BOTH
BOTH is a UAE-based private firm offering PEO, ASO, EOR, and HR services to international businesses entering or expanding in the UAE. It operates alongside 24 North Consulting, a UAE business advisory firm providing market entry, investment consultancy, corporate strategy, and incubation services.
- Company typePrivate
- Founded2005
- HeadquartersMusaffah, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BOTH does
BOTH is a UAE-based private company headquartered in Musaffah that delivers professional employer organization (PEO), administration support (ASO), employer of record (EOR), and human resources services. It serves international businesses establishing or expanding operations in the UAE and appears operationally connected to 24 North Consulting, a UAE business advisory firm founded in 2005 that has operated for over 20 years providing market entry, investment consultancy, corporate strategy, and incubation services. Together the combined offering spans the full lifecycle of UAE market entry, from initial structuring and licensing through ongoing HR/PEO administration and corporate expansion advisory.
The core products and services are advisory and HR-administration engagements rather than a software platform. Offerings include Market Entry & Business Setup, Investment Consultancy, Corporate Strategy & Growth, Accounting/Tax/Payroll Partnerships, Directorships/Local Representation/Authorized Signatory, Custom Advisory Solutions, and Incubation & Business Growth. The firm has retained equity in a carved-out accounting, tax, and payroll entity to enable integrated financial and operational support. No proprietary technology stack, software product, or digital platform is described.
Revenue is generated through professional services fees under a custom, quote-based, multi-year contract model. Go-to-market is sales-led and network-driven, relying on direct consultation requests via the website and referrals from an established partner ecosystem that includes Gulf Capital, TGP, Wamda, and the Abu Dhabi Global Market (ADGM), alongside law firms, audit firms, and corporate service providers. Customer segmentation is horizontal across geography, targeting any international company needing UAE operational support, with 11–50 employees supporting boutique-scale engagement.
BOTH firmographics
Firmographics- Name
- BOTH
- Legal name
- 24 North Consulting
- Website
- https://bothuae.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BOTH is a UAE-based private firm offering PEO, ASO, EOR, and HR services to international businesses entering or expanding in the UAE. It operates alongside 24 North Consulting, a UAE business advisory firm providing market entry, investment consultancy, corporate strategy, and incubation services.
- Ownership category
- akta.pro rank
BOTH industry classification
Industry- Product category
- Business Advisory Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Strategy Advisory (BPAHADAA)
- akta.pro secondary industries
- Corporate Finance & Capital Advisory (BPAHADAB), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)
Keywords
Where BOTH is headquartered
LocationHeadquarters
- HQ city
- Musaffah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
BOTH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Advisory and Consulting Services: Professional advisory services including market entry guidance, strategic investments, corporate expansion strategy, business structuring, and incubation services. Revenue is generated through consulting fees for bespoke advisory engagements tailored to each client's UAE market entry or expansion needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Advisory Solutions - Quote-based engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
BOTH product offering
Product offeringCore offering
BOTH is a UAE-based business advisory firm that guides international businesses through market entry, strategic investments, corporate expansion, and business structuring in the UAE. Service offerings include market entry and business setup, investment consultancy, corporate strategy and growth, accounting/tax/payroll support via partner network, directorships and local representation, custom advisory solutions, and incubation and business growth. The firm leverages direct partnerships with equity/growth funds, law firms, audit firms, and ADGM to provide an integrated support ecosystem.
Product overview
24 North Consulting operates as a consulting and advisory firm offering a unified suite of professional services for businesses entering or expanding in the UAE market. The company's service portfolio includes Market Entry & Business Setup, Investment Consultancy, Corporate Strategy & Growth, Accounting/Tax & Payroll Partnerships, Directorships & Local Representation, Custom Advisory Solutions, and Incubation & Business Growth. These services are designed to work together to provide comprehensive support from initial market entry through operational expansion and growth acceleration.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Entry & Business Setup Advisory and execution support that guides international businesses through UAE market entry and corporate formation, including regulatory navigation and licensing in conjunction with ADGM and other free-zone authorities. Targeted at companies establishing a UAE presence for the first time.
- Investment Consultancy Strategic investment advisory connecting clients to UAE investment opportunities and facilitating capital raises via the firm's equity and growth fund network (Gulf Capital, TGP). Targeted at businesses and investors seeking UAE-aligned capital deployment.
- Corporate Strategy & Growth Strategic planning and growth acceleration advisory for companies expanding within the UAE market. Targeted at UAE-domiciled or UAE-expanding companies seeking structured corporate strategy and operational scaling support.
- Accounting, Tax & Payroll Partnerships Integrated financial services — accounting, tax compliance, and payroll — delivered through BOTH's carved-out entity (in which the firm holds retained equity) and its partner network of audit firms. Targeted at UAE-operating clients needing compliant, end-to-end financial administration.
