105'5 Spreeradio
105'5 Spreeradio is a Berlin-focused free-to-air radio station operated by RTL Audio Center Berlin GmbH (RTL Group), broadcasting music from the 80s to today across UKW, DAB+, internet streaming, mobile/Smart TV apps, and third-party platforms to Berlin residents and commuters.
- Company typePrivate
- Founded-
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What 105'5 Spreeradio does
105'5 Spreeradio is a Berlin-focused free-to-air radio station operated by RTL Audio Center Berlin GmbH, a wholly-owned subsidiary of RTL Group. The station is licensed and listed in the commercial register at Uhlandstraße 30, 10719 Berlin, with co-Managing Directors Marc Haberland and Mike Bröhl. Its programming format is "Die besten Songs von den 80ern bis heute" (the best songs from the 80s to today), anchored by a daily morning show (Jochen Trus am Morgen, 5-10 AM), a midday slot (Der Vormittag mit Katja Desens, 10 AM-2 PM), an afternoon show (Der Nachmittag mit Claudia Campus, 2-7 PM), weekend programming, a Saturday-night DJ mix (Partymix with Dary Asparin), and a weekly Hörspielreihe audio-drama series featuring professional voice actors.
The station's technology stack centers on DAB+ digital audio broadcasting using HE-AACv2 encoding at 24-144 Kbit/s on Channel 12 D, layered on top of traditional UKW FM broadcast, internet streaming, dedicated iOS and Android applications, a Smart TV application, and Amazon Alexa integration. Distribution extends onto third-party platforms including RTL+, Radioplayer, and TuneIn. Beyond the linear stream, Spreeradio operates Channel-Welt, a portfolio of 15 themed web channels spanning 80s, 90s, 2000er, Chill, Weihnachtsradio, Après Ski Hits, and others. Interactive listener features include Songsuche and the daily Song-Duell voting mechanism.
The business model is advertising- and sponsorship-based, with no listener subscription or access fees. Inventory is monetized through RTL Audiovermarktung and supplemented by event sponsorships (e.g., Designer Outlet Berlin for VIP-Shopping-Sommer, B2Run for Deutsche Firmenlaufmeisterschaft, Eurowings for GEOLINO LIVE) and community campaigns such as "Wir kämpfen für Berliner Vereine" and support for HateAid. The primary audience is Berlin residents and commuters seeking local news, traffic updates, event recommendations, and a familiar mainstream music format.
105'5 Spreeradio firmographics
Firmographics- Name
- 105'5 Spreeradio
- Legal name
- RTL Audio Center Berlin GmbH
- Website
- https://spreeradio.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 105'5 Spreeradio is a Berlin-focused free-to-air radio station operated by RTL Audio Center Berlin GmbH (RTL Group), broadcasting music from the 80s to today across UKW, DAB+, internet streaming, mobile/Smart TV apps, and third-party platforms to Berlin residents and commuters.
- Ownership category
- akta.pro rank
105'5 Spreeradio industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
Keywords
Where 105'5 Spreeradio is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
105'5 Spreeradio business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising and Sponsorship: Radio station generates revenue through advertising and sponsorship. The station features sponsored content segments (e.g., Designer Outlet Berlin as sponsor for VIP Shopping Sommer, B2Run as sponsor for firmenlauf events, Eurowings as sponsor for GEOLINO LIVE festival). Marketing/advertising opportunities are offered through RTL Audiovermarktung.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
105'5 Spreeradio product offering
Product offeringCore offering
105'5 Spreeradio is a free-to-air radio station broadcasting to the Berlin metropolitan area a format of music from the 80s to today combined with local news, traffic reports, weather, and Berlin event coverage. The station supplements its main live stream with 15 themed internet channels (Channel-Welt) and distributes programming across FM, DAB+, internet streaming, mobile apps, Smart TV apps, and smart speakers. Revenue is generated through advertising and sponsorship rather than listener fees.
