IDnova

What IDnova does

IDnova is an Italian privately-held company founded in 2006 that develops, manufactures, and sells customized RFID (Radio-Frequency Identification) and NFC (Near-Field Communication) solutions for industrial automatic identification and tracking. The company delivers turnkey systems combining custom hardware (readers, antennas, tunnels, gates), proprietary firmware, a Middleware IDnova integration platform, cloud-connected software (custom apps and web dashboards), and bespoke RFID tags/labels (including specialized variants for metal surfaces, high-temperature environments, fabric, miniaturized formats, and NFC). Its core technology centers on producing highly customized RFID/NFC products integrated through its proprietary middleware layer, which simplifies interfacing with third-party enterprise software and enables seamless deployment into clients' existing business processes.

The company serves over 300 clients across diverse verticals, with named enterprise customers including ALSTOM Ferroviaria (railway traceability), Electrolux (UHF RFID for carriages and power units), ACQUE (NFC straps for water meter identification), LP and ALPHA STUDIO (fashion/apparel supply chain RFID), MARCATO (shipment certification with UHF RFID gates), and ALIA (waste management bin identification). Primary segments are Industrial/Manufacturing and Fashion/Apparel, with secondary presence in Transportation/Railway and Utilities/Water Management. The company operates with an internal R&D team, made-in-Italy manufacturing for tags/labels, and end-to-end project delivery including design, installation, configuration, and post-launch technical support.

IDnova generates revenue through four streams: RFID hardware sales (readers, antennas, tunnels, gates, consumables), software and middleware subscriptions, professional services (consulting, design, installation, support), and custom tag/label production. Pricing is quote-based and not publicly disclosed, reflecting the highly customized nature of each deployment. Go-to-market is consultative direct sales through three offices — Florence (headquarters), Treviso (secondary), and Barcelona (opened June 2025 for the Spanish market) — with no disclosed reseller or distributor network. The company remains privately held with a stated share capital of €100,000 and no disclosed institutional investors or external funding.

Name

IDnova

Legal name

IDnova

Website

https://www.idnova.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

IDnova is an Italian RFID/NFC solutions provider founded in 2006 that designs and manufactures customized hardware, middleware, software, and tags for industrial identification and tracking, serving over 300 enterprise clients across fashion, manufacturing, railway, and utility sectors.

Ownership category

akta.pro rank

Product category

RFID Identification and Tracking Solutions

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Programming Services (7371)

akta.pro primary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• RFID hardware solutions
• Custom RFID tags
• RFID middleware platform
• Automatic identification systems
• RFID integration services

Headquarters

HQ city

Treviso

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. RFID Hardware Sales: Sale of RFID readers (integrated, industrial, desktop, handheld), antennas, tunnels, gates, and consumables (tags, labels, badges, keychains). Products are customized to client specifications with various form factors for different industrial applications.
2. Software and Middleware: Custom software development including middleware platform, dedicated APPs, web dashboards, and cloud integrations for RFID system management and data processing.
3. Professional Services: Consulting, custom design and planning, installation, configuration, and post-launch technical support. End-to-end project delivery including system integration with existing business processes.
4. Custom Tag/Label Production: Production of customized RFID tags and labels including solutions for metal surfaces, high-temperature environments, fabric applications, miniaturized formats, and NFC-compatible products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

IDnova develops, manufactures, and sells custom RFID and NFC hardware (integrated readers, industrial/desktop/handheld readers, antennas, tunnels, gates, tags, labels, badges, and cards), the proprietary Middleware IDnova platform for third-party software integration, and custom mobile apps and web dashboards with native cloud integration. The company combines these products with end-to-end professional services—consultative design, installation, configuration, and post-launch technical support—delivering turnkey RFID and IoT systems tailored to each customer's operational environment.

