Groener
Groener NV is a Belgian landscape architecture, construction, and maintenance firm in Grimbergen serving private residential clients, corporate customers, and residential developers across Flanders and northern Brussels with design, build, maintenance, pool, and ecological garden services.
- Company typePrivate
- Founded2002
- HeadquartersGrimbergen, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Groener does
Groener NV is a Belgian landscape architecture, construction, and maintenance firm headquartered in Grimbergen, operating in the Flanders and northern Brussels periphery regions. Founded in 2002 by Tim Versaen at age 18 as a bootstrapped, founder-owned business, the company has grown to 45 specialised employees delivering end-to-end garden services for private residential clients, corporate and institutional clients, and residential developers.
The company's core offering spans four professional-services revenue streams — garden design (Tuinarchitectuur), garden construction (Tuinaanleg), garden maintenance (Tuinonderhoud), and swimming pool construction (Zwembadbouw) — complemented by hardware resale of robotic lawn mowers and proprietary physical products such as glazed clay pavers in any RAL colour and water-permeable smart paving systems. Technical differentiation centres on ecological and climate-resilient design principles: electric, solar-charged equipment, biodiversity-supporting planting schemes, green roofs, roof terraces, and natural swimming ponds. The firm is VCA-certified, subjecting operations to annual safety audits and machine inspections.
Groener operates a direct, in-house sales-led go-to-market model: customers reach the firm through its website portfolio, blog content, Instagram presence, newsletter, and word-of-mouth referrals, then request custom project quotes. Pricing is project-based with multi-year maintenance contract options and is not publicly disclosed. Revenue mechanics are anchored by a long tail of residential projects with episodic larger enterprise engagements (e.g., Wereldhave Berchem, Medialaan, Bedrijvenpark Everest, Colora, Durabrik). The company has never raised external funding and remains wholly founder-owned, with early employees including Versaen's brother Bram still on the team.
Groener firmographics
Firmographics- Name
- Groener
- Legal name
- Groener NV
- Website
- https://groener.be
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Groener NV is a Belgian landscape architecture, construction, and maintenance firm in Grimbergen serving private residential clients, corporate customers, and residential developers across Flanders and northern Brussels with design, build, maintenance, pool, and ecological garden services.
- Ownership category
- akta.pro rank
Groener industry classification
Industry- Product category
- Landscape Architecture Services
- NAICS
- Landscape Architectural Services (541320), Landscaping Services (561730)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Landscape Architecture & Site Design (BPAHAKAC)
- akta.pro secondary industries
- Residential Landscape Design (HSAIABAA), Commercial Landscape Design & Installation (HSAIABAJ)
Keywords
Where Groener is headquartered
LocationHeadquarters
- HQ city
- Grimbergen
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Groener business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tuinontwerp (Garden Design): Custom garden and landscape architecture design services, creating unique outdoor spaces for residential and commercial clients. The design phase leads into installation services.
- Tuinaanleg (Garden Construction): Full-service garden construction including paving, planting, swimming pools, green roofs, and drainage works. Delivered as project-based contracts.
- Tuinonderhoud (Garden Maintenance): Ongoing garden maintenance services including mowing, pruning, weeding, and seasonal care. Can be delivered as one-off services or recurring maintenance contracts.
- Zwembadbouw (Swimming Pool Construction): Design and construction of custom swimming pools and bio-pools integrated into garden designs. Includes both traditional pools and environmentally minimal-impact options.
- Robotmaaiers (Robot Mowers): Professional installation and maintenance of robot lawn mowers, offering clients an automated lawn care solution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Groener product offering
Product offeringCore offering
Groener NV designs, builds, and maintains gardens and outdoor spaces for residential and commercial clients in Belgium. The offering spans garden architecture, construction, and ongoing maintenance, complemented by specialized services such as swimming pool construction, swimming ponds, green roofs, roof terraces, and permeable paving, along with related products including glazed clay pavers and robot lawn mowers.
Product overview
Groener is a garden and landscape architecture company offering a comprehensive suite of services from design through construction to maintenance. Their core services include Garden Architecture (Tuinarchitectuur), Garden Construction (Tuinaanleg), Garden Maintenance (Tuinonderhoud), and Swimming Pool Construction (Zwembadbouw). They also offer specialty products including Robot Lawn Mowers (Robotmaaiers) and Glazed Clay Bricks (Geglazuurde Kleiklinkers) available in any RAL color. The company specializes in sustainable solutions including Green Roofs (Groendaken), Roof Terraces (Dakterrassen), Swimming Ponds (Zwemvijvers), and Permeable Paving systems. Their approach emphasizes ecological responsibility and climate-adaptive garden design.
Differentiator
Problem solved
Functional benefit
Products and services
- Tuinarchitectuur (Garden Architecture)
- Tuininaanleg (Garden Construction)
- Tuinonderhoud (Garden Maintenance)
- Zwembadbouw (Swimming Pool Construction)
- Robotmaaiers (Robot Lawn Mowers)
- Geglazuurde Kleiklinkers (Glazed Clay Pavers)
- Groendaken (Green Roofs)
- Dakterrassen (Roof Terraces)
- Zwemvijvers (Swimming Ponds)
- Waterdoorlatende Verharding (Permeable Paving)
Quantifiable outcome
- 94% klantentevredenheid (Customer Satisfaction Rate)
- +2 more outcomes
Companies that use Groener
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
Groener technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Groener partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Groener competitors and assessment
Company assessmentBroad incumbents
- OKRA Landscape Architects: Dutch landscape architecture firm working on parks, gardens, and urban green spaces across Europe. Comparable in landscape design specialisation but operates at a broader geographic and project scale than Groener.
- Wirtz International Landscape Architects: Belgian landscape architecture firm with an international portfolio, comparable in design-led garden and park projects. Significantly larger and broader in scope than Groener, but operates in the same category of high-end landscape architecture in the Belgian market.
- Buro Lubbers: Dutch landscape architecture practice with international reach, comparable in garden and park design services. Operates at a larger and more international scale than Groener but shares the same design-led landscape architecture category.
- H+N+S Landschapsarchitecten: Dutch landscape architecture firm with a strong climate-adaptive and water-management portfolio. Comparable in design specialisation and climate-resilient positioning, though operating at a larger, more project-diverse scale.
Direct peers
- Copijn Groene Hoveniers: Dutch landscape design and construction firm specialising in ecological, climate-adaptive gardens for residential and corporate clients. Closely comparable to Groener across design, construction, and maintenance, with overlapping climate-resilient and biodiversity positioning.
- De Kock Tuinen: Belgian full-service garden specialist offering design, construction, and maintenance. Comparable regional peer operating in similar Flemish/Belgian customer segments.
- Verstraeten Tuinen: Flemish garden constructor and maintenance firm serving private and business clients. Closely comparable in regional service mix and customer segments to Groener.
- Bart Bentein Tuinen: Belgian garden design, construction, and maintenance provider serving residential and corporate clients in Flanders. Directly comparable regional competitor with similar end-to-end service offering to Groener.
- Delva Landscape Architects: Belgian landscape architecture practice delivering design and implementation of public and private gardens, parks, and urban green spaces. Directly comparable to Groener's tuinarchitectuur and tuinaanleg services, with similar residential, developer, and public-segment exposure.
- Strijbosch Hoveniers: Dutch garden design, construction, and maintenance firm serving high-end residential and corporate clients. Comparable in full-service model and premium positioning to Groener.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Groener social profiles
Digital presenceGroener compliance and trust
Trust signalCompliance1 record
Groener financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groener leadership team
Management profileNumber of profiles
Profiles1 record
Groener funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groener M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groener
What does Groener do?
Groener NV designs, builds, and maintains gardens and outdoor spaces for residential and commercial clients in Belgium. The offering spans garden architecture, construction, and ongoing maintenance, complemented by specialized services such as swimming pool construction, swimming ponds, green roofs, roof terraces, and permeable paving, along with related products including glazed clay pavers and robot lawn mowers.
Is Groener a public or private company?
Groener is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Groener founded?
Groener was founded in 2002. It employs 1 to 10 people.
Where is Groener based?
Groener is headquartered in Grimbergen, Belgium, in the Europe region.
How does Groener make money?
Five revenue lines are on record. Tuinontwerp (Garden Design) is the primary driver. The others are tuinaanleg (Garden Construction), tuinonderhoud (Garden Maintenance), zwembadbouw (Swimming Pool Construction) and robotmaaiers (Robot Mowers).
Who are Groener's main competitors?
Broad incumbents on record are OKRA Landscape Architects, Wirtz International Landscape Architects, Buro Lubbers and H+N+S Landschapsarchitecten. Direct peers are Copijn Groene Hoveniers, De Kock Tuinen, Verstraeten Tuinen, Bart Bentein Tuinen, Delva Landscape Architects and Strijbosch Hoveniers.
Does Groener have an API?
No public API is recorded for Groener.
What industry is Groener in?
Groener's product category is Landscape Architecture Services. Its primary akta.pro industry code is BPAHAKAC, Landscape Architecture & Site Design, with a secondary code of HSAIABAA, Residential Landscape Design. Its NAICS code is 541320 and its SIC code is 1520.