What ASTHIK does

ASTHIK is a Ukrainian multi-channel luxury fashion retailer founded in 2015 and operating as a registered individual entrepreneur (ФОП) headquartered in Kyiv. The company sells designer apparel, footwear, accessories, and lifestyle goods through an e-commerce storefront alongside four physical locations: a main Kyiv store, dedicated Agent Provocateur boutiques in Kyiv and Dnipro, and an Asthik Outlet in Khodosivka. The assortment comprises over 80 designer brands including Jil Sander, Lemaire, Simone Rocha, Raf Simons, Loewe, Paco Rabanne, Thom Browne, Valentino, Dries Van Noten, Alexander Wang, and Bode New York, curated for affluent fashion consumers in Ukraine and adjacent cross-border markets.

The business runs a direct-retail model on owned channels, supported by logistics partnerships with Nova Poshta for domestic and international shipping, plus DHL and UPS for international fulfillment. Payments are processed exclusively through WayForPay, and the platform supports transactions in UAH, EUR, and USD with a storefront localized in Ukrainian, Russian, and English. Unit pricing spans approximately 1,000 UAH to over 1,000,000 UAH, reflecting a luxury assortment priced per item rather than subscription or contract recurring revenue. The Agent Provocateur relationship has been elevated to dedicated boutique spaces, and the assortment has been broadened beyond apparel into Ukrainian ceramics (GORN CERAMICS), dishes, and furniture.

The company has no disclosed external funding, no public management roster, no patents or trademarks on file, and no third-party awards or endorsements indicated. The technology stack is described only at the level of a standard e-commerce storefront with social media presence on Instagram, Facebook, and YouTube; no proprietary models, AI/ML features, or platform IP are indicated. The company explicitly excludes Russia from its shipping geography, consistent with operating conditions in Ukraine since 2022, and operates with a reported team size of 11–50 employees.

Name

ASTHIK

Legal name

ФЛП Арзуманян Вреж Седракович (FOP Arzumanian Vrezh Sedrakovich)

Website

https://asthik.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ASTHIK is a Ukrainian multi-channel luxury fashion retailer operating an e-commerce platform and four physical stores, selling curated assortments from 80+ international designer brands to affluent consumers in Ukraine and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail sales of designer fashion goods: ASTHIK generates revenue through direct retail sales of branded designer clothing, shoes, bags, and accessories. The company purchases inventory from various fashion houses and sells to end consumers at marked-up prices. Revenue is generated through one-time transactional purchases both online and in physical stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ASTHIK is a multi-channel luxury fashion retailer that curates and sells branded designer clothing, shoes, bags, and accessories from over 80 international designer brands (including Valentino, Loewe, Thom Browne, Raf Simons, Jil Sander, Dries Van Noten, Simone Rocha, and others). The company operates an e-commerce platform (asthik.com) alongside physical retail stores in Ukraine (Kyiv, Dnipro, Khodosivka) and offers worldwide shipping. It also features Agent Provocateur lingerie at dedicated boutiques, Ukrainian handmade ceramics (GORN CERAMICS), and lifestyle/dishware collections.

Product overview

ASTHIK is an online fashion retailer founded in 2015, operated by a company group with headquarters in Kyiv, Ukraine. The store offers over 80 designer brands of fashion clothing, shoes, bags, and accessories for women and men. The product portfolio includes women's clothing (swimwear, jackets, coats, dresses, skirts, pants, tops, sweaters, shirts, t-shirts, overalls, denim, sport wear) and men's clothing (sport wear, jackets, coats, shirts, sweaters, pants, t-shirts), complemented by women's and men's shoes (boots, sandals, shoes, booties, sneakers), women's bags (clutches, handbags, totes, backpacks), and accessories (jewelry, scarves, hats, belts, glasses). Key luxury brands include Jil Sander, Lemaire, Simone Rocha, Raf Simons, Loewe, Paco Rabanne, Thom Browne, Dries Van Noten, Valentino, and Bode New York. The store also features Agent Provocateur lingerie (with dedicated store locations), GORN CERAMICS (Ukrainian handmade ceramics), and an ARCHIVE SALE section. ASTHIK positions itself as a platform for discovering young talents globally while providing international shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Agent Provocateur: Luxury lingerie and lifestyle brand sold at dedicated Asthik store locations
• GORN CERAMICS
• Dishes

Products and services

• Women's Clothing
• Men's Clothing
• Women's Shoes
• Men's Shoes
• Women's Bags
• Fashion Accessories Women's and men's fashion accessories including jewelry, scarves, hats, belts, glasses, and small leather accessories.
• Agent Provocateur
• GORN CERAMICS
• Dishes & Ceramics

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Nova PoshtacoreChannel Partner/ Reseller/ DistributorNova Poshta is the primary logistics partner for domestic delivery within Ukraine. The partnership enables branch-to-branch delivery and courier address delivery services across Ukraine. Orders are shipped within 1-3 days of confirmation, with orders held at Nova Poshta branches for up to 5 business days.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• SSENSE: SSENSE is a multi-brand luxury and avant-garde designer e-commerce retailer offering global shipping; its mix of established luxury and emerging/avant-garde labels closely mirrors ASTHIK's curated assortment.
• Net-a-Porter: Net-a-Porter is a global multi-brand luxury e-commerce retailer offering designer clothing, shoes, bags, and accessories with worldwide shipping — directly comparable to ASTHIK's online luxury marketplace model and target customer.
• Browns Fashion: Browns is a long-established multi-brand luxury boutique combining physical retail and e-commerce with a curated designer mix — directly comparable to ASTHIK's boutique-plus-online model.
• LuisaViaRoma: LuisaViaRoma is an Italian multi-brand luxury retailer offering designer fashion, shoes, and accessories globally — comparable to ASTHIK in multi-brand designer assortment and worldwide shipping.
• 24S: 24S is a multi-brand luxury e-commerce retailer (backed by LVMH) offering designer clothing, shoes, bags, and accessories — comparable to ASTHIK in product mix and direct-to-consumer luxury positioning.
• Matchesfashion: MatchesFashion is a multi-brand luxury retailer offering curated designer fashion with global shipping — closely comparable to ASTHIK's curated luxury model and customer base.
• Farfetch: Farfetch is a global luxury fashion platform connecting boutiques and consumers across designer brands; its multi-brand marketplace model and global shipping directly parallel ASTHIK's curated designer retail approach.
• Mytheresa: Mytheresa is a curated multi-brand luxury e-commerce retailer focused on designer clothing, shoes, and accessories — directly comparable to ASTHIK in category mix, customer profile, and international shipping model.

Broad incumbents

• Nordstrom: Nordstrom is a large established multi-category retailer carrying a wide range of designer and luxury brands; it overlaps with ASTHIK on premium apparel and accessories but operates at much greater scale and assortment breadth.
• Bergdorf Goodman: Bergdorf Goodman is an established luxury department store offering designer apparel, shoes, bags, and accessories. It overlaps with ASTHIK's luxury assortment and customer profile but as a much larger incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1oI74GfFO-BTU1xzx7BRcQ
• Facebookfacebook.com/Asthik.Holding
• Instagraminstagram.com/asthik_store

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASTHIK