Women Innovating Together

What Women Innovating Together does

Women Innovating Together, Inc. (doing business as WITfm) is a volunteer-run 501(c)(3) nonprofit organization headquartered in the United States, dedicated to providing visibility, community, and resources for women working with Claris products, including FileMaker. Its members include developers, analysts, entrepreneurs, project managers, consultants, administrators, support staff, and trainers serving the Claris ecosystem. The organization evolved from informal Women of FileMaker luncheons that began in 1999 at DevCon and was re-launched as a formal nonprofit and rebranded under the current name in 2023.

WITfm operates a portfolio of community services rather than a unified software product. Its offerings include a Standard Membership (monthly at $5 or annual at $60) with access to an exclusive Slack workspace and Facebook community; a Mentoring Program delivered in partnership with join::table's Diversitable initiative; two scholarship tracks — the WITfm General Scholarship and the Shin Memorial Scholarship (targeted at women in the APAC region); an Events Program featuring four quarterly connection meetings plus an annual presence at the Claris Engage conference (including the Chocolate Party event); and a Resource Content Platform that curates blog posts, webinars, presentations, and YouTube videos contributed by women in the community.

The organization's revenue model is built on individual membership subscriptions and tax-deductible donations processed via Stripe, with donations specifically earmarked for scholarships. GTM is community-led and event-driven: members are acquired through Claris Engage conferences, quarterly meetings, word-of-mouth within the Claris developer community, scholarships, and mentoring, with self-service signup through the website powered by Paid Memberships Pro. The organization has no disclosed investors, no paid full-time staff, and no published financial figures, and it serves a global membership spanning North America, Europe, Asia-Pacific, and Australia.

Name

Women Innovating Together

Legal name

Women Innovating Together, Inc.

Website

https://womeninnovatingtogether.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Women Innovating Together (WITfm) is a volunteer-run 501(c)(3) nonprofit that supports women in the Claris/FileMaker technology ecosystem through individual memberships, scholarships (including the APAC-focused Shin Memorial Scholarship), a mentoring program, quarterly meetings, and Claris Engage conference events.

Ownership category

akta.pro rank

Product category

Professional Community Membership

NAICS

Professional Organizations (81392), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Alumni, Peer & Community Networking Programs (EDAMAKAM)

akta.pro secondary industry

Advanced Project-Based Learning & Portfolio Mentoring (STEM/arts portfolios, maker projects) (EDANAKAI)

Keywords

• Professional women networking
• Tech community membership
• Nonprofit mentorship programs
• Technology scholarship fund
• Career development resources

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Primary revenue stream from membership fees. Monthly membership at $5.00/month and annual membership at $60.00/year. Members receive access to exclusive Slack workspace, Facebook community, directory access, and other member benefits.
2. Donations: Tax-deductible donations from community members and supporters. Donations are specifically designated for scholarships and are processed through Stripe. The organization also accepts donations for the Shin Memorial Scholarship fund.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Women Innovating Together is a volunteer-run 501(c)(3) nonprofit that operates a paid membership community for women who work with Claris (FileMaker) technology, selling monthly ($5) and annual ($60) subscriptions that unlock private Slack and Facebook workspaces, a member directory, scholarship eligibility, and event access. Beyond the membership, it delivers distinct programs: a mentoring program in partnership with join::table's Diversitable initiative, two scholarship funds (General and Shin Memorial for APAC), recurring events including quarterly connection meetings and an annual Chocolate Party at Claris Engage, and a curated resource content library of blog posts, webinars, and videos.

Product overview

Women Innovating Together (WITfm) is a volunteer-run 501(c)(3) nonprofit organization that provides visibility, community, and resources for women working with Claris products including FileMaker. Rather than a unified software product, WITfm operates as a portfolio of community services comprising: the Standard Membership program (offering monthly and annual tiers with Slack/Facebook community access), a Mentoring Program in partnership with join::table's Diversitable initiative, two scholarship programs (General WITfm Scholarship and the Shin Memorial Scholarship for APAC region), an Events Program including Quarterly Connections and the annual Chocolate Party at Claris Engage, and a Resource Content Platform featuring curated content from community members. The organization serves women developers, analysts, entrepreneurs, consultants, and other professionals in the Claris ecosystem worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• WITfm Standard Membership A subscription membership program for women in the Claris/FileMaker technology ecosystem, offered at $5/month or $60/year, granting access to the private Slack workspace, Facebook community, member directory, scholarship eligibility, and member-only resources.
• WITfm Mentoring Program A mentorship initiative run in partnership with join::table's Diversitable initiative that matches women in the Claris FileMaker community with volunteer professional mentors to develop customized career roadmaps and technology-industry skills.
• WITfm General Scholarship A scholarship program open to women worldwide in technology that provides financial support for attending Claris Engage, the FileMaker Developer Conference, or related training and certification programs, bundled with a 1-year free WITfm membership.
• Shin Memorial Scholarship A regional scholarship fund created in 2020 in memory of Shin Ninagawa that provides financial support to women from the Asia-Pacific (APAC) region to attend Claris Engage, the FileMaker Developer Conference, or related training and certification events.
• WITfm Events Program A community events program consisting of Quarterly Connection meetings (public, held in October, January, April, and July), an annual Chocolate Party at the Claris Engage conference, virtual meetups, and a presence at the WITfm Engage Booth for networking and professional development.
• WITfm Resource Content Platform A curated content hub featuring blog posts, webinars, presentations, and YouTube videos created or sponsored by women in the Claris/FileMaker community, covering topics such as Claris FileMaker development, low-code, data analytics, dashboards, leadership, and community building.

Quantifiable outcome

• Scholarship recipients receive 1-Year Free Membership plus financial support for conferences, training, and certifications

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• join::table (Diversitable Initiative)coreStrategic or Co-development PartnerWITfm partners with join::table's Diversitable initiative to provide mentoring for the Claris FileMaker community. The Diversitable aim is to increase diversity in the technology industry by providing training, mentorship, job-readiness tools, and networking connections for traditionally under-represented groups. Volunteer Diversitable Ambassadors (working professionals) are matched with participants ('tablers') to guide them through customized career roadmaps.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Girls Who Code: Nonprofit working to close the gender gap in technology through education and community programs for women and girls. Shares WITfm's mission-aligned, nonprofit, community-driven GTM and focus on supporting women in tech careers; differs in targeting younger/early-career audiences.
• PyLadies: International mentorship group focused on increasing diversity in the Python community. Highly comparable to WITfm in model — volunteer-run, women-focused community around a specific technology stack — with global chapters and events rather than paid membership.
• AnitaB.org: Nonprofit founded in honor of Anita Borg focused on advancing women in computing through programs, events, and the Grace Hopper Celebration. Comparable to WITfm as a women-in-tech membership organization with scholarships, mentoring, and community events, operating at significantly larger scale.
• Women Who Code: Global nonprofit community supporting women in technology through networking, events, and career resources. Closely comparable to WITfm in mission (women-in-tech advancement) and nonprofit, community-led GTM motion, though it operates at much larger scale across general software roles.
• Women in Technology International (WITI): Long-standing nonprofit network providing women in technology with mentorship, events, and professional development. Shares WITfm's membership-subscription + events model and mission to advance women in tech, though WITI spans all technology domains rather than a specific vendor ecosystem.
• Black Girls CODE: Nonprofit providing technology education and opportunities to young Black women and girls. Comparable to WITfm as a mission-driven community nonprofit advancing underrepresented women in tech through education, mentoring, and events.
• Women in Machine Learning (WiML): Nonprofit community supporting women in machine learning and AI through workshops, mentoring, and events. Directly comparable to WITfm as a women-in-specific-AI/ML-tech membership community with scholarship-style event support and conference presence.
• R-Ladies: Worldwide organization promoting gender diversity in the R programming community through meetups, mentoring, and resources. Structurally analogous to WITfm as a volunteer-led, women-in-tech community organized around a specific developer tool/language, with a global local-chapter model.
• Django Girls: Nonprofit that organizes free Python/Django programming workshops for women and non-binary people. Closely mirrors WITfm's volunteer-led, women-in-specific-tech-ecosystem model with workshops, mentoring, and scholarships/free training at its core.

Others

• Claris Community: Official vendor-run community forum for Claris FileMaker developers. Comparable to WITfm only as adjacent ecosystem infrastructure — it is the first-party channel in which WITfm operates and from which it draws members, not a direct community/membership competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/witfm
• LinkedInlinkedin.com/groups/12020700
• Xx.com/WomInnTogether

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women Innovating Together