What Pick Szeged does

Pick Szeged Zrt. is a Hungarian meat processing company founded in 1869 in Szeged by Márk Pick and currently operating as a subsidiary of the Bonafarm Group, Hungary's leading food economy conglomerate (since 2009). The company manufactures and distributes a broad portfolio of pork and poultry meat products — salamis, dried sausages, frankfurters, lyoners, liver pates, hams, snack sticks, and fresh meat — anchored by its flagship PICK Téliszalámi, a mold-cured, beechwood-smoked aged salami still made to Márk Pick's original 1869 recipe and recognized as a Hungarikum (Hungarian national heritage product) since 2014.

Production operates across three Hungarian facilities (Szeged, Baja, Alsómocsolád) with a 63-meter salami aging tower and combined capacity of 10,000 tonnes per year of mold-cured salami and 30,000 tonnes per year of other meat products, employing approximately 1,500 people. The production process combines traditional methods (beechwood smoking with sawdust dried for up to two years, minimum 80-day noble mold ripening) with modern food-safety standards (IFS, BRC, ISO 22000, ISO 9001:2015).

The go-to-market combines a domestic field-sales network (19 regional representatives plus key account managers covering every major Hungarian retail chain — Auchan, Coop, Metro, Spar, Tesco, Aldi, CBA, Lidl, Penny), export sales to over 20 countries with dedicated regional representatives, fresh-pork sales through the MCS Vágóhíd division, and direct-to-consumer retail through four brand stores and the PICK Bistro & Lángos restaurant in Budapest. FY2024 revenue exceeded 85 billion HUF. Brand-building leverages 155+ years of heritage, the OTP Bank-PICK Szeged handball sponsorship (since 1993, playing in the PICK Arena with 8,300 seats), and the PICK Bordó körtúra hiking program with the Hungarian Hiking Association.

Name

Pick Szeged

Legal name

PICK Szeged Zrt.

Website

https://pick.hu

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

1–10 employees

Short description

Pick Szeged is a Hungarian meat processor (founded 1869, Bonafarm Group subsidiary) producing salamis, sausages, frankfurters, hams, snack sticks, and fresh pork — anchored by its Hungarikum PICK Téliszalámi — sold through every major Hungarian retailer and exported to over 20 countries.

Ownership category

akta.pro rank

Product category

Processed Meat Products

NAICS

Food Manufacturing (311), Animal Slaughtering and Processing (3116), Other Snack Food Manufacturing (311919)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

akta.pro secondary industries

Jerky & Meat Snacks Manufacturing (AFAKAIAH), Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG), Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD), Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)

Keywords

• Meat processing
• Salami production
• Dried sausage manufacturing
• Frankfurter production
• Cold cuts processing

Headquarters

HQ city

Szeged

HQ country

Hungary

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Meat Products Sales: PICK Szeged generates revenue through the manufacture and sale of premium meat products including salamis, sausages, frankfurters, lyoners, liver pates, hams, snacks, and fresh pork. Revenue in 2024 exceeded 85 billion HUF.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pick Szeged manufactures and sells traditional Hungarian processed meat products under the PICK brand, with the flagship PICK Téliszalámi (Winter Salami) made to an 1869 family recipe and recognized as a Hungarikum. The portfolio also covers salami, dried sausage (kolbász), frankfurters and hot-dogs, hams (sonka), cold cuts (felvágottak), liver pates (májas), children's sausages (Pickolino), Lyoners (párizsi), snack sticks (Pickstick), and fresh pork and poultry meat.

Product overview

Pick Szeged Zrt. is a Hungarian meat processing company founded in 1869, now part of the Bonafarm Group, producing a broad portfolio of pork and poultry meat products. The core product is the PICK Téliszalámi (Hungarian Wintersalami), a premium smoked, aged salami made to Pick Márk's original 1869 recipe — classified as a Hungarikum. The product range is organized into distinct families: Szalámik (salamis including Rákóczi, Szalametti, Báthory — both penészes/noble-mold-coated and penészmentes/mold-free), Kolbászok (dried sausages including Diákcsemege, Míves parasztkolbász, Szegedi lecsókolbász), Hot-Dog Kolbász (PICK Fresh Corner variants with 94% meat content including the 2025 mozzarella-dried tomato launch), PICKOLINO virslik (frankfurters in pork, chicken, and cheese variants), Párizsik (lyoners including pork, veal, and specialty flavored variants), Sonkák (hams including Békebeli smoked and cooked varieties), Snack termékek (meat snack sticks), Clean Choice/PICKSTICK (cleaner-label snack sticks), Felvágottak (cold cuts), Májasok (liver pates), and PICK Friss Húsok (fresh meat split into Prémium — GMO-free, responsible antibiotic, traceable Hungarian origin — and Házias farmhouse-style sub-families). The company also operates brand retail stores and the PICK Bistro & Lángos restaurant in Budapest.