- Directorships, Local Representation & Authorized Signatory Provision of qualified local directors, authorized signatories, and representatives required for foreign-owned entities to operate within the UAE. Targeted at international clients whose corporate structures mandate a UAE-resident directorship or signatory.
- Custom Advisory Solutions Bespoke advisory engagements scoped to unique UAE-market challenges that fall outside the firm's standard service catalogue. Targeted at clients with non-standard market entry, structuring, or operating requirements.
- Incubation & Business Growth Long-term incubation and growth-stage support for startups and growth-stage businesses establishing in the UAE, leveraging the firm's venture/ecosystem partnership with Wamda. Targeted at early-stage and growth-stage UAE-based ventures.
Companies that use BOTH
Customer profileSegments1 record
Ideal customer profiles1 record
BOTH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BOTH partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TGP (The Grove Partners)coreTGP is listed as a partner alongside other major ecosystem players. The partnership provides clients with access to advisory services and potential co-investment or deal flow through the network.
- WamdacoreWamda, a prominent venture capital and platform company in the MENA region, is listed as a partner. The relationship likely facilitates startup and growth-stage client referrals, as well as investment ecosystem connectivity.
- ADGM (Abu Dhabi Global Market)coreADGM, the Abu Dhabi Global Market financial free zone, is listed as a partner. This relationship enables 24 North to provide clients with guidance on free zone registration, licensing, and regulatory compliance within ADGM's jurisdiction.
- Law FirmsminorPartnerships with leading law firms provide clients with access to legal counsel for corporate structuring, regulatory compliance, and contractual matters related to UAE market entry.
- Audit FirmsminorPartnerships with leading audit firms provide financial auditing, accounting, and compliance services for clients establishing UAE operations.
- Corporate Service ProvidersminorPartnerships with corporate service providers support business setup, visa processing, and administrative services for UAE market entrants.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
BOTH competitors and assessment
Company assessmentDirect peers
- Virtuzone: UAE-based business setup and corporate services firm helping international companies establish operations in the UAE, with overlapping market entry, licensing, and ongoing support services.
- Farahat & Co: UAE corporate services and business advisory firm with comparable market entry, licensing, accounting, and PRO service offerings targeting international businesses.
- Kiltons: UAE corporate services firm providing business setup, accounting, tax, and advisory support, with significant overlap in market entry and ongoing financial services offerings.
- Creative Zone: UAE business setup and corporate services provider specializing in company formation, free-zone licensing, and ongoing PRO/accounting support, competing directly with 24 North for inbound international clients.
- PRO Partner Group: UAE-focused business setup, PRO, and corporate services firm serving international clients, comparable in service breadth and target segment to 24 North.
- Bizgrowth: UAE firm offering business setup, PRO services, and corporate support, directly comparable in target customer (international entrants) and core service stack.
Others
- Gulf Capital: Middle East private equity firm and listed 24 North partner, comparable as a UAE-focused capital and advisory ecosystem player rather than a direct service competitor.
- Wamda: MENA venture capital and entrepreneurship platform listed as a 24 North partner; not a direct competitor but a closely related ecosystem participant in UAE startup support.
Broad incumbents
- PwC Middle East: Big 4 firm with substantial UAE market entry, corporate advisory, tax, and accounting practices, offering overlapping capabilities as part of a much broader portfolio.
- KPMG Lower Gulf: Big 4 advisory firm with strong UAE presence in market entry, corporate strategy, and tax advisory, competing for the same enterprise-grade international clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BOTH social profiles
Digital presenceBOTH financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOTH leadership team
Management profileNumber of profiles
BOTH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOTH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOTH
What does BOTH do?
BOTH is a UAE-based business advisory firm that guides international businesses through market entry, strategic investments, corporate expansion, and business structuring in the UAE. Service offerings include market entry and business setup, investment consultancy, corporate strategy and growth, accounting/tax/payroll support via partner network, directorships and local representation, custom advisory solutions, and incubation and business growth. The firm leverages direct partnerships with equity/growth funds, law firms, audit firms, and ADGM to provide an integrated support ecosystem.
Is BOTH a public or private company?
BOTH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BOTH founded?
BOTH was founded in 2005. It employs 11 to 50 people.
Where is BOTH based?
BOTH is headquartered in Musaffah, United Arab Emirates, in the Middle East region.
How does BOTH make money?
One revenue line is on record: advisory and Consulting Services.
Who are BOTH's main competitors?
Direct peers on record are Virtuzone, Farahat & Co, Kiltons, Creative Zone, PRO Partner Group and Bizgrowth. Others are Gulf Capital and Wamda. Broad incumbents are PwC Middle East and KPMG Lower Gulf.
Does BOTH have an API?
No public API is recorded for BOTH.
What industry is BOTH in?
BOTH's product category is Business Advisory Services. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory, with a secondary code of BPAHADAB, Corporate Finance & Capital Advisory. Its NAICS code is 54161 and its SIC code is 8742.