The Kroger Co. Foundation & Kroger Feedback Online

What The Kroger Co. Foundation & Kroger Feedback Online does

The Kroger Co. is the parent entity underwriting the Kroger Co. Foundation and the kroger-feedback.online domain. Founded in 1883 by Barney Kroger in Cincinnati, Ohio, The Kroger Co. operates as one of the largest grocery retailers in the United States, running approximately 2,700 stores nationwide with a workforce of around 400,000 associates plus roughly 18,000 seasonal hires. The company is publicly traded on the NYSE under ticker KR and is headquartered in Cincinnati. Its technology platform integrates physical retail with digital commerce, supporting online pickup, home delivery, and Express Delivery fulfillment within 30 minutes from 97% of stores, with reported average time savings of 47 minutes per delivery order and 29 minutes per pickup order.

The business generates revenue primarily through grocery and retail product sales across stores and online channels, with alternative profit streams — pharmacy services, fuel sales, and other non-core categories — contributing $1.5 billion in operating profit. The pharmacy vertical was expanded in March 2026 with retail availability of Eli Lilly's Zepbound KwikPen weight-management medication, integrating pharmacist counseling, dietitian-led virtual nutrition care, and clinic services. The Boost by Kroger Plus subscription loyalty program provides additional weekly discounts on fresh produce and meat/seafood plus fuel point multipliers, while the Fuel Points program links grocery spend to fuel center redemptions. Q4 2024 revenue reached $34.73 billion (up 1.2% year-over-year), with Q4 EPS of $1.28 beating consensus by $0.08 and FY 2026 EPS guidance of $5.10–$5.30.

Customer acquisition combines direct-to-consumer omnichannel retail, digital promotional campaigns (Online Deal Days, digital coupons), loyalty engagement (Boost by Kroger Plus), and community/cause marketing including Earth Month round-up campaigns with the World Wildlife Fund and The Kroger Zero Hunger | Zero Waste Foundation matching customer donations up to $50,000. Internal operations were bolstered in April 2026 with the launch of Pearl Street Academy, a career development platform for the 400,000 associates that supplements a tuition reimbursement program of up to $21,000 per associate. Greg Foran was appointed CEO to lead the company's ongoing transformation strategy. Institutional investors hold approximately 80.93% of shares, with a Moderate Buy analyst consensus and an average 12-month price target of $74.56.

Name

The Kroger Co. Foundation & Kroger Feedback Online

Legal name

The Kroger Co.

Website

https://kroger-feedback.online

Company type

Public

Founded year

1883

Operating status

Operating

Short description

The Kroger Co. (NYSE: KR) is a U.S. grocery retailer operating 2,700 stores with 400,000 associates, serving individual consumers and families through omnichannel grocery, pharmacy, fuel, and loyalty services including Boost by Kroger Plus and Express Delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Grocery and Retail Product Sales: Core revenue from selling groceries, fresh produce, meat, seafood, and household items through physical stores and online channels. Includes promotional pricing and loyalty discounts through Boost by Kroger Plus program.
2. Alternative Profit Businesses: Kroger reported $1.5 billion in operating profit from alternative profit businesses including pharmacy services, fuel sales, and other non-core revenue streams.
3. Pharmacy Services: Retail pharmacy operations including prescription fulfillment and weight-management medications like Zepbound KwikPen, with pharmacist counseling and nutrition services integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Kroger is a U.S. grocery retailer operating 2,700 stores that sells groceries, fresh produce, meat, seafood, household items, and pharmacy products through physical storefronts and digital channels. The company offers online ordering with in-store pickup, home delivery, and 30-minute Express Delivery fulfillment, supported by the Boost by Kroger Plus loyalty program and Kroger Fuel Points rewards.

Product overview

Kroger operates a multi-channel retail platform offering grocery pickup and delivery services across 2,700 U.S. stores. The core offering includes the Boost by Kroger Plus loyalty program with fuel points and exclusive member discounts. Kroger Pharmacy Services provides prescription and health management offerings including GLP-1 therapies. Pearl Street Academy serves as an internal associate training platform. The company runs periodic promotional campaigns including Online Deal Days with targeted discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Boost by Kroger Plus: Loyalty program offering additional weekly discounts on fresh produce and meat and seafood, plus enhanced fuel rewards for members
• Pearl Street Academy
• Kroger Fuel Points

Products and services

• Kroger Online Pickup and Delivery

Quantifiable outcome

• Customers save average of 47 minutes per delivery order and 29 minutes per pickup order
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• World Wildlife FundcoreStrategic or Co-development Partner · 6 April 2026Kroger partners with World Wildlife Fund for Earth Month campaign, inviting customers to round up purchases to support conservation efforts. The Kroger Zero Hunger | Zero Waste Foundation matches customer donations up to $50,000.
• Eli Lilly and CompanycoreStrategic or Co-development Partner · 13 March 2026Kroger pharmacies offer Eli Lilly's Zepbound KwikPen weight-management medication, including first-time retail availability for self-pay patients to access Lilly's savings program. Includes pharmacist counseling, virtual nutrition care from registered dietitians, and clinic integration.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CVS Health Corporation: Pharmacy and front-of-store food retailer named in Kroger's competitive set; competes in retail pharmacy, vaccinations, and basic grocery/HBA categories.
• Walgreens Boots Alliance, Inc. Pharmacy-led retailer explicitly named in Kroger's competitive set; overlaps with Kroger Pharmacy Services and front-of-store grocery/snack assortment.
• Target Corporation: Mass merchant with a significant grocery, pickup, and same-day delivery offering; overlaps with Kroger on consumer grocery spend but is not a pure grocery specialist.

Direct peers

• Walmart Inc. Largest U.S. grocery retailer by share, with overlapping omnichannel grocery, pickup/delivery, and pharmacy offerings. Directly competes with Kroger on price, assortment, and digital fulfillment.
• Albertsons Companies, Inc. Multi-banner U.S. supermarket operator (Safeway, Vons, Jewel-Osco) and Kroger's closest direct grocery peer; the proposed Kroger–Albertsons merger made the two effectively overlapping scale competitors.
• Publix Super Markets, Inc. Employee-owned U.S. supermarket chain with strong fresh, private label, and pharmacy businesses; a direct format competitor to Kroger's core banners.
• Costco Wholesale Corporation: Warehouse club that competes in fresh grocery, private label, and pharmacy. Frequently cited alongside Kroger as a comparable U.S. grocery and specialty-chain operator.
• Ahold Delhaize: Operates U.S. banners such as Stop & Shop, Food Lion, Hannaford, and Giant; a large multi-format U.S. grocery peer with comparable private-label and omnichannel strategies.
• Amazon (Whole Foods Market): Owns Whole Foods and operates Amazon Fresh; competes with Kroger in natural/organic grocery, delivery, and online grocery — explicitly identified in Kroger's competitive set.

Emerging players

• Sprouts Farmers Market, Inc. Fast-growing natural/organic specialty grocer that competes with Kroger's Simple Truth natural/organic assortment and fresh produce positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kroger

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kroger Co. Foundation & Kroger Feedback Online