What Life Radio does

Life Radio is a privately held regional radio broadcaster headquartered in Linz, Upper Austria, operating since 1997 as the most successful private radio station in the region. The company serves 254,700 daily listeners (per Radiotest 2025_4) across Upper Austria with traditional over-the-air FM broadcasting and an extensive multi-platform digital distribution network spanning iOS/Android mobile apps, web streaming, Amazon Alexa, Smart TV apps, Apple CarPlay, and Android Auto. Its product portfolio includes a core radio program plus 11 music channels, a digital VIP-Club loyalty program (launched May 2025) that rewards listening minutes with redeemable points, and a portfolio of audio and video podcasts. The Life Radio Audiocampus production facility in Linz additionally produces partner-branded radio streams including Flash90s, OÖNow (in cooperation with Oberösterreichische Nachrichten), and XXXLutz Radio, collectively reaching 110,000+ daily listeners and functioning as a B2B branded-content hub.

Life Radio monetizes primarily through radio advertising (spot campaigns such as Frühlingsaktion at €4,950 for 40 spots), digital in-stream advertising across web and app, marketing cooperation agreements with regional brands, radio spot production services (€490 per motif), event packages (Pool-Party-Tour from €2,500), and sponsorships of owned community events including Business-Skitag, WIR Lehrlinge, and Hauptsache Lehre. The customer base spans regional SMB advertisers across Upper Austria (primary segment) plus enterprise partners including XXXLutz, UNIQA, Raiffeisen OÖ, voestalpine, LASK, and WKOÖ Sparte Industrie. Educational outreach via the Life Radio Akademie — free media-literacy workshops for schools, officially recognized by Bildungsdirektion OÖ — is funded through institutional sponsors (AMS OÖ, AK OÖ, Liwest, Sparkasse OÖ) and serves as a community engagement and youth-talent pipeline.

Life Radio is owned by J. Wimmer GmbH (35.7%), itself controlled by Wimmer Holding Gesellschaft mbH, a diversified Upper Austrian media group spanning print, online, regional TV, and radio. Managing Director Mag. Christian Stögmüller leads an organization of 11–50 employees. The company's distribution infrastructure (Audiocampus, multi-platform apps, event network) and growing audience share against public-broadcaster ORF indicate a strong regional market position, though revenue and profitability are not publicly disclosed.

Name

Life Radio

Legal name

Life Radio GmbH & Co.KG

Website

https://liferadio.at

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Radio is a privately held regional radio broadcaster in Linz, Upper Austria, serving 254,700 daily listeners through traditional FM broadcasting and a multi-platform digital streaming network, monetized primarily via regional advertising, branded-content production at its Audiocampus facility, and owned events.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Sound Recording Studios (51224)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Live Audio & Social Audio Platforms (MPAIADAD)

Keywords

• Regional radio broadcasting
• Radio advertising spots
• Digital audio streaming
• Audio advertising sales
• Event sponsorships marketing

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Radio Advertising Spots: Life Radio's primary revenue stream comes from broadcasting advertising spots. Pricing is based on packages such as the Frühlingsaktion (40 spots in 10 days for €4,950 including production), reaching approximately 380,000 people. The station offers various advertising formats including classical spot campaigns, sponsorings, and creative special advertising formats.
2. Marketing Cooperation Agreements: Partnerships with businesses for marketing cooperation including event sponsorships, Off Air activities (parties, promotions, moderations), and branded content. Pricing follows specific terms including 5% advertising levy and 20% VAT.
3. Digital Advertising: Online and in-stream advertising on digital platforms including the website, mobile app, and streaming services. Digital reach of 103,326 weekly sessions and 725,697 monthly listening hours (Q4 2025).
4. Event Packages: Life Radio sells event packages such as the Pool-Party-Tour with a base package at €2,500 (net) for a 3-hour party including DJ, moderation, sound equipment, and activities. Optional add-ons include tire dance workshop (€150), roller disco (€200), urban style dancers (€500), fitness pole dance (€540), and street food truck (€2,000 value free).
5. Radio Spot Production: Production of radio spots for clients at approximately €490 per motif plus 20% VAT. Production costs include broadcasting rights on Life Radio OÖ for 1 year from first broadcast. Additional rights fees apply if the spot is broadcast on other radio stations, web, or off-air.
6. Life Radio Akademie: Educational workshops for schools conducted at the Life Radio Studios. Workshops are free for schools (sponsored by supporters including AMS OÖ, Bildungsdirektion OÖ, AK OÖ, Liwest, Sparkasse OÖ, XXXLutz, FLiP-SK). Revenue comes from sponsorships and partnerships supporting the program.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels10 records

Core offering

Life Radio is a regional private radio broadcaster headquartered in Linz, Upper Austria, that produces and distributes a main radio program plus 11 exclusive music channels (Rock, Charts, Chill Out, Party sounds, Austro-Pop, etc.) over-the-air and via app, web, smart speakers, Smart TV, Apple CarPlay and Android Auto. The company monetises its audience primarily by selling radio advertising spots, digital advertising, marketing cooperations, spot production and event sponsorships to regional businesses. It also operates the Audiocampus production hub in Linz that produces and distributes third-party programs (Flash90s, OÖNow, XXXLutz Radio), and runs community/educational programs such as Life Radio Akademie and the VIP Club loyalty rewards system.

Product overview

Life Radio is a regional radio broadcaster based in Linz, Upper Austria, operating as the most successful private radio station in the region with 254,700 daily listeners. The company's product portfolio spans three main areas: (1) Core Broadcasting comprising traditional radio advertising (Radiowerbung), the Life Radio App with 11 music streams, Web-Stream, and Audiocampus operations including Flash90s, OÖNow, and XXXLutz Radio; (2) Digital Media Products including Audiopodcast, Videopodcast, Stream services, Sounddesign production, and digital advertising formats; (3) Educational/Community Initiatives including the Life Radio Akademie (podcast workshops for schools), Spotlight Oberösterreich podcast series, and event-based programs like Pool-Party-Tour, Life am Berg, WIR Lehrlinge, Hauptsache Lehre, Traumberuf Industrie, and Jobs for Life. The VIP Club loyalty program ties the digital ecosystem together by rewarding listener engagement across all platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Radio App Free mobile application streaming Life Radio's main program and 11 exclusive music channels (Rock, Charts, Chill Out, Party sounds, Austro-Pop, etc.) with VIP Club rewards, push notifications, podcasts, and in-car integration via Apple CarPlay and Android Auto. For Upper Austrian listeners and commuters.
• Life Radio Web-Stream Browser-based streaming service on liferadio.at allowing listeners to stream the main program and music streams live online without a mobile app install. For listeners on desktop or in environments where the app is not available.
• Life Radio VIP-Club Digital loyalty rewards program where listeners earn points for every minute of listening via the Life Radio App or web stream. Points are redeemable for vouchers, wellness experiences, concert tickets, and Life Radio fan merchandise such as heart-shaped sunglasses. For registered Life Radio listeners.
• Radiowerbung (Radio Advertising) Traditional radio advertising spots aired during Life Radio programming, offered in packages such as the Frühjahrsaktion (40 spots in 10 days for €4,950, reaching ~380,000 people). For regional Upper Austrian advertisers and brands.
• Spot-Produktion (Radio Spot Production) Professional radio spot production service at approximately €490 per motif plus 20% VAT, including broadcasting rights on Life Radio OÖ for one year from first airing. Additional rights fees apply if the spot is broadcast elsewhere. For advertisers and agencies needing ready-to-air radio creative.
• Digitale Werbeformen (Digital Advertising Formats) Online advertising formats (banners, text links, rich media) sold across the Life Radio website, app, and streaming inventory. For digital advertisers and agencies targeting Life Radio digital audiences.
• Off Air Einsätze (Off-Air Event Services) Off-air promotional services including Life Radio Parties, promotion modules, on-site moderations, and event appearances by the Life Radio team. For advertisers and event sponsors wanting physical brand presence with the Life Radio brand.
• Marketingkooperationen (Marketing Cooperations) Custom marketing partnerships and sponsorship cooperations integrated with Life Radio broadcasts and events, including pricing subject to a 5% advertising levy and 20% VAT. For regional and national brands seeking integrated radio + event visibility.
• Life Radio Podcasts (Audiopodcast & Videopodcast) On-demand audio and video podcast products, including Spotlight Oberösterreich (regional business/tourism/culture podcast) and Life Radio Akademie student podcasts. For podcast listeners and content partners.
• Life Radio Akademie Educational workshop program for schools teaching students how to make radio and produce podcasts, conducted at Life Radio Studios in Linz, free for participating schools, officially recognized by Bildungsdirektion OÖ. For primary, middle and vocational schools in Upper Austria.
• Life Radio Audiocampus (incl. Flash90s, OÖNow, XXXLutz Radio) Production and distribution facility in Linz producing and distributing multiple partner radio programs: Flash90s (1990s hits), OÖNow (radio of the Oberösterreichische Nachrichten newspaper), and XXXLutz Radio (branded radio for XXXLutz furniture chain). For media partners and advertisers seeking turnkey radio production and distribution.
• Life Radio Pool-Party-Tour Mobile pop-up party event visiting pools and lakes across Upper Austria with Life Radio DJ, moderation, sound system, photo booth and activities; base package priced at €2,500 (net) with priced add-ons. For brands and municipalities sponsoring an activation.
• Life am Berg – Business-Skitag Annual business ski-day event in Hinterstoder combining skiing with business networking and industry-appprenticeship activities, organized with WKOÖ Sparte Industrie and partners such as UNIQA. For Upper Austrian businesses and industrial employers.
• WIR Lehrlinge Winter Apprenticeship Event Winter sports event for apprentices and trainers from Upper Austrian industry at Hinterstoder, with skiing, snowboarding, action programming and team-building. For industrial employers (e.g., voestalpine, Raiffeisen OÖ, Fussl, Tro Group, XXXLutz, Sprecher Automation).
• Hauptsache Lehre Apprenticeship Initiative Career initiative connecting young people with apprenticeship opportunities at Upper Austrian partner companies including Fussl Modestraße, Raiffeisen OÖ, Sprecher Automation, Tro Group, voestalpine, and XXXLutz. For regional employers seeking apprentices and young job seekers.
• Traumberuf Industrie Initiative Initiative promoting industrial apprenticeships and careers in Upper Austria with partner companies including delfort, Energie AG, Erema, Linz AG, starlim, TGW and voestalpine. For industrial employers and young job seekers.
• Jobs for Life Job Platform Online job search platform connecting Upper Austrian job seekers with regional employers across various industries. For job seekers and HR / employer-brand teams of regional companies.
• Spotlight Oberösterreich Podcast Series Podcast series covering current topics from and about Upper Austria — local businesses, tourism, culture, and community stories — produced in cooperation with OÖ Tourismus. For listeners interested in Upper Austrian regional stories and for featured regional partners.
• Sounddesign (Audio Production Service) Professional audio production and sound design service for advertising and content creation. For advertisers and partners producing audio creative.

