Boomfit

What Boomfit does

Boomfit is a European fitness equipment e-commerce platform operating under the BOOMFIT and Boomfit brand names, headquartered in Portugal and serving customers across 27 European countries. The company runs a single Shopify-based storefront (boomfit.com) that combines self-serve B2C purchasing with B2B custom project engagement for commercial gyms, hotels, corporate wellness centers, schools, performance sports facilities, fitness studios, home users, and personal trainers. Its catalog spans 1,234 SKUs organized into Pro Line (commercial-grade) and Home Line (residential) product lines covering functional and cross-training gear, strength equipment, Pilates and yoga, cardio, combat sports, recovery devices (EMS, compression, ice baths, saunas, red light therapy), machines, and other sports including padel, pickleball, table tennis, TEQBALL, and aquatic disciplines.

The company's underlying technology stack is a standard e-commerce platform with no disclosed AI, API, SDK, or developer-facing capabilities. Distribution is exclusively direct-to-consumer via the owned storefront, supported by integrations with multiple payment providers (Visa, Mastercard, PayPal, MBWay, Scalapay, Klarna) and a B2B field-sales motion for custom gym projects delivered through quote-based multi-year contracts.

Boomfit's revenue model combines one-time hardware sales (own Boomfit-branded equipment plus a marketplace aggregating 100+ third-party brands including BODYTONE, Adidas, Cornilleau, Concept2, BenchK, and Bungee Super Fly) with professional services revenue from end-to-end gym design and installation projects. Per-unit pricing ranges from €9.21 (entry accessories) to €2,090 (premium commercial equipment), with a 7% promotional discount, financing up to 4x interest-free installments, and a 4.8/5 rating across 1,000+ customer reviews. Named enterprise references include VivaGym, Holmes Place, Solinca, FitnessUp, Portimonense, FC Famalicão, IPD, UPORTO, FPB, and Engimov.

Name

Boomfit

Website

https://boomfit.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Boomfit is a Portugal-based fitness equipment e-commerce platform operating across 27 European countries, selling 1,234 SKUs across Pro and Home lines and a marketplace of 100+ brands, with B2B custom gym design and installation services for commercial facilities.

Ownership category

akta.pro rank

Product category

Fitness Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

Keywords

• Fitness equipment retail
• Commercial gym equipment
• Home gym equipment
• Functional training gear
• Custom gym design services

Headquarters

HQ city

Braga

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fitness Equipment Sales: One-time hardware sales of fitness equipment including functional training gear, strength training equipment, combat sports equipment, recovery devices, and sports equipment. Products sold under their own Boomfit brand as well as over 100 third-party brands including BODYTONE, Adidas, Cornilleau, Concept2, and others.
2. Custom Gym Solutions: Professional services revenue from designing and implementing complete fitness space solutions. From initial space analysis and usage profile assessment to performance goal alignment and final installation. Includes consultation, space planning, equipment selection, and project management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Boomfit sells fitness equipment under two own-brand product lines (Pro Line for commercial gyms and Home Line for residential users) and operates a marketplace aggregating more than 100 third-party fitness brands. Its product catalog spans functional and cross-training gear, weight training equipment, machines, combat equipment, recovery devices, cardio, Pilates, yoga, and other sports equipment. The company also provides professional custom gym design and installation services for commercial facilities such as gyms, hotels, corporate wellness centers, schools, and sports clubs across 27 European countries.

Product overview

Boomfit is a European fitness equipment e-commerce platform offering two product lines: Pro Line for commercial gyms, studios, and professional training facilities, and Home Line for residential home gyms. The ecosystem is extended through the Boomfit Marketplace featuring over 100 third-party brands including BODYTONE, Cornilleau, Bungee Super Fly, Adidas, Airecover, BenchK, and Concept2. The product portfolio spans Functional & Cross-Training gear (pump sets, kettlebells, sandbags, Bulgarian bags, weighted balls, battle ropes, plyo boxes, weighted vests, sleds, tires), Weight Training equipment (dumbbells, bars, weight plates), Combat equipment (punching bags, gloves, shields), Recovery tools (EMS/electrostimulation, compression, massage, ice baths, saunas, red light therapy, scales), Cardio machines, Pilates and yoga accessories, and Other Sports equipment (handball, basketball, football, volleyball, padel, pickleball, table tennis, TEQBALL, aquatic sports). The company provides custom gym design and project solutions, serving over 1,000 gyms across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Line: Professional-grade fitness equipment line for gyms and fitness facilities
• Home Line
• BOOMFIT Marketplace

