What Figueroa Mountain Brewing does

Figueroa Mountain Brewing Company is a privately held, family-owned craft brewery founded in 2010 by Jim and Jaime Dietenhofer in Buellton, California, and held under parent entity Creekstone Mountain, LLC. The company produces a portfolio of handcrafted beers including flagship IPAs (Hoppy Poppy, Lizard's Mouth Imperial, Point Conception, Hiker's High Hazy), Mexican-inspired lagers (Agua Santa, Santa Barbara Citrus), ales (Davy Brown, Danish Red Lager), and a growing non-alcoholic line (FMB 101 NA, Hoppy Poppy NA, Everyday Pack), brewed using traditional craft methods with recipe-level differentiation across hop and malt profiles.

The company operates a hybrid go-to-market combining direct-to-consumer channels—four company-owned taprooms in Buellton, Los Olivos, Santa Barbara, and Westlake Village; a Shopify-powered online store shipping beer and merchandise; and the $150/year Davy Brown Mug Club loyalty program—with wholesale distribution to retailers and restaurants across six California counties. Revenue streams include taproom sales, DTC e-commerce, wholesale distribution, private event venue rentals, and in-kind donations. In February 2026 the company formed a 50-50 joint venture called West Coast Craft with Drake's Brewing Company to consolidate production and procurement across four craft beer brands, while preserving each company's independent brand identity.

Figueroa Mountain has accumulated more than 200 industry awards including 10 World Beer Cup Awards and 35 Great American Beer Festival medals, and supports over 200 staff. Its technology stack is standard for the category—Shopify, Stripe, SpotOn POS, AWS—with no disclosed AI capabilities, and its moat is anchored in brand, regional distribution, on-premise real estate, and an award-led reputation rather than proprietary technology.

Name

Figueroa Mountain Brewing

Legal name

Figueroa Mountain Brewing Company

Website

https://figmtnbrew.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Figueroa Mountain Brewing is a family-owned craft brewery founded in 2010 in Buellton, California, producing award-winning IPAs, lagers, and non-alcoholic beers sold through four company-owned taprooms, wholesale distribution across California, and a direct-to-consumer online store.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (4453)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft beer brewing
• Taproom hospitality
• Craft brewery operations
• Beer wholesale distribution
• Private event venues

Headquarters

HQ city

California City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Sales: Direct sales of draft beer and packaged beer to consumers at four company-owned taproom locations in California. Also includes food service revenue at locations with full kitchens.
2. E-commerce Beer and Merchandise Sales: Direct-to-consumer online sales of beer by mail, merchandise including shirts, hoodies, hats, growlers, crowlers, 6-packs, and kegs through their Shopify storefront.
3. Wholesale Distribution: Sales to retailers and restaurants throughout California through distribution network. Beer available at select retailers and restaurants.
4. Private Event Venue Rental: Revenue from hosting private events, corporate happy hours, wedding rehearsals, anniversary celebrations, and birthday parties at taproom venues with capacities up to 250 guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Figueroa Mountain Brewing is a craft brewery that produces a wide portfolio of handcrafted beers — IPAs, Mexican-inspired lagers, ales, and non-alcoholic options — sold to consumers through four company-owned taprooms in California, a direct-to-consumer e-commerce storefront (Beer by Mail), and wholesale distribution to retailers and restaurants throughout the state. The company also operates the Davy Brown Mug Club loyalty program and hosts private events at its taproom venues.

