Lovisa
- Company typePublic
- Founded2010
- HeadquartersHawthorn, Australia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Lovisa firmographics
Firmographics- Name
- Lovisa
- Legal name
- Lovisa Holdings Ltd
- Website
- https://lovisa.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Lovisa industry classification
Industry- Product category
- Fashion Jewelry & Accessories Retail
- NAICS
- Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
- akta.pro secondary industries
- Statement & Trend Jewelry (CRAKABAB), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)
Keywords
Where Lovisa is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Lovisa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Jewelry Sales: Lovisa generates revenue primarily through the sale of fashion jewelry and accessories across its global store network and e-commerce platforms. Product categories include earrings, necklaces, rings, bracelets, body jewelry, hair accessories, and waterproof jewelry. The company operates on a direct-to-consumer model selling directly to end customers through 1,136 retail locations and multiple regional e-commerce websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Shipping (3-6 business days) |
| Unit Pricing | Pay-as-you-go | Express Shipping (2-3 business days) |
| Unit Pricing | Pay-as-you-go | Next Day Delivery (1-2 business days) |
| Unit Pricing | Pay-as-you-go | Canada Express Delivery (4 business days) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Lovisa product offering
Product offeringCore offering
Lovisa is a global fast-fashion jewelry and accessories retailer that designs, sources, and sells trendy, affordable earrings, necklaces, rings, bracelets, body piercings, hair accessories, and waterproof jewelry through 1,136 company-owned retail stores across 35+ countries and complementary regional e-commerce platforms. The offering is augmented by free in-store ear and body piercing services, gift cards, and curated collections for bridal, men's, tweens, sterling silver, pearl, demi-fine, and luxe segments, all refreshed on a rapid new-arrival trend cycle.
Product overview
Lovisa is a global fashion jewelry and accessories retailer offering trend-led, affordable jewelry through a network of over 1,100 stores across multiple regions. The product portfolio centers on fashion jewelry including earrings, necklaces, rings, wristwear (bracelets and bangles), and body piercings, complemented by accessories such as hair accessories, anklets, and scarves. The company differentiates through waterproof jewelry collections and a premium tier including the 14K Gold Demi Fine Collection and Lovisa Luxe Collection. Lovisa operates a Piercing Studio service offering professional ear and body piercings in-store, alongside Digital and Piercing Gift Cards. The brand serves diverse demographics through dedicated collections for men, tweens, and bridal occasions, distributed via physical retail locations, an e-commerce platform, and a mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Earrings Wide range of earrings including hoops, drops and dangles, studs, ear stacks, statement earrings, sterling silver, and gold plated options, sold to fashion-conscious consumers through stores and online.
- Necklaces Necklace collection featuring pendant necklaces, statement necklaces, layered necklaces, gold plated, and sterling silver options for everyday styling and gifting.
- Rings Ring collection including stacking rings, engagement rings, fashion rings, gold plated, and sterling silver varieties.
- Wristwear Wristwear collection featuring bracelets, bangles, cuffs, watches and straps, gold plated, and sterling silver options.
- Body & Piercings Body jewelry and piercing products including nose piercings, belly button piercings, helix, cartilage, and clicker rings.
- Accessories Accessories including hair accessories, anklets, jewelry boxes, scarves, belts and waist chains, and kids accessories.
- Waterproof Jewelry Waterproof jewelry collection designed to be water-resistant for everyday wear, including waterproof earrings, necklaces, rings, and wristwear.
- Piercing Studio Services Professional piercing services offered in stores, including ear piercing free with purchase of piercing studs, with children under nine receiving complimentary doughnut pillows for healing support; includes nose, belly button, helix, and cartilage piercings.
- 14K Gold Demi Fine Collection Premium jewelry collection featuring 14K gold demi-fine pieces, bridging the gap between fashion and fine jewelry.
- Lovisa Luxe Collection Luxury jewelry collection featuring premium materials and designs for high-end fashion accessories.
- Bridal Edit Wedding and bridal jewelry collection including engagement rings, wedding bands, and bridesmaid gifts.
- Men's Jewelry Jewelry collection specifically designed for men, featuring everyday essentials and masculine styles.
- Tweens Collection Jewelry and accessories designed for the tween demographic, age-appropriate styles at accessible price points.
- Sterling Silver Collection Jewelry collection featuring genuine sterling silver pieces, including earrings, necklaces, rings, and wristwear.
- Pearl Jewelry Pearl jewelry collection featuring freshwater pearls in various jewelry styles.
- Digital Gift Card Digital gift cards available for purchase, allowing recipients to choose their own jewelry items.
- Piercing Gift Card Gift cards specifically for piercing services, allowing recipients to book and receive professional piercings.
