So Cool Events
So Cool Events is a Florida-based event rental company that supplies furniture, linens, lighting, bars, dance floors, and décor to event planners, corporate clients, sports and entertainment accounts, and individual consumers across Florida and select out-of-state events.
- Company typePrivate
- Founded2001
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What So Cool Events does
So Cool Events is a Florida-based event rental and design company that supplies stylish, high-quality furniture, linens, lighting, tables, chairs, bars, dance floors, and décor for weddings, corporate events, trade shows, private parties, and large-scale sports and entertainment events. Founded in 2001 and operated by JBK Group, Inc., the company runs a three-location Florida footprint in Miami, Pompano Beach (Fort Lauderdale), and Kissimmee (Orlando), with stated routine service outside the state and a sister-brand portfolio that includes Panache Events and Event Source. Its catalog spans hundreds of SKUs across standard and premium tiers, including a recently introduced linens line, lighted furniture/tables/bars, and personalized or custom-branded products such as monogrammed dance floors and branded bars.
The business model is a B2B2C rental model with three overlapping go-to-market motions: direct field sales staffed by CERP-certified event rental professionals for enterprise and complex accounts (including a dedicated National Sports Account Executive for sports/entertainment clients), an account-based e-commerce platform with online booking and pricing gated behind account creation for SMBs and individuals, and an inside-sales team reachable by phone and text for mid-market clients. Customers pay rental fees by product unit, typically with delivery, setup, and pickup bundled in. The company differentiates on breadth of inventory, certified expertise, 24/7 support, a triple-check quality assurance process, a reported 99% customer satisfaction rating, a Virtual Design Center for remote consultations and mood boards, and new-product sourcing on customer request.
Underlying technology is a standard e-commerce and rental inventory management platform supporting account-based pricing, online ordering, after-hours order modifications, and design center appointments; no AI/ML capabilities, public APIs, or proprietary technology stack are disclosed. Revenue and funding data are not disclosed; the firm is privately held with no institutional investor ownership referenced. Leadership is led by Founder/Owner Dean Holderman and President & CEO John Bibbo, with a sales and consulting bench headed by VP of Sales & Marketing Tom Stanley and supported by CERP-certified sales managers, an event consulting team, and dedicated operations roles.
So Cool Events firmographics
Firmographics- Name
- So Cool Events
- Legal name
- JBK Group, Inc.
- Website
- https://socoolevents.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- So Cool Events is a Florida-based event rental company that supplies furniture, linens, lighting, bars, dance floors, and décor to event planners, corporate clients, sports and entertainment accounts, and individual consumers across Florida and select out-of-state events.
- Ownership category
- akta.pro rank
So Cool Events industry classification
Industry- Product category
- Event Furniture & Décor Rental
- NAICS
- General Rental Centers (5323), Other Consumer Goods Rental (53228), All Other Consumer Goods Rental (532289)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)
- akta.pro secondary industries
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Decor Props & Themed Set Rentals (HSACAFAK), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)
Keywords
Where So Cool Events is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
So Cool Events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Event Furniture and Décor Rentals: The company generates revenue through rental of event furniture, décor, linens, lighting, tables, chairs, bars, dance floors, and other event supplies. Customers pay for rental duration with delivery and pickup services included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rental pricing by product category with account-based access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
So Cool Events product offering
Product offeringCore offering
So Cool Events rents event furniture, linens, lighting, tables, chairs, bars, dance floors, stage and décor to event planners, corporate clients, sports/entertainment customers, and individual consumers across Florida. The company bundles delivery, setup, labor and design consultation services around its rental inventory, supported by in-person and virtual design centers. It operates as a unit of JBK Group, Inc. alongside sister brands Panache Events and Event Source.
Product overview
So Cool Events operates an event rental and design platform offering stylish, high-quality event furniture, linens, lighting, tables, chairs, bars, flooring, staging, and decorative items for weddings, corporate events, and parties. Their product portfolio centers on rental inventory including Event Furniture (sofas, sectionals, lounge chairs, ottomans, outdoor furniture, specialty tables, bookcases), Linens (overlays, runners, sashes, napkins in various materials like polyester, velvet, satin, taffeta, sequins, and lace), Lighting (lighted furniture, tables, bars, and decor items with LED illumination), Tables (banquet, highboy, cafe, tradeshow, and specialty tables), Seating (dining chairs, folding chairs, lounge chairs, barstools), Bars (portable event bars and back bars), Flooring and Staging (dance floors, rugs, stages, skirting), Custom/Personalized Products (customized furniture, tables, bars, decor, and dance floors with branding), and Decor items (centerpieces, walls, backdrops, topiary, pillows, rugs). The company provides delivery and labor services and a Virtual Design Center for remote consultations throughout Florida, with three locations in Fort Lauderdale, Orlando, and Miami. The company does not appear to have AI/ML capabilities, public API, or certifications listed.
