ASA Switching Technology
ASA Schalttechnik GmbH is a German family-owned manufacturer founded in 1974 producing mechanical, magnetic, and electronic switching devices—including limit switches, foot switches, magnetic switches, level switches, and CSA-certified medical switches—for machine/plant engineering, automation, medical technology, and fire protection customers worldwide.
- Company typePrivate
- Founded1974
- HeadquartersPorta Westfalica, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ASA Switching Technology does
ASA Schalttechnik GmbH is a family-owned German manufacturer founded in 1974 and headquartered in Porta Westfalica, Germany. The company develops, produces, and distributes mechanical, magnetic, and electronic switching devices for industrial automation, with a core product portfolio of six lines: limit/position switches, foot switches, magnetic switches, level/float switches, CSA-certified medical switching devices, and customized special switching devices. All manufacturing takes place in-house at the Porta Westfalica facility under a "Made in Germany" positioning, with quality management certified to DIN EN ISO 9001:2015. Recent product activity includes a 2022 analog module for foot switches that uses Hall sensor technology for contactless pedal movement detection, with a freely programmable PNP output and screwless connection.
The company's primary customer vertical is machine and plant engineering (control, querying, and monitoring of machine processes; end-position detection; safety monitoring), supplemented by control and automation technology, medical technology (operating rooms, laboratories, veterinary settings), fire protection technology, and niche/special applications requiring custom switching solutions. Products are sold globally on an ex-works basis (one-time/perpetual license pricing, 2% discount within 10 days or 30 days net) either as standard catalog items or as small-batch custom-engineered special solutions developed jointly with customers, including custom drilling, coloring, printing, and cable/connector assembly using the company's own cable machine.
ASA Schalttechnik operates a sales-led go-to-market: a direct sales team (including Technical Support Mike Funke and Inside Sales Gunda Grupe) handles customer consultation and ex-works orders, while an international distribution partner network—IPR (Austria), Alhof (Italy), INNOGUARD (Sweden), ALTECH Corp. (USA), TIO B.V. (Netherlands/Belgium), Daybreak (Taiwan), Teprostroj (Czech Republic), and Endesis (Turkey)—provides regional coverage across eight markets. The company is a private German GmbH with 11-50 employees, managed by Geschäftsführer Michael Waskowiak, and reports no external investors, parent companies, or subsidiaries, consistent with a typical independent German Mittelstand enterprise.
ASA Switching Technology firmographics
Firmographics- Name
- ASA Switching Technology
- Legal name
- ASA Schalttechnik GmbH
- Website
- https://asa-schalttechnik.de
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASA Schalttechnik GmbH is a German family-owned manufacturer founded in 1974 producing mechanical, magnetic, and electronic switching devices—including limit switches, foot switches, magnetic switches, level switches, and CSA-certified medical switches—for machine/plant engineering, automation, medical technology, and fire protection customers worldwide.
- Ownership category
- akta.pro rank
ASA Switching Technology industry classification
Industry- Product category
- Industrial Switching Devices
- NAICS
- Relay and Industrial Control Manufacturing (335314)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Switchgear & Switchboards (HV/MV/LV, GIS/AIS) (IMAGAAAB)
Keywords
Where ASA Switching Technology is headquartered
LocationHeadquarters
- HQ city
- Porta Westfalica
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ASA Switching Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Switching Device Sales: One-time sale of mechanical, magnetic, and electronic switching devices including foot switches, limit switches, magnetic switches, level switches, and medical switching devices. Products are sold directly ex-works to industrial customers.
- Custom Solution Development and Manufacturing: Custom-engineered special switching devices developed jointly with customers and manufactured to specification in small quantities. Includes value-added services such as product assembly, complete assemblies, custom drilling, coloring, printing, and cable/connector assembly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard switching devices available ex-works |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ASA Switching Technology product offering
Product offeringCore offering
ASA Schalttechnik develops, produces, and distributes mechanical, magnetic, and electronic switching devices including foot switches, limit/position switches, magnetic switches, level/float switches, medical switching devices, and customized special switching solutions. All products are manufactured at the company's facility in Porta Westfalica, Germany, and sold ex-works or via international distribution partners for use in machine and plant engineering, control and automation, medical technology, and fire protection applications.