Product overview
105'5 Spreeradio is a Berlin-based radio station operated by RTL Audio Center Berlin GmbH, offering a unified platform of live radio broadcasting complemented by 15 themed internet music channels. The core product is the main live stream featuring music from the 80s to today, enhanced by scheduled programs including Jochen Trus am Morgen (morning show), Der Vormittag mit Katja Desens (midday), Der Nachmittag mit Claudia Campus (afternoon), and Das Wohlfühl-Wochenende (weekend programming). Specialty programming includes the Partymix (Saturday DJ mix) and a Hörspielreihe (audiobook series). Distribution spans FM radio, DAB+ digital broadcasting, internet streaming, Smart TV app, and mobile apps (iOS/Android). Interactive features include Song-Duell voting, Songsuche search, and a newsletter service.
Differentiator
Problem solved
Functional benefit
Brands
- Channel-Welt (Spreeradio Channel-Welt): 15 different web channels offering music streams including 80s, 80s Rock, 80s Love, Deluxe, Greatest Hits, Wellness, Stadionhits, Mallorca Hits, Aktuell, Deutsch, Black, Party, Chill, Oldies, 70s, 90s, 2000s, the wave - Relaxing Radio, Après Ski, and Weihnachtsradio.
Products and services
- 105'5 Spreeradio Live Stream The main live radio broadcast of 105'5 Spreeradio featuring music from the 80s to today, Berlin-specific news, traffic reports, weather, and event coverage. Available 24/7 free of charge to individual listeners in Berlin and via digital channels worldwide.
- Channel-Welt (15 Web Channels) Portfolio of 15 themed internet radio channels including 80s, 80s Rock, 80s Love, Aktuell, Mallorca Hits, Deutsch, Greatest Hits, Wellness, Deluxe, Party, Black, 2000er, 90er, 70er, Oldies, Chill, the wave (Relaxing Radio), Après Ski Hits, and Weihnachtsradio. Available 24/7 free of charge without subscription.
- 105'5 Spreeradio Mobile App Native mobile application for iOS and Android devices enabling live streaming and on-demand access to 105'5 Spreeradio content on smartphones and tablets. Available on Google Play and iTunes at no cost to listeners.
- Spreeradio Smart TV App Dedicated Smart TV application for watching and listening to 105'5 Spreeradio on connected television sets. Targets consumers who want the station's audio and video content on their TVs.
- DAB+ Digital Radio Digital audio broadcasting via DAB+ on channel 12D with HE-AACv2 encoding (24-144 Kbit/s), providing enhanced digital sound quality and supplementary data services compared to FM. Available to Berlin-area listeners at no cost.
Companies that use 105'5 Spreeradio
Customer profileSegments1 record
Ideal customer profiles3 records
105'5 Spreeradio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
105'5 Spreeradio partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Polizei BerlinminorBerlins Polizeipräsidentin Barbara Slowik appeared as guest on Jochen Trus am Morgen show, representing police force engagement with local community.
- RTL+core105'5 Spreeradio content is available on the RTL+ streaming platform, allowing listeners to access radio content through the broader RTL+ entertainment ecosystem.
- Designer Outlet BerlinminorDesigner Outlet Berlin sponsors the VIP Shopping Sommer campaign on 105'5 Spreeradio, offering shopping vouchers as prizes for listener engagement.
- B2RunminorB2Run (Europe's largest company running series) partners with Spreeradio for the Deutsche Firmenlauf championship, promoting the Spree-Runner campaign.
- EurowingsminorEurowings sponsors GEOLINO LIVE family festival promoted on 105'5 Spreeradio, bringing the event to Berlin in July 2026.
- HateAidminor105'5 Spreeradio supports HateAid, an initiative that strengthens democracy in the digital space, demonstrating social responsibility engagement.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
105'5 Spreeradio competitors and assessment
Company assessmentBroad incumbents
- Apple Music: Global audio streaming service with curated radio stations (Apple Music Radio) and on-demand catalog. Represents the broader digital audio incumbency competing with traditional radio for share-of-time and ad spend across the Berlin audience.
