Laureamko

What Laureamko does

Laureamko (legal name: Laurea-ammattikorkeakoulun opiskelijakunta Laureamko) is the statutory student union of Laurea University of Applied Sciences, founded in 1996 and headquartered at Ratatie 22, 01300 Vantaa, Finland. It serves degree students enrolled at Laurea across campuses in Vantaa (Tikkurila), Espoo (Leppävaara, Otaniemi), Hyvinkää, Porvoo, and Lohja, providing advocacy representation in university governance, tutoring, sports services (through the Zone cross-institutional partnership with Haaga-Helia and Metropolia), career support (via JobTeaser), cultural events, and member benefits. The organization is led by a Representative Council (edustajisto, 15 members plus alternates) as the highest decision-making body and an elected Board (hallitus), with two permanent paid staff: Executive Director Aleksi Niemi and Advocacy Specialist Jenna Rautionaho.

Laureamko's core product is membership-based, with annual and semester fees granting access to the Slice digital student card (launched January 2019, replacing the prior Frank system), benefit coupons, and the broader service portfolio. Revenue is generated from three streams: recurring membership fees, one-time event passes (notably the Wappupassi May Day pass at €5 for members / €9 for non-members, plus tickets for the RaflaRumba Appro and Original Student Festival), and merchandise sales (student overalls, badges, stickers) through the Kide.app e-commerce platform. Distribution is multi-channel: physical campus offices, the Kide.app storefront, the Slice mobile app for digital ID and discounts, bailataan.fi for event ticketing, Enkora for Zone gym reservations, and Monday.com for the Vox Box feedback channel and expense forms. The technology stack is light and SaaS-dependent — no proprietary platform, no API, and no disclosed AI/ML capability.

Strategically, Laureamko participates in national advocacy through SAMOK (Suomen opiskelijakuntien liitto) and the Finnish Student Sports Federation OLL, and collaborates with the World Student Capital network and HOAS on housing and transportation issues affecting Helsinki metropolitan area students. The 3AMK/3UAS alliance with Haaga-Helia and Metropolia underpins shared services such as Zone sports. The organization is a non-profit governed by its student members, with no parent company, no subsidiaries, no funding rounds, and no disclosed external investors; its 30th anniversary falls in 2026.

Name

Laureamko

Legal name

Laurea-ammattikorkeakoulun opiskelijakunta Laureamko

Website

https://laureamko.fi

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Laureamko is the statutory student union of Laurea University of Applied Sciences in Finland, serving Laurea degree students across multiple campuses with advocacy, tutoring, sports, events, and member benefits delivered via the Slice digital student card and Kide.app platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Annual and semester membership fees charged to Laurea students for access to student union services, benefits, and representation
2. Event tickets and passes: Wappupassi (May Day pass) sold for student events; approximately 5€ for members and 9€ for non-members
3. Merchandise sales: Laureamko Shop selling student overall badges, merchandise, and student cards through Kide.app platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Laureamko is the statutory student union (lakisääteinen opiskelijakunta) of Laurea University of Applied Sciences, selling membership services, advocacy representation, tutoring, sports services via Zone, career resources, events including RaflaRumba Appro and Original Student Festival, and merchandise. Membership grants students access to the Slice digital student card, national advocacy through SAMOK and OLL, and a portfolio of community and welfare services across Laurea UAS campuses in the Helsinki metropolitan area.

Product overview

Laureamko is a student union for Laurea University of Applied Sciences offering membership-based services, advocacy, and student life activities. The core offering is membership services with the Slice digital student card providing access to discounts and benefits. Supporting services include tutoring, club activities (LARE, LATO, LASO, Jenkins), alumni networking, sports through Zone-liikuntapalvelut, JobTeaser career services, and student overalls. Major annual events include RaflaRumba Appro and the Original Student Festival. The union also provides advocacy representation, the Vox Box feedback channel, and publishes Laureamko Magazine.

Differentiator

Problem solved

Functional benefit

Brands

• Slice: Mobile student card and membership benefits app providing discounts and services to Laureamko members.
• Zone

