Paste and Juice
- Company typePrivate
- Founded1995
- HeadquartersSadat City, Egypt
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Paste and Juice firmographics
Firmographics- Name
- Paste and Juice
- Legal name
- P&J for Juice and Paste
- Website
- https://paste-juice.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Paste and Juice industry classification
Industry- Product category
- Bulk Tomato Paste and Fruit Puree Ingredients
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fruit and Vegetable Canning, Pickling, and Drying (31142), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum) (AFAKAFAD)
- akta.pro secondary industry
- Canned Fruits Manufacturing (AFAKACAA)
Keywords
Where Paste and Juice is headquartered
LocationHeadquarters
- HQ city
- Sadat City
- HQ country
- Egypt
- HQ region
- Africa
Offices2 records
Markets served
Paste and Juice business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bulk Tomato Paste Sales: Sale of premium natural tomato paste in bulk packaging (bins, drums, Bag-in-Box) primarily to food service sector globally.
- Fruit Puree Sales: Sale of fruit purees including strawberry, mango, and guava in various Brix concentrations.
- Chili Paste Sales: Production and sale of chili paste products.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Paste and Juice product offering
Product offeringCore offering
Paste and Juice manufactures and globally exports natural tomato paste (Hot Break and Cold Break variants), fruit purees (strawberry, mango, guava), chili paste, passata, and tomato juice in bulk and Bag-in-Box packaging. Products are 100% natural and GMO-free, sold B2B to food service operators and food manufacturers across 63 countries, supported by comprehensive food-safety certifications and farm-to-finished-product traceability.
Product overview
Paste & Juice is Egypt's leading private-sector producer and global supplier of tomato paste, fruit purees, and chili paste. The company operates as a single unified product portfolio centered on bulk food ingredients for B2B customers. The product range includes multiple tomato paste variants differentiated by processing method (Hot Break vs Cold Break) and brix concentration (28-38%), passata products, tomato juice, strawberry puree (with and without seeds, fresh and frozen), mango puree, guava puree, chili paste, and Polpa. All products are 100% natural, GMO-free, and available in bulk packaging including Bins, Drums, and Bag-in-Box formats for the food service sector. With over 30 years of experience since 1995, the company processes approximately 660,000 tons annually and exports to 60+ countries worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Tomato Paste (Hot Break and Cold Break variants, 28-38% Brix) Bulk natural tomato paste in Hot Break and Cold Break variants at 28-30%, 30-32%, and 36-38% Brix concentrations, plus Super Hot Break 28-30%, sold to food service operators and food manufacturers worldwide.
- Passata (Hot Break and Cold Break, 12-16% Brix) Hot Break and Cold Break passata at 12-14% and 14-16% Brix concentrations, prepared from fresh mature red Egyptian tomatoes for culinary and food service applications.
- Tomato Juice (Cold Break, 6-8% Brix)
- Polpa Crushed Tomatoes (7-9% Brix) Crushed or finely chopped tomato pulp with fresh tomato juice at 7-9% Brix for versatile culinary applications, in which P&J is a pioneering regional producer.
- Strawberry Puree and Pulp (with seeds, seedless, frozen; 7.5-8.5% Brix)
- Mango Puree and Pulp (14-30% Brix)
- Guava Puree (7-9% Brix)
- Chili Paste (13% Brix)
- Bag-in-Box (BIB) Packaging Line Dedicated Bag-in-Box packaging line with aseptic filling in 250-kg steel drums and 1-ton bins, serving food service operators globally.
Quantifiable outcome
- CO2 emissions reduced by 30-40% with new energy-efficient production line
- +3 more outcomes
Companies that use Paste and Juice
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Paste and Juice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Paste and Juice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rossi Ingegneria Alimentare (ING. ROSSI)coreSupplied the state-of-the-art production line (PJ3) that doubled P&J's production capacity. The Rossi production line incorporates advanced energy-efficient technology with Energy Saving Group that reduces compressed air, electricity, natural gas consumption and CO2 emissions by 30-40%. The line enables simultaneous production of various tomato products.
Scale indicators9 records
Recent moves11 records
Expansion highlights5 records
Paste and Juice competitors and assessment
Company assessmentBroad incumbents
- Del Monte Foods: Global processed fruit and tomato products company with extensive food-service distribution; comparable in tomato paste, fruit purees, and broad B2B customer base.
- Princes Group: Large European food and beverage group with significant tomato-based products and processed-food exports; broad incumbent in the same B2B ingredient channel as P&J.
- Olam Food Ingredients (ofi): Global ingredient supplier with coffee, cocoa, edible nuts, and tomato/vegetable ingredient offerings; comparable as a B2B ingredient platform serving food manufacturers.
- Kissan (Kraft Heinz India): Branded fruit puree and processed fruit products unit of Kraft Heinz; comparable in fruit puree/pulp range and B2B ingredient supply globally via Heinz parent.
Regional players
- Star Industries (Egypt): One of P&J's main Egyptian tomato-paste competitors; directly comparable product line but operates only regionally rather than across 63 countries.
Direct peers
- Cirio (Conserve Italia): Italian canned and processed tomato products (paste, passata, pulp) manufacturer with strong EU and global food-service distribution; directly comparable in tomato paste and passata ranges.
- Ingomar Packing Company: California-based tomato paste specialist with large-scale processing for industrial and food-service buyers; closely comparable in product mix, scale, and B2B channel focus.
- Conesa Group (Conserveros y Refinadores): Spanish tomato paste and processed tomato products manufacturer exporting globally; comparable in B2B bulk ingredient model and Mediterranean sourcing.
- Kagome Co., Ltd. Japanese-headquartered global tomato processor and puree supplier; comparable in vertically integrated tomato processing for food manufacturers and beverage players worldwide.
- Morning Star Company: The world's largest tomato processor; directly comparable as a bulk tomato paste and ingredient supplier serving global food manufacturers and food service customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Paste and Juice social profiles
Digital presencePaste and Juice compliance and trust
Trust signalCompliance11 records
Paste and Juice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paste and Juice leadership team
Management profileNumber of profiles
Profiles2 records
Paste and Juice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paste and Juice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paste and Juice
What does Paste and Juice do?
Paste and Juice manufactures and globally exports natural tomato paste (Hot Break and Cold Break variants), fruit purees (strawberry, mango, guava), chili paste, passata, and tomato juice in bulk and Bag-in-Box packaging. Products are 100% natural and GMO-free, sold B2B to food service operators and food manufacturers across 63 countries, supported by comprehensive food-safety certifications and farm-to-finished-product traceability.
Is Paste and Juice a public or private company?
Paste and Juice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paste and Juice founded?
Paste and Juice was founded in 1995. It employs 51 to 100 people.
Where is Paste and Juice based?
Paste and Juice is headquartered in Sadat City, Egypt, in the Africa region.
How does Paste and Juice make money?
Three revenue lines are on record. Bulk Tomato Paste Sales are the primary driver. The others are fruit Puree Sales and chili Paste Sales.
Who are Paste and Juice's main competitors?
Broad incumbents on record are Del Monte Foods, Princes Group, Olam Food Ingredients (ofi) and Kissan (Kraft Heinz India). Star Industries (Egypt) is listed as a regional player. Direct peers are Cirio (Conserve Italia), Ingomar Packing Company, Conesa Group (Conserveros y Refinadores), Kagome Co., Ltd. and Morning Star Company.
Does Paste and Juice have an API?
No public API is recorded for Paste and Juice.
What industry is Paste and Juice in?
Paste and Juice's product category is Bulk Tomato Paste and Fruit Puree Ingredients. Its primary akta.pro industry code is AFAKAFAD, Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum), with a secondary code of AFAKACAA, Canned Fruits Manufacturing. Its NAICS code is 3114 and its SIC code is 2030.