Game-Set-Match
Game-Set-Match, Inc. is a privately held specialty retailer operating five brick-and-mortar stores across Colorado and Nevada, selling racket and paddle sports equipment (tennis, pickleball, padel, and related sports) and offering value-added services such as stringing, fittings, and demos to consumer hobbyists, complemented by an e-commerce storefront.
- Company typePrivate
- Founded1989
- HeadquartersCentennial, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Game-Set-Match does
Game-Set-Match, Inc. is a privately held, multi-location specialty retailer of racket and paddle sports equipment operating under founder Adam Burbary. The company runs five brick-and-mortar stores concentrated in the Denver/Boulder corridor of Colorado and the Las Vegas/Henderson market of Nevada, complemented by a ShopLightspeed e-commerce storefront. Its product assortment spans tennis, pickleball, padel, racquetball, squash, platform tennis, table tennis, and badminton, comprising rackets, bags, shoes, apparel, string, balls, and accessories sourced from established third-party brands. There is no proprietary product technology; the offering is a curated retail selection of branded goods.
The company's go-to-market is product-led and experience-led, anchored by in-store expert staff who deliver custom racket and paddle recommendations, shoe fittings, demo programs, and racket stringing. A suite of services — 24-hour stringing, trade-in program, racquet diagnostics, court shoe fittings, team discounts, court maintenance, ball machine repair, sponsorships, and a loyalty rewards program — extends the transaction into an ongoing customer relationship. Marketing is executed through a content blog and organic social channels (Instagram, Facebook, TikTok, YouTube), with community engagement via sponsorships and a Las Vegas Ambassador Program.
Revenue mechanics are dominated by hardware sales through physical retail and e-commerce, supplemented by service fees (stringing, fittings, maintenance). Pricing is not publicly tiered; the company advertises a price-match guarantee against authorized dealers. The customer base is fragmented consumer hobbyists in the racket sports community, with no disclosed enterprise contracts. The firm has no external funding, no parent entity, and operates as an independent regional retail chain.
Game-Set-Match firmographics
Firmographics- Name
- Game-Set-Match
- Legal name
- Game-Set-Match, Inc.
- Website
- https://tennisdenver.net
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Game-Set-Match, Inc. is a privately held specialty retailer operating five brick-and-mortar stores across Colorado and Nevada, selling racket and paddle sports equipment (tennis, pickleball, padel, and related sports) and offering value-added services such as stringing, fittings, and demos to consumer hobbyists, complemented by an e-commerce storefront.
- Ownership category
- akta.pro rank
Game-Set-Match industry classification
Industry- Product category
- Sporting Goods Retail (Racket and Paddle Sports)
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)
- akta.pro secondary industry
- Racquet Sport Court Equipment & Maintenance Retail (CRAMAFAK)
Keywords
Where Game-Set-Match is headquartered
LocationHeadquarters
- HQ city
- Centennial
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Game-Set-Match business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Product Sales: Sale of tennis, pickleball, padel, racquetball, squash, platform tennis, table tennis and badminton equipment including rackets, bags, shoes, apparel, string, balls, and accessories from top brands. Revenue generated through five physical retail locations and an e-commerce storefront.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Game-Set-Match product offering
Product offeringCore offering
Game-Set-Match, Inc. operates as a multi-location specialty retailer of racket and paddle sports equipment, selling rackets, bags, shoes, apparel, string, balls, and accessories for tennis, pickleball, padel, racquetball, squash, platform tennis, table tennis, and badminton through five physical stores in Colorado and Nevada plus an online ShopLightspeed storefront. The company layers in value-added services — 24-hour racket stringing, demo and trade-in programs, racquet diagnostics, court shoe fittings, team pricing, court maintenance, and ball machine repair — that differentiate it from pure e-commerce competitors.
Product overview
Game-Set-Match, Inc. is a multi-location retail chain offering a unified shopping platform for racket and paddle sports. The company operates five brick-and-mortar stores (Boulder, Centennial, Denver, Las Vegas, and Henderson) complemented by an online ShopLightspeed e-commerce platform. Their product portfolio centers on racket sports gear including tennis, pickleball, padel, racquetball, squash, platform tennis, table tennis, and badminton equipment. They carry rackets, bags, shoes, apparel, string, balls, and accessories from all top brands. The company differentiates through value-added services including 24-Hour Stringing, Demo Program, Trade-In Program, Racquet Diagnostic Center, Court Shoe Fittings, Tennis Team Discounts, Court Maintenance, Ball Machine Services, Sponsorships & Donations, Price Match Guarantee, and a Loyalty Rewards Program. The services work together to provide a comprehensive customer experience from product selection (try-before-you-buy demos) through purchase (price matching, team discounts) to ongoing maintenance (stringing, diagnostics, repairs).
Differentiator
Problem solved
Functional benefit
Products and services
- Racket and Paddle Sports Equipment Retail Comprehensive selection of rackets, bags, shoes, apparel, string, balls, and accessories from top brands covering tennis, pickleball, padel, racquetball, squash, platform tennis, table tennis, and badminton, sold through five retail showrooms and the ShopLightspeed online storefront for individual players and hobbyists.
- ShopLightspeed Online Store Own e-commerce storefront at game-set-match-inc.shoplightspeed.com enabling direct U.S.-wide online purchase of the company's racket and paddle sports equipment assortment.