Product overview

IDnova is a custom RFID and automatic identification solutions provider that offers a portfolio of hardware products (RFID readers, NFC readers, tags, labels, antennas, tunnels, and gates), a proprietary Middleware platform for third-party software integration, and custom software development (mobile apps and web dashboards). The offering is characterized by turnkey customization across all components including hardware, firmware, software, applications, and consumables, with solutions designed for seamless integration into existing business processes. The portfolio is anchored by the Middleware IDnova platform which serves as the integration layer connecting RFID hardware components with enterprise systems and cloud platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Middleware IDnova Proprietary middleware platform that simplifies interfacing between IDnova's RFID readers/gates/tunnels and third-party enterprise software systems, enabling streamlined integration with existing business processes and cloud platforms.
• Integrated RFID Readers (Reader RFID Integrati) Custom-integrated RFID reader solutions for RFID gates, production line readers, tunnels, portals for cargo movement control and verification, smart desks, and end-of-line readers, integrated with the Middleware IDnova platform.
• RFID and NFC Readers (Lettori RFID e NFC) Industrial, desktop, and handheld RFID and NFC readers designed for integration with machines, gates, production lines, and business workflows across enterprise environments.
• RFID Tags and Labels (Tag RFID e Etichette RFID) Custom-produced RFID tags and labels including personalized labels, metal tags, high-temperature-resistant tags, fabric RFID labels, NFC labels and tags, badges and keychains, custom NFC cards, and miniaturized RFID tags, manufactured in Italy.
• RFID Card RFID and NFC cards and badges for identification and access control applications.
• Omnidirectional Antennas (Antenne Omnidirezionali) Omnidirectional antennas for RFID systems, part of the custom-designed hardware portfolio supporting RFID deployments across enterprise environments.
• RFID Tunnels and Gates (Tunnel e Gate RFID) Custom RFID tunnels, gates, and portals for controlling and verifying goods movement in logistics and production environments, integrated with the Middleware IDnova platform.
• Custom APP and Web Dashboard (APP Custom e Dashboard Web) Custom mobile applications and web dashboards with dedicated interfaces for handheld RFID readers and workstation stations, natively integrated with cloud solutions.
• RFID Professional Services End-to-end professional services covering consulting, custom design and planning, installation, configuration, and post-launch technical support, including integration with existing business processes.
• NFT4BIKECHAIN Blockchain- and NFT-based solution for bicycle tracking and authentication, combining IDnova's identification expertise with distributed-ledger technology for product provenance and anti-counterfeiting.

Quantifiable outcome

• 400,000 RFID labels per year delivered to major fashion customer

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• FEIG Electronic: German-based specialist in RFID readers and NFC/barcode readers with focus on industrial, payment, and identification applications. Comparable to IDnova in custom RFID reader development for industrial and access-control verticals.
• CAEN RFID: Italian manufacturer of UHF and HF RFID readers and reader modules with a strong presence in industrial, logistics, and library applications. Direct peer in geography (Italy), product category (RFID readers), and customer segment (industrial enterprise).
• Confidex: Finnish manufacturer specializing in high-performance RFID tags and labels for demanding environments (metal, outdoor, industrial). Direct competitor to IDnova's specialized tag portfolio (metal-mount, high-temperature, industrial-grade tags).

Broad incumbents

• Avery Dennison: Major global supplier of RFID inlays and smart labels, particularly dominant in apparel and retail RFID. Directly competes with IDnova's label and tag business targeting fashion brands like ALPHA STUDIO and LP.
• HID Global: Provider of RFID and NFC identification products, including tags, readers, and credentialing systems for access control and asset tracking. Comparable to IDnova in the NFC tags/cards and identification use cases (e.g., waste bins, water meters).
• Impinj: Manufacturer of UHF RFID chips, inlays, and readers widely used in retail, logistics, and industrial applications. IDnova's custom tag and reader offerings compete at the solution level with Impinj-enabled ecosystems, especially in fashion and asset tracking.
• Zebra Technologies: Global leader in enterprise RFID readers, tags, and asset-tracking solutions with a vast partner network and broad product catalogue. Overlaps with IDnova in RFID hardware, gates, and enterprise integration, but operates at a fundamentally larger scale with standardized offerings.
• Alien Technology: U.S.-based provider of UHF RFID inlays, tags, and readers with a large installed base in retail, logistics, and industrial markets. Comparable in tag and reader manufacturing, though at a larger, more standardized scale than IDnova.

Emerging players

• Securitag Assembly Group: Specialty manufacturer of RFID inlays and converted labels with capabilities in custom high-temperature and metal-mount tags. Direct competitor to IDnova's custom tag production for specialized industrial environments.

Others

• NXP Semiconductors (RFID/NFC division): Leading supplier of RFID and NFC chips and tag ICs that IDnova's hardware solutions rely on. Not a direct competitor but a critical upstream dependency whose pricing, supply, and roadmap materially affect IDnova's product economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/idnova-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDnova