What Martin Wine & Spirits does

Martin Wine & Spirits, doing business as Martin's, is a specialty beverage retailer founded in 1946 and headquartered at 714 Elmeer Avenue, Metairie, Louisiana. The company operates four physical retail locations across the Louisiana Gulf South (New Orleans, Metairie, and two in Baton Rouge) offering wine, spirits, beer, and seltzers, alongside integrated deli and bistro service. Beyond in-store retail, the company generates revenue through local delivery, e-commerce, and national shipping, supported by proprietary mobile applications on iOS and Android and an active presence across Facebook, Instagram, YouTube, Pinterest, TikTok, Email, and Eventbrite.

The business model is a hybrid specialty retail and experience platform: retail markups on beverage inventory are augmented by higher-margin service offerings including a Wine Concierge program, custom-label wine, in-store event programming, event space rental, and a catering operation with a dedicated holiday menu. Customer segments span individual beverage consumers, gift-givers (via custom label and shipping), and event/catering clients. E-commerce and mobile ordering run on the CityHive platform as a third-party technology dependency rather than proprietary infrastructure.

The company is privately held, employs 51-100 staff, and operates as a multi-generational family/local ownership entity with no disclosed funding rounds, M&A activity, or leadership changes in the available record. Strategic emphasis is on extending the legacy regional brand into digital, service, and adjacent regulated categories (notably THC-infused beverages) while preserving the in-store experience that has anchored the brand since 1946.

Name

Martin Wine & Spirits

Legal name

Martin Wine & Spirits

Website

https://martinwine.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Martin Wine & Spirits is a Louisiana-founded (1946) specialty beverage retailer operating four retail locations across New Orleans, Metairie, and Baton Rouge, selling wine, spirits, beer, and deli items alongside e-commerce, national shipping, catering, custom-label wine, and a wine concierge service.

Ownership category

akta.pro rank

Headquarters

HQ city

Mandeville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine, Spirits & Beer Retail Sales: Core revenue from retail sales of wine, spirits, and beer products through physical stores and e-commerce platform. Products span various price points from budget ($5.98) to premium ($250+) including varietals from France, Italy, United States, Spain, Argentina, Portugal, Germany, Greece, New Zealand, Australia, Chile, South Africa, and Austria.
2. Catering & Deli Services: On-site deli and bistro service with catering capabilities for events. Offers custom label wine packages for weddings and events.
3. E-commerce & National Shipping: Online ordering with national shipping capabilities. First-order discount of $10 off orders over $30 for newsletter subscribers.
4. Wine Concierge Services: Consultation and personalized wine selection services for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Martin Wine & Spirits is a Louisiana-based wine, spirits, and beer retailer operating four physical store locations (New Orleans, Metairie, and two Baton Rouge) alongside a direct-to-consumer e-commerce platform with national shipping. The company sells an extensive selection of wines from 14+ countries, spirits including vodka, whiskey, tequila, gin, rum, brandy, sake, and liqueurs, plus domestic, imported, and craft beer and seltzers, complemented by in-store deli, catering, wine concierge consultation, and hosted tasting events.

Product overview

Martin Wine & Spirits is a wine and spirits e-commerce and retail platform offering a comprehensive portfolio centered around wines, spirits, and beer products. The core offering consists of Wine (with extensive varietal and country-of-origin selections), Spirits (including Vodka, Whiskey, Tequila, Gin, Rum, Brandy, Sake, and Liqueurs), and Beer & Seltzers. Supporting services include Deli & Bistro for food orders, Catering for events with custom label wine options, National Shipping for nationwide delivery, Events hosting with space rental, and Wine Concierge for personalized recommendations. The company operates physical store locations in Louisiana (New Orleans, Metairie, Baton Rouge) and offers both local delivery and national shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BevMo!: BevMo! is a West Coast multi-store wine, beer, and spirits retailer owned by TPG with strong e-commerce capabilities. Comparable to Martin's as a regional-to-national specialty alcohol retailer, though larger and more digitally scaled.
• Total Wine & More: Total Wine & More is the largest U.S. multi-store wine, spirits, and beer retailer with 250+ superstores and a national e-commerce platform. It is comparable to Martin's as the dominant scaled incumbent in off-premise alcohol retail, although Total Wine competes primarily on price and breadth rather than curated service.

Emerging players

• Wine.com: Wine.com is the largest U.S. online-only wine retailer with direct-to-consumer shipping across most states. It is comparable to Martin's as a direct competitor in the national shipping channel and as a benchmark for e-commerce alcohol retail scalability.
• Drizly (Uber Eats): Drizly, now part of Uber, is a leading U.S. on-demand alcohol delivery marketplace connecting consumers to local retailers. It is comparable to Martin's as a competitive force reshaping alcohol retail delivery expectations and channel mix.
• Wine Insiders / Laithwaites: Wine Insiders (and adjacent DTC wine clubs like Laithwaites) are direct-to-consumer wine subscription/club operators shipping nationally. They are comparable to Martin's as competitors for online wine discovery, repeat purchase, and gift basket revenue.

Direct peers

• Sherry-Lehmann: Sherry-Lehmann is a New York-based fine wine and luxury spirits retailer founded in 1934 with a strong concierge and rare wine offering. It is comparable to Martin's in the premium/collectible wine segment and in its curation-driven, advisory-led retail model.
• Spec's Wine, Spirits & Finer Foods: Spec's is a Texas-based regional multi-store wine, spirits, beer, and gourmet food retailer founded in 1962 with a similar in-store deli and event-driven model. It is the closest direct competitor to Martin's in terms of legacy regional footprint, assortment breadth, and adjacent food/event services.
• Binny's Beverage Depot: Binny's is a Chicago-area multi-store wine, spirits, and beer retailer with a deep selection and strong in-store tasting culture. It is comparable to Martin's as a regional, assortment-led specialty retailer with experiential elements and premium positioning.
• K&L Wine Merchants: K&L is a California-based wine and spirits retailer with strong e-commerce, deep importer relationships, and a curated staff-picks culture. It is comparable to Martin's as a regional brick-and-mortar retailer that has built national reach through e-commerce and expert curation.
• Mission Liquor: Mission Liquor is a large Southern California wine and spirits retailer with an extensive selection and active event programming. It is comparable to Martin's as a high-volume, assortment-led regional liquor retailer with adjacent event services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@martinwineandspirits
• YouTubeyoutube.com/@martinwineandspirits?sub_confirmation=1
• Facebookfacebook.com/MartinWine1946
• Instagraminstagram.com/martinwineandspirits
• Pinterestpinterest.com/martinwineandspirits
• LinkedInlinkedin.com/company/martin-wine-cellar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin Wine & Spirits