Product overview
ASA Schalttechnik is a manufacturer of high-quality mechanical, magnetic, and electronic switching devices for machine and plant engineering. Their product portfolio includes six core product lines: Limit Switches/Position Switches for control and safety functions, Foot Switches for ergonomic hands-free operation, Magnetic Switches for wear-resistant monitoring applications, Level Switches/Float Switches for liquid level detection, Medical Switching Devices for healthcare environments, and Special Switching Devices for custom applications. The company also offers the Analog Module as an add-on for their foot switch products, enabling precise pedal control via Hall sensor technology. All products are manufactured in Germany (Porta Westfalica) with certification to DIN EN ISO 9001:2015 and are available for fast delivery ex works or as customized special solutions in small quantities.
Differentiator
Problem solved
Functional benefit
Products and services
- Limit Switches / Position Switches (Grenztaster / Positionsschalter) Electromechanical switching devices that detect the position or movement of machine parts and transmit electrical switching signals. They open or close circuits when mechanical actuators such as levers or plungers are moved, used for querying, monitoring, or limiting movements in machines and systems.
- Foot Switches (Fußschalter) Manually operated switches that allow operators to trigger switching actions with the foot while keeping hands free. They consist of robust pedals and switching contacts and are used where ergonomic operation and safe control are important in machine/plant engineering or medical technology.
- Magnetic Switches (Magnetschalter) Switching devices that control switching state via magnetic field, providing wear-resistant switching functions resilient to environmental influences. Used for monitoring, positioning, or control in technical systems and can be configured as normally open, normally closed, or changeover switches.
- Level Switches / Float Switches (Niveauschalter / Schwimmerschalter) Devices for detecting fill or liquid levels in containers. They indicate whether a certain level has been reached or fallen below by mechanically or magnetically actuating a switching contact with a float or sensor, used for pump control or alarm functions.
- Medical Switching Devices (Medizin-Schaltgeräte) Switches specially designed for medical environments such as operating rooms, laboratories, or veterinary settings. They meet specific requirements for hygiene, safety, and compliance with medical standards (CSA certification per IEC 60601 series), featuring robust actuators and protection against accidental switching.
- Special Switching Devices (Spezial-Schaltgeräte) Customized or application-specific switching solutions developed jointly with customers for particular technical requirements such as unusual environments, special functions, or customer-specific interfaces. Produced as small-batch or one-off units in-house.
Quantifiable outcome
- Quality management certified to DIN EN ISO 9001:2015 by ZDH-ZERT GmbH
- +1 more outcomes
Companies that use ASA Switching Technology
Customer profileSegments5 records
Ideal customer profiles3 records
ASA Switching Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ASA Switching Technology partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered regional.
- IPR Industrieprodukte OGregionalRegional sales partner for Austria. Located at Rosenleiten 84, 4101 Feldkirchen, Austria. Handles distribution and customer support for ASA products in the Austrian market.
- Alhof by A. Hofmann S.p.A.regionalRegional sales partner for Italy. Located at Via Melegnano 20, 20019 Settimo Milanese (MI), Italy. Distributes ASA switching products in the Italian market.
- INNOGUARD ABregionalRegional sales partner for Sweden. Located at Verkstadsgatan 5, 24332 Höör, Sweden. Handles distribution and customer support for ASA products in the Swedish market.
- ALTECH Corp.regionalRegional sales partner for USA. Located at 35 Royal Road, Flemington NJ 08822-6000, USA. Distributes ASA switching products in the North American market.
- TIO B.V.regionalRegional sales partner for Netherlands and Belgium. Located at Parallelweg 9, 2921 LE Krimpen a/d Ijssel, Netherlands. Handles distribution in the Benelux region.
- Daybreak Int'l (Taiwan) Corp.regionalRegional sales partner for Taiwan. Located at 3F, 124 Chung-Chen RD, Shihlin 11145, Taipei. Distributes ASA switching products in the Taiwanese market.
- Teprostroj s.r.o.regionalRegional sales partner for Czech Republic. Located at Lidicka 1, 69002 Breclav, Czech Republic. Handles distribution and customer support for ASA products in the Czech market.
