Pacific Tent & Awning

What Pacific Tent & Awning does

Pacific Tent & Awning is a privately held custom fabricator of outdoor living products, headquartered and manufactured in Fresno, California. Founded in 1895, the company hand-produces canvas residential awnings (fixed, retractable, and vertical drop styles), patio covers and enclosures, race canopies, shade sails, custom covers and cushions, and flags. Its single in-house fabrication facility supports a primarily direct-sales, consultative go-to-market model: sales staff conduct in-home measurements, provide photo rendition visualizations using dedicated rendering software, and deliver professional installation. The company also runs a small e-commerce storefront for flags (US, state, military, and specialty), with publicly listed prices ranging from $24 to $382, while larger custom products are quote-based.

The firm serves a predominantly residential homeowner segment in the Fresno/Clovis area, with a secondary commercial/business customer base. It is not venture-backed, has no disclosed subsidiaries, and operates with 11-50 employees. Its revenue model is one-time purchase across all product lines, with custom awning and patio projects as the primary revenue driver and a 10-year warranty on certain exterior fabrics. The company maintains a Sunbrella fabric partnership and a multi-channel marketing presence via website, Facebook, Yelp, and Google Business.

Financially, Pacific Tent & Awning is opaque: revenue is not publicly disclosed, no funding rounds have been recorded, and no investor materials exist. Management team information is not publicly available. The competitive position rests on over 110 years of localized brand reputation, in-house custom manufacturing, and a consultative sales process; there is no evidence of AI/ML capabilities, recurring revenue streams, or geographic expansion beyond the Fresno market.

Name

Pacific Tent & Awning

Legal name

Pacific Tent & Awning

Website

https://pacifictentandawning.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Tent & Awning offers canvas residential awnings, retractable awnings, patio covers, race canopies, and flags.

Ownership category

akta.pro rank

Product category

Custom Awnings and Outdoor Shade Products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Blind and Shade Manufacturing (33792), Textile Bag and Canvas Mills (314910)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)

akta.pro secondary industries

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF), Sunrooms, Screen Rooms & Enclosures (HSAPALAF)

Keywords

• Custom awning fabrication
• Residential awnings
• Retractable awnings
• Patio covers
• Outdoor shade solutions

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Awning Sales: Sale of custom residential and commercial awnings including fixed awnings, retractable awnings, and vertical drop awnings. Products are custom-made to order with professional installation.
2. Patio Covers and Enclosures: Custom patio cover solutions including semi-permanent structures, seasonal free-standing awnings, and adjustable patio covers.
3. Flag Sales: Online flag sales through e-commerce storefront including US flags, state flags, military flags, and specialty flags. Flags range from $24 to $382 depending on type and size.
4. Custom Covers and Cushions: Custom protective covers and cushion products tailored to specific customer needs and measurements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pacific Tent & Awning fabricates custom canvas residential and commercial awnings (fixed, retractable, and vertical drop styles), patio covers and enclosures, custom protective covers and cushions, race canopies, shade sails, and flags. Products are hand-made in-house at the company's Fresno, California shop using vendor-selected fabrics (including Sunbrella), with hand-measuring, photo rendition visualization, and professional installation services bundled into the sale. An online storefront sells US, state, military, and specialty flags directly to consumers.