Products and services

• Membership Services Annual and semester-based student union memberships providing access to benefits, discounts, the Slice digital student card, and the Laureamko community for Laurea UAS degree students.
• Tutoring Services (Tuutorointi) Tutor services for new students, including recruitment, selection, and training of peer tutors to support student integration at Laurea UAS campuses.
• Zone Sports Services Shared sports services for Haaga-Helia, Laurea, and Metropolia students offering gym passes, sports sessions, and sports tutor programs.
• RaflaRumba Appro One of Finland's fastest-growing appro events organized by Laureamko, held in Porvoo.
• Original Student Festival Finland's largest student festival held in Suvilahti, Helsinki, featuring major Finnish artists, organized collaboratively with Pykälä, Demoni, and Bileinsinöörit.
• Laureamkon Wappu (May Day Celebration) Annual May Day (Vappu) celebration organized by Laureamko featuring approximately 11 days of events including appros, picnics, and the main event at Kaivopuisto, accessed via Wappupassi tickets.
• Student Overalls and Merchandise Student overalls (haalarit), overall badges, and merchandise sold through the Laureamko Shop on Kide.app, including limited edition designs and membership perks.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SAMOK (Suomen opiskelijakuntien liitto)coreStrategic or Co-development Partner · 2 June 2026National student advocacy organization. Laureamko nominates candidates for SAMOK's board and participates in advocacy at national level on education policy, student financial aid, and student welfare issues.
• OLL (Opiskelijoiden Liikuntaliitto)coreStrategic or Co-development PartnerFinnish Student Sports Federation. Laureamko is a member and nominates candidates for OLL's board. OLL promotes student sports and physical activity nationwide.
• Zone-liikuntapalvelutcoreStrategic or Co-development PartnerShared sports services for Haaga-Helia, Laurea, Metropolia students and staff. Provides sports passes, gym access, and sports tutoring programs.
• LARE ry (Laurean restonomiopiskelijayhdistys)minorStrategic or Co-development PartnerStudent association for hospitality management students at Laurea, founded 2016, operates at Leppävaara campus.
• LATO ry (Laurean Tradenomiopiskelijat)minorStrategic or Co-development PartnerStudent association for business and security students at Laurea, founded 2003. Umbrella organization is Tradenomiopiskelijat (national BBA student association).
• LASO ry (Laurean Sosiaalialojen Opiskelijat)minorStrategic or Co-development PartnerStudent association founded 2023 for social services, criminal justice social services, and rehabilitation counseling students at Laurea.
• Jenkins ry (Laurean Tietojenkäsittelyopiskelijat)minorStrategic or Co-development PartnerStudent association for IT students at Laurea, founded 2018 in Espoo, operates at Leppävaara and Tikkurila campuses.
• World Student Capital (WSC)coreStrategic or Co-development PartnerAdvocacy network for Helsinki metropolitan area student unions. Collaborates with HSL and city officials on student transportation and housing issues.
• HOAS (Helsingin seudun opiskelija-asuntosäätiö)minorStrategic or Co-development PartnerStudent housing foundation. Laureamko advocates on student housing issues through HOAS.
• 3AMK / 3UASminorStrategic or Co-development PartnerStrategic alliance of Haaga-Helia, Laurea, and Metropolia for shared educational offerings and cross-institutional cooperation.
• Tradenomiliitto - TRALminorGTM or Marketing PartnerNational union for business administration graduates (BBA). Collaborative partner for student benefits and professional development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HYY (Helsinki University Student Union): Statutory student union for the University of Helsinki, one of the largest and oldest student unions in Finland. Comparable as a non-UAS statutory student union operating in the same Helsinki metropolitan area, providing a benchmark on advocacy voice, member-benefit programs, and event production at larger scale than Laureamko.
• SAMOK (Suomen opiskelakuntien liitto): National federation of all Finnish UAS student unions, of which Laureamko is a member. Comparable as a higher-order membership organization coordinating advocacy, training, and shared services across the UAS student union system, including the organizations Laureamko directly serves.
• Tradenomiliitto (TRAL): National professional association for BBA graduates in Finland, a partner organization of Laureamko providing graduate-level professional development and benefits. Comparable as a Finnish membership-based organization serving the same business-administration student/alumni population that LATO ry operates in at Laurea.
• OLL (Opiskelijoiden Liikuntaliitto): National Finnish Student Sports Federation, a key national partner of Laureamko for student sports advocacy and the umbrella under which Zone sports services are coordinated. Comparable as a sector-wide membership body for student welfare/sports, overlapping Laureamko's national-reach activities.
• AYY (Aalto University Student Union): Statutory student union for Aalto University, which shares the Otaniemi campus area with one of Laureamko's Laurea offices. Comparable as a larger Finnish student union operating under the same statutory model with membership services, events, advocacy, and benefits, providing a benchmark for scale and operational sophistication.

Others

• Zone-liikuntapalvelut: Shared sports service joint venture used by Haaga-Helia, Laurea, and Metropolia students and staff. Listed as a peer because it is the operational counterpart to Laureamko's Liikunta/Zone offering, providing directly comparable sports and gym-access service delivery that is jointly resourced across the 3AMK alliance.
• World Student Capital (WSC): Advocacy network for Helsinki metropolitan area student unions (including Laureamko), collaborating with HSL and city officials on transportation and housing. Comparable as an enabling/coordination entity that represents the same constituency and works in adjacent advocacy channels to Laureamko.

Direct peers

• HELGA (Haaga-Helia UAS Student Union): Statutory student union for Haaga-Helia University of Applied Sciences, co-partner with Laureamko in the 3AMK/3UAS alliance and shared provider of Zone sports services. Direct peer because it serves the same UAS student union population segment with nearly identical statutory mandate, advocacy scope, and member-benefit program structure.
• METKA (Metropolia UAS Student Union): Statutory student union for Metropolia University of Applied Sciences, the largest UAS in Finland and one of Laureamko's direct 3AMK/3UAS alliance partners. Provides the most direct comparison as a peer UAS student union serving overlapping Helsinki metropolitan area degree students with similar advocacy, sports (Zone), and member-benefit service models.

Regional players

• TYY (Tampere University Student Union): Statutory student union for Tampere University following the 2019 TUT/UTA merger. Comparable as a Finnish statutory student union with advocacy, member services, and event activities, operating in a different regional market but sharing Laureamko's regulatory and operational model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/laureamko
• Instagraminstagram.com/laureamko

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laureamko