Products and services

• Pro Line Professional-grade fitness equipment line for commercial gyms, studios, hotels, corporate wellness centers, schools, and elite training facilities. Spans functional and cross-training gear (pump sets, kettlebells, sandbags, battle ropes, plyo boxes, weighted vests, sleds, tires), weight training (dumbbells, bars, discs), combat equipment, recovery tools, cardio machines, Pilates machines, benches and racks, and other sports equipment.
• Home Line Residential fitness equipment line for home gyms and personal training environments. Mirrors Pro Line categories with scaled specifications, including functional and cross-training gear, strength training, fitness and Pilates, cardio, combat, recovery, organization, machines, and other sports.
• Boomfit Marketplace Extended fitness ecosystem aggregating more than 100 third-party brands and over 1,000 product solutions on the boomfit.com storefront. Includes BODYTONE, Adidas, Cornilleau, Concept2, BenchK, Bungee Super Fly, Airecover, Eqsi, Hammer, KALMA, and others, covering cardio machines, recovery devices, table tennis, padel, and beyond.
• Custom Gym Design and Implementation Services Bespoke professional services for designing and implementing complete fitness spaces. Covers initial space analysis, usage profile assessment, performance goal alignment, equipment selection, space planning, and final installation. Targeted at commercial gyms, hotels, corporate wellness centers, schools, and sports performance facilities. Engagement is quote-based with 'Request a Quote' and 'I want to create my project' CTAs.

Quantifiable outcome

• Over 1,000 commercial gyms trust Boomfit as their equipment provider
• +1 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 100+ Fitness BrandscoreTechnology or IntegrationBoomfit partners with over 100 fitness equipment brands to offer a comprehensive marketplace of more than 1,000 product solutions. Brands include BODYTONE, Adidas, Cornilleau, Concept2, BenchK, Bungee Super Fly, and many others covering categories from strength training to cardio machines.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Fitness: Global manufacturer of commercial cardio and strength equipment, also serving the home gym segment. Comparable to Boomfit's Pro Line assortment and commercial gym customer base.
• Eleiko: Swedish premium strength equipment manufacturer with strong presence in commercial gyms and performance sports. Comparable to Boomfit's strength training and performance sports segments, but at the premium/own-brand tier.
• Technogym: Leading Italian commercial fitness equipment manufacturer and integrated wellness solutions provider. Matches Boomfit's enterprise custom gym design offering but at a premium tier and with proprietary equipment IP.
• Decathlon: World's largest sporting goods retailer with extensive owned-brand fitness equipment lines and a pan-European footprint. Highly comparable to Boomfit's dual Pro/Home positioning, but with vastly greater scale, owned brands, and store presence.
• Frasers Group: Owner of Sports Direct and a growing portfolio of fitness retail and equipment brands across Europe. Competes with Boomfit across fitness apparel, equipment, and digital commerce in Europe.

Direct peers

• Gorilla Sports: German fitness equipment e-commerce retailer with broad strength and functional training assortment and European shipping. Direct comparable to Boomfit's Pro/Home structure and marketplace model.
• Gymgrossisten: Nordic fitness equipment retailer with strong home gym and Pro line offering across multiple European markets. Highly comparable DTC plus B2B focus and product breadth.
• Mirafit: UK-based DTC retailer specializing in functional training and home gym equipment, with a strong own-brand range. Closely comparable to Boomfit's Home Line and marketplace-style assortment across kettlebells, rigs, and functional gear.
• Powerhouse Fitness: UK fitness equipment specialist retailer covering home and commercial strength, cardio, and functional gear. Comparable to Boomfit across multiple price tiers and product categories.
• Fitness Superstore: UK specialist fitness equipment retailer (online and showroom) covering home and commercial strength and cardio. Comparable assortment and customer type to Boomfit's Home and Pro Lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boomfit.eu
• LinkedInlinkedin.com/company/boomfit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomfit