
Where is Vivity based?
Vivity is headquartered in Boulder, United States, in the North America region.
How does Vivity make money?
Two revenue lines are on record. Health Insurance Premiums are the primary driver. The others are broker Commissions.
Who are Vivity's main competitors?
Emerging players on record are Oscar Health and Alignment Healthcare. Direct peers are Health Net, Kaiser Permanente and Sharp Health Plan. Broad incumbents are Blue Shield of California, UnitedHealthcare and Anthem Blue Cross. MemorialCare Health System is listed as an others. Providence Health Plan is listed as a regional player.
Does Vivity have an API?
No public API is recorded for Vivity.