Humaniza
Humaniza is a Barcelona-based IT services consultancy providing WordPress/WooCommerce web development, e-commerce, and managed maintenance subscriptions to Spanish SMEs, operating as a certified Kit Digital digitalization agent for Spain's government-subsidized transformation program.
- Company typePrivate
- Founded2005
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Humaniza does
Humaniza Servicios Informáticos S.L. is a privately-held IT services consultancy headquartered in Viladecans, Barcelona, that helps Spanish entrepreneurs and small businesses establish, secure, and maintain their web presence. Founded in 2005, the company operates with a core team of five professionals (Project Director, Systems Director, Systems Administrator, Programmer/Designer, Frontend Developer) supplemented by external collaborators covering graphic design, mobile development, video production, and systems support. The core offering spans custom corporate website design and development, e-commerce store creation (primarily on WordPress and WooCommerce with select Shopify work), and three tiers of recurring web maintenance subscriptions (Professional €29/month, Corporate €49/month, E-commerce €99/month) covering security updates, backups, plugin maintenance, and incident response. Complementary services include hacked-site recovery at €199, IT equipment procurement, network/server administration, and certified Google Workspace and Microsoft 365 implementations.
The company generates revenue across four streams: recurring maintenance subscriptions, one-time web development project fees, professional services for malware removal and security incidents, and government-subsidized digital transformation work delivered as a registered Agente Digitalizador under Spain's Kit Digital program. The Kit Digital channel — funded by EU Next Generation funds and administered by AceleraPyme/Red.es — has expanded the addressable surface into CRM, business intelligence, cybersecurity, electronic invoicing, virtual office, and secure communications. Distribution is direct and sales-led through the company website, with marketing conducted via blog content, social media, and SEO services. The company holds certified partner status with Microsoft, Google, and Synology, and serves a domestic Spanish customer base of SMEs, microenterprises, professionals, and select nonprofits.
Operationally, Humaniza is independently owned by its founders and current management, with no external investment, no subsidiaries, and no disclosed revenue. Customer mix spans named logos in non-profit, retail/beauty, manufacturing, business services, and healthcare/mental health sectors. The technology stack is built entirely on third-party platforms — WordPress, WooCommerce, Shopify, Google Workspace, Microsoft 365, Acronis, Synology, WatchGuard, ManageEngine — without proprietary infrastructure, APIs, or software products of its own.
Humaniza firmographics
Firmographics- Name
- Humaniza
- Legal name
- HUMANIZA SERVICIOS INFORMÁTICOS, S.L.
- Website
- https://humaniza.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Humaniza is a Barcelona-based IT services consultancy providing WordPress/WooCommerce web development, e-commerce, and managed maintenance subscriptions to Spanish SMEs, operating as a certified Kit Digital digitalization agent for Spain's government-subsidized transformation program.
- Ownership category
- akta.pro rank
Where Humaniza is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Humaniza business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Web Maintenance Subscriptions: Monthly and annual subscription plans for ongoing website maintenance including security updates, backups, and technical support for WordPress and WooCommerce sites
- Web Development Services: One-time project-based fees for corporate websites, e-commerce stores, and custom web development
- Hacked Website Recovery: One-time service fee for malware removal and website restoration
- Kit Digital Digitalization Services: Government-subsidized digital transformation services for SMEs through Spain's Kit Digital program
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional Plan - Small blogs and portfolios |
| Subscription | Monthly | Corporate Plan - Professionals and businesses |
| Subscription | Monthly | E-commerce Plan - Online stores and membership sites |
| One time/ perpetual license | Pay-as-you-go | Hacked Website Cleaning Service |
| Other | Multi-year contract | Kit Digital Services - Website and presence |
| Other | Multi-year contract | Kit Digital Services - CRM and secure workplace |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Humaniza product offering
Product offeringCore offering
Humaniza is a Spanish IT services consultancy that designs and develops corporate websites and online stores (primarily on WordPress and WooCommerce), provides ongoing website maintenance subscriptions, implements Microsoft 365 and Google Workspace collaboration solutions, and delivers Spain's Kit Digital government-subsidized digitalization services to SMEs. The company also offers hacked website recovery, network/server administration, and advisory for IT equipment procurement.
Product overview
Humaniza is a Spanish IT services company (HUMANIZA SERVICIOS INFORMÁTICOS, S.L.) headquartered in Viladecans, Barcelona, that helps entrepreneurs maximize their internet presence through a comprehensive portfolio of web development, systems administration, and digital transformation services. The core offering consists of corporate website development and online store (e-commerce) creation built primarily on WordPress and WooCommerce platforms, supplemented by managed web maintenance plans (Professional, Corporate, and E-commerce tiers) and custom web development projects. Systems services include network/server administration, professional email hosting via Google Workspace or Microsoft 365, and IT equipment procurement. As an authorized Kit Digital agent, Humaniza also delivers Spain's government-subsidized digitalization solutions including corporate websites with SEO, e-commerce, electronic invoicing, CRM, cybersecurity, business intelligence, virtual office, social media management, and secure communications. The portfolio is completed by hacked website cleanup services and custom web maintenance. The company operates with a core team of five professionals (Juan Carlos Cardeñas - Project Director, Oriol Vidal - Systems Director, Gerard Torrecillas - Systems Administrator, Mónica Gutierrez - Programmer/Designer, Gemma Reverter - Frontend Developer) and collaborates with external specialists for communication, mobile development, systems, video production, and graphic design.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Website Development (Página web corporativa) Custom corporate website design and development for businesses and entrepreneurs, including SEO optimization, responsive design, WordPress CMS, social media integration, multilingual support, and Google Analytics tracking.
- Online Store / E-commerce Development (Tienda online) Full e-commerce solution including product catalog management, variant handling, inventory control, order processing, logistics integration, multiple payment gateways (PayPal, Visa, bank transfer, cash on delivery), and marketplace distribution to Amazon and eBay.
- Web Maintenance Plans (Planes de Mantenimiento Web) Monthly and annual website maintenance subscriptions for WordPress and WooCommerce sites including security updates, performance optimization, error correction, automated monitoring, and preventive maintenance. Available in Professional (€29/month), Corporate (€49/month), and E-commerce (€99/month) tiers.
- Hacked Website Cleanup (Limpieza de web hackeada) Malware removal and website recovery service for WordPress and WooCommerce sites including file and database cleaning, blacklist review, security diagnosis, and post-delivery security verification, priced at €199 + IVA.
- Networks and Servers (Redes y servidores) Network infrastructure configuration and administration including internet connectivity, routers, firewalls, UPS, backups, data recovery, and Windows/Linux/Mac systems support with managed hosting services.
- Email, Hosting, and Cloud (Correo, alojamiento y cloud) Professional email solutions using Google Workspace or Microsoft 365 with managed hosting including redundant DNS, automatic daily backups, and server migration services.
- Online Collaboration (Colaboración online) Microsoft Office 365 and Google Workspace implementation services including setup, migration, configuration, and ongoing support as certified partners of both Microsoft and Google.
- Kit Digital Digitalization Services Digital transformation solutions under Spain's Kit Digital government program (EU Next Generation funds) as an authorized digitalization agent, offering website development, e-commerce, secure workstations, electronic invoicing, virtual office, cybersecurity, social media management, business intelligence, CRM, process management, and secure communications.
- IT Equipment Procurement (Equipamiento informático) Hardware procurement and management including needs assessment, dimensioning, distributor access for best pricing, configuration, setup, and ongoing technical support.
Companies that use Humaniza
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Humaniza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature2 records
Humaniza partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- AceleraPyme / Red.escoreHumaniza is registered as an Agente Digitalizador (Digital Agent) for Spain's Kit Digital program, administered by AceleraPyme and Red.es. This allows them to offer government-subsidized digitalization services to eligible SMEs and microenterprises using EU Next Generation funds.
- MicrosoftcoreCertified Microsoft partner offering Office 365/Microsoft 365 implementation and support services to business clients.
- GooglecoreCertified Google Workspace partner providing email, collaboration tools, and cloud productivity solutions to clients.
- elMetropostminorLocal communication agency providing proximity communication, campaign direction, content production, and graphic design services.
- Flat Cat Digital CreationsminorDigital creations studio specializing in mobile app and game development, collaborating on projects requiring mobile components.
- NetwarkminorIT services provider offering systems administration support, with Fran Lajara as responsible contact for systems operations.
- LaBóbila FactoryfilmsminorAudiovisual production company providing video and photography services for client projects.
- la NegretaminorMultidisciplinary design studio providing art direction and graphic design services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Humaniza competitors and assessment
Company assessmentDirect peers
- Webempresa: Spanish WordPress-specialized hosting and managed services provider targeting SMBs. Highly comparable to Humaniza in target customer (Spanish SMBs), platform focus (WordPress/WooCommerce), and service mix (hosting + maintenance + support).
- Loading: Spanish web hosting and managed services company offering shared hosting, VPS, and WordPress-optimized plans. Comparable in domestic Spanish focus, SMB target market, and managed web services.
- Dinahosting: Established Spanish hosting, domains, and cloud services provider serving SMBs and developers. Comparable to Humaniza in Spanish SMB customer base, IT infrastructure/hosting services, and recurring subscription revenue model.
- CDMon: Spanish hosting, domains, and managed WordPress provider focused on SMBs and digital professionals. Comparable in domestic Spanish focus, WordPress-oriented offerings, and managed services to SMBs.
- Raiola Networks: Spanish hosting and managed WordPress services company serving SMBs and professionals. Comparable to Humaniza in geographic focus (Spain), WordPress specialization, and recurring maintenance/hosting revenue model.
- Axarnet: Spanish cloud hosting, servers, and managed services provider targeting SMBs and professionals. Comparable in Spanish market focus and managed IT services for SMBs, including cloud productivity solutions.
- Hospedando: Spanish web hosting and managed services provider catering to Spanish SMBs with WordPress-friendly offerings. Comparable as a domestic SMB-focused competitor offering overlapping hosting and maintenance services.
Broad incumbents
- WP Engine: Large WordPress-specialized managed hosting and digital experience platform serving agencies, SMBs, and enterprises. Comparable in WordPress/WooCommerce focus and managed maintenance/service layer.
- SiteGround: International web hosting company with strong WordPress/WooCommerce focus and managed services. Comparable to Humaniza in WordPress/WooCommerce specialization and managed maintenance positioning, though operating at much larger scale and globally.
- Arsys: Larger Spanish hosting and cloud provider with a broader portfolio including domains, hosting, cloud, and Microsoft 365 services. Comparable as a Spanish SMB-facing IT services competitor with overlapping hosting and collaboration offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Humaniza social profiles
Digital presenceHumaniza compliance and trust
Trust signalCompliance2 records
Humaniza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humaniza leadership team
Management profileNumber of profiles
Profiles5 records
Humaniza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humaniza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humaniza
What does Humaniza do?
Humaniza is a Spanish IT services consultancy that designs and develops corporate websites and online stores (primarily on WordPress and WooCommerce), provides ongoing website maintenance subscriptions, implements Microsoft 365 and Google Workspace collaboration solutions, and delivers Spain's Kit Digital government-subsidized digitalization services to SMEs. The company also offers hacked website recovery, network/server administration, and advisory for IT equipment procurement.
Is Humaniza a public or private company?
Humaniza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Humaniza founded?
Humaniza was founded in 2005. It employs 1 to 10 people.
Where is Humaniza based?
Humaniza is headquartered in Barcelona, Spain, in the Europe region.
How does Humaniza make money?
Four revenue lines are on record. Web Maintenance Subscriptions are the primary driver. The others are web Development Services, hacked Website Recovery and kit Digital Digitalization Services.
Who are Humaniza's main competitors?
Direct peers on record are Webempresa, Loading, Dinahosting, CDMon, Raiola Networks, Axarnet and Hospedando. Broad incumbents are WP Engine, SiteGround and Arsys.
Does Humaniza have an API?
No public API is recorded for Humaniza.