Obgyn Specialists

What Obgyn Specialists does

OBGYN Specialists is an independent, physician-owned obstetrics and gynecology practice founded in 1980 by Dr. Stephen Larson and headquartered in Burnsville, Minnesota, with a second clinic in Edina. The practice operates two retail locations serving the Twin Cities metro and parts of western Wisconsin, delivering the full continuum of women's health services: prenatal and obstetric care (including VBAC), fertility evaluation and intrauterine insemination, gynecology and preventive care, minimally invasive surgery, urogynecology, maternal-fetal medicine, weight management, and pelvic-health physical therapy. Since January 2020 the practice has operated as a women's health division of Infinite Health Collaborative (i-Health), a network of independent physician practices that share back-office resources while preserving physician autonomy. The clinical team comprises seven board-certified OBGYN physicians (including subspecialists in urogynecology and maternal-fetal medicine), several physician assistants and nurse practitioners, a Certified Nurse Injector, and a Doctor of Physical Therapy focused on pelvic floor disorders. The practice maintains hospital affiliations with Fairview Ridges Hospital and Fairview Southdale Hospital for deliveries, and physicians hold departmental leadership roles at both systems.

Revenue is generated through two distinct streams. The primary stream is fee-for-service OBGYN clinical care — including a global obstetrical package that bundles routine prenatal visits, vaginal delivery, and postpartum care — billed through insurance and supplemented by surgical and acute gynecological procedures. The secondary stream is a self-pay aesthetic and laser center operating out of the Edina clinic, built around a full Sciton platform (DiVa vaginal rejuvenation at $1,200/session or $3,000 for a three-treatment package, BBL HERO, ClearV, ClearSilk, Profractional, SkinTyte, Forever Clear, Forever Bare) plus Botox, run largely by the in-house nurse injector and aesthetic-trained providers. The practice is differentiated by two proprietary surgical innovations developed by partner Dr. K. Anthony Shibley: the PneumoLiner Tissue Containment Device, which became an FDA-recognized standard in certain minimally invasive hysterectomy procedures in 2021, and the INSORB Absorbable Subcuticular Skin Staples; both innovations are described by the practice as global surgical standards. Distribution is entirely direct-to-consumer via phone and online booking (Phreesia), with co-marketing partnerships through Amma Parenting Center and Neb Doctors of Minnesota and hospital referral flows through the Fairview system. Reported patient satisfaction stands at 99%.

Name

Obgyn Specialists

Legal name

OBGYN Specialists

Website

https://obgynpa.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

OBGYN Specialists is an independent, physician-owned obstetrics and gynecology practice founded in 1980 in Burnsville and Edina, Minnesota, serving women across pregnancy, fertility, gynecology, surgery, and self-pay aesthetic laser services as a division of Infinite Health Collaborative (i-Health).

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

akta.pro secondary industries

Gynecology (General Non-Obstetric Care) (HLAKAJAL), Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Obstetric gynecological care
• Women's health services
• Prenatal pregnancy care
• Aesthetic laser treatments
• Minimally invasive gynecology

Headquarters

HQ city

Burnsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Healthcare Services: Fee-for-service healthcare revenue from obstetric and gynecological appointments, procedures, and surgeries billed through insurance. Global obstetrical package includes routine prenatal visits, vaginal delivery, and postpartum care.
2. Aesthetic and Laser Treatments: Self-pay cosmetic and laser procedures including DiVa vaginal rejuvenation, BBL treatments, and skin tightening. These are typically not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

OBGYN Specialists is an independent, physician-owned medical practice delivering comprehensive obstetric and gynecological healthcare for women across all life stages. Core offerings span pregnancy care, gynecology, fertility treatment, in-office and hospital-based surgery, preventive care, weight management, pelvic health physical therapy, and an aesthetic and laser center providing treatments such as DiVa vaginal rejuvenation, BBL, MOXI, and other Sciton laser therapies.

