Crown Toyota of Lawrence

What Crown Toyota of Lawrence does

Crown Toyota of Lawrence is a privately held, single-point Toyota automobile dealership franchise headquartered at 3430 Iowa Street in Lawrence, Kansas, serving consumers in Lawrence and surrounding communities including Olathe, Topeka, Kansas City, and Baldwin City. The firm is independently owned and operated by founder/owner Miles Schnaer, with a workforce in the 51-100 range. The business is structured as a full-service dealership combining new Toyota vehicle sales across 27+ models (including hybrid and plug-in hybrid variants), certified pre-owned and used vehicle sales, an on-site service department with Toyota-trained technicians, a parts department, a finance and insurance office, and a collision center for body repair.

The dealership runs on the Dealer eProcess website platform with the SmartPath digital retailing system, which enables online vehicle search, trade-in valuation, payment calculation, quoting, and service scheduling. Genuine Toyota parts can be ordered through a dedicated online portal at autoparts.crowntoyotaoflawrence.com. Marketing is multi-channel — website, Facebook, YouTube, Instagram, and a 'Crown in the Community' local-engagement program — with SEO-oriented landing pages for each model line. Customer segments include general individual consumers as the primary base, plus active military/veterans (Toyota Military Rebate) and recent college graduates (Toyota College Rebate).

Revenue is generated across five streams: new Toyota vehicle sales (one-time transactions with a $599 dealer admin fee), used vehicle sales (multi-brand inventory, certified pre-owned program), service and parts (recurring maintenance and repair), finance and insurance (leasing, financing, Extra Care Platinum and FinishPro protection plans), and collision repair. Pricing on new 2026 models starts at approximately $23,125 (Corolla) and ranges up to $65,725 (Sequoia), with destination and option pricing separate. The operating model is direct-to-consumer through the physical showroom and the SmartPath online storefront, with a current visible inventory of 193 new vehicles and 131 used vehicles.

Name

Crown Toyota of Lawrence

Legal name

Crown Toyota of Lawrence

Website

https://crowntoyotaoflawrence.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Crown Toyota of Lawrence is a privately held, single-location Toyota automobile dealership franchise in Lawrence, Kansas, selling new, certified pre-owned, and used vehicles and providing on-site service, parts, finance, and collision repair to consumers in the Lawrence–Olathe–Topeka–Kansas City trade area.

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Toyota vehicles and used vehicles from multiple manufacturers. Revenue from vehicle transactions including dealer fees ($599) and manufacturer incentives.
2. Service and Parts: Automotive repair, maintenance services, and genuine Toyota parts and accessories sales. Service department handles routine maintenance, repairs, and collision work.
3. Finance and Insurance Products: Vehicle financing, leasing, and extended warranty products including Toyota Extra Care Platinum and FinishPro protection plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Crown Toyota of Lawrence sells new Toyota vehicles across 27+ models (including RAV4, Tacoma, Tundra, Camry, Corolla, 4Runner, Highlander, Prius, Sequoia, and Sienna, plus hybrid and plug-in hybrid variants), Toyota certified pre-owned vehicles, and used vehicles from multiple manufacturers. The dealership also operates an on-site Service Department, Parts Department, Finance Department, and Collision Center, delivering vehicle maintenance, repair, genuine parts, financing, leasing, and body repair services to consumers in the Lawrence, Kansas region.

Product overview

Crown Toyota of Lawrence operates as a full-service Toyota automobile dealership offering new Toyota vehicles across 27+ models (RAV4, Tacoma, Tundra, Camry, Corolla, 4Runner, Highlander, Prius, Sequoia, Sienna, and electrified variants), certified pre-owned vehicles, and used vehicles from multiple manufacturers. The business is structured around a core vehicle sales operation supplemented by integrated service modules including an on-site Service Department, Parts Department, Finance Department, Collision Center, and ToyotaCare maintenance program. Digital shopping tools provide online vehicle search, trade-in valuation, payment calculation, and scheduling capabilities. The portfolio is anchored by new Toyota vehicle sales with service, parts, financing, and body repair as complementary revenue streams.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Sale of new Toyota automobiles across 27+ models including RAV4, Tacoma, Tundra, Camry, Corolla, 4Runner, Highlander, Prius, Sequoia, Sienna, and electrified variants such as hybrid and plug-in hybrid models. Targeted at individual consumers and families seeking new personal transportation.
• Used Vehicles Pre-owned vehicles from multiple manufacturers including Toyota and non-Toyota brands, subjected to inspection for quality assurance. Available to individual consumers seeking used personal transportation at varied price points, including vehicles under $15,000.
• Toyota Certified Pre-Owned Vehicles Factory-backed certified pre-owned Toyota vehicles meeting specific inspection and quality standards with additional warranty coverage. Targeted at consumers seeking used vehicles with manufacturer-backed assurance.
• Auto Finance and Leasing In-house financing options, competitive leasing arrangements, flexible payment plans, and protection plans (including Toyota Extra Care Platinum and FinishPro) facilitated through the Finance Department for vehicle purchasers.
• Vehicle Service and Maintenance State-of-the-art Service Department providing diagnostic equipment, Toyota-trained technicians, routine maintenance (oil changes, tire rotations), and repair services for Toyota and other vehicles owned by dealership customers and walk-in consumers.
• Parts and Accessories Genuine Toyota parts and accessories available for ordering through the Parts Department, including online parts ordering via the autoparts.crowntoyotaoflawrence.com portal, serving vehicle owners performing DIY repairs or professional service work.
• Collision Center / Auto Body Repair Body shop services for vehicle collision repair and restoration work, serving vehicle owners needing post-accident body repair and insurance-related repair work.
• ToyotaCare Maintenance Plan Complimentary scheduled factory maintenance plan covering routine maintenance for a limited period, offered for new Toyota vehicles purchased through the dealership.
• Online Shopping Platform (SmartPath) Web-based vehicle shopping platform with search filters for features, payment range, body style, fuel type, engine, transmission, and color; supports both new and used inventory browsing, quote requests, trade-in valuation, payment calculation, and test drive scheduling for prospective vehicle buyers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lithia Motors: Major US franchised auto retailer with new vehicle, used vehicle, financing, parts, and service operations. Directly analogous business model to Crown Toyota's full-service dealership approach, operating at national scale.
• Group 1 Automotive: Large multi-brand franchised automotive retailer with new and used vehicle sales, service, and parts. Similar new car dealership franchise model serving regional markets across the US.
• AutoNation: Largest US automotive retailer operating multiple new and used vehicle franchises plus service and parts. Compares to Crown Toyota as a broad incumbent in the franchised auto retail category, with similar full-service revenue streams but at vastly greater scale.
• Hendrick Automotive Group: Large privately held US franchised automotive dealer group with multiple brands including Toyota franchises. Same franchised new vehicle retail model as Crown Toyota, at significantly larger scale.
• Sonic Automotive: US franchised automotive retailer operating dealership franchises and EchoPark used vehicle stores. Closely parallels Crown Toyota's mix of new franchised sales, used vehicles, finance, and service operations.
• Asbury Automotive Group: Franchised automotive retailer with new and used vehicle sales, service, parts, and F&I. Same franchised dealership business model as Crown Toyota, operating at broader geographic scale.

Emerging players

• Carvana: Online-first used vehicle retailer offering home delivery and vending machine pickup. Competes for used vehicle demand against Crown Toyota's used inventory and represents the digital-first model pressuring traditional dealers.
• CarMax: Largest US used vehicle retailer with omnichannel buying model. Overlaps with Crown Toyota's used vehicle and certified pre-owned business and represents a partial competitor for used vehicle share in the region.

Regional players

• Larry H. Miller Dealerships: Large regional automotive dealer group historically based in the western US with multiple franchise brands. Comparable full-service franchised dealer model to Crown Toyota at regional rather than national scale.
• Ed Morse Automotive Group: Regional franchised automotive dealer group with multiple brands including Toyota franchises in the Midwest and Florida. Closely analogous regional full-service franchised dealership operations.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crown_toyota_lk
• YouTubeyoutube.com/channel/UC4qQo4F0uj8RNf5Hi-PiReA
• Facebookfacebook.com/pages/Crown-Toyota-Scion-in-Lawrence-Ks/263047355193
• Instagraminstagram.com/crowntoyota_oflawrence

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Toyota of Lawrence