What Market Food Group does

Market Food Group B.V. is a Dutch private, family-owned bakery company headquartered in Bunschoten-Spakenburg that operates a multi-channel artisanal and semi-artisanal bakery platform. Founded in 1979 when Jan de Graaf took over Bakkerij 't Stoepje, the company has built the largest franchise formula for bread, cookies, and pastries on Dutch open-air markets, selling through approximately 115 independent market entrepreneurs on more than 600 markets nationwide. It also operates the Le Perron organic brand through four owned bakery shops and an additional twelve markets.

Production is concentrated at two bakeries in Spakenburg — a semi-artisanal facility and a fully organic bakery where dough is hand-kneaded using only natural ingredients — with a third bakery opened in Apeldoorn in 2024 following the acquisition of Detailresult. The company holds FSSC22000, IFS, SKAL, and RSPO certifications, has committed to the Science Based Targets initiative, and partners with the Terah Footprint Program on regenerative wheat sourcing. Beyond its owned franchise brands, Market Food Group develops custom recipes and private-label bakery products for major Dutch supermarkets, wholesalers, meal box providers, and foodservice operators across horeca, healthcare, and leisure segments.

The business operates a hybrid revenue model: wholesale product supply to franchise market entrepreneurs, direct retail through Le Perron shops, and B2B private-label contracts with negotiated custom pricing. The company is private and family-controlled, with the de Graaf family retaining ownership since founding; a 2016 investment by Bolster Investment Partners is referenced in funding data, though terms are undisclosed.

Name

Market Food Group

Legal name

Market Food Group B.V.

Website

https://marketfoodgroup.nl

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Market Food Group B.V. is a Dutch family-owned bakery company operating the 't Stoepje franchise on 600+ Dutch markets with ~115 entrepreneurs, the Le Perron organic bakery brand, and B2B private-label supply to supermarkets, meal box providers, and foodservice operators.

Ownership category

akta.pro rank

Product category

Commercial Bakery Products

NAICS

Bread and Bakery Product Manufacturing (31181), Retail Bakeries (311811), Baked Goods Retailers (445291), Commercial Bakeries (311812)

SIC

Bakery Products (2050), Wholesale-Groceries & Related Products (5140), Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Organic Bakery & Confectionery Wholesale (AFAIAJAG), Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF), Bakery & Confectionery Wholesale (AFAIABAG)

Keywords

• Artisan bakery products
• Private label bakery
• Organic bread manufacturing
• Franchise market stalls
• Foodservice bakery supply

Headquarters

HQ city

Bunschoten

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Franchise royalties and product sales ('t Stoepje): Revenue from ~115 market entrepreneurs running 't Stoepje franchise stalls on over 600 markets. Entrepreneurs purchase products from MFG bakeries and resell to end consumers.
2. Bakery shop retail (Le Perron): Revenue from 4 owned Le Perron bakery shops plus 12 markets where Le Perron products are sold directly to consumers.
3. Private label and custom bakery products (Retail): Custom bakery product development and production for supermarkets, wholesalers, and meal box companies under their own private labels.
4. Private label and custom concepts (Foodservice): Custom bakery concepts and private label products for horeca, healthcare, and leisure operators, including special diets (lactose-free, sugar-free, low-carb).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Market Food Group is a Dutch bakery holding that produces artisan and organic bread, cookies, and pastries at two production facilities in Spakenburg (semi-artisanal and fully organic) plus a third bakery in Apeldoorn opened in 2024. Its products are sold to consumers through the 't Stoepje franchise market-stall network (600+ markets, ~115 entrepreneurs) and four Le Perron bakery shops (plus 12 market locations), and to business customers through private-label and custom bakery supply for supermarkets, wholesalers, meal-box providers, and foodservice operators.

Product overview

Market Food Group is a Dutch bakery company operating as a platform with multiple distinct brands and product categories. The core offering centers on bakery products (bread, cookies, pastries) manufactured at two production facilities in Spakenburg — a semi-artisanal bakery and a fully organic bakery. The company distributes through two franchise formulas: 't Stoepje (600+ market stalls across the Netherlands) and Le Perron (4 organic bakery shops + 12 markets). Beyond its own brands, Market Food Group provides private label manufacturing for retail (supermarkets, wholesalers, meal boxes) and foodservice (horeca, healthcare, leisure). Acquired brands include Bakkerij Faber (since 1883) and the Detailresult bakery in Apeldoorn.

