What Konstsmide does

Konstsmide (legal name Gnosj\u00f6 Konstsmide AB) is a privately held, family-owned Swedish lighting manufacturer founded in 1942 in Gnosj\u00f6, Sweden, and currently led by the third-generation Johansson brothers (Janne, Jonas, Daniel) as part of the Gunnar Johansson Group. The company designs and produces decorative and functional lighting products for indoor and outdoor use, organized across two principal ranges: "Ljus ute" (outdoor lighting including facade lights, post/pole lighting, light sets, garden lighting, solar lighting, and decorative light figures) and "Ljus inne" (indoor lighting including string lights, Christmas tree lighting, Advent candlesticks, Advent stars, candles, Lucia crowns, and table decorations). The portfolio spans approximately 2,000 SKUs displayed in a 1,500 sqm showroom at Gnosj\u00f6 headquarters.

Underlying technology spans low-voltage 31V connectable systems (introduced 1983 as a world-first, reducing outdoor voltage from 230V to 24V for safety), LED lighting chains (pioneered by Konstsmide in 1995), the proprietary Soft Cable developed in 2013 for cold-climate pliability, hand-crafted metal casting performed in the company's own Hungarian moulding factory (acquired 1994), and the Smartlight platform launched in 2020 — a Wi-Fi connected wall lamp with integrated camera, speaker, and microphone controllable via a dedicated smartphone/tablet application. Solar-powered and USB-rechargeable lighting lines round out the technology base.

Konstsmide operates a dual go-to-market combining direct-to-consumer e-commerce (country-specific storefronts at konstsmide.se, konstsmide.de, and a UK site, with PayPal and DHL fulfilment and a €150 free-shipping threshold in Germany) and a multi-country wholesale channel via wholly-owned subsidiaries in Germany (1982), England (1985), Finland, Poland, Netherlands, Hong Kong, and Norway. The German subsidiary Gnosj\u00f6 Konstsmide GmbH (Remagen) is led by Managing Director Stefanie Hartmann. Customers are predominantly individual consumers and homeowners purchasing seasonal Christmas lighting and year-round garden/outdoor illumination, with a secondary segment of retailers and businesses procuring for resale. Hardware unit sales constitute the sole disclosed revenue stream, with a 14-day return policy and unit-based pricing across the catalog. No revenue, funding, or institutional investment data is publicly disclosed.

Name

Konstsmide

Legal name

Konstsmide (UK) Ltd.

Website

https://www.konstsmide.se

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

101–250 employees

Short description

Konstsmide designs and manufactures light sets, spare parts, and accessories for function and decoration.

Ownership category

akta.pro rank

Product category

Decorative and Outdoor Lighting

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)

akta.pro secondary industries

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA), Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ)

Keywords

• Decorative lighting products
• Outdoor lighting fixtures
• Christmas light strings
• Garden illumination systems
• Smart wall lighting

Headquarters

HQ city

Chesterfield

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Lighting products sales: Sale of decorative and functional lighting products including outdoor lighting, garden lighting, Christmas lights, light strings, candlesticks, and decorative figures. Products are sold through retailers, distributors, and direct e-commerce channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Konstsmide designs, manufactures, and sells decorative and functional lighting products for indoor and outdoor use. Its core range covers Christmas light sets, light strings, Advent candlesticks, decorative light figures and trees, solar-powered and rechargeable garden lighting, facade and post outdoor lighting, spare parts and accessories, and the Smartlight smart wall lamp with integrated camera and Wi-Fi. Products are sold to consumers through a European retailer/distributor network and direct country-specific e-commerce sites, and are partially manufactured in the company's own moulding/casting factory in Hungary.

Product overview

Konstsmide is a Swedish lighting company founded in 1942 that offers a comprehensive portfolio of decorative and functional lighting solutions for both indoor and outdoor use. The product range includes: Outdoor Lighting (facade lights, wall lights, post/pole lights, spotlights), Light Sets (string lights for various occasions including Christmas, icicle lights, net lights, connectable 31V systems), Garden Lighting (ground spots, solar lights, decorative lights), Garden Figures (acrylic light figures and trees), and Indoor Lighting (Christmas light sets, Advent candlesticks, Advent stars, decorative candles, table decorations). The company's flagship innovation is the Smartlight - a smart wall lamp with built-in camera, speaker, microphone, and Wi-Fi for home security monitoring via smartphone app. Konstsmide pioneered LED lighting chains in 1995 and developed the Soft Cable technology for outdoor use. Products are manufactured in the company's own European factory (Hungary) with hand-crafted casting processes, supplemented by production in China. The company emphasizes energy-saving lighting, third-party safety testing, and owns production facilities in Gnosjö, Sweden and Hungary.

Differentiator

Problem solved

Functional benefit

Brands

• Konstsmide Smartlight: Smart home wall lamp equipped with camera, speaker, microphone and Wi-Fi, controllable via smartphone or tablet app for home security monitoring.