- Spotify: Global audio streaming incumbent offering personalized music, podcasts, and curated radio-like experiences. Competes with Spreeradio for the same listener time, particularly commute and leisure hours, and offers highly targeted advertising that competes for the same brand budgets.
Direct peers
- Radio Hamburg: Major German regional commercial radio station serving the Hamburg metropolitan area with a similar adult-contemporary music and local-news format. Comparable as a single-market German private radio operator with analogous distribution and ad sales model.
- rs2 Berlin: Long-established Berlin private radio station operating on a music-led format targeting the same metropolitan audience as Spreeradio. Competes for the same pool of Berlin commuters, ad budgets, and local event sponsorships.
- Antenne Bayern: Germany's largest private radio station by reach, operating a music-and-information format comparable to Spreeradio's. Relevant as a same-business-model (private commercial music radio), scale benchmark for what a top-tier German private radio station can become within its region.
- bigFM: German private radio network operating across multiple federal states with a hip-hop and contemporary music format. Comparable as a digitally active private radio operator in Germany, though with a different demographic skew than Spreeradio.
- Hit Radio FFH: Leading commercial radio station in the Hessen/Rhine-Main region of Germany, also part of the RTL Group portfolio. Closely comparable in format, distribution model (FM + digital), and corporate ownership structure to Spreeradio.
- 104.6 RTL Berlin: Berlin commercial radio station also owned by RTL Group, competing in the same market with a broadly similar adult-contemporary format. Direct sibling within the RTL Audio portfolio and the most direct head-to-head competitor for Berlin listeners and advertisers.
- rbb 88.8: Public broadcaster rbb's flagship Berlin radio station, the dominant non-commercial radio competitor in the Berlin market. Comparable in geographic focus (Berlin) and audience proposition (local news, traffic, culture), though funded via public means rather than advertising.
- Radio.de: Internet radio aggregator and directory allowing listeners to stream thousands of stations including Spreeradio. Operates as both a distribution channel for Spreeradio and a competing discovery surface for listener attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
105'5 Spreeradio social profiles
Digital presence105'5 Spreeradio financial estimates
Financial estimateRevenue estimate
Valuation estimate
105'5 Spreeradio leadership team
Management profileNumber of profiles
Profiles8 records
105'5 Spreeradio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
105'5 Spreeradio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 105'5 Spreeradio
What does 105'5 Spreeradio do?
105'5 Spreeradio is a free-to-air radio station broadcasting to the Berlin metropolitan area a format of music from the 80s to today combined with local news, traffic reports, weather, and Berlin event coverage. The station supplements its main live stream with 15 themed internet channels (Channel-Welt) and distributes programming across FM, DAB+, internet streaming, mobile apps, Smart TV apps, and smart speakers. Revenue is generated through advertising and sponsorship rather than listener fees.
Is 105'5 Spreeradio a public or private company?
105'5 Spreeradio is a private company. It is classified as corporate owned and is currently operating.
When was 105'5 Spreeradio founded?
105'5 Spreeradio was founded in -1. It employs 11 to 50 people.
Where is 105'5 Spreeradio based?
105'5 Spreeradio is headquartered in Berlin, Germany, in the Europe region.
How does 105'5 Spreeradio make money?
One revenue line is on record: advertising and Sponsorship.
Who are 105'5 Spreeradio's main competitors?
Broad incumbents on record are Apple Music and Spotify. Direct peers are Radio Hamburg, rs2 Berlin, Antenne Bayern, bigFM, Hit Radio FFH, 104.6 RTL Berlin, rbb 88.8 and Radio.de.
Does 105'5 Spreeradio have an API?
No public API is recorded for 105'5 Spreeradio.
What industry is 105'5 Spreeradio in?
105'5 Spreeradio's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.