What Carsmetics does

Carsmetics is a privately held U.S. auto body repair company founded in 1997 and headquartered in Tampa, Florida, operating approximately 9 storefronts across Florida, Massachusetts, New Jersey, North Carolina, with additional references to Georgia, Pennsylvania, and Oklahoma. The company specializes in drivable accident repair — minor to moderate collision damage where airbags did not deploy and the vehicle remains driveable — avoiding the heavy equipment, frame machines, and high overhead of traditional full-service collision centers. This positioning enables most repairs to be completed in 1-3 days at prices reported to run 40-60% below dealership alternatives.

The core technology stack includes a 3D spectrophotometer paint color matching system paired with VIN-based formula cross-referencing using Axalta paints, paintless dent removal (PDR) that preserves original paint, advanced plastic bumper repair that avoids replacement, and ADAS static target-based diagnostics and calibration for post-2018 vehicles. The service menu spans auto body repair, bumper repair, dent repair, scratch repair, hail damage repair, headlight restoration, wheel repair, lease turn-in inspections, and specialized Tesla rim repair. Delivery occurs through in-shop facilities for structural work and full panel refinishing, and mobile units for minor bumper scuffs, scratches, and PDR.

The business model is transaction-based per repair job, with pricing tiered by damage type and severity (e.g., minor scratches $150-$600, spot bumper repair $250-$900, PDR $75-$1,200, Tesla rim $75-$250 per wheel). Customers reach the company via walk-ins, online quote requests, or phone appointments, with free 10-minute firm quotes and direct coordination with insurance carriers on covered claims. A lifetime warranty on workmanship and an Enterprise Rent-A-Car loaner partnership aim to reduce purchase friction. Customers are exclusively individual vehicle owners (B2C), with notable secondary cohorts including Tesla owners seeking rim repair and lease return customers seeking pre-turn-in inspection.

Name

Carsmetics

Legal name

Carsmetics Expert Accident Repair

Website

https://carsmetics.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Carsmetics is a privately held U.S. auto body repair company operating approximately 9 storefronts across Florida and four additional states, specializing in drivable accident repairs delivered in 1-3 days at lower prices than traditional collision centers, serving individual vehicle owners, Tesla owners, and lease return customers.

Ownership category

akta.pro rank

Product category

Auto Body Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG), Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH)

Keywords

• Auto body repair
• Collision repair services
• Paintless dent removal
• Bumper repair
• Vehicle cosmetic repair

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Auto Body Repair Services: One-time transaction-based repair services for minor to moderate collision damage. Revenue generated per job with pricing based on damage type and extent. Includes bumper repair, scratch repair, dent repair, paintless dent removal, and full panel refinishing.
2. Lease Turn-in Inspection and Repair: Pre-lease-end inspection and repair services to help customers avoid excess wear and tear penalties from leasing companies. Free initial inspection, paid repairs as needed.
3. Tesla Rim Repair: Specialized rim repair services for Tesla vehicles, ranging from $75-$250 per wheel compared to Tesla's $220-$1,200+ replacement costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Carsmetics operates a chain of auto body repair shops specializing in the repair of drivable accident-damaged vehicles, focusing on small to mid-size cosmetic repairs such as dents, dings, bumper damage, and scratches. Founded in 1997, the company runs nine locations across Florida, Massachusetts, New Jersey, and North Carolina, and emphasizes fast turnaround times (typically 1-3 days) at prices 40-60% lower than traditional body shops.

Product overview

Carsmetics offers a unified auto body repair service platform focused on drivable accident repairs. The core offering centers on collision repair services including auto body repair, bumper repair, dent repair, paintless dent removal, scratch repair, hail damage repair, headlight restoration, wheel repair, and lease turn-in repairs. Specialized services include Tesla rim repair and ADAS diagnostics & calibration. The company delivers services through two channels: mobile units for minor repairs (bumper scuffs, scratches, PDR) that come to the customer, and in-shop facilities for structural work, full panel refinishing, and ADAS calibration requiring specialized equipment. All services use Axalta automotive paints with computerized 3D spectrophotometer color matching, and are backed by a lifetime warranty.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Most repairs completed in 1-3 days vs. weeks at traditional collision centers
• +3 more outcomes

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Axalta Coating SystemscoreTechnology or IntegrationCarsmetics uses high quality Axalta paints and materials for all paint color matching and refinishing work. Axalta develops, makes and sells performance and transportation coatings globally, serving major OEMs and small businesses. Axalta provides lifetime warranty on workmanship for as long as customers own their vehicles, along with product support and quality assurance monitoring.
• 3McoreTechnology or IntegrationFor over 100 years, 3M has developed automotive industry technologies. Carsmetics incorporates 3M's diverse solutions including abrasives and paint finishings into their vehicle repair processes. 3M's innovative technologies and advanced solutions improve productivity, reduce waste, and save time for collision repair customers.
• Enterprise Rent-A-CarcoreStrategic or Co-development PartnerEnterprise is the largest transportation solutions provider with over 7,600 locations in more than 85 countries worldwide. Carsmetics partners with Enterprise to provide rental vehicles for customers during repair periods, ensuring mobility while vehicles are being serviced. Partnership guided by principles of personal honesty and integrity.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maaco: Franchised auto body and paint repair chain with 500+ US locations (subsidiary of Driven Brands). Comparable in collision and paint repair services and consumer-facing brand model, though operates primarily via franchising rather than corporate stores.
• CARSTAR: North America's largest franchise collision repair network with 700+ locations across the US and Canada. Comparable in core auto body collision repair services and franchise-driven growth model, serving the same individual consumer and insurance-driven customer base.
• Caliber Collision: Largest US collision repair MSO with 1,800+ locations, offering auto body, paint, and glass repair services. Directly comparable to Carsmetics in core service offering and customer base, but operates at dramatically greater scale and is backed by private equity (Hellman & Friedman).
• Crash Champions: Major US collision repair MSO with 700+ locations, providing auto body, paint, and glass repair. Competes directly with Carsmetics in the drivable accident repair niche and shares the multi-shop independent roll-up model, though with substantially larger geographic footprint.
• Service King Collision: Large US collision repair MSO with hundreds of locations across24+ states. Competes directly with Carsmetics in auto body, paint, and structural repair, with similar insurance-driven revenue model and multi-state footprint strategy.
• Gerber Collision & Glass: One of the largest North American collision repair networks (subsidiary of Boyd Group), offering auto body, glass, and paint services. Directly comparable service offerings and customer base, with strong insurance DRP relationships that mirror Carsmetics' distribution channel.
• Fix Auto USA: Franchised collision repair network with 200+ US locations specializing in insurance-direct repair programs. Comparable in drivable accident repair focus, insurance relationships, and franchise expansion model.

Broad incumbents

• Boyd Group Services: Publicly-traded Canadian parent company (TSX: BYD) of Gerber Collision & Glass, the largest Canadian-based collision repair operator with operations across North America. Comparable in collision repair services and insurance DRP focus, but operates as a corporate holding with international scope.
• Driven Brands: Publicly-traded (NYSE: DRVN) parent company of Maaco and other automotive service franchises including Take5 Car Wash and Meineke. Comparable in owning/marketing leading collision repair brands but operates a diversified portfolio beyond just auto body repair.

Others

• AirPro Diagnostics: Provider of remote ADAS diagnostics, scanning, and calibration services for collision repair shops. Comparable as an ecosystem enabler in the same ADAS calibration and diagnostics capability set that Carsmetics offers in-house, serving overlapping body shop customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CarsmeticsPalmHarbor
• Xx.com/carsmetics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carsmetics