Ideo

What Ideo does

Studio Ideo (legal entity: Ideo Srl) is a Rome-based graphic design, visual communication, and printing studio that has operated continuously since 1997. The company offers an integrated suite of six service areas: strategic graphics, logo design and brand identity, print collateral (catalogues, brochures, calendars, flyers), photography and video, web design, and advertising campaign planning/placing. Engagements span from naming and brand definition through layout, printing coordination, distribution, and media planning, positioning the firm as a full-service creative partner working alongside client marketing departments rather than a single-discipline vendor.

The underlying technology footprint is modest and conventional — a portfolio website plus standard web design and digital production tooling (responsive, mobile-friendly interfaces) with no proprietary platform, APIs, integrations, or AI/ML components disclosed. There are no patents, no technology partnerships, no app products, and no digital self-service channels. Operationally, the studio runs two Rome locations (legal HQ at Via Guido d'Arezzo, 5 and an office at Viale Liegi, 42) and serves clients nationally within Italy.

The business model is project-based professional services with custom quote-based pricing; no public pricing tiers are published and the studio is reached via website form, phone, or email. Revenue is generated through one-time project fees rather than recurring subscriptions or SaaS, with the stated billing cadence noting multi-year contracts (presumably for ongoing relationships rather than productized retainers). The customer base skews to Italian government and public institutions (Presidency of the Council of Ministers, Polizia Roma Capitale, Ministero degli Affari Esteri, Camera di Commercio di Roma, Bioparco di Roma, Comune di Roma), large enterprises and financial institutions (Eni, Pfizer, Banca d'Italia, BCC Roma, Hdi Assicurazioni, Universal Music, BMG), and cultural/NGO organizations (Save the Children, Azione Cattolica Italiana). Studio Ideo is privately held with no parent company, no institutional investors, and no disclosed funding history.

Name

Ideo

Legal name

Ideo Srl

Website

https://studioideo.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Ideo is a Rome-based graphic design and visual communication studio, operating since 1997, serving Italian government institutions, large enterprises, cultural organizations, and NGOs with end-to-end branding, print, photography, web design, and advertising services on a project basis.

Ownership category

akta.pro rank

Product category

Graphic Design and Visual Communication Services

NAICS

Graphic Design Services (54143), Motion Picture and Video Production (512110)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Graphic design services
• Visual communication
• Brand identity design
• Print design production
• Advertising campaign planning

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Design Services: Project-based professional services including logo design, brand identity, catalogs, brochures, calendars, flyers, print design, photography, video production, and web design. Revenue is generated through one-time project fees rather than recurring contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Studio Ideo is a Rome-based graphic design and visual communication studio that provides end-to-end creative services for Italian businesses and institutions. Its portfolio spans strategic graphics, logo design and coordinated brand identity, print collateral (catalogues, brochures, calendars, flyers), photography and video, responsive web design, and advertising campaign creation and placement. The studio also coordinates downstream processes such as layout, printing, distribution, and advertising planning when requested, offering a 360-degree communication service rather than design-only output.

Product overview

Studio Ideo is a graphic design and visual communication studio operating since 1997, offering a comprehensive suite of creative services. The portfolio includes six interconnected core service areas: Grafica strategica (strategic graphics), Progettazione loghi & immagine coordinata (logo design and brand identity), Cataloghi, brochure, calendari e pieghevoli (print collateral), Fotografia & video (visual content production), Web design (digital presence), and Communication & ADV (advertising campaigns). Services range from concept development through to printing and distribution, providing clients with 360-degree communication solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Grafica strategica (Strategic graphics) Strategic graphics and communication solutions addressing advertising image, editorial, corporate promotion, and visual communication needs for Italian businesses and institutions.
• Progettazione loghi & immagine coordinata (Logo design and coordinated brand identity) Logo design and coordinated brand image services covering naming study, logo definition, restyling, and coordinated visual identity across business cards, letterhead, envelopes, folders, and flyers.
• Cataloghi, brochure, calendari e pieghevoli (Catalogues, brochures, calendars, and flyers) Print communication tools including catalogues, brochures, calendars, monographs, company profiles, and corporate presentations designed for effective brand communication and sales promotion.
• Fotografia & video (Photography and video) Professional photography services including product shoots, trade fair/event reportage, corporate portraits, plus animations and impactful corporate videos for visual communication strategy.
• Web design Website development with unique design, user-friendly, responsive, and mobile-friendly interfaces, including web text and integrations.
• Communication & ADV (Advertising campaigns) Advertising campaign creation and placement in newspapers and magazines, including planning and professional management of diverse advertising strategies for Italian businesses and institutions.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Landor: Global branding and design consultancy (part of WPP). Comparable as a brand identity and visual communication provider serving large multinational and institutional clients, though at much greater scale than Studio Ideo.
• Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and design services. Comparable to Studio Ideo's branding and identity work, but operating at global scale across many industries.
• R/GA: Global digital design and advertising agency (part of IPG). Comparable as a full-service creative studio offering brand, print, and digital work, though with a heavier emphasis on digital product and experience design than Studio Ideo.
• Frog (Capgemini Engineering): Design and innovation consultancy. Comparable in providing integrated design, brand, and creative services to enterprise clients, though with a stronger digital and innovation focus than Studio Ideo.

Direct peers

• Saffron Brand Consultants: Brand strategy and identity consultancy serving global clients. Comparable to Studio Ideo's strategic graphics and brand identity work for major corporate and institutional clients.
• Turner Duckworth: Brand identity and packaging design studio. Comparable to Studio Ideo's logo design, brand identity, and coordinated image services for major consumer-facing brands and institutions.
• Pentagram: Partner-led design firm offering branding, identity, print, and digital design services. Comparable as a multi-disciplinary graphic design and brand identity studio serving major institutional and corporate clients, similar in full-service creative positioning to Studio Ideo.
• MetaDesign: Brand identity and design agency with offices across Europe. Comparable as a full-service creative studio providing brand strategy, visual identity, print, and digital design for corporate and institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/studioideo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideo