Armature Electric

What Armature Electric does

Armature Electric Ltd. is a privately held electro-mechanical service center and electric motor provider founded in 1929 and headquartered in Burnaby, British Columbia. The company supplies new NEMA, medium-voltage, and high-voltage electric motors, variable-frequency drives (VFDs), soft starters, and related accessories, while delivering shop and field services — including 24/7/365 emergency response and a dedicated marine-services practice. It operates from a purpose-built facility relocated to in 2025, offering 32,000 sq ft of workspace with 40-ton lift capacity for large industrial apparatus, and functions as the largest stocking distributor in British Columbia for ABB-Baldor and Weg, with additional authorized lines from Nidec/US Motors, Lenze, GE, KSB, Marathon, Reliance, and Siemens.

The company earns revenue across multiple streams: new-equipment distribution (motor, VFD, soft-starter, accessory sales), authorized warranty and non-warranty repair (CSA Hazardous Area, EASA), field service and emergency callouts, custom build-to-order motor manufacturing with three-day lead times, and recurring predictive-maintenance engagements via the PdMA MCEMAX platform and iAlert-enabled monitoring. Customers are primarily B2B industrial operators across British Columbia, Metro Vancouver, southern BC, and Washington State, with heavy industry (marine, mining, heavy industry) forming the core verticals and power generation, oil & gas, and forestry as secondary segments.

A dense certification stack — CSA Hazardous Area, EASA, OSSE, Avetta, ISN — plus industry memberships in ABCMI, IEEE, and EASA define the regulatory and quality perimeter the business operates within. The customer engagement model is field-sales-driven with technical service depth; pricing is project- and scope-based on new equipment and repair work, with monthly or per-service pricing on predictive-maintenance arrangements. The business is privately held and does not publicly disclose revenue, headcount dynamics, or unit volumes, which constrains external benchmarking.

Name

Armature Electric

Legal name

Armature Electric Ltd

Website

https://armatureelectric.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

Armature Electric is a Burnaby, BC-based electro-mechanical service center and electric motor distributor serving industrial operators across British Columbia and Washington State, offering new motors, VFDs, soft starters, shop and 24/7 field services, custom motor manufacturing, and PdMA predictive maintenance.

Ownership category

akta.pro rank

Product category

Industrial Electric Motors

NAICS

Motor and Generator Manufacturing (335312), Electronic and Precision Equipment Repair and Maintenance (811210), Electrical Equipment Manufacturing (3353)

SIC

Motors & Generators (3621), Electrical Industrial Apparatus (3620)

akta.pro primary industry

High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA)

akta.pro secondary industry

Shore Power & Electrification Systems (Cold Ironing, Charging Interfaces) (IMAJAJAM)

Keywords

• Electric motors
• Electro-mechanical services
• Variable frequency drives
• Motor rewinding services
• Marine electrical services

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electric Motor Sales: Sale of new electric motors including Low Voltage NEMA Motors and MV/HV Above NEMA Motors. Partners with ABB-Baldor, Weg, US Motors/Nidec, Marathon and others to stock and distribute motors.
2. VFD and Soft Starter Sales: Sale of Variable Frequency Drives and Soft Starters from Lenze and Weg for industrial applications including conveyors, pumps, fans and blowers.
3. Accessories and Parts: Sale of accessories including bearings, fans, flanges, brakes, CoolBlue Inductive Absorbers, i-ALERT 2 Condition Monitors and predictive maintenance products.
4. Shop Services: Electro-mechanical repair and rewind services including overhauls, rewinding, machining, welding, dynamic balancing, laser alignment and pump repair at their 32,000 sq ft Burnaby facility.
5. Field Services: On-site field services including 24/7/365 emergency response, removal/reinstallation, CO2 cleaning, vibration analysis, laser alignment, on-site balancing, rewinds/rewedge and motor circuit analysis.
6. Marine Services: Specialized marine field services including bow thruster rewinds/overhauls, generator rewinds, alignments, resin chocking, winding repairs and rigging for cruise ships and cargo ships.
7. Custom Motor Manufacturing: Custom or specialty motor engineering and production with lead times as short as three working days, including high-temperature Kiln Duty motors and Cooling Tower motors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Armature Electric, founded in 1929 in Burnaby, British Columbia, operates as an electro-mechanical service centre and electric motor provider. The company supplies Low Voltage NEMA electric motors, Medium/High Voltage Above NEMA electric motors, Variable Frequency Drives, Soft Starters, and motor accessories (CoolBlue, iAlert, PdMA products). It also provides in-shop repair services including rewinding, machining, welding, and dynamic balancing, 24/7/365 field services, and specialized marine electrical services.

Product overview

Armature Electric is an electro-mechanical service centre and electric motor provider offering a portfolio of motor products and related services. The core product portfolio includes 3 Phase Low Voltage NEMA Motors and 3 Phase MV & HV Above NEMA Motors (2,000-14,000 volts), complemented by Variable Frequency Drives (VFDs) and Soft Starters for motor control. The company also provides custom motor modifications with lead times as short as three days. Supporting products include CoolBlue Inductive Absorbers, iAlert Condition Monitors, and PdMA predictive maintenance accessories. Services include comprehensive shop services (rewinding, machining, welding, dynamic balancing), field services (24/7/365), and specialized marine services for the marine industry. The company operates a 32,000-square-foot service centre in Burnaby, BC, and serves as a strategic partner for major motor manufacturers including ABB-Baldor, Weg, and US Motors/Nidec.

Differentiator

Problem solved

Functional benefit

Products and services

• Low Voltage NEMA Electric Motors
• Medium/High Voltage Above NEMA Electric Motors
• Variable Frequency Drives
• Soft Starters
• Motor Accessories (CoolBlue, iAlert, PdMA products)
• Shop Motor Repair Services
• Field Services (24/7/365)
• Marine Electrical Services

Quantifiable outcome

• Unplanned machine failures can cost 10 times more than planned maintenance
• +2 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ABB-BaldorcoreChannel Partner/ Reseller/ DistributorStrategic provincial partnership with ABB-Baldor. Largest stocking distributor of ABB-Baldor in B.C. Direct communication with ABB-Baldor factory. Authorized warranty and repair facility.
• Weg/VJ PamenskycoreChannel Partner/ Reseller/ DistributorStrategic provincial partnership. Largest stocking distributor of Weg/VJ Pamensky in B.C. Authorized warranty and repair facility for Weg/VJ Pamensky.
• US Motors/NideccoreChannel Partner/ Reseller/ DistributorStrategic partnership as large-scale stocking distributor. Authorized service facility for US Motors/Nidec products.
• GEminorStrategic or Co-development PartnerIndustry partnership with GE for electric motor solutions serving power generation and industrial applications.
• KSBminorStrategic or Co-development PartnerPartnership with KSB for pump solutions and industrial fluid handling equipment.
• Marathon ElectricminorChannel Partner/ Reseller/ DistributorDistribution partnership for Marathon Electric motors as part of their comprehensive motor inventory offering.
• Reliance ElectricminorChannel Partner/ Reseller/ DistributorDistribution partnership for Reliance Electric motors as part of their brand portfolio.
• SiemensminorStrategic or Co-development PartnerPartnership with Siemens for industrial motor and automation solutions.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• WEG: Brazilian-based global manufacturer of industrial motors, drives, and generators. Armature is the largest stocking distributor of Weg/VJ Pamensky in B.C. and an authorized warranty repair facility, making WEG both a key partner and broader incumbent competitor.
• ABB: Global industrial motor, drive, and automation manufacturer. Armature is an authorized distributor and warranty repair facility for ABB-Baldor products, placing ABB as both supplier and broader market incumbent in the same end markets.
• Eaton: Diversified power management company offering industrial control and motor protection products that overlap with Armature's VFD and soft starter distribution business.
• Rockwell Automation: Global industrial automation and information solutions provider whose motor control and drive offerings overlap with Armature's VFD and soft starter distribution across industrial customers.
• Siemens: Global industrial motor, drive, and automation manufacturer with a broad service network. Listed as an Armature industry partner and competes in overlapping end markets with a larger product portfolio.
• Nidec: Japanese global motor manufacturer that owns US Motors. Armature is an authorized service facility for US Motors/Nidec products, overlapping in motor sales and service across industrial and HVAC applications.
• Schneider Electric: Global industrial automation and electrical equipment manufacturer. Competes broadly in motors, motor control, and drives sold into the same industrial customer segments.
• TMEIC: Manufacturer of industrial motors, drives, and automation systems serving mining, metals, oil & gas, and other heavy industries that directly overlap Armature's customer base and rewind/service scope.
• Yaskawa: Global manufacturer of industrial drives, motion control, and robotics. Overlaps with Armature's VFD offerings and serves similar industrial automation customers at larger scale.

Others

• PdMA Corporation: Predictive maintenance technology provider whose MCEMAX testing platform Armature uses. Adjacent technology partner that enables Armature's predictive service and condition-monitoring offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/armature-electric-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armature Electric