Yateland

What Yateland does

Yateland Kids Limited is a privately held, founder-led Chinese company (domiciled in the People's Republic of China) that develops and publishes educational mobile games for children ages 2–8. The company operates a portfolio of approximately 89 apps organized into four thematic series — Dinosaur (23 apps), Vehicle (27), Education (21), and Other (18) — distributed exclusively through Apple App Store, Google Play Store, and Amazon Appstore. Its core technology is native iOS and Android mobile gaming with offline play support, tap-and-drag controls, and local-only progress storage; the company explicitly does not collect personal data from children and carries no third-party advertising.

The company's value proposition is built on a privacy-and-safety-first architecture: all apps are COPPA- and GDPR-compliant, contain no behavioral tracking, no photos, videos, or audio collection, and no precise geolocation. Monetization is predominantly freemium with one-time in-app purchases (pay-once-unlocks-per-account), supplemented by a small set of subscription titles and processed entirely by Apple, Google, or Amazon under platform parental controls. The product-information website yateland.com is localized into 20+ languages, supporting organic discovery by parents and educators globally. The company claims to be 'Trusted by millions of families worldwide' and positions itself as a teacher-approved, award-winning alternative to ad-supported children's apps.

Operationally, Yateland runs a self-serve, product-led growth model with no enterprise sales motion, no disclosed B2B revenue, no disclosed parent company, no institutional funding, and no public financial disclosure. There is no disclosed management team, no patents or trademarks on record, no M&A activity, and no disclosed headcount — consistent with a lean, bootstrapped studio reliant on app store optimization, word-of-mouth, and trust-based organic acquisition rather than paid user acquisition or institutional capital.

Name

Yateland

Legal name

Yateland Kids Limited

Website

https://yateland.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Yateland Kids Limited is a privately held Chinese studio that publishes ~89 COPPA/GDPR-compliant, ad-free educational mobile games for children ages 2–8, distributed via Apple App Store, Google Play, and Amazon Appstore under a freemium model.

Ownership category

akta.pro rank

Product category

Children's Educational Mobile Games

NAICS

Software Publishers (5132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Educational mobile games
• Kids learning apps
• COPPA compliant games
• Offline kids games
• Early childhood apps

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-app purchases: Most Yateland games are free to download with optional in-app purchases. Core gameplay is available at no cost. Purchases are processed entirely by Apple (App Store) or Google (Google Play) under platform parental controls; Yateland never receives or stores payment information. Most games are one-time purchases with no recurring charges, though a few titles use subscriptions.
2. One-time app purchases: Yateland games are sold as one-time purchases — pay once with a store account and content stays unlocked for that account with no recurring charge. Purchases can be restored on new devices with the same store account via 'Restore Purchases'. Each app is sold separately with no bundles offered.
3. Subscription (select titles): A few Yateland titles use subscription models. The in-app purchase screen always shows which titles are subscriptions. Subscription management is handled through the user's store account (iOS Settings > Subscriptions, Google Play Subscriptions, or Amazon Subscriptions).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Yateland develops and publishes a portfolio of 88+ educational mobile games for children ages 2-8, distributed free-to-download through the Apple App Store, Google Play, and Amazon Appstore. Most games are sold as one-time in-app purchases with select titles offered via subscription, and all apps are ad-free, COPPA/GDPR compliant, and designed for offline play. Content spans dinosaur, vehicle, math, coding, reading, science, and ocean exploration themes.

