Master Good
- Company typePrivate
- Founded1994
- HeadquartersKisvárda, Hungary
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Master Good firmographics
Firmographics- Name
- Master Good
- Website
- https://mastergood.hu
- Company type
- Private
- Founded year
- 1994
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Master Good industry classification
Industry- Product category
- Poultry Processing
- NAICS
- Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (112320), Poultry and Egg Production (1123)
- SIC
- Poultry Slaughtering And Processing (2015), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI)
- akta.pro secondary industries
- Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Primary Poultry Processing (Slaughtering, Evisceration & Chilling) (AFANACAA), Poultry Processing & Packing (AFAKALAC), Broiler (Meat Chicken) Feed (AFADACAA)
Keywords
Where Master Good is headquartered
LocationHeadquarters
- HQ city
- Kisvárda
- HQ country
- Hungary
- HQ region
- Europe
Markets served
Master Good business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel
Master Good product offering
Product offeringCore offering
Master Good operates in north-eastern Hungary as an integrated poultry producer. The company manufactures animal fodder in-house, and uses this feed to raise, fatten, and process broiler chickens for sale as poultry meat products. Operations span the full production chain from feed input through to processed broiler output, supported by a workforce of 1,001–5,000 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Broiler Chicken Meat Products Processed broiler chicken meat produced from broilers raised, fattened, and slaughtered at Master Good's facilities in north-eastern Hungary. Sold to downstream buyers such as retailers, wholesalers, and food service operators.
- Animal Fodder / Compound Feed
Companies that use Master Good
Customer profileIdeal customer profiles1 record
Master Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Master Good partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Master Good competitors and assessment
Company assessmentBroad incumbents
- PHW Group (Wiesenhof): PHW Group is one of Europe's largest integrated poultry producers with feed milling, farming, slaughtering, and branded products (Wiesenhof). It is a comparable incumbent in the European poultry value chain though operating at much larger scale than Master Good.
- Pilgrim's Pride: Pilgrim's Pride is one of the largest poultry processors globally, with integrated operations and branded/value-added products. It serves as a global benchmark for vertically integrated broiler economics relevant to Master Good's trajectory.
- Charoen Pokphand (CP Group): CP Group is a global integrated poultry and feed conglomerate operating across Asia, Europe, and the Americas. While much larger, its vertically integrated broiler model and feed milling footprint mirror Master Good's operational structure.
- Tyson Foods: Tyson Foods is a US-headquartered integrated poultry and protein leader. Although geographically distant, its feed-to-fork integration, branded poultry portfolio, and foodservice relationships are structurally comparable to Master Good's strategy.
Regional players
- Gallicoop: Gallicoop is a Hungarian turkey processing company with vertically integrated production. While species differs (turkey vs. broiler), it competes with Master Good in Hungarian poultry processing, foodservice supply, and branded consumer products.
- Bonafarm Group: Bonafarm is a major Hungarian agri-food conglomerate integrating feed, livestock production, and meat processing. It is directly comparable to Master Good as a Hungarian integrated poultry and meat competitor serving domestic markets.
- Pannonia Meat (Holt式): Pannonia Meat Group is a Hungarian integrated poultry producer with feed milling, broiler growing, and processing operations. It is a direct regional competitor to Master Good in Hungarian broiler supply and value-added products.
Emerging players
- De Heus Animal Nutrition: De Heus is a major European animal feed manufacturer serving poultry and livestock producers. It is comparable to Master Good's in-house feed milling capability and could represent either a supplier relationship or a benchmark for feed-mill economics.
Direct peers
- Plukon Food Group: Plukon is a large European poultry processor with vertically integrated operations across multiple countries. It directly competes with Master Good in supplying retail and foodservice customers with fresh and processed poultry products.
- Kometa 99: Kometa is a Hungarian meat and poultry processor operating slaughtering and further-processing facilities, competing with Master Good for retail and foodservice customers in Hungary and CEE export markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Master Good social profiles
Digital presenceMaster Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Good leadership team
Management profileNumber of profiles
Master Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Good M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Good
What does Master Good do?
Master Good operates in north-eastern Hungary as an integrated poultry producer. The company manufactures animal fodder in-house, and uses this feed to raise, fatten, and process broiler chickens for sale as poultry meat products. Operations span the full production chain from feed input through to processed broiler output, supported by a workforce of 1,001–5,000 employees.
When was Master Good founded?
Master Good was founded in 1994. It employs 1,001 to 5,000 people.
Where is Master Good based?
Master Good is headquartered in Kisvárda, Hungary, in the Europe region.
Who are Master Good's main competitors?
Broad incumbents on record are PHW Group (Wiesenhof), Pilgrim's Pride, Charoen Pokphand (CP Group) and Tyson Foods. Regional players are Gallicoop, Bonafarm Group and Pannonia Meat (Holt式). De Heus Animal Nutrition is listed as an emerging player. Direct peers are Plukon Food Group and Kometa 99.
Does Master Good have an API?
No public API is recorded for Master Good.
What industry is Master Good in?
Master Good's product category is Poultry Processing. Its primary akta.pro industry code is AFAEADAI, Integrated Poultry Operations (Vertically Integrated Farms), with a secondary code of AFANACAI, Broiler Processing (Whole Bird, Parts, Further Processing). Its NAICS code is 311615 and its SIC code is 2015.