- 24-Hour Racket Stringing Service Express racket stringing service with 24-hour turnaround — often completed while the customer shops — available across all five retail locations for tennis and other racket sports players.
- Racket Demo Program Try-before-you-buy demo program that lets customers test rackets and paddles in-store with expert recommendations matched to their level and style of play.
- Racket Trade-In Program Trade-in service allowing customers to apply the value of their existing rackets toward the purchase of new equipment.
- Racquet Diagnostic Center Professional assessment and evaluation service that inspects racket condition and performance to inform equipment, string, and upkeep decisions.
- Court Shoe Fittings Expert in-store fitting service to match customers with court shoes suited to their foot type and playing style.
- Tennis Team Discount Program Special pricing program offering group discounts to organized tennis teams and clubs purchasing equipment through Game-Set-Match.
- Court Maintenance Services Maintenance service for tennis and other racket sport courts provided to facility owners, clubs, and players at the company's retail locations.
- Ball Machine Maintenance and Repair Maintenance and repair service for tennis ball machines, supporting players and clubs that own training equipment.
- Loyalty Rewards Program Customer loyalty program rewarding repeat purchasers of racket and paddle sports equipment with benefits and discounts across the five stores and online channel.
Companies that use Game-Set-Match
Customer profileSegments1 record
Ideal customer profiles1 record
Game-Set-Match technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Game-Set-Match partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Game-Set-Match competitors and assessment
Company assessmentBroad incumbents
- Sportsman's Warehouse: Regional sporting goods chain carrying tennis and racquet sports equipment alongside broader outdoor categories; comparable on multi-store specialty-retail format but with a much wider product mix.
- Academy Sports + Outdoors: Multi-category sporting goods retailer with overlapping tennis and pickleball assortments; competes primarily on price and footprint rather than racquet-sport specialization.
- DICK'S Sporting Goods: Largest US sporting goods retailer with broad assortment including tennis and pickleball equipment; competes on convenience, price, and store count rather than specialized expertise or service.
- REI Co-op: Outdoor and active-lifestyle co-op retailer carrying tennis, pickleball, and other racquet sport gear; competes via membership model and broader outdoor assortment rather than racquet specialization.
Regional players
- Midwest Sports Supply: Midwest-based multi-store sporting goods retailer; similar multi-store specialty retail format but concentrated in a different geography, making it more of a regional comparable than a direct competitor.
Direct peers
- Pickleball Central: Largest US pickleball specialty retailer combining e-commerce with a small retail presence; directly comparable in product focus (paddles, balls, accessories) and the same category tailwind that drives Game-Set-Match's pickleball category sales.
- Tennis Warehouse: Largest US online tennis and racquet sports specialty retailer; same product categories (rackets, shoes, apparel, string) and same consumer target, with deeper SKU breadth and an e-commerce-led operating model that competes head-to-head with Game-Set-Match's retail-plus-online approach.
- Holabird Sports: Long-established specialty tennis and racquet sports retailer with online and limited physical presence; similar customer base of racket sports enthusiasts, similar brand portfolio, and similar service-led positioning including stringing.
- Tennis Express: Online tennis specialty retailer carrying rackets, shoes, apparel, and string; same end customer and overlapping brand assortment, competing for the same discretionary tennis equipment spend.
- Paddle Palace: Specialty table tennis retailer with deep assortment of paddles, rubbers, and balls; comparable in niche specialization and direct-to-consumer e-commerce model for one of the racket sports Game-Set-Match carries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Game-Set-Match social profiles
Digital presenceGame-Set-Match financial estimates
Financial estimateRevenue estimate
Valuation estimate
Game-Set-Match leadership team
Management profileNumber of profiles
Profiles1 record
Game-Set-Match funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Game-Set-Match M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Game-Set-Match
What does Game-Set-Match do?
Game-Set-Match, Inc. operates as a multi-location specialty retailer of racket and paddle sports equipment, selling rackets, bags, shoes, apparel, string, balls, and accessories for tennis, pickleball, padel, racquetball, squash, platform tennis, table tennis, and badminton through five physical stores in Colorado and Nevada plus an online ShopLightspeed storefront. The company layers in value-added services — 24-hour racket stringing, demo and trade-in programs, racquet diagnostics, court shoe fittings, team pricing, court maintenance, and ball machine repair — that differentiate it from pure e-commerce competitors.
Is Game-Set-Match a public or private company?
Game-Set-Match is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Game-Set-Match founded?
Game-Set-Match was founded in 1989. It employs 11 to 50 people.
Where is Game-Set-Match based?
Game-Set-Match is headquartered in Centennial, United States, in the North America region.
How does Game-Set-Match make money?
One revenue line is on record: retail Product Sales.
Who are Game-Set-Match's main competitors?
Broad incumbents on record are Sportsman's Warehouse, Academy Sports + Outdoors, DICK'S Sporting Goods and REI Co-op. Midwest Sports Supply is listed as a regional player. Direct peers are Pickleball Central, Tennis Warehouse, Holabird Sports, Tennis Express and Paddle Palace.
Does Game-Set-Match have an API?
No public API is recorded for Game-Set-Match.
What industry is Game-Set-Match in?
Game-Set-Match's product category is Sporting Goods Retail (Racket and Paddle Sports). Its primary akta.pro industry code is CRAMABAF, Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail, with a secondary code of CRAMAFAK, Racquet Sport Court Equipment & Maintenance Retail. Its NAICS code is 45911.