Product overview

Pacific Tent & Awning is a custom fabricator of outdoor living products with in-house manufacturing in Fresno, California. The company produces a portfolio of awning products (retractable, fixed, and vertical drop styles), patio covers/enclosures, shade sails, curtains, roman shades, gazebo recovers, custom protective covers/cushions, and flags. Their awnings are hand-made using canvas and fabric materials, with professional installation services. The company also offers photo rendition services to help customers visualize products before purchase. Products are complemented by color/measurement consultation and fabric selection support using Sunbrella materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Retractable Awnings Custom retractable awnings for residential patios that can employ electric motors with remote controls and are fully adjustable. Marketed to homeowners seeking utility bill reduction, extended living area, and increased home value.
• Fixed Awnings Custom fixed awnings and patio covers tailored to specific customer needs, available in bullnose, dome, patio, traditional, elongated dome, concave, and rounded entrance styles for residential and commercial properties.
• Vertical Drop Awnings Exterior roller shades offering vertical drop operation via hand crank or motorized control, providing shade, privacy, heat and glare protection. Comes with a 10-year warranty on exterior fabrics.
• Patio Covers and Enclosures Semi-permanent structures, seasonal free-standing awnings, and fully adjustable patio covers produced in Fresno, California with professional installation services for residential and commercial customers.
• Custom Covers and Cushions Custom protective covers and cushion products fabricated for unique projects, offering a wide range of colors, patterns, and fabric options to meet specific customer needs.
• Flags Flags including US flags (Embroidered Nylon, Poly-Max, Cotton), military service flags (Army, Navy, Air Force, Marine Corps, Coast Guard, POW-MIA), and state/local flags (California, Fresno), sold online and through the catalog with prices ranging from $24 to $382.
• Shade Sails Custom shade sail installations for outdoor areas providing sun protection for residential and commercial properties.
• Race Canopies Custom race awning and canopy systems fabricated for motorsports applications and racing teams.

Quantifiable outcome

• Extend living area
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SunbrellacoreTechnology or IntegrationSunbrella is referenced as a key fabric supplier and partner. Pacific Tent & Awning directs customers to Sunbrella's showroom for fabric selection, offering a wide variety of styles and colors. The company recommends Sunbrella fabrics for their quality and durability in awning applications.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sunsetter: Sunsetter is a leading US brand of retractable awnings sold direct to homeowners. Comparable product focus (retractable awnings, motorized options, residential shade) and a similar direct-sales motion make it Pacific Tent's most prominent national counterpart.
• Sunesta: Sunesta sells custom retractable awnings with professional measurement and installation. Its premium, made-to-order positioning and dealer-installation model closely match Pacific Tent's consultative custom fabrication approach.
• Aristocrat Awnings: Aristocrat manufactures custom residential and commercial awnings, including retractable and fixed styles. In-house fabrication and a similar product mix make it a closely comparable peer in the custom awning category.
• KE Durasol: KE Durasol (formerly Durasol Awnings) is a US-based manufacturer of commercial and residential awnings and canopies. Its custom-fabrication model and product breadth overlap with Pacific Tent's patio covers, canopies, and fixed awnings.
• NuImage Awnings: NuImage Awnings builds custom stationary and retractable awnings with a national dealer network. Its custom-fabrication emphasis on residential outdoor shade is directly comparable to Pacific Tent's core offering.
• Awntech: Awntech designs and distributes aluminum and fabric awnings, including retractable models. Its focus on consumer-friendly, semi-custom shade products places it in adjacent competition to Pacific Tent's fixed and retractable awning lines.
• Markilux: Markilux is a German premium manufacturer of retractable awnings and patio shade systems. Comparable on the higher end of the custom retractable awning category, with broader international scale but similar premium product positioning.

Regional players

• California Awning Company: California Awning Company is a California-based custom awning fabricator serving residential and commercial customers. It overlaps with Pacific Tent's regional CA service area and custom fabrication capabilities, though it primarily competes in Southern California.

Broad incumbents

• Treasure Garden: Treasure Garden is a large US outdoor shade manufacturer best known for umbrellas and patio shade products. It operates at broader scale across outdoor living categories that overlap with Pacific Tent's patio covers and shade sails.

Others

• Sunbrella: Sunbrella is the leading outdoor fabric brand and Pacific Tent's key fabric supplier/partner. It is an ecosystem participant — its materials are core inputs to Pacific Tent's premium positioning — rather than a direct competitor, but it shapes the broader outdoor shade category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pacifictentandawning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Tent & Awning