Levergy
Levergy is a Johannesburg-based passion-marketing agency that helps global brands connect with consumers through sport, entertainment and culture via integrated sponsorship, PR, influencer, experiential, content, and digital campaigns.
- Company typePrivate
- Founded2012
- HeadquartersFourways, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Levergy does
Levergy is a passion-marketing agency headquartered in Johannesburg, South Africa, founded in 2012 as part of The Up & Up Group of companies. The firm helps brands connect with consumers through sport, entertainment and culture, offering an end-to-end suite of integrated marketing services spanning sponsorship strategy and activation, PR and influencer marketing, experiential campaigns, content production, digital and social media, strategy, and creative. Its service offering is built around a proprietary Passion Pulse audience-research methodology, conducted in partnership with M&C Saatchi Sport & Entertainment, which produces differentiated insights across South African segments and informs strategic planning for clients.
The agency's client base is heavily enterprise-weighted and spans beverage (Heineken, DStv, Energade, BOS Sport, Bombay Sapphire), automotive (BMW, Audi), sportswear (New Balance), financial services (Nedbank), telecommunications (Telkom), broadcasting (SuperSport, BBC), energy (Sasol, Total, Bridgestone) and consumer electronics (LG). Delivery is supported by an international office footprint (Sydney, Los Angeles, New York, London, Berlin) accessed through the M&C Saatchi Sport & Entertainment network, alongside a 50+ specialist team based primarily in Johannesburg. Levergy has been named AdFocus Specialist Agency of the Year three times and is positioned as the most-awarded passion-marketing and sponsorship agency in Africa.
The business model is professional-services based: Levergy generates revenue through integrated campaign engagements sold directly to brand marketing teams on a project/retainer basis, with no public pricing or disclosed contract structure. The firm is privately held, has no external funding rounds on record, and operates as a specialist subsidiary within The Up & Up Group rather than as a standalone scale-up.
Levergy firmographics
Firmographics- Name
- Levergy
- Legal name
- Levergy Sport & Entertainment
- Website
- https://levergy.co.za
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Levergy is a Johannesburg-based passion-marketing agency that helps global brands connect with consumers through sport, entertainment and culture via integrated sponsorship, PR, influencer, experiential, content, and digital campaigns.
- Ownership category
- akta.pro rank
Levergy industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand & Portfolio Strategy Consulting (MPAAAFAB)
- akta.pro secondary industries
- Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Paid Social Advertising (BPAFACAB)
Keywords
Where Levergy is headquartered
LocationHeadquarters
- HQ city
- Fourways
- HQ country
- South Africa
- HQ region
- Africa
Offices6 records
Markets served
Levergy business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Marketing Services Revenue: Levergy generates revenue through providing integrated marketing services including sponsorship strategy and activation, PR and influencer marketing, experiential campaigns, content production, and digital/social media services to brands.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Levergy product offering
Product offeringCore offering
Levergy is an independent passion marketing agency that helps brands connect with consumers through sport, entertainment, and culture. The firm provides end-to-end integrated marketing services spanning sponsorship strategy and activation, PR and influencer marketing, experiential campaigns, content production, digital and social media strategy, and creative services.
Product overview
Levergy is a passion marketing agency that operates as a single integrated service offering rather than a platform-plus-modules architecture. The company provides an end-to-end suite of marketing services including Strategy, Creative, Digital and Social, PR & Influencer, Experiential, and Content Production. These services work together to help brands connect with consumers through sport, entertainment, and culture. The agency leverages its proprietary Passion Pulse research methodology in partnership with M&C Saatchi Sport & Entertainment to inform strategic thinking and deliver culturally relevant, audience-led campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- Passion Pulse: Proprietary passion-first research conducted in partnership with M&C Saatchi Sport & Entertainment, which helps unlock unique insights across South African audience segments.
Products and services
- Sponsorship Strategy and Activation End-to-end sponsorship consulting and activation service that helps brands leverage sport, entertainment, and cultural partnerships to connect with consumer passion points. Targeted at brand marketers and rights holders seeking structured partnership programs.