Differentiator
Problem solved
Functional benefit
Brands
- Panache Events: A sister event rental brand, shown under 'Our Family of Brands' alongside So Cool Events.
- Event Source
Products and services
- Event Furniture Rental
Quantifiable outcome
- 99% customer satisfaction rating
- +1 more outcomes
Companies that use So Cool Events
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
So Cool Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
So Cool Events partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Panache EventsminorPanache Events is listed as part of So Cool Events' family of brands. They appear as a sister company within the JBK Group, Inc. corporate structure, sharing design expertise and potentially complementary event services.
- Event SourceminorEvent Source is listed as part of So Cool Events' family of brands. They serve as a sister company within the JBK Group, Inc. corporate structure, potentially sharing resources and customer base within the event rental industry.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
So Cool Events competitors and assessment
Company assessmentBroad incumbents
- AFR Furniture Rental: National event and trade show furniture rental company with deep inventory serving corporate, association, and hotel clients — adjacent competitor in event furniture rentals.
- CORT Events: National furniture rental division of CORT providing event and trade show furniture rentals across major U.S. markets, with overlapping premium event customer base.
- Bright Event Rentals: Large U.S. event rental company offering tents, furniture, linens, and tabletop rentals for weddings, corporate, and social events — competing with So Cool Events on premium event rentals in shared markets.
Direct peers
- Revelry Event Designers: Full-service event rental and design firm offering furniture, tabletop, and décor rentals for weddings and corporate events — comparable in scope and customer segment to So Cool Events.
- Event Source: Sister brand under JBK Group, Inc. offering event furniture, linens, and décor rentals in overlapping Florida markets with the same corporate parent and comparable product categories.
- Luxe Event Rentals: High-end event rental company specializing in upscale furniture, lounge pieces, and décor for weddings and corporate events, directly competing in the premium tier So Cool Events occupies.
- Panache Events: Sister brand under JBK Group, Inc. operating as an event rental company with shared design expertise and customer base in the Florida event rental industry.
Emerging players
- Nüage Designs: Event rental company offering custom-designed upholstered furniture and lounge pieces for high-end events, intersecting with So Cool Events' premium furniture and lighted décor categories.
- Taylor Creative: Event décor and floral design company that provides custom décor rentals and event styling, intersecting So Cool Events' decorative prop and themed rentals offering.
Regional players
- Hensley Event Resources: Arizona-based event rental company providing tent, furniture, and décor rentals primarily serving the Southwest U.S. — comparable offering and customer segment but operating in a different geography from So Cool Events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
So Cool Events social profiles
Digital presenceSo Cool Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
So Cool Events leadership team
Management profileNumber of profiles
Profiles10 records
So Cool Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
So Cool Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about So Cool Events
What does So Cool Events do?
So Cool Events rents event furniture, linens, lighting, tables, chairs, bars, dance floors, stage and décor to event planners, corporate clients, sports/entertainment customers, and individual consumers across Florida. The company bundles delivery, setup, labor and design consultation services around its rental inventory, supported by in-person and virtual design centers. It operates as a unit of JBK Group, Inc. alongside sister brands Panache Events and Event Source.
Is So Cool Events a public or private company?
So Cool Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was So Cool Events founded?
So Cool Events was founded in 2001. It employs 11 to 50 people.
Where is So Cool Events based?
So Cool Events is headquartered in Miami, United States, in the North America region.
How does So Cool Events make money?
One revenue line is on record: event Furniture and Décor Rentals.
Who are So Cool Events's main competitors?
Broad incumbents on record are AFR Furniture Rental, CORT Events and Bright Event Rentals. Direct peers are Revelry Event Designers, Event Source, Luxe Event Rentals and Panache Events. Emerging players are Nüage Designs and Taylor Creative. Hensley Event Resources is listed as a regional player.
Does So Cool Events have an API?
No public API is recorded for So Cool Events.
What industry is So Cool Events in?
So Cool Events's product category is Event Furniture & Décor Rental. Its primary akta.pro industry code is HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor), with a secondary code of HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge). Its NAICS code is 5323 and its SIC code is 7350.