La Provence Bakery
La Provence Bakery is a family-owned wholesale bakery founded in 1990 in San Marcos, California that produces artisan breads and pastries in small daily batches and delivers them 7 days a week to small retailers and national chains across Southern California.
- Company typePrivate
- Founded1990
- HeadquartersSan Marcos, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What La Provence Bakery does
La Provence Bakery, legally La Provence Inc., is a wholesale, family-owned and operated bakery founded in 1990 and headquartered at 1370 W. San Marcos Blvd Ste. 130 in San Marcos, California. The company produces specialty breads and pastries in small daily batches using traditional European baking techniques and delivers them fresh on a 7-days-a-week, 362-days-a-year cadence to retailers across San Diego County, Orange County, LA County, and parts of Riverside County.
The product portfolio centers on two core lines: La Provence Premium Pastries (croissants, muffins, scones, danish, and cinnamon rolls) and Free Form Artisan Breads (classic baguettes, sandwich baguettes, and rolls). Both lines are offered across dietary variants including organic, kosher, gluten-free, non-GMO, natural baking, free of artificial flavors, and private label. The company is a member of the American Institute of Bakers (AIB) International and emphasizes ongoing investment in equipment upgrades, personnel training, and procedural updates as part of its quality posture.
The business model is wholesale distribution: orders are placed by phone through established accounts (new accounts opened via phone), with all orders required by 10 AM two days before delivery. The customer base is dual-segmented, serving both small local retail businesses and larger national chain retailers across the United States. Pricing is not publicly disclosed. The company has no parent, no subsidiaries, no public listing, no institutional funding, and no disclosed management team, and it does not operate a mobile app or public API.
La Provence Bakery firmographics
Firmographics- Name
- La Provence Bakery
- Legal name
- La Provence Inc.
- Website
- https://laprovenceinc.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Provence Bakery is a family-owned wholesale bakery founded in 1990 in San Marcos, California that produces artisan breads and pastries in small daily batches and delivers them 7 days a week to small retailers and national chains across Southern California.
- Ownership category
- akta.pro rank
La Provence Bakery industry classification
Industry- Product category
- Wholesale Bakery
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industries
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Bakery & Desserts Distribution (CRAOABAE)
Keywords
Where La Provence Bakery is headquartered
LocationHeadquarters
- HQ city
- San Marcos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
La Provence Bakery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure
Distribution channels1 record
La Provence Bakery product offering
Product offeringCore offering
La Provence Bakery is a wholesale bakery producing specialty artisan breads and premium pastries that it distributes to retailers across Southern California. Operating from San Marcos, CA since 1990, the company manufactures and delivers fresh-baked products including croissants, muffins, scones, danish, cinnamon rolls, baguettes, and rolls on a daily route basis.
Product overview
La Provence Bakery is a wholesale, family owned and operated bakery business based in Southern California. Since 1990, the company has supplied specialty breads and pastries to medium and large retailers across the United States. The product portfolio consists of two core offerings: La Provence Premium Pastries (croissants, muffins, scones, danish, and cinnamon rolls) and Free Form Artisan Breads (classic baguettes, sandwich baguettes, and rolls). These products are available in multiple dietary variants including organic, kosher, gluten-free, non-GMO, and private label options. The company crafts all products daily in small batches using traditional European baking techniques and delivers fresh 7 days a week, 362 days a year.
Differentiator
Problem solved
Functional benefit
Companies that use La Provence Bakery
Customer profileSegments2 records
Ideal customer profiles1 record
La Provence Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Provence Bakery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Institute of Bakers (AIB) InternationalminorLa Provence Bakery is a proud member of AIB International, which provides food safety and quality certification standards for the baking industry. This membership demonstrates commitment to food safety practices and industry standards compliance.
Scale indicators2 records
Recent moves4 records
Expansion highlights2 records
La Provence Bakery competitors and assessment
Company assessmentDirect peers
- Europastry: Europastry is an international frozen and fresh bakery producer supplying breads and pastries to retail and foodservice chains. Its European-baking heritage and wholesale supply model closely mirror La Provence's artisan, small-batch wholesale approach.
- Aunt Millie's Bakeries: Aunt Millie's is a regional wholesale bakery supplying breads, buns, and English muffins to retail and foodservice across the Midwest and other US regions. Comparable as a wholesale bakery supplier with similar distribution and customer mix to La Provence.
- Alpha Baking Company: Alpha Baking is a US wholesale bakery producing breads, buns, and specialty baked goods for retail and foodservice. It competes with La Provence for private-label and specialty retail contracts, with similar B2B bakery supply operations.
- St Pierre Groupe: St Pierre Groupe specializes in wholesale European-style bakery products, particularly baguettes and pastries, supplied to retail and foodservice across the US and globally. Its artisan wholesale bakery model and European baking techniques overlap directly with La Provence's positioning.
- La Brea Bakery: La Brea Bakery produces artisan breads and pastries and supplies them to retail and foodservice customers across the US, mirroring La Provence's wholesale artisan positioning. Both compete for premium/private-label artisan accounts with traditional European-style baking.
Broad incumbents
- Dave's Killer Bread: Dave's Killer Bread is a wholesale organic, non-GMO bread brand distributed nationally through grocery and foodservice under Flowers Foods. It competes with La Provence on the organic and non-GMO axes and illustrates the scale advantage La Provence lacks.
- Flowers Foods: Flowers Foods is a major US wholesale baker with brands such as Nature's Own, Dave's Killer Bread, and Canyon Bakehouse, including organic and gluten-free lines that overlap directly with La Provence's specialty dietary variants. Comparable as a wholesale bakery supplier to retail chains with broader geographic reach.
- Bimbo Bakeries USA: Bimbo Bakeries USA is the largest wholesale commercial bakery in North America, producing branded and private-label breads, buns, and pastries for retail and foodservice. It competes with La Provence for retail shelf space and private-label contracts but at vastly greater scale and broader national distribution.
Emerging players
- Canyon Bakehouse: Canyon Bakehouse, owned by Flowers Foods, is a wholesale gluten-free bread brand distributed nationally through grocery and foodservice. It overlaps with La Provence's gluten-free product line and competes for the same retail and dietary-specialty shelf space.
Others
- Trader Joe's / Bristol Farms / Gelson's private-label bakery partners: Regional Southern California grocers such as Bristol Farms and Gelson's often source private-label artisan bakery from local wholesale bakeries, making them potential B2B counterparties to La Provence. Comparable as the buyer-side of the private-label wholesale relationship La Provence already operates in.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
La Provence Bakery social profiles
Digital presenceLa Provence Bakery compliance and trust
Trust signalCompliance1 record
La Provence Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Provence Bakery leadership team
Management profileNumber of profiles
La Provence Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Provence Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Provence Bakery
What does La Provence Bakery do?
La Provence Bakery is a wholesale bakery producing specialty artisan breads and premium pastries that it distributes to retailers across Southern California. Operating from San Marcos, CA since 1990, the company manufactures and delivers fresh-baked products including croissants, muffins, scones, danish, cinnamon rolls, baguettes, and rolls on a daily route basis.
Is La Provence Bakery a public or private company?
La Provence Bakery is a private company. It is classified as family owned and is currently operating.
When was La Provence Bakery founded?
La Provence Bakery was founded in 1990. It employs 11 to 50 people.
Where is La Provence Bakery based?
La Provence Bakery is headquartered in San Marcos, United States, in the North America region.
Who are La Provence Bakery's main competitors?
Direct peers on record are Europastry, Aunt Millie's Bakeries, Alpha Baking Company, St Pierre Groupe and La Brea Bakery. Broad incumbents are Dave's Killer Bread, Flowers Foods and Bimbo Bakeries USA. Canyon Bakehouse is listed as an emerging player. Trader Joe's / Bristol Farms / Gelson's private-label bakery partners is listed as an others.
Does La Provence Bakery have an API?
No public API is recorded for La Provence Bakery.
What industry is La Provence Bakery in?
La Provence Bakery's product category is Wholesale Bakery. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 311812 and its SIC code is 2050.