Quantifiable outcome

• 254,700 daily listeners - record high in 28-year history
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• UNIQAminorGTM or Marketing Partner · 1 January 2026UNIQA partnered with Life Radio and WKOÖ Sparte Industrie for the Business-Skitag 2026 event in Hinterstoder. UNIQA's Landesdirektor Alexander Schinnerl provided 'safety tips' at the event.
• WKOÖ Sparte IndustriecoreStrategic or Co-development Partner · 1 January 2026Strategic partnership with the Chamber of Commerce Upper Austria Industry Division for career-oriented programs including Business-Skitag, WIR Lehrlinge, and Traumberuf Industrie. The partnership promotes industrial careers and apprenticeship opportunities in Upper Austria.
• LASKminorGTM or Marketing Partner · 1 January 2026Life Radio powers the LASK Saisonopening event on July 18, 2026 at Raiffeisen Arena. Partnership includes test match vs Fortuna Düsseldorf, Season Opening Party, player presentations, and autograph sessions.
• HiWu-BergbahnenminorGTM or Marketing Partner · 1 January 2026HiWu Bergbahnen operates the Hinterstoder ski resort hosting the Business-Skitag and WIR Lehrlinge events. The partnership provides venue access for the winter sports events.
• 4youCardcoreGTM or Marketing Partner · 1 January 20254youCard co-powers the Life Radio Pool-Party-Tour. The partnership includes co-branded event promotion through the 4youCard event calendar, photo booth sponsorship, and joint marketing activities. The Pool-Party-Tour visits pools and lakes across Upper Austria.
• OÖN (Oberösterreichische Nachrichten)coreChannel Partner/ Reseller/ Distributor · 1 January 2025OÖN collaborates with Life Radio on the OÖNow radio program, broadcast from the Life Radio Audiocampus. The program reaches over 110,000 daily listeners combined with Flash90s and XXXLutz Radio.
• Flash90scoreChannel Partner/ Reseller/ Distributor · 1 January 2025Flash90s ('der coole Sound der 90er') is broadcast from the Life Radio Audiocampus, contributing to the 110,000+ daily listeners of Audiocampus programs.
• XXXLutzcoreChannel Partner/ Reseller/ Distributor · 1 January 2025XXXLutz Radio ('das Radio') is broadcast from the Life Radio Audiocampus, part of the 110,000+ daily listener network of Audiocampus programs.
• Bildungsdirektion OÖcoreGTM or Marketing Partner · 1 January 2024The Upper Austria Education Directorate officially recognizes Life Radio Akademie as a school-related event, validating the educational value of the podcast workshops for participating schools.
• AMS OÖ (Arbeitsmarktservice)minorGTM or Marketing Partner · 1 January 2024AMS OÖ supports the Life Radio Akademie as a sponsor, promoting career orientation and job market information to young people through the program's content and reach.
• AK OÖ (Arbeiterkammer)minorGTM or Marketing Partner · 1 January 2024The Upper Austria Chamber of Labour supports the Life Radio Akademie as a sponsor, contributing to youth media literacy and financial education initiatives.
• LiwestminorGTM or Marketing Partner · 1 January 2024Liwest (Upper Austria cable provider) supports the Life Radio Akademie as a sponsor, promoting media education and digital literacy.
• Sparkasse OÖminorGTM or Marketing Partner · 1 January 2024Sparkasse Upper Austria supports the Life Radio Akademie as a sponsor, contributing to financial education content and youth media literacy programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Antenne Bayern: Germany's largest private radio station, based in Bavaria with multi-channel streaming, app, smart speaker, and CarPlay/Android Auto distribution. Closest large-scale European analog of Life Radio's regional-plus-digital operating model.
• Radio Energy (Austria): NRJ/Energy-branded commercial radio with Austrian presence and digital streaming. Comparable pop-format commercial radio competitor targeting similar 14-49 demographics with multi-channel digital distribution.
• KRONEHIT: Austria's largest national commercial radio network with multi-platform streaming. Operates the same ad-supported private radio model as Life Radio but at a national scale via RMS sales, making it the closest commercial analog and primary competitor for cross-regional advertisers.
• ORF Radio Oberösterreich: Austrian public broadcaster serving the same Upper Austria region as Life Radio. Direct head-to-head competitor for regional listeners and advertisers, particularly in the 14-49 demographic where Life Radio currently leads 20% vs ~10% for ORF Radio OÖ.

Regional players

• Antenne Salzburg: Private regional radio in Salzburg with ad sales, app streaming, and local events. Useful peer for benchmarking regional commercial radio monetization in Austrian federal states outside Upper Austria.
• Radio Hamburg: Long-established private regional radio station in Hamburg, Germany, with multi-platform streaming and event sponsorship business. Comparable regional commercial radio operator in a different DACH market.
• Radio Arabella: Vienna-based private radio with regional sister stations across Austrian federal states. Comparable multi-region private radio operator with similar ad sales and event-driven monetization.
• Radio 88.6: Vienna-based private radio station with multi-platform streaming and event-driven brand activations. Comparable as an Austrian private radio operator with a strong urban-region ad-supported business model.
• Antenne Steiermark: Regional commercial radio station in neighboring Styria with similar local-news-plus-music positioning, app-based streaming, and event sponsorships. Comparable regional playbook though operating in a different Austrian federal state.

Others

• Radio Oberösterreich (Wimmer Group): Sister property within the J. Wimmer media group that produces OÖNow radio content from Life Radio's Audiocampus. Closest internal-affiliate peer, sharing production infrastructure and editorial collaboration but not directly competing for Life Radio's listener base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@liferadio
• Facebookfacebook.com/liferadio
• Instagraminstagram.com/liferadio
• Xx.com/liferadio
• LinkedInlinkedin.com/company/liferadio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Radio