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Master Good

Full company profile

uuid0022fnc

Namestring
Master Good
Websiteurl
mastergood.hu
Company typeenum
Private
Founded yearint
1994
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersKisvárda, Hungary
HQ citystring
Kisvárda
HQ countrystring
Hungary
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
poultry production, broiler processing, animal fodder manufacturing, integrated poultry farming, poultry meat products
Industry5 codes
1Integrated Poultry Operations (Vertically Integrated Farms)
CodeAFAEADAIPrimaryYes
2Broiler Processing (Whole Bird, Parts, Further Processing)
CodeAFANACAIPrimaryNo
3Primary Poultry Processing (Slaughtering, Evisceration & Chilling)
CodeAFANACAAPrimaryNo
4Poultry Processing & Packing
CodeAFAKALACPrimaryNo
5Broiler (Meat Chicken) Feed
CodeAFADACAAPrimaryNo
NAICS code3 codes
  • Poultry Processing311615
  • Broilers and Other Meat Type Chicken Production112320
  • Poultry and Egg Production1123
SIC code2 codes
  • Poultry Slaughtering And Processing2015
  • Agricultural Prod-Livestock & Animal Specialties200
Product category
Poultry Processing
Social media profiles1 record
Cost components3 values
Supply Chain, Operations, Personnel
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Master Good operates in north-eastern Hungary as an integrated poultry producer. The company manufactures animal fodder in-house, and uses this feed to raise, fatten, and process broiler chickens for sale as poultry meat products. Operations span the full production chain from feed input through to processed broiler output, supported by a workforce of 1,001–5,000 employees.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Broiler Chicken Meat Products
CategoryPoultry Processing
Description

Processed broiler chicken meat produced from broilers raised, fattened, and slaughtered at Master Good's facilities in north-eastern Hungary. Sold to downstream buyers such as retailers, wholesalers, and food service operators.

2Animal Fodder / Compound Feed
Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1PHW Group (Wiesenhof)
TypeBroad incumbent
Description

PHW Group is one of Europe's largest integrated poultry producers with feed milling, farming, slaughtering, and branded products (Wiesenhof). It is a comparable incumbent in the European poultry value chain though operating at much larger scale than Master Good.

2Gallicoop
TypeRegional player
Description

Gallicoop is a Hungarian turkey processing company with vertically integrated production. While species differs (turkey vs. broiler), it competes with Master Good in Hungarian poultry processing, foodservice supply, and branded consumer products.

3Pilgrim's Pride
TypeBroad incumbent
Description

Pilgrim's Pride is one of the largest poultry processors globally, with integrated operations and branded/value-added products. It serves as a global benchmark for vertically integrated broiler economics relevant to Master Good's trajectory.

4De Heus Animal Nutrition
TypeEmerging player
Description

De Heus is a major European animal feed manufacturer serving poultry and livestock producers. It is comparable to Master Good's in-house feed milling capability and could represent either a supplier relationship or a benchmark for feed-mill economics.

5Charoen Pokphand (CP Group)
TypeBroad incumbent
Description

CP Group is a global integrated poultry and feed conglomerate operating across Asia, Europe, and the Americas. While much larger, its vertically integrated broiler model and feed milling footprint mirror Master Good's operational structure.

6Plukon Food Group
TypeDirect peer
Description

Plukon is a large European poultry processor with vertically integrated operations across multiple countries. It directly competes with Master Good in supplying retail and foodservice customers with fresh and processed poultry products.

7Bonafarm Group
TypeRegional player
Description

Bonafarm is a major Hungarian agri-food conglomerate integrating feed, livestock production, and meat processing. It is directly comparable to Master Good as a Hungarian integrated poultry and meat competitor serving domestic markets.

8Pannonia Meat (Holt式)
TypeRegional player
Description

Pannonia Meat Group is a Hungarian integrated poultry producer with feed milling, broiler growing, and processing operations. It is a direct regional competitor to Master Good in Hungarian broiler supply and value-added products.

