Matis Sport Outdoor

What Matis Sport Outdoor does

Matis Sport Outdoor is an Italian specialty retailer of mountain, alpinism, and outdoor sports equipment and apparel, operating from a single physical store in Atina (Frosinone province, Lazio) combined with a direct-to-consumer e-commerce storefront. The company serves individual outdoor enthusiasts across Italy and broader Europe with a catalog of 5,894+ SKUs spanning technical clothing, footwear (alpinism, climbing, approach, trekking, trail running, snow, sandals), camping and outdoor gear, mountaineering hardware (harnesses, ropes, carabiners, crampons, ice axes), running, triathlon, instruments (GPS, watches, avalanche transceivers), compression apparel, and an outlet line.

The technology stack is a PrestaShop-based e-commerce platform with home delivery plus in-store pickup for online orders. Payment methods include credit card, PayPal, bank transfer, and cash/debit in-store. Pricing is unit-based with an outlet discount channel; shipping economics include free Italian delivery on orders over €300 and tiered rates for Italian islands (€15) and rest of Europe (€30). Marketing is limited to organic Facebook, Instagram, and email newsletter channels, with no paid acquisition, marketplace, or B2B distribution disclosed.

The business appears to be family-owned, with the public contact email ([email protected]) suggesting direct operation by Loris Nardelli. Revenue is generated entirely through one-time product sales of third-party outdoor brands; there is no subscription, licensing, or recurring component. No parent company, subsidiaries, funding rounds, patents, certifications, or named institutional customers are disclosed.

Name

Matis Sport Outdoor

Legal name

Matis Sport Outdoor

Website

https://matis.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Matis Sport Outdoor is an Italian family-owned specialty retailer of mountain, alpinism, and outdoor equipment, operating a single physical store in Atina plus a PrestaShop-based DTC e-commerce site serving individual outdoor enthusiasts across Italy and Europe.

Ownership category

akta.pro rank

Product category

Outdoor sporting goods retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Backpacking & Trekking Gear Retail (CRAMAAAA)

Keywords

• Outdoor sporting goods
• Mountaineering equipment
• Trail running footwear
• Hiking apparel
• Camping gear retail

Headquarters

HQ city

Atina

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations

Revenue model

1. Product Sales: Matis Sport Outdoor generates revenue through direct sales of outdoor equipment, apparel, and footwear via its e-commerce platform and physical store. Products are sold at fixed retail prices with occasional discounts and promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Matis Sport Outdoor is an Italian direct-to-consumer retailer that sells technical outdoor and mountain sports equipment and apparel through a PrestaShop-based e-commerce site and a brick-and-mortar store in Atina, Italy. Its catalog of more than 5,800 SKUs spans technical clothing, hiking and trail running footwear, mountaineering hardware (harnesses, ropes, crampons, ice axes, helmets), camping gear (tents, sleeping bags, cookware), running and triathlon apparel, GPS/instruments, and outdoor accessories. The business ships across Italy and the rest of Europe, with free shipping in Italy on orders over €300.

Product overview

Matis Sport Outdoor is an Italian e-commerce retailer specializing in outdoor sports equipment and apparel. The company offers a comprehensive product portfolio organized into distinct categories including: technical clothing (Abbigliamento) with subcategories for jackets, softshells, fleece, base layers, and pants for men, women, and children; footwear (Calzature) spanning alpinism, climbing, trekking, trail running, and everyday use; camping and outdoor gear (Outdoor/Camping) with tents, sleeping bags, cookware, and lights; mountaineering equipment (Alpinismo/Montagna) including backpacks, harnesses, ropes, carabiners, and ice axes; running-specific apparel and shoes; triathlon gear; compression socks; professional equipment; and an outlet section for discounted items. The store operates as a single e-commerce platform without a modular architecture, serving outdoor enthusiasts with products from various international brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor and mountaineering equipment retail A specialty retail offering spanning more than 5,800 SKUs of technical outdoor and mountain sports equipment and apparel, organized into categories such as technical clothing (jackets, softshells, fleece, base layers, pants for men, women, and children), outdoor footwear (alpinism, climbing, approach, trekking/hiking, trail running, everyday/snow, sandals, Fivefingers, slippers, tennis/padel), running and triathlon apparel and shoes, camping gear (tents, sleeping bags, mattresses, hammocks, cookware, lights, first aid kits, snowshoes), mountaineering hardware (backpacks, helmets, belay devices, crampons, harnesses, poles, via ferrata gear, ice axes, carabiners, ropes), accessories, and outdoor instruments (GPS, watches, avalanche transceivers, compasses). Includes a dedicated Outlet section with discounted apparel, footwear, backpacks, watches, gloves, hats, and headlamps, and an ATTREZZATURA PROFESSIONALE (Professional Equipment) line. The retail offering is sold to individual outdoor enthusiasts in Italy and the rest of Europe via online store with home delivery and in-store pickup, supported by personalized expert customer guidance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Backcountry: US-based online outdoor specialty retailer selling premium outdoor apparel, footwear, and technical equipment for hiking, climbing, camping, and skiing — a direct comparable in the 'expert-curated e-tailer' model that competes with independent European players like Matis.
• Sportler: Italian/Alpine-focused outdoor retailer with stores in mountain regions (South Tyrol) and online store, specializing in hiking, ski touring, mountaineering, and running — comparable to Matis in its Alpine technical specialization and Italian Alpine market focus.
• Cisalfa Sport: Italy's largest sporting goods retail chain with both physical stores and a robust e-commerce site, selling apparel, footwear, and equipment across outdoor, running, hiking, and camping categories — the closest direct domestic peer to Matis in terms of assortment breadth and omnichannel model.
• Moosejaw: Outdoor specialty e-tailer focused on premium brands for climbing, hiking, camping, and paddling with deep technical category coverage — comparable to Matis in third-party-brand curation across outdoor sub-categories.
• Alpinisti Online: Specialist Italian e-commerce retailer focused on mountaineering, climbing, and via ferrata equipment, with a curated technical assortment — the most narrowly comparable peer to Matis in alpinism/mountaineering category depth and Italian market focus.

Broad incumbents

• REI Co-op: US outdoor co-op retailer operating physical stores and a major e-commerce platform selling premium outdoor apparel, footwear, camping, and mountaineering gear — a global reference point for the curated-specialist omnichannel model that Matis aspires to at smaller scale.
• Decathlon: Global sporting goods and outdoor retail chain with strong Italian presence, offering a deep private-label and branded assortment across hiking, camping, running, and mountaineering at value price points — directly competing with Matis's third-party-brand model but at vastly larger scale.

Regional players

• Trangoworld: Spanish outdoor brand and retailer with a strong Iberian and Pyrenees focus on hiking, mountaineering, and trail apparel — comparable to Matis in Alpine-region technical outdoor specialization but operating primarily in a different European geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MATIS-SPORT-OUTDOOR-326587062678
• Instagraminstagram.com/explore/locations/1035171493/matis-sport-outdoor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matis Sport Outdoor