Product overview

OBGYN Specialists is an independent, physician-owned OBGYN practice offering comprehensive women's health services. The practice operates as a unified platform combining core medical services (pregnancy care, fertility, gynecology, surgery, preventive care, weight management, and pelvic health physical therapy) with an aesthetic and laser center. The laser services include branded treatments from Sciton (BBL HERO, ClearV, ClearSilk, Forever Clear, Forever Bare, Skin Tyte, Profractional, DiVa) plus Botox. The DiVa laser treatment for vaginal rejuvenation represents their signature specialized offering, while surgical services feature innovative techniques including the FDA-recognized PneumoLiner tissue containment device developed by their own physicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Care Comprehensive prenatal through postpartum obstetric care for expectant mothers, including high-risk pregnancy management and delivery.
• Gynecology Routine and complex gynecologic care for women including annual exams, contraception counseling, and management of gynecologic conditions.
• Fertility Care Diagnosis and treatment of infertility including ovulation induction, intrauterine insemination, and reproductive health counseling.
• Gynecologic Surgery Minimally invasive and robotic-assisted gynecologic surgery including hysterectomy, fibroid removal, and treatment of endometriosis using the PneumoLiner tissue containment device.
• Preventive Care Well-woman exams, screenings, vaccinations, and preventive health services for women.
• Weight Management Medical weight loss programs including GLP-1 medication management combined with lifestyle and nutritional counseling.
• Pelvic Health Physical Therapy Specialized physical therapy for pelvic floor dysfunction, incontinence, and postpartum recovery.
• DiVa Vaginal Rejuvenation Hybrid fractional laser therapy for vaginal health, addressing symptoms of menopause, postpartum changes, and urinary incontinence.
• BBL HERO Light Therapy Broadband light photofacial treatment for skin pigmentation, sun damage, and skin rejuvenation using Sciton BBL HERO technology.
• Sciton Laser Treatments Suite of Sciton platform laser treatments including MOXI, ClearV, ClearSilk, Forever Bare, Forever Clear, Skin Tyte, Profractional, and Contour TRL.
• Botox and Fillers Cosmetic injectables including Botox, dermal fillers, and PDO thread lifts for facial rejuvenation.

Quantifiable outcome

• 99% patient satisfaction rate
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Infinite Health Collaborative (i-Health)coreStrategic or Co-development Partner · 1 January 2020OBGYN Specialists joined Infinite Health Collaborative (i-Health) on January 1, 2020. i-Health is a group of independent physician practices including family medicine, orthopedics, and women's health divisions. The affiliation enables physician practices to remain independent while benefiting from shared resources and value-based care focus.
• Neb Doctors of MinnesotaminorChannel Partner/ Reseller/ DistributorOBGYN Specialists partners with Neb Doctors of Minnesota to provide insurance and HSA covered breast pumps at both locations. Medela Pump In Style and Spectra S2 pumps are kept in inventory.
• Amma Parenting CenterminorStrategic or Co-development PartnerOBGYN Specialists, Fairview Ridges Hospital, and Fairview Southdale Hospital endorse Amma Parenting Center for education in childbirth preparation, breastfeeding, newborn care and CPR.
• Fairview Health ServicescoreStrategic or Co-development PartnerOBGYN Specialists has hospital affiliations with Fairview Ridges Hospital and Fairview Southdale Hospital for labor and delivery services. Physicians serve on hospital committees and in leadership positions.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• North Memorial Health: Minneapolis-based regional health system operating OBGYN, obstetrics, and women's health services across the same Twin Cities metro as OGS.
• M Health Fairview: Major Minneapolis–Saint Paul hospital system that partners with OBGYN Specialists for deliveries (Fairview Ridges and Fairview Southdale) and operates its own employed OBGYN/maternal-fetal medicine network spanning the same Twin Cities patient base.
• HealthPartners: Integrated payer-provider in the Twin Cities offering OBGYN and women's health services inside its owned clinics and hospitals, competing for the same regional payer contracts and patients as OGS.
• Mayo Clinic (Rochester): World-renowned Minnesota specialty health system that draws complex OBGYN, fertility, and urogynecology cases statewide, including from OGS's catchment, and competes on tertiary maternal-fetal and reproductive endocrinology cases.
• Park Nicollet Health Services: Large Twin Cities-based integrated health system with a multi-specialty women's health and OBGYN practice competing for the same metro-area patients OGS serves, though on a hospital-employed rather than independent model.
• Allina Health: Regional Minnesota health system with employed OBGYNs and women's health services across the Twin Cities and Western Wisconsin — the same geographic catchment OGS targets.

Others

• Sciton: Manufacturer of the diVa, BBL HERO, Profractional, ClearSilk, ClearV, and SkinTyte laser platforms that OGS operates at its aesthetic center — directly relevant as the technology vendor underpinning OGS's self-pay service line.

Direct peers

• Twin Cities Orthopedics: Fellow i-Health operating division structured as an independent, physician-owned specialty practice under the same Infinite Health Collaborative umbrella — directly comparable governance, value-based care, and physician-autonomy model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obgyn Specialists