haprotec

What haprotec does

haprotec GmbH is a privately held German industrial-automation specialist headquartered in Kreuzwertheim-Wiebelbach, founded in 2002 and operating with 11–50 employees. The company designs and builds customized automation equipment (Sondermaschinenbau) for electronics manufacturing and automotive production lines, including THT (through-hole technology) soldering automation, coating/painting automation, SMT board handling, electric-motor assembly, and custom gripping systems. Its stated differentiator is in-house engineering depth and high manufacturing vertical integration, enabling both standardized modules and individual special-purpose machines for customer production processes.

The technical architecture centers on the proprietary Zentrales Leitsystem (ZLS) software platform, which handles route management and data administration across automated production lines and integrates with manufacturing execution systems via GraphQL-API and with PLCs via OPC-UA. Around this core, haprotec offers modular product lines: Assistenzsysteme (Head-Up Display operator guidance, Pick-By-Light, AOI inspection, T2020 material storage, Jonic placement workstation), Montagetechnik (palletizers, rotary indexing, process cells, workstations), Prüftechnik (testing systems), and Robotik & Greifsysteme (linear, SCARA, and 6-axis robots with custom mechanical, vacuum, and magnetic grippers, including automatic changers and sensor/vision integration). Machine-to-machine connectivity is delivered through SMEMA and the newer Hermes protocol, supporting Industry 4.0 interoperability.

Commercially, haprotec operates a B2B direct enterprise field-sales model with quote-based, individually engineered solutions. Revenue is primarily one-time license from custom equipment, supplemented by modular recurring haproCare maintenance subscriptions (Remote, Sustainable, Optimum tiers), haproAcademy training services, and a Solution Corner consultative engagement channel. Pricing is not publicly disclosed. The company primarily serves electronics manufacturers and automotive OEMs/suppliers, with secondary exposure to general industrial assembly, and operates across Europe with no disclosed global footprint claim.

Name

haprotec

Legal name

haprotec GmbH

Website

https://haprotec.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

haprotec GmbH is a German B2B industrial-automation specialist designing customized Sondermaschinenbau — THT/SMT lines, assistenzsysteme, robotics, and grippers — for electronics manufacturers and automotive producers, anchored by its proprietary ZLS central control and MES-integration software.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)

akta.pro secondary industry

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

Keywords

• Industrial automation systems
• Special machine construction
• Electronics manufacturing automation
• MES integration solutions
• Assembly automation equipment

Headquarters

HQ city

Kreuzwertheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Custom Automation Equipment Sales: Sale of custom-designed automation machinery and systems including THT automation, assembly lines, testing equipment, robotics, and gripper systems. Each solution is individually planned and implemented to meet specific customer production process requirements.
2. haproCare Service Contracts: Modular support and maintenance contracts with three tiers: remote (software updates, remote support), sustainable (remote + annual on-site maintenance), and optimum (remote + sustainable + annual training day + 10% discount on spare parts).
3. haproAcademy Training Services: Standardized and customizable training programs for machines and systems, conducted in training rooms, via web meeting, or on-site. Includes Head-Up Display, AOI, and machine management training modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

haprotec designs, manufactures, and implements customized automation systems and special-purpose machinery (Sondermaschinenbau) for electronics manufacturing, automotive production, and industrial assembly. The portfolio centers on a proprietary Zentrales Leitsystem (ZLS) software platform for production line control and MES integration, combined with THT automation, robotics, custom gripper systems, and assistance modules such as Head-Up Display (HUD), Pick-By-Light, and AOI inspection.

Product overview

haprotec is a specialist for customized automation solutions and special machine construction (Sondermaschinenbau) with over 20 years of experience. The product portfolio is organized as a modular ecosystem centered on the proprietary Zentrales Leitsystem (ZLS) software platform, which serves as the central control and data management hub. The ZLS integrates with MES systems via GraphQL-API and OPC-UA interfaces. Around this core platform, haprotec offers domain-specific product lines: (1) Elektronikfertigung (Electronics Manufacturing) covering THT-Automation, coating/painting automation, and SMT/board handling; (2) Assistenzsysteme (Assistance Systems) including Head-Up Display (HUD), T2020 material storage, Jonic placement workstation, Pick-By Light, and Bestück-AOI for quality inspection; (3) Montagetechnik (Assembly Technology) for electric motor manufacturing, palletizers, rotary indexing systems, and process cells; (4) Robotik & Greifsysteme (Robotics & Grippers) offering linear, SCARA, and 6-axis robots plus customized gripper solutions; and (5) Prüftechnik (Testing Technology). Additionally, haprotec provides supporting services including haproCare maintenance contracts (Remote, Sustainable, Optimum tiers), haproAcademy training programs, Knowledge Base support portal, and Solution Corner consulting service. The company also offers whitepapers on automation topics and maintains interfaces supporting SMEMA and Hermes industry standards.

Differentiator

Problem solved

Functional benefit

Brands

• haproCare: Support and maintenance contracts service package
• haproAcademy
• Zentrales Leitsystem (ZLS)
• Head-Up Display (HUD)

Products and services

• Zentrales Leitsystem (ZLS) Proprietary software platform for intelligent route control and data management in automated production lines. Consists of ZLS Server Service for route management, data administration, and user management, and ZLS Control Station as a user interface for monitoring and controlling production. Supports GraphQL-API and OPC-UA interfaces for MES integration.
• THT-Automation (Lötanlagen) Automation solutions for THT (Through-Hole Technology) soldering systems, including mask and frame transport automation for electronics and automotive manufacturing. Optimizes production times and improves quality assurance.
• Lackieranlagen Automation Automation solutions for coating and painting systems in production lines, targeted at industrial manufacturers needing consistent surface finishing processes.
• Boardhandling / SMT Automation Automation solutions for PCB board handling and Surface Mount Technology (SMT) production processes in electronics manufacturing.
• Head-Up Display (HUD) Intelligent worker guidance system with editor and viewer functionality for production workstations, designed to minimize error rates and optimize manufacturing processes.
• Pick-By Light (PBL) Pick-to-light system for optimized material picking at production workstations, designed to reduce picking errors and improve assembly efficiency.
• Bestück AOI Automated Optical Inspection (AOI) system for verifying component placement on assemblies, supporting quality assurance in electronics manufacturing.
• Elektro-Motoren Fertigung (Electric Motor Manufacturing) Electric motor manufacturing solutions including permanent magnet assembly, targeted at automotive and industrial motor producers.
• Robotik (Robotics) Robotics solutions including Linear, SCARA, and 6-axis robots adapted to specific customer production requirements for flexible and efficient manufacturing.
• Greifer (Custom Grippers) Individually developed gripper systems including mechanical, vacuum, and magnetic grippers with automatic change systems and sensor/vision integration for precise component handling in automated production.
• Schnittstellen (Interfaces) Interface solutions supporting SMEMA and Hermes industry-standard protocols, plus custom interfaces for specific customer requirements, integrating with ZLS for seamless production-line communication.
• haproCare Service Contracts Modular support and maintenance contract system offering three tiers: Remote (software updates and remote support), Sustainable (adds annual on-site maintenance), and Optimum (adds annual training/optimization day and 10% discount on spare parts).
• haproAcademy Training Training and tutorial programs covering HUD, Bestück-AOI, Scanner/AOI, and machine management, available on-site, via web meeting, or at haprotec facilities, with both standardized and customizable modules.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

One partnership is on record.

• Automation ValleyminorOthershaprotec is an active member of Automation Valley, a regional association/network of automation technology companies. This membership provides industry visibility and networking within the German automation sector.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Viscom AG: German specialist in AOI (Automated Optical Inspection) and X-ray inspection for electronics manufacturing; directly competes with haprotec's Bestück AOI product within the Assistenzsysteme portfolio.
• ASM Assembly Systems: Leading SMT and electronics manufacturing equipment manufacturer; its placement, printing, and inspection systems directly overlap with haprotec's THT/SMT/board-handling automation lines and serve the same customer base in electronics production.
• Mycronic AB: Swedish manufacturer of SMT assembly equipment and electronics production solutions; competes for the same THT/SMT customer wallet and offers adjacent automation systems for electronics manufacturing.
• Yamaha Robotics SMT (Yamaha IM): Supplies SMT placement systems, SCARA robots, and linear modules used in THT/SMT lines; directly comparable to haprotec's Robotik (SCARA/6-axis/linear) and board-handling lines targeting electronics manufacturing customers.
• Kurtz Ersa GmbH: German manufacturer of THT soldering systems, wave soldering, and selective soldering equipment; the closest direct peer to haprotec's THT-Automation (Lötanlagen) product line for electronics and automotive electronics manufacturing.

Broad incumbents

• KUKA AG: German robotics incumbent offering 6-axis robots, SCARA robots, and turnkey automation cells; competes head-to-head with haprotec's Robotik line and increasingly with process cell deployments in automotive electronics.
• Bosch Rexroth AG: Broad assembly automation, factory automation, and Industry 4.0/MES solutions incumbent; competes for the same MES-integration buyers and assembly-line customers targeted by haprotec's ZLS and Montagetechnik portfolio.
• Siemens AG (Digital Industries): Global industrial automation incumbent whose MindSphere/Opcenter MES stack and SIMATIC automation portfolio compete directly with haprotec's ZLS central control system for industrial software procurement budgets.
• Festo SE & Co. KG: Large German automation components and systems incumbent offering pneumatics, electric drives, and assembly automation that overlap with haprotec's Montagetechnik and Robotik product lines for industrial customers.

Emerging players

• Universal Robots A/S: Cobots-focused emerging player in industrial robotics; its collaborative robot lines intersect haprotec's Robotik and gripper portfolio, particularly in worker-assistance and semi-automated production use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmUraHBXyeSFqXUp6M_yK1Q
• LinkedInlinkedin.com/company/haprotec-gmbh
• Facebookfacebook.com/Haprotec.GmbH

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about haprotec