9Tyson Foods
TypeBroad incumbent
Description

Tyson Foods is a US-headquartered integrated poultry and protein leader. Although geographically distant, its feed-to-fork integration, branded poultry portfolio, and foodservice relationships are structurally comparable to Master Good's strategy.

10Kometa 99
TypeDirect peer
Description

Kometa is a Hungarian meat and poultry processor operating slaughtering and further-processing facilities, competing with Master Good for retail and foodservice customers in Hungary and CEE export markets.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Master Good

Poultry Processingmastergood.hu

Master Good firmographics

Firmographics
Name
Master Good
Website
https://mastergood.hu
Company type
Private
Founded year
1994
Headcount range
1,001–5,000 employees
Ownership category
akta.pro rank

Master Good industry classification

Industry
Product category
Poultry Processing
NAICS
Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (112320), Poultry and Egg Production (1123)
SIC
Poultry Slaughtering And Processing (2015), Agricultural Prod-Livestock & Animal Specialties (200)
akta.pro primary industry
Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI)
akta.pro secondary industries
Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Primary Poultry Processing (Slaughtering, Evisceration & Chilling) (AFANACAA), Poultry Processing & Packing (AFAKALAC), Broiler (Meat Chicken) Feed (AFADACAA)

Keywords

  • Poultry production
  • Broiler processing
  • Animal fodder manufacturing
  • Integrated poultry farming
  • Poultry meat products

Where Master Good is headquartered

Location

Headquarters

HQ city
Kisvárda
HQ country
Hungary
HQ region
Europe

Markets served

Master Good business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel

Master Good product offering

Product offering

Core offering

Master Good operates in north-eastern Hungary as an integrated poultry producer. The company manufactures animal fodder in-house, and uses this feed to raise, fatten, and process broiler chickens for sale as poultry meat products. Operations span the full production chain from feed input through to processed broiler output, supported by a workforce of 1,001–5,000 employees.

Differentiator

Problem solved

Functional benefit

Products and services

  • Broiler Chicken Meat Products Processed broiler chicken meat produced from broilers raised, fattened, and slaughtered at Master Good's facilities in north-eastern Hungary. Sold to downstream buyers such as retailers, wholesalers, and food service operators.
  • Animal Fodder / Compound Feed

Companies that use Master Good

Customer profile

Ideal customer profiles1 record

Master Good technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Master Good partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Master Good competitors and assessment

Company assessment

Broad incumbents

  • PHW Group (Wiesenhof): PHW Group is one of Europe's largest integrated poultry producers with feed milling, farming, slaughtering, and branded products (Wiesenhof). It is a comparable incumbent in the European poultry value chain though operating at much larger scale than Master Good.
  • Pilgrim's Pride: Pilgrim's Pride is one of the largest poultry processors globally, with integrated operations and branded/value-added products. It serves as a global benchmark for vertically integrated broiler economics relevant to Master Good's trajectory.
  • Charoen Pokphand (CP Group): CP Group is a global integrated poultry and feed conglomerate operating across Asia, Europe, and the Americas. While much larger, its vertically integrated broiler model and feed milling footprint mirror Master Good's operational structure.
  • Tyson Foods: Tyson Foods is a US-headquartered integrated poultry and protein leader. Although geographically distant, its feed-to-fork integration, branded poultry portfolio, and foodservice relationships are structurally comparable to Master Good's strategy.

Regional players

  • Gallicoop: Gallicoop is a Hungarian turkey processing company with vertically integrated production. While species differs (turkey vs. broiler), it competes with Master Good in Hungarian poultry processing, foodservice supply, and branded consumer products.
  • Bonafarm Group: Bonafarm is a major Hungarian agri-food conglomerate integrating feed, livestock production, and meat processing. It is directly comparable to Master Good as a Hungarian integrated poultry and meat competitor serving domestic markets.
  • Pannonia Meat (Holt式): Pannonia Meat Group is a Hungarian integrated poultry producer with feed milling, broiler growing, and processing operations. It is a direct regional competitor to Master Good in Hungarian broiler supply and value-added products.