Differentiator

Problem solved

Functional benefit

Brands

• 't Stoepje: The warmest baker at the market. With stalls on over 600 markets, 't Stoepje is the most well-known and largest franchise formula in bread, cookies, and pastry in the Netherlands. Features about 115 market entrepreneurs.
• Le Perron
• Bakkerij Faber

Products and services

• 't Stoepje franchise formula The largest and best-known franchise formula for bread, cookies, and pastries on Dutch markets. Operates from more than 600 market stalls via approximately 115 market entrepreneurs and offers a broad, innovative, and exclusive assortment including organic, vegan, gluten-free, and low-carb options.
• Le Perron organic bakery brand Organic bakery brand with four own bakery shops and presence at 12 markets throughout the Netherlands. Sells hand-made, mostly vegan artisan breads in a French-inspired style (baguettes, flûtes, specialty breads) with values of vitality, purity, authenticity, and personal accessibility.
• Private label bakery manufacturing Custom bakery product development and manufacturing service for retailers and foodservice operators. Market Food Group creates bespoke recipes for customers who want to sell distinctive bakery products under their own brand, including inspiration sessions and tastings, covering dietary variants such as lactose-free, sugar-free, low-carb, vegan, and gluten-free.
• Retail bakery product supply Standard and custom bakery products (bread, pastries) supplied directly to Dutch supermarkets, wholesalers, and meal-box companies. Includes distinctive artisan products and private-label ranges developed to retailer specifications.
• Foodservice bakery product supply Bakery products and custom concepts supplied to hospitality operators, healthcare facilities, and leisure businesses. Includes signature recipes for breakfast buffets, allergen-light and dietary-specific variants for care settings, and on-the-go products for leisure locations.
• Bakkerij Faber specialty bread brand Traditional bakery brand established in 1883 and acquired by Market Food Group in 2022. Specialises in rye bread and premium bread specialties supplied to Dutch supermarkets.

Quantifiable outcome

• Products sold on 600+ markets across the Netherlands
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Detailresult Bakkerij ApeldoorncoreOthers · 1 January 2023Detailresult bakkerij Apeldoorn was acquired in 2023. A new bakery was opened in Apeldoorn in 2024 following the closure of Smithuis, expanding MFG's production capacity.
• Bakkerij FabercoreOthers · 1 January 2022Bakkerij Faber, a long-established Dutch bakery dating back to 1883, was acquired by Market Food Group in 2022. The company produces bread specialties for supermarkets and has been producing under the 'Bakkerij Faber' name since 1997.
• Bakkerij SmithuisminorOthers · 1 January 2022Bakkerij Smithuis was acquired in 2022 but was subsequently closed in 2024 as part of restructuring.
• Terah Footprint ProgramcoreStrategic or Co-development PartnerMarket Food Group partnered with the Terah Footprint Program, investing in regenerative agriculture and sustainable wheat cultivation. This initiative benefits soil health, biodiversity, and climate, supporting the company's sustainability goals and commitment to SBTi.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Aryzta: Swiss-listed bakery company with significant European frozen and fresh bakery operations serving retail and foodservice. Comparable as a multi-channel European bakery platform with B2B private label and retail exposure.
• Sligro Food Group: Dutch foodservice wholesaler and cash-and-carry operator with own bakery and fresh production supplying horeca and retail. Comparable as a Dutch B2B foodservice platform with in-house bakery production targeting similar hospitality and institutional customers.
• Europastry: Spanish-headquartered frozen and fresh bakery manufacturer serving retail and foodservice across Europe. Comparable as a European bakery manufacturer supplying private label and foodservice customers with both ambient and frozen capabilities.
• Délifrance: European bakery-café chain and frozen bakery producer with broad retail and foodservice distribution. Comparable as a multi-channel European bakery operator serving both B2C bakery retail and B2B foodservice with private label capabilities.
• Grupo Bimbo: Global bakery multinational with extensive brands in bread, pastries and sweet baked goods across Europe and the Americas. Comparable as a large-scale bakery manufacturer and brand operator with private label and branded retail reach, though at vastly greater scale.

Others

• Hanos: Largest Dutch cash-and-carry foodservice wholesaler serving horeca and institutional buyers with broad bakery and fresh assortment. Comparable as a Dutch B2B foodservice distribution channel and indirect customer/competitor for bakery supply.
• La Place: Dutch foodservice and bakery-café brand operating restaurants and bakery retail locations across the Netherlands. Comparable as a Dutch bakery and foodservice operator with retail shop presence, though focused on restaurant operations rather than manufacturing.

Direct peers

• MultiVlaai: Dutch franchise bakery chain focused on vlaai and pastry products with franchise locations across the Netherlands. Comparable as a Dutch bakery franchise operator with a similar franchised retail footprint targeting daily fresh-bakery occasions.
• Bakker Bart: One of the largest Dutch franchise bakery chains operating own and franchised bakery stores across the Netherlands. Directly comparable as a multi-format Dutch bakery retailer competing for similar franchisee talent and consumer spend on fresh bread and pastries.
• Van der Meulen Bakkerij: Dutch artisan bakery producing specialty breads and private label products for Dutch supermarket chains. Comparable as a Netherlands-based bakery manufacturer competing in the supermarket private label and artisanal bread segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/market-food-gruop

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Food Group