Product overview

Yateland is a portfolio of 89 educational mobile games for children ages 2-8, organized into four main series: Dinosaur Series (23 apps), Vehicle Series (27 apps), Education Series (21 apps), and Other (18 apps). The products include flagship titles like Dinosaur Park, Dinosaur Fire Truck, Dinosaur Digger, Monster Truck Go, and Dinosaur Math. All apps are COPPA and GDPR compliant, contain no third-party advertising, and support offline play. The company operates as a mobile-first publisher with distribution through Apple App Store, Google Play Store, and Amazon Appstore.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinosaur Park An educational dinosaur game for ages 2-6 where children dig fossils, rebuild dinosaurs, and watch them come alive with animations. Features offline play with no third-party ads.
• Dinosaur Fire Truck A firefighter-themed dinosaur game for ages 2-6 featuring fire trucks, water cannons, and rescue missions. Includes over 30 unique fire rescue levels across 6 vibrant islands.
• Dinosaur Digger A construction-themed dinosaur game for ages 2-5 where children operate excavators, bulldozers, cranes, and drillers. Features customizable excavators from 44 parts and 10 ready machines.
• Monster Truck Go A monster truck racing game for ages 2-5 with simple one-touch controls, giant jumps, and 126 monster trucks across 10 challenging levels with themed tracks.
• Dinosaur Math An educational math game for ages 4-8 featuring mecha dinosaur battles and merge-split block challenges to teach addition, subtraction, and number skills. Includes adjustable difficulty and learning reports.
• Cat Games A virtual pet game for ages 2-6 where children adopt and care for 10 cats with 15 toys and mix-and-match costumes. Teaches empathy, responsibility, and creativity.
• Dinosaur Island Games for kids A dinosaur adventure game for ages 2-5 featuring T-Rex exploration across 6 destinations including deserts and mountains. Includes 7 Jurassic dinosaurs with no time pressure gameplay.
• Dinosaur Police Car A police-themed driving game for ages 2-6 featuring siren sounds, crime-solving missions, and 8 police vehicles. Includes 6 themes, 18 crime scenes, and detective gameplay.
• Dinosaur Guard: Games for Kids A rescue-themed dinosaur game for ages 2-6 with 35 off-road trucks, 24 police cars, 6 submarines, and 8 Jurassic islands. Features 7 gadgets, boss battles, and train rescue missions.
• Dinosaur Patrol Boats Games A nautical rescue game for ages 2-6 where children captain 6 patrol boats to rescue dinosaurs from the sea. Features treasure hunting and special rescue tools.
• Dinosaur Guard 2 The sequel to Dinosaur Guard featuring new rescue adventures, special tools, and heroic stamps. Includes no ads or in-app purchases in this version.
• Jurassic Rescue Dinosaur games A dinosaur rescue adventure for ages 2-5 featuring 9 unique dinosaurs and 50+ animations. Children travel with T-Rex across mountains, deserts, and forests.
• Dinosaur Airport Game for kids An aviation-themed game for ages 3-8 featuring 12 planes including spaceships and flying sharks. Children manage a dinosaur airport, visit 6 countries, and explore 20 landmarks.
• Dinosaur Pirates A physics-based pirate adventure for ages 2-6 with 6 pirate ships and 40+ levels. Introduces scientific concepts including optics, electromagnetism, and mechanical principles through puzzles.
• Dinosaur Farm Games for kids A farming simulation for ages 2-5 featuring dinosaurs helping with farm activities. Children plant seeds, water crops, harvest produce, and care for animals with over 30 interactive animations.

Quantifiable outcome

• 88+ apps available covering ages 2-8
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sago Mini: Toca Boca's sister studio under Spin Master, producing award-winning educational apps for kids ages 2–5. Directly comparable in age range, freemium model, and 'imagination over instruction' design philosophy.
• Khan Academy Kids: Free, ad-free educational app for ages 2–8 covering literacy, math, and social-emotional learning. Comparable on age band, no-ads positioning, and educational depth, though non-commercial and nonprofit.
• PBS Kids Games: US public broadcaster's suite of free, educational mobile games for children. Comparable on safety/educational positioning and mobile distribution, though PBS has stronger media-IP leverage.
• Dr. Panda: Chengdu-based developer (like Yateland, China-rooted) of educational mobile games for toddlers and preschoolers. Comparable in age band (2–6), app store distribution, and free-to-play with IAP model.
• Toca Boca: Swedish studio (Spin Master-owned) making freemium mobile games for young children ages 3–9, with safe, ad-free, open-ended play. Closely comparable in target audience, platform mix (iOS/Android), and safety-first positioning.
• BabyBus: Large Chinese kids' educational content developer with deep app portfolio, age 0–6 focus, multi-language distribution, and similar freemium mobile game model. Direct comparable in geography, scale, and category.

Emerging players

• Duck Duck Moose (Khan Academy): Originally independent kids' educational app developer now under Khan Academy; comparable age range (2–6), freemium model, and curriculum-integrated play design.

Broad incumbents

• LEGO DUPLO / LEGO Education Apps: LEGO's early-childhood app portfolio (ages 2–5) including DUPLO play apps. Comparable on age band and safe, ad-free positioning, with stronger physical-to-digital brand synergy.
• Nick Jr. / Nickelodeon Apps: Paramount-owned kids brand offering mobile games tied to major IP (PAW Patrol, Blue's Clues). Comparable in age band and mobile distribution but with much stronger IP/licensing advantages.
• Rovio (Angry Birds Kids / educational spin-offs): Larger mobile gaming publisher with established kid-friendly IP; relevant as a benchmark for kids mobile game monetization and cross-IP brand extensions, though core catalog is older-skewing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yateland
• Facebookfacebook.com/Yateland
• LinkedInlinkedin.com/company/yateland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yateland