What Rupac does

Rupac monetizes through four streams: (1) one-time sales of precision instruments distributed via the regional agent channel, supplemented by direct sales from Milan HQ and a new Pinerolo showroom; (2) Accredia-accredited calibration and certification services that carry legal metrological validity under EA mutual recognition; (3) on-site technical assistance, repairs, and retrofits; and (4) tiered subscription maintenance contracts (Essential 1-2 year and Elite 2 year plans) with guaranteed 40- and 24-hour response times, respectively. Standard 12-month warranty is included with purchases, extendable to 24 months via registration or maintenance contract, and the minimum order value is EUR 50 with quote-based pricing. The target customer base is horizontal: industrial manufacturers for quality control, in-house QC/metrology laboratories requiring accredited calibration, and machine shops/tool rooms for setup and in-process verification. There are no disclosed funding rounds, no M&A activity, no disclosed revenue figures, and no named enterprise customer logos.

Name

Rupac

Legal name

Rupac srl

Website

https://rupac.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Rupac is an Italian B2B distributor (founded 1949, Milan-based) that sells precision dimensional metrology instruments — from hand tools to coordinate measuring machines — and provides Accredia-accredited calibration, repairs, and tiered maintenance contracts to Italian industrial manufacturers, QC labs, and machine shops via a 14+ regional agent network.

Ownership category

akta.pro rank

Product category

Precision Measurement Instruments

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Analytical Laboratory Instrument Manufacturing (334516), Testing Laboratories and Services (54138), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734)

akta.pro primary industry

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

akta.pro secondary industries

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Test, Measurement & Lab Equipment Retail (CRACAKAH)

Keywords

• Precision measurement instruments
• Dimensional metrology equipment
• Coordinate measuring machines
• Hardness testing instruments
• Calibration certification services

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Precision Measurement Instruments Sales: Sale of wide range of precision measurement instruments including micrometers, calipers, comparators, durometers, roughness meters, and coordinate measuring machines. One-time product sales with optional extended warranty and maintenance contracts.
2. Calibration and Certification Services: Accredited calibration certificates (Accredia) and calibration reports for measurement instruments, providing traceability to national standards. Supports customer quality systems compliance.
3. Technical Assistance and Repairs: On-site technical service and bench repairs for all instruments in the Rupac range. Includes installation, retrofit, troubleshooting, and preventive maintenance with certification.
4. Maintenance Contracts: Annual and biennial maintenance contracts (Essential and Elite plans) offering extended warranty, calibration, and preferential service rates for new instrument purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rupac sells a comprehensive portfolio of precision dimensional measurement instruments and metrology equipment, including micrometers, calipers, comparators, bore gauges, hardness testers, surface roughness meters, profile projectors, microscopes, and coordinate measuring machines. The company complements product sales with accredited (Accredia) calibration and certification services, on-site technical assistance and repairs, and annual/biennial maintenance contracts (Essential and Elite plans).

Product overview

Rupac is an Italian precision measurement instruments company offering a comprehensive portfolio of metrology and quality control equipment. The product range includes micrometers (external, internal, depth, three-point, lever-type), precision calipers, comparators, bore gauges, height meters, hardness testers (Rockwell, Brinell, Vickers, Shore), surface roughness testers, profile projectors, microscopes, coordinate measuring machines (CMM), precision balances, dynamometers, torsiometers, thickness gauges, gauge blocks, ring and plug gauges, surface plates, precision levels, angle measuring instruments, and specialized optical measurement systems. The company also provides technical assistance, repair, and calibration certification services. Products are primarily precision mechanical and electronic instruments distributed through regional agents across Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Micrometers (external, internal, depth, three-point, lever-type, and special-purpose) Hand-held precision instruments for external, internal, depth, and specialized dimensional measurements; used on shop floors and in metrology labs for tolerance verification on manufactured parts.
• Calipers (digital, dial, parallax-free, depth, workshop, carbon-fiber) Precision linear measurement instruments for outside, inside, depth, and step measurements, available in digital and mechanical formats for industrial and workshop use.
• Comparators and dial indicators Comparator instruments for precision comparison measurements, including dial indicators, digital comparators, depth comparators, and digital radius gauges, used in quality control fixtures and benches.
• Bore gauges (alesametri) Precision internal diameter measurement instruments for bores and cavities, available in precision and standard configurations for shop-floor and lab use.
• Height measuring instruments (altimetri and truschini) Vertical dimension measurement and scribing/marking instruments for use on surface plates, available in digital and comparator versions for tool rooms and inspection.
• Touch probes (tastatori) for CMMs Probe instruments used as the contact sensing element on coordinate measuring machines and precision gauging fixtures.
• Hardness testers (durometri) Hardness testing instruments covering Rockwell, Brinell, Vickers/MicroVickers, Universal, portable aluminum, ultrasonic portable universal, and Shore (elastomer) methods for laboratory and production hardness testing.
• Surface roughness and profile meters (rugosimetri and profilometri) Surface finish measurement instruments for quantifying surface texture and detailed profile analysis on machined and finished parts.
• Roundness measuring instruments (rotondimetri) Instruments for analyzing circularity and radial deviation of cylindrical components in quality control and metrology labs.
• Microscopes (precision lenses, digital, stereoscopic, industrial, video, metallographic) Optical inspection microscopes (precision lenses, digital, stereoscopic, industrial, video, and metallographic including Olympus models) for laboratory and production visual inspection.
• Profile projectors Optical profile projectors for magnified measurement and inspection of complex part geometries and profiles.
• Coordinate measuring machines (CMMs) Coordinate measuring machines in horizontal optical 3D, optical 2D/3D, multisensor CNC, FLASH optical, and COORD3 configurations for automated dimensional inspection of complex parts.
• Precision balances and weighing instruments Precision weighing instruments — counting scales, precision balances, analytical balances, moisture analyzers, crane scales, platform scales, and calibration weights — for laboratory and industrial use.
• Force, torque, and thickness measurement instruments Dynamometers (force/load measurement with stands and accessories), torsiometers (rotational torque), ultrasonic thickness gauges, coating thickness gauges, and feeler gauges for industrial measurement.
• Gauge blocks, rings, plugs, surface plates, and rules Reference standards and setting gauges — steel/carbide/ceramic gauge blocks, master rings and plug gauges, granite surface plates with sine bars, and steel rules and squares — for calibration, layout, and inspection.
• Levels, clinometers, goniometers, sound and light meters Precision levels, clinometers (inclinometers), goniometers (angle measurement), sound level meters, and luxmeters (light measurement) for orientation, angle, acoustic, and illuminance measurements.
• Control instruments and reference masters

Quantifiable outcome

• Accredia certificates provide legally valid measurement traceability in Italy and EA member countries
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• KEYENCE: Japanese measurement and automation sensor company serving industrial inspection use cases. Comparable to Rupac in non-contact and optical measurement categories, though with a direct-sales model and a much broader digital sensor offering.
• Mitutoyo: Global leader in precision measurement instruments offering micrometers, calipers, CMMs, and optical comparators. Comparable to Rupac through an overlapping product portfolio of dimensional metrology tools, though Mitutoyo operates globally and as a manufacturer rather than a regional distributor.
• ZEISS Industrial Metrology: German manufacturer of CMMs, optical systems, and CT-based industrial metrology. Comparable to Rupac's coordinate measuring machines and profile projectors, though at a much larger enterprise scale with global service networks.
• Renishaw: UK-based precision engineering firm specializing in CMM touch probes, laser encoders, and calibration systems. Comparable to Rupac in the CMM probe and calibration instrument categories, but with proprietary IP and a global OEM presence.
• Hexagon Manufacturing Intelligence: Division of Hexagon AB offering CMMs, laser scanners, and industrial metrology software. Comparable to Rupac's high-end CMM and optical measurement portfolio, but operating at a global, software-rich scale far beyond Rupac's Italian distribution model.

Regional players

• Metro (Calibration Service): Italian metrology and calibration service provider. Comparable to Rupac's calibration, repair, and maintenance services in the same Italian market, though Metro is more service-focused while Rupac combines instrument sales with services.

Direct peers

• Starrett: US-headquartered manufacturer of precision measurement tools, including micrometers, calipers, optical comparators, and gauge blocks. Directly comparable to Rupac's bench instrument catalog and industrial QA customer base, with the difference being Starrett's manufacturing footprint and global distribution.
• COORD3 (Trescal group): Italian CMM manufacturer whose machines are explicitly distributed by Rupac. Comparable to Rupac's high-end CMM offering, though operating as a manufacturer rather than distributor. This is also a supplier/partner relationship rather than a pure competitor.
• Tesa (Heidenhain group): Swiss manufacturer of precision height gauges, calipers, and inductive probes. Directly comparable to Rupac's micrometer, caliper, and height meter lines, with a similarly specialized metrology focus.
• Sylvac: Swiss specialist in digital precision measurement instruments (calipers, indicators, probes). Comparable to Rupac's Digitronic PLUS digital calipers and digital comparators, with overlapping industrial customer segments across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rupac-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rupac