Differentiator

Problem solved

Functional benefit

Brands

• PICKOLINO: A sub-brand of Pick Szeged featuring various types of frankfurters and sausages, including crispy frankfurters, cheesy frankfurters, and chicken frankfurters
• PICKSTICK / Clean Choice
• Békebeli
• Fresh Corner
• PICK Friss Hús - Prémium
• PICK Friss Hús - Házias

Products and services

• PICK Téliszalámi (Winter Salami)

Quantifiable outcome

• Hungary's #1 meat brand with leading market position in salami category
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered major, flagship and core.

• Szegedi Tudományegyetem (University of Szeged)majorStrategic or Co-development Partner · 1 January 2017Joint R&D consortium with the University of Szeged for the GINOP project 'Improving the competitiveness of traditional PICK products through innovative solutions in the food chain.' The project focused on salami production process research including moisture reduction, smoking process development, natural mold culture standardization, climate technology optimization, automation, and product development. Total project funding: 1.711 billion HUF (1.026 billion HUF for PICK).
• Széchenyi 2020 Program (EU)majorOthers · 1 January 2017European Union funded R&D project through the Széchenyi 2020 program. GINOP-2.2.1-15-2017-00101 project 'Improving competitiveness of traditional PICK products' received 1.026 billion HUF in EU support (55% rate) for research on salami manufacturing innovation.
• Bonafarm Csoport (Bonafarm Group)flagshipStrategic or Co-development Partner · 1 January 2009PICK Szeged has been a member of the Bonafarm Group since 2009. Bonafarm is Hungary's leading food economy group, which also includes the Herz salami factory, Familia products, and MCS Vágóhíd (slaughterhouse). In 2006, DELHÚS Rt. (with ~30% domestic meat industry share) merged into Pick Szeged Zrt.
• Magyar Élelmiszerbank Egyesület (Hungarian Food Bank Association)coreOthersPICK Szeged has been a committed supporter of the Hungarian Food Bank Association for over 10 years, donating meat products monthly to help tens of thousands of people in need across Hungary. The company also participates in Food Bank programs including the World Food Day Donation Convoy and 'Eat for Each Other' gastronomy events.
• Magyar Természetjáró Szövetség (Hungarian Hiking Association)coreStrategic or Co-development PartnerJoint partnership to create the PICK Bordó körtúra (Bordó hiking routes) program featuring 10-11 selected hiking trails in Hungarian nature (Bakony, Börzsöny, Bükk). The program encourages outdoor activities while enjoying PICK salami sandwiches and collecting PICK souvenirs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Levoni S.p.A. Italian cured-meat specialist producing salami, mortadella and cooked hams for retail and foodservice. Highly comparable on heritage production methods, cured-meat category focus, and Mediterranean/European geographic overlap.
• Gyulai Húskombinát: Hungarian processed-meat manufacturer based in Gyula, producing salami, ham, and cold cuts with a similarly strong regional heritage brand. Closest direct domestic competitor on salami and cured-meat categories.
• Beretta Salumi: Italian charcuterie manufacturer with a portfolio of cured salami, hams and snacks sold across Europe and globally. Comparable on cured-meat category leadership, brand-led CPG positioning, and export orientation.
• Kometa 99 Zrt. Hungarian meat processing company (slaughterhouse plus processed pork products) operating across domestic retail and export; comparable on scale, product breadth, and Central European distribution footprint.
• Herz Szalámigyár (Bonafarm Group): Sister-brand Hungarian salami producer now under the same Bonafarm parent group as Pick. Sells competing traditional wintersalami and is the only domestic peer with comparable Hungarikum status.

Broad incumbents

• Vion Food Group: Dutch-headquartered meat processor producing fresh pork, beef and prepared meats for European retailers. Direct overlap in cooked/cured pork categories supplied to large retail chains, but operating at substantially larger scale.
• Smithfield Foods: Global pork and processed-meat producer (US-headquartered, now under WH Group) with a worldwide cured-meat portfolio. Overlaps with Pick in cooked/cured pork retail categories but operates at vastly greater scale and is more industrial.
• Tönnies Holding: One of Europe's largest pork and meat processors, headquartered in Germany with vertically integrated slaughter, deboning and processed-meat operations. Overlaps with Pick on processed pork products and European retail supply, though Tönnies is far larger and more slaughter-focused.
• Danish Crown: European meat cooperative and processor producing pork, beef and processed meats for retail across Europe and Asia. Comparable on processed-pork retail channel supply, though far broader in scope and globally focused.

Regional players

• Sokolów S.A. Leading Polish processed-meat producer owned by Danish Crown, selling ham, sausage and salami across Central Europe. Comparable on cured-meat category, retail-channel mix, and Central/Eastern European geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pickminoseg
• Instagraminstagram.com/pick.bistro.langos

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pick Szeged