Quantifiable outcome
- BMW Challenge: 44% scored activation 10/10 experience, 72% improved perception of BMW, 80% better understood 'Ultimate Performance' messaging
- +6 more outcomes
Companies that use Levergy
Customer profileNamed customers19 records
Segments2 records
Levergy technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Levergy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Up & Up GroupcoreLevergy is part of the Up & Up Group of companies, operating as the group's passion marketing and sponsorship specialist agency.
- M&C Saatchi Sport & EntertainmentcoreLevergy conducts proprietary Passion Pulse research in partnership with M&C Saatchi Sport & Entertainment to unlock unique insights across South African audience segments for strategy development.
Scale indicators3 records
Expansion highlights4 records
Levergy competitors and assessment
Company assessmentDirect peers
- Fuse (Omnicom): Omnicom's dedicated sport, entertainment and culture marketing agency providing sponsorship, PR, influencer and experiential services; directly comparable in capability mix and brand-side client base.
- CSM Sport & Entertainment: Choreograph-owned global sport and entertainment agency providing sponsorship consulting, activation, PR and influencer services, with comparable brand-side service portfolio to Levergy.
- M&C Saatchi Sport & Entertainment: Global sponsorship and passion marketing network; Levergy's strategic co-development partner and a sister entity within the M&C Saatchi ecosystem offering the same end-to-end sponsorship, PR, influencer and experiential capabilities globally.
- Engine Sport: Global sport marketing practice within Engine Group offering sponsorship strategy, talent management and activation services; competes for brand-side sponsorship and passion-marketing mandates.
- Two Circles: Global sports marketing agency specializing in sponsorship strategy, fan data, and rights holder partnerships; competes for the same passion-marketing and sponsorship-activation briefs.
- Octagon: One of the world's largest sponsorship and sport marketing agencies, offering sponsorship strategy, activation, experiential and content services to global brands, directly comparable to Levergy's passion-marketing proposition.
Broad incumbents
- Ogilvy South Africa: Major WPP-owned full-service creative network in South Africa; offers integrated marketing, PR, content and digital services to overlapping enterprise clients like Nedbank and Heineken.
- Publicis Africa: Global advertising holding-company network operating across Africa, providing integrated creative, media, PR and digital services to overlapping multinational brand clients.
- BBDO South Africa: Omnicom-owned full-service creative network with significant South African presence; competes for integrated marketing mandates from the same enterprise client pool as Levergy.
Regional players
- DStv Media Sales (MultiChoice): African broadcast rights holder and media sales operation working with sponsors on sport/entertainment properties; an adjacent regional player sharing the South African sport-marketing ecosystem with Levergy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Levergy social profiles
Digital presenceLevergy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Levergy leadership team
Management profileNumber of profiles
Levergy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Levergy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Levergy
What does Levergy do?
Levergy is an independent passion marketing agency that helps brands connect with consumers through sport, entertainment, and culture. The firm provides end-to-end integrated marketing services spanning sponsorship strategy and activation, PR and influencer marketing, experiential campaigns, content production, digital and social media strategy, and creative services.
Is Levergy a public or private company?
Levergy is a private company. It is classified as corporate owned and is currently operating.
When was Levergy founded?
Levergy was founded in 2012. It employs 11 to 50 people.
Where is Levergy based?
Levergy is headquartered in Fourways, South Africa, in the Africa region.
How does Levergy make money?
One revenue line is on record: marketing Services Revenue.
Who are Levergy's main competitors?
Direct peers on record are Fuse (Omnicom), CSM Sport & Entertainment, M&C Saatchi Sport & Entertainment, Engine Sport, Two Circles and Octagon. Broad incumbents are Ogilvy South Africa, Publicis Africa and BBDO South Africa. DStv Media Sales (MultiChoice) is listed as a regional player.
Does Levergy have an API?
No public API is recorded for Levergy.
What industry is Levergy in?
Levergy's product category is Marketing Services. Its primary akta.pro industry code is MPAAAFAB, Brand & Portfolio Strategy Consulting, with a secondary code of MPAAAHAG, