Webtrol

What Webtrol does

Webtrol is a brand of Weber Industries, Inc., a third-generation, family-owned pump manufacturer founded in 1952 and headquartered in St. Louis, Missouri, with additional Missouri branches in Lake Ozarks and West Plains and an Affton production facility. The company designs and builds single and multistage centrifugal pumps across three product categories: submersible water well pumps (WS and WT Series in 4", 6", 8", and 10" diameters), wastewater and sump pumps (non-clog, effluent, sewage, grinder pumps in cast iron and stainless steel variants), and centrifugal surface pumps including NV vertical multistage boosters, EZ and HT horizontal boosters, FC and TC stainless steel centrifugals, ME multistage, SP self-priming, and PC corrosion-resistant units. Manufacturing uses thermoplastic injection molding of impellers and diffusers (Noryl, Delrin, Polycarbonate), precision machining, and stainless steel fabrication across grades 304, 316, 410, 431, and 440 selected for specific duty cycles, with 100% performance, seal leak, and motor spec testing performed on every centrifugal booster pump before shipment.

The business is a domestic B2B operation with no direct online sales and quote-based pricing. Webtrol sells through a national dealer and licensed installer network supported by a POP (Pallet of Pumps) program that lets dealers carry inventory without upfront cost, alongside direct field sales via National Territory Managers and technical Sales Engineers who co-develop bid packages with engineering and contracting partners; inside sales and customer service representatives handle order entry, sizing assistance, and post-sale support by phone, email, and live chat. End customers span commercial and industrial water supply, agricultural irrigation and livestock watering, municipal pressure boosting and fire suppression, residential well and sump applications, and industrial OEMs in water treatment, RO, car wash, and desalination, with NSF/ANSI 61 and NSF/ANSI 372 certifications enabling drinking-water specifications. Revenue is generated primarily through hardware sales with adjacent loyalty (Customer Rewards Program), software tooling (Intelliquip sizing), and technical support services; third-party distribution and a fragmented named-customer base suggest low concentration, while 50+ year documented pump service life and next-day shipping from inventory are positioned as core differentiators against larger pump OEMs.

Name

Webtrol

Legal name

Weber Industries, Inc.

Website

https://webtrol.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Webtrol, a brand of third-generation family-owned Weber Industries (founded 1952, St. Louis, MO), designs and manufactures centrifugal and submersible pumps for commercial, agricultural, municipal, residential, and industrial OEM water applications, selling through a U.S. dealer network plus direct field sales and Sales Engineers.

Ownership category

akta.pro rank

Product category

Industrial Pumps

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Centrifugal Pumps (IMAHANAA)

Keywords

• Centrifugal pumps
• Submersible well pumps
• Wastewater pumps
• Industrial pump manufacturing
• Water handling equipment

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Pump Sales: Webtrol generates revenue primarily through the sale of manufactured pumps including submersible water well pumps (4", 6", 8", 10"), wastewater pumps (non-clog, effluent, grinder, sewage, sump), and industrial centrifugal pumps (vertical multistage booster, horizontal booster, stainless steel centrifugal, self-priming, corrosion resistant).
2. Customer Service and Technical Support: Revenue is supported by customer service activities including pump sizing assistance, technical support, and order processing. The company offers next-day shipping on many products from their extensive warehouse inventory.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Webtrol is a family-owned manufacturer of centrifugal and submersible pumps headquartered in St. Louis, Missouri. The company has produced pumping equipment for residential, commercial, agricultural, industrial, and municipal water handling applications since 1952, and distributes its products primarily through a dealer and distributor network.

Product overview

Webtrol is a manufacturer of industrial and commercial pumps, producing quality lines of single and multistage pumps made from thermoplastic, cast iron, and stainless steel. The product portfolio includes three main categories: (1) Submersible Water Well Pumps including WS Series and WT Series in 4", 6", 8", and 10" diameters for groundwater supply across residential, commercial, agricultural, and municipal applications; (2) Wastewater and Sump Pumps including Non-Clog, Effluent, Turbine Effluent, Sewage, Stainless Steel variants, V Series, and MVP Grinder Pumps (Cast Iron, Cast/SS, and High Head models); and (3) Centrifugal Surface Pumps including NV Vertical Multistage Boosters (up to 465 psi), EZ Series Horizontal Boosters (up to 500+ psi), HT Booster Pumps (up to 780 psi), FC Series Stainless Steel, ME Series Multistage, TC Series, SP Series Self-Priming, PC Series Corrosion Resistant, and SJP Series. The company also offers VFD and EZ-Pull accessories, plus the POP Program for dealer inventory management and a Customer Rewards Program. All centrifugal pumps undergo 100% Quality Assurance Testing before shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Centrifugal Pumps Centrifugal pumps manufactured by Webtrol for water handling across residential, commercial, agricultural, industrial, and municipal applications. Sold through the company's dealer and distributor network.
• Submersible Well Pumps Submersible well pumps manufactured by Webtrol, designed for water extraction and supply applications across residential, commercial, agricultural, and industrial uses.
• Wastewater Pumps Wastewater pumps manufactured by Webtrol for moving effluent and wastewater in commercial, industrial, and municipal settings.

Quantifiable outcome

• 50+ year pump lifespan documented through Pump Hall of Fame submissions
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Water Well TrustminorStrategic or Co-development Partner · 1 March 2021Webtrol partnered with the Water Well Trust, a 501(c)(3) organization created by the Water Systems Council, to donate a complete well system for Mrs. E., a legally blind widow and cancer survivor who had been without clean drinking water for over a year. Webtrol donated $10 per pump sold during National Groundwater Awareness Week and subsequently paid off the balance of her loan.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@webtrolpumps-weberindustri9066
• Facebookfacebook.com/WebtrolWaterWellPumps
• LinkedInlinkedin.com/company/weberindustriesinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webtrol