Emerging players

  • De Heus Animal Nutrition: De Heus is a major European animal feed manufacturer serving poultry and livestock producers. It is comparable to Master Good's in-house feed milling capability and could represent either a supplier relationship or a benchmark for feed-mill economics.

Direct peers

  • Plukon Food Group: Plukon is a large European poultry processor with vertically integrated operations across multiple countries. It directly competes with Master Good in supplying retail and foodservice customers with fresh and processed poultry products.
  • Kometa 99: Kometa is a Hungarian meat and poultry processor operating slaughtering and further-processing facilities, competing with Master Good for retail and foodservice customers in Hungary and CEE export markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Master Good social profiles

Digital presence

Master Good financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Master Good leadership team

Management profile

Number of profiles

Master Good funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Master Good M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Good

What does Master Good do?

Master Good operates in north-eastern Hungary as an integrated poultry producer. The company manufactures animal fodder in-house, and uses this feed to raise, fatten, and process broiler chickens for sale as poultry meat products. Operations span the full production chain from feed input through to processed broiler output, supported by a workforce of 1,001–5,000 employees.

When was Master Good founded?

Master Good was founded in 1994. It employs 1,001 to 5,000 people.

Where is Master Good based?

Master Good is headquartered in Kisvárda, Hungary, in the Europe region.

Who are Master Good's main competitors?

Broad incumbents on record are PHW Group (Wiesenhof), Pilgrim's Pride, Charoen Pokphand (CP Group) and Tyson Foods. Regional players are Gallicoop, Bonafarm Group and Pannonia Meat (Holt式). De Heus Animal Nutrition is listed as an emerging player. Direct peers are Plukon Food Group and Kometa 99.

Does Master Good have an API?

No public API is recorded for Master Good.

What industry is Master Good in?

Master Good's product category is Poultry Processing. Its primary akta.pro industry code is AFAEADAI, Integrated Poultry Operations (Vertically Integrated Farms), with a secondary code of AFANACAI, Broiler Processing (Whole Bird, Parts, Further Processing). Its NAICS code is 311615 and its SIC code is 2015.

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Live signals
The Straits TimesPoland, Hungary's foreign worker curbs create headache for businessPoland and Hungary are implementing foreign worker restrictions, with Poland slashing non-EU work permits by 22% last year and Hungary halting worker visas for citizens of the Philippines, Georgia and Armenia in June 2026. Economists warn these curbs could significantly harm growth prospects as both countries face aging populations and labour shortages, with Poland potentially losing 2.1 million workers by 2035. Hungarian poultry producer Master Good has publicly clashed with the government over the new policies, threatening to halt a factory expansion, while Polish businesses complain of processing delays exceeding six months for work permits.ReutersPoland, Hungary's foreign worker curbs create headache for businessPoland and Hungary are implementing curbs on non-EU foreign workers despite business warnings of labor shortages, with Hungary stopping worker visa issuance to employees from the Philippines, Georgia, and Armenia, while Poland slashed work permits for non-EU citizens by 22% last year. Economists warn the policies may hurt both countries' growth prospects as they face aging populations and workforce declines, with the Polish Economic Institute forecasting a potential 2.1 million worker shortfall by 2035. In Hungary, poultry producer Master Good threatened to halt a factory expansion over the immigration curbs, triggering a public dispute with Prime Minister Peter Magyar.bne IntelliNewsHungary’s leading poultry processor to ditch €1bn investment, cut production without access to foreign labourMaster Good's CEO said its planned €1bn expansion in Hungary is unfeasible under new foreign labour rules, as domestic workers are insufficient. The company employs about 580 foreign workers, and without them it may cut production or delay the project. The government is tightening rules, but no full ban was announced.