- EndesisregionalRegional sales partner for Turkey. Located at Sanayi Caddesi No:29, Serdivan, Sakarya, Turkey. Distributes ASA switching products in the Turkish market.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ASA Switching Technology competitors and assessment
Company assessmentBroad incumbents
- Eaton Corporation: US-based diversified industrial manufacturer whose Electrical Americas and Industrial Control businesses produce limit switches, foot switches, and industrial relays — competing with ASA in machine-builder accounts but with a significantly wider product breadth and global footprint.
- Siemens AG: Global industrial-automation incumbent whose SIRIUS line of contactors, relays, and position switches competes with ASA's industrial-control switching portfolio, particularly for large machine-builder and OEM customers across machine and plant engineering.
- ABB Ltd: Swiss-Swedish industrial-automation and electrification major offering a broad portfolio of position switches, limit switches, and control devices for machine builders and process-industry customers — overlapping with ASA's core switching categories at much larger scale.
- Honeywell International: US-based industrial conglomerate whose Sensing & Safety Technologies business produces limit switches, safety switches, and industrial control devices — directly comparable in product category to ASA, though serving much larger global accounts and end-markets.
- SICK AG: Large German industrial-sensor and switch manufacturer serving factory and process automation worldwide — overlapping with ASA on magnetic switches, position switches, and machine-level safety switching, though with a much broader optoelectronic and sensor portfolio.
- Schneider Electric: Global industrial-automation and electrical-equipment major offering limit switches, foot switches, and control relays under the Telemecanique Sensors brand — directly overlapping with ASA's product categories but at much greater scale and with broader geographic reach.
- Omron Corporation: Japanese industrial-automation specialist offering limit switches, foot switches, and a wide range of control components — competing with ASA in machine-builder and OEM channels across Asia and Europe, though with a much broader automation portfolio.
Direct peers
- Bernstein AG: German manufacturer of industrial switches, position switches, safety switches, and foot switches with a similar Mittelstand structure and target market in machine and plant engineering, making it a near-direct competitor in ASA's core categories.
- steute Technologies: German Mittelstand manufacturer specializing in foot switches, limit switches, pull-wire switches, and industrial control switching devices — directly comparable product portfolio, German manufacturing base, and B2B industrial customer base to ASA Schalttechnik.
- Schmersal Group: German manufacturer of industrial safety switches, limit switches, foot switches, and position switches for machine and plant engineering — the closest direct competitor to ASA in mechanical and electromechanical switching devices for industrial automation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ASA Switching Technology social profiles
Digital presenceASA Switching Technology compliance and trust
Trust signalCompliance4 records
ASA Switching Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASA Switching Technology leadership team
Management profileNumber of profiles
Profiles3 records
ASA Switching Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASA Switching Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASA Switching Technology
What does ASA Switching Technology do?
ASA Schalttechnik develops, produces, and distributes mechanical, magnetic, and electronic switching devices including foot switches, limit/position switches, magnetic switches, level/float switches, medical switching devices, and customized special switching solutions. All products are manufactured at the company's facility in Porta Westfalica, Germany, and sold ex-works or via international distribution partners for use in machine and plant engineering, control and automation, medical technology, and fire protection applications.
Is ASA Switching Technology a public or private company?
ASA Switching Technology is a private company. It is classified as family owned and is currently operating.
When was ASA Switching Technology founded?
ASA Switching Technology was founded in 1974. It employs 11 to 50 people.
Where is ASA Switching Technology based?
ASA Switching Technology is headquartered in Porta Westfalica, Germany, in the Europe region.
How does ASA Switching Technology make money?
Two revenue lines are on record. Industrial Switching Device Sales are the primary driver. The others are custom Solution Development and Manufacturing.
Who are ASA Switching Technology's main competitors?
Broad incumbents on record are Eaton Corporation, Siemens AG, ABB Ltd, Honeywell International, SICK AG, Schneider Electric and Omron Corporation. Direct peers are Bernstein AG, steute Technologies and Schmersal Group.
Does ASA Switching Technology have an API?
No public API is recorded for ASA Switching Technology.
What industry is ASA Switching Technology in?
ASA Switching Technology's product category is Industrial Switching Devices. Its primary akta.pro industry code is IMAGAAAB, Switchgear & Switchboards (HV/MV/LV, GIS/AIS). Its NAICS code is 335314 and its SIC code is 3600.