- Lovisa App Mobile application enabling customers to shop online, browse new arrivals, access wishlist functionality, locate stores, and engage with the brand on mobile devices.
Quantifiable outcome
- Revenue growth of 17.6% to $938.8 million in FY26
- +6 more outcomes
Companies that use Lovisa
Customer profileSegments4 records
Ideal customer profiles4 records
Lovisa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Lovisa partnerships and signals
Strategic signalScale indicators12 records
Recent moves5 records
Expansion highlights5 records
Lovisa competitors and assessment
Company assessmentEmerging players
- Sterling Forever: Sterling Forever is an online fashion jewelry retailer offering affordable sterling silver and trend-led pieces. Comparable to Lovisa's everyday fashion jewelry assortment with a digitally native, US-focused go-to-market rather than global physical retail.
- Mejuri: Mejuri is a digitally native fine and demi-fine jewelry brand. Overlaps with Lovisa's trend-led positioning and entry-level fine pieces (e.g. 14K gold), but competes in a more premium, online-led segment without physical store scale.
Direct peers
- Accessorize: Accessorize is a UK-based fashion accessories and jewelry retailer with a strong physical store presence. Directly comparable to Lovisa's product mix of affordable, on-trend jewelry and accessories targeted at young women in shopping-centre locations.
- Claire's: Claire's is a global fashion jewelry and accessories retailer specializing in ear piercing services for teens and young women. Closely comparable to Lovisa's mall-based store footprint, piercing-led traffic model, and trend-led fashion jewelry assortment.
- Kendra Scott: Kendra Scott is a US fashion jewelry brand operating its own retail stores and a strong e-commerce channel. Comparable to Lovisa in trend-led fashion jewelry assortment, though positioned slightly upmarket with stronger brand-equity in fine-style pieces.
- BaubleBar: BaubleBar is an online-direct fashion jewelry brand offering trend-led, affordable pieces. Directly comparable to Lovisa's everyday fashion jewelry assortment, though it lacks the1,000+ physical store footprint that drives Lovisa's piercing and impulse-purchase traffic.
- Icing: Icing is a US fashion jewelry and accessories retailer owned by Claire's, targeting a similar young-women demographic. Directly comparable to Lovisa in mall-based, trend-led fashion jewelry with piercing-adjacent offerings.
Broad incumbents
- Swarovski: Swarovski is a global crystal jewelry and accessories retailer with company-owned stores in shopping centres worldwide. Comparable to Lovisa in store-channel reach and accessories-led assortment, but positioned at a higher price tier and luxury-adjacent.
- Pandora: Pandora is a global jewelry brand with thousands of points of sale. Overlaps with Lovisa in jewelry retail and trend-led charm-based products but operates at a higher price point and more branded/luxury positioning rather than fast-fashion.
Regional players
- Ardene: Ardene is a Canadian mall-based fashion accessories and jewelry retailer. Comparable to Lovisa in product mix and physical store model, but primarily focused on the Canadian and select international markets rather than Lovisa's global footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lovisa social profiles
Digital presenceLovisa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lovisa leadership team
Management profileNumber of profiles
Profiles2 records
Lovisa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lovisa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lovisa
What does Lovisa do?
Lovisa is a global fast-fashion jewelry and accessories retailer that designs, sources, and sells trendy, affordable earrings, necklaces, rings, bracelets, body piercings, hair accessories, and waterproof jewelry through 1,136 company-owned retail stores across 35+ countries and complementary regional e-commerce platforms. The offering is augmented by free in-store ear and body piercing services, gift cards, and curated collections for bridal, men's, tweens, sterling silver, pearl, demi-fine, and luxe segments, all refreshed on a rapid new-arrival trend cycle.
Is Lovisa a public or private company?
Lovisa is a public company. It is classified as public and is currently operating.
When was Lovisa founded?
Lovisa was founded in 2010. It employs 5,001 to 10,000 people.
Where is Lovisa based?
Lovisa is headquartered in Hawthorn, Australia, in the Oceania region.
How does Lovisa make money?
One revenue line is on record: retail Jewelry Sales.
Who are Lovisa's main competitors?
Emerging players on record are Sterling Forever and Mejuri. Direct peers are Accessorize, Claire's, Kendra Scott, BaubleBar and Icing. Broad incumbents are Swarovski and Pandora. Ardene is listed as a regional player.
Does Lovisa have an API?
No public API is recorded for Lovisa.
What industry is Lovisa in?
Lovisa's product category is Fashion Jewelry & Accessories Retail. Its primary akta.pro industry code is CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings), with a secondary code of CRAKABAB, Statement & Trend Jewelry. Its NAICS code is 458310 and its SIC code is 5944.