Products and services

• Smartlight Smart Wall Lamp Smart wall-mounted outdoor lamp equipped with camera, speaker, microphone, and Wi-Fi connectivity, controllable via a smartphone or tablet app for home security monitoring when the homeowner is away. Targeted at homeowners wanting combined outdoor lighting and remote surveillance.
• Outdoor Lighting (Utebelysning) Complete range of outdoor lighting including facade wall lights, recessed and spotlights, post/pole lighting, and ceiling fixtures for building exteriors. Sold to homeowners for architectural facade illumination and outdoor ambiance.
• Facade Lighting Outdoor wall lights for building facades, available in modern, classic, and functional styles, designed to create inviting outdoor environments for residential exteriors.
• Outdoor Light Sets (Ljusslingor) String lights for outdoor use including icicle/curtain sets, net lights, the connectable 31V system, flag pole lights, party lights, and Christmas light sets for residential outdoor decoration.
• Connectable 31V Lighting System Expandable 31-volt low-current lighting system introduced in 1983 for safe outdoor Christmas and decorative lighting, allowing consumers to chain multiple light strings from a single low-voltage transformer.
• Garden Lighting (Trädgårdsbelysning) Garden and ground spot lighting, expandable connectable systems, decorative lights, and solar-powered lighting for outdoor garden areas. Sold to homeowners for residential garden illumination.
• Solar-Powered Garden Lighting Solar-powered garden lighting that charges during the day and illuminates at night, providing energy-free outdoor lighting for residential gardens.
• Outdoor Decorative Lamps (Lounge Lamps) Rechargeable cordless lamps for outdoor use, available in various models and sizes. Charged via USB and used to create atmospheric lighting on patios, balconies, and indoor spaces.
• Light Figures and Trees Decorative illuminated figures and trees including light figures, star and wreath lights, and Christmas tree decorations for outdoor seasonal display by homeowners.
• Acrylic Light Figures Durable acrylic light figures designed to withstand weather conditions, suitable for outdoor placement on balconies, patios, and garden areas.
• Indoor Light Sets Indoor string lights available in large bulbs, small bulbs, with Christmas decorations, and with various decorative elements for indoor home decoration.
• Christmas Tree Light Sets Specialized indoor Christmas tree lighting sets for use during the holiday season by homeowners.
• Advent Candlesticks (Adventsljusstakar) Traditional and modern Advent candlesticks and candle holders, including the original serially manufactured design launched in 1947, used by households during the Advent and Christmas season.
• Advent Stars (Adventsstjärnor) Advent stars and star-shaped decorative lights for indoor use during the Christmas season, used as window or wall decorations in Scandinavian homes.
• Other Indoor Light Decorations Various indoor decorative lighting including candles, Lucia crowns, decorative figures and trees, and table decorations for indoor use during the holiday season.
• Indoor Table Decorations Indoor decorative lighting including water globes, glowing angels, and rechargeable candles designed for table settings and indoor ambiance.
• Spare Parts and Accessories Replacement parts and accessories for Konstsmide lighting products, including replacement lamp glasses, spare bulbs, corner brackets, and ground foundations.
• Rechargeable Solar Panel (model 3776-000) Rechargeable solar panel accessory with timer and dimmer functions, designed to power outdoor Konstsmide light sets via stored solar energy.
• Cable Reel with Light Sets Outdoor light sets packaged on a plastic cable reel for tangle-free assembly and convenient seasonal storage.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• DisneyminorStrategic or Co-development PartnerCooperation with Disney began in 1994, two years after Disneyland Paris opened. Products manufactured to promote EuroDisney included candlesticks and lighting chains.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Govee: Fast-growing smart LED lighting brand (string lights, ambient lighting, outdoor) competing with Konstsmide's smart and decorative lines, especially in online retail channels; weaker geographic overlap in Europe but rising competitive threat.
• Twinkly: Smart LED Christmas light specialist with app-controlled addressable light strings; competes with Konstsmide's Smartlight and decorative string light lines, particularly in tech-forward retail and D2C.

Broad incumbents

• Eglo Leuchten: Austrian global lighting manufacturer with broad indoor and outdoor residential product portfolio including decorative fixtures; competes with Konstsmide at European retailers and offers comparable decorative and outdoor lighting categories at larger scale.
• Signify (Philips Lighting): Global lighting incumbent (Philips Hue, etc.) with broad residential and smart lighting portfolios; overlaps with Konstsmide on indoor fixtures and smart lighting while operating at vastly greater scale and R&D intensity.
• Ledvance (Osram): Major European and global lighting manufacturer with extensive residential and decorative product lines including smart lighting; competes with Konstsmide in retailer channels but at a much broader portfolio scale.

Direct peers

• Star Trading: Swedish manufacturer of decorative and Christmas lighting, light strings, and outdoor lighting with a comparable European product range and customer base; directly overlaps Konstsmide on core categories.
• Markslöjd: Swedish lighting manufacturer offering indoor and outdoor decorative lighting, including Christmas and garden lighting; competes head-to-head with Konstsmide in Nordic and broader European retail channels.
• Smartwares Group: European manufacturer and brand owner of decorative, seasonal, and smart home lighting (including Smartwares and Calex brands); directly comparable in category mix, channel strategy, and European retail reach.
• Nordlux: Danish lighting company producing indoor, outdoor, and decorative lighting with strong Scandinavian retail presence; comparable to Konstsmide in design-led residential and garden lighting categories.

Regional players

• Festive Lights Ltd: UK-based Christmas and decorative lighting retailer and distributor with European reach; overlaps with Konstsmide on seasonal SKUs and shares UK retail customers, though primarily retail rather than manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@konstsmide1942/featured
• Facebookfacebook.com/konstsmideab
• Instagraminstagram.com/konstsmide1942
• Pinterestse.pinterest.com/konstsmide

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konstsmide