Product overview

Figueroa Mountain Brewing Co. is a craft brewery founded in 2010 by Jim and Jaime Dietenhofer in Buellton, California. The company offers a portfolio of craft beers including IPAs (Hoppy Poppy, Lizard's Mouth, Point Conception, Hiker's High), Mexican-inspired lagers (Agua Santa, Santa Barbara Citrus), non-alcoholic options (FMB 101, Hoppy Poppy NA), and seasonal specialties. The company operates four taprooms along California's Central Coast (Buellton, Los Olivos, Santa Barbara, Westlake Village) and a direct-to-consumer online ordering service. A 50-50 joint venture called West Coast Craft was formed with Drake's Brewing Company in 2026. The company also runs the Davy Brown Mug Club loyalty program and hosts private events at all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Agua Santa A light and refreshing Mexican-inspired lager made from pilsner malt, flaked maize, and noble hops; proudly served as the official beer partner of the Los Angeles Football Club (LAFC).
• Hiker's High Hazy IPA A hazy IPA featuring hand-selected Simcoe, Mosaic, El Dorado, and Talus hops with notes of grapefruit, berries, and pine.
• Hoppy Poppy IPA A flavorful Indian Pale Ale brewed with Cascade, Columbus, and Simcoe hops, bursting with floral and citrus flavors inspired by California poppies.
• Lizard's Mouth Imperial IPA A surprisingly smooth Imperial IPA named after a rock formation in the Santa Ynez Mountains, with tropical notes of mango, papaya, and pineapple.
• Point Conception IPA A new-school West Coast IPA brewed with Simcoe, Mosaic, Citra, and Sultana hops, exceptionally pale, hoppy, and fruity.
• Santa Barbara Citrus An approachable, malt-oriented American lager inspired by Santa Barbara fruit farmers, with thirst-quenching grapefruit, tangerine, and blood orange flavor.
• Davy Brown Ale A rustic, mocha-colored ale with notes of caramel, chocolate, and coffee.
• Danish Red Lager A lager with lush layers of caramel malt flavor and a beautiful amber hue.
• Lagerville Surf Trip A West Coast-style lager.
• Agua Santa Imperial An Imperial version of the Mexican-inspired Agua Santa lager.
• Guava Point Conception IPA Point Conception IPA amped up with fresh guava.
• Agua Santa Cucumber & Lime Mexican-inspired lager brewed with cucumber and lime.
• FMB 101 Non-Alcoholic Blonde A non-alcoholic version of the FMB 101 Blonde Ale.
• Hoppy Poppy Non-Alcoholic IPA A non-alcoholic version of the classic Hoppy Poppy IPA.
• Everyday Pack: Non-Alcoholic Variety Pack A variety pack of three non-alcoholic favorites, all under 0.5% alcohol.
• Tropical IPA Point Conception Variety Pack A variety pack of four fruited Point Conception IPAs: refreshing, juicy, and tropical.
• Agua Santa Fiesta Pack A mix of Mexican-inspired lagers: the smooth Classic, the robust Imperial, and the fresh Cucumber & Lime.
• Buellton Taproom (Headquarters) Original taproom and production brewery headquarters at 45 Industrial Way, Buellton, CA 93427, featuring indoor/outdoor seating, a brew deck overlooking the brewing facility, 20 taps, local wine, in-house catering (Hudson's Grill @ Fig), and capacity for 20-250 guests.
• Los Olivos Taproom Cottage taproom at 2363 Alamo Pintado Ave, Los Olivos, CA 93441, with a cozy bar inside, expansive garden outside, rotating specialty beers, food truck, live music, and family-friendly outdoor patio.
• Santa Barbara Taproom Taproom at 137 Anacapa St, Santa Barbara, CA 93101 (Funk Zone), featuring award-winning draft beer, wine, family-friendly environment, live music, outdoor patio, dog-friendly space, and indoor/outdoor table seating with rotating specialty and cask beers.
• Westlake Village Taproom Taproom at 30770 Russell Ranch Rd, Westlake Village, CA 91362, with a full kitchen offering gastropub fare and kids menu, indoor/outdoor seating, brew deck overlooking the brewing facility, restaurant, live music, and outdoor patio.
• Beer by Mail Online ordering service shipping beer and merchandise directly to consumers via a Shopify-powered storefront.
• Davy Brown Mug Club Annual beer loyalty club membership at $150/year offering a 25oz mug, $2 off mugs on Mondays, 15% off merchandise and beer-to-go, free 11th mug after 10 purchased, birthday boot of beer, quarterly appreciation parties, and subsidized quarterly outings.
• Private Events at Taprooms Private event venue rentals at all four taprooms for corporate happy hours, wedding rehearsals, anniversaries, birthdays, and other celebrations, with capacity up to 250 guests.

Quantifiable outcome

• 10 World Beer Cup Awards and 35 Great American Beer Fest Medals
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Drake's Brewing CompanycoreStrategic or Co-development Partner50-50 joint venture called 'West Coast Craft' combining production and procurement operations across California facilities. The partnership brings together four craft beer brands and aims to improve operational efficiency while maintaining each company's independent brand identity. Production will shift to Figueroa Mountain's Buellton brewery, with staff additions there while Drake's San Leandro facility reduces production-related roles.
• Los Angeles Football Club (LAFC)minorGTM or Marketing PartnerProud Partner relationship featuring Agua Santa beer as the Mexican-inspired lager partnership with the professional soccer club.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/figmtnbrew
• Instagraminstagram.com/figmtnbrew
• Xx.com/figmtnbrew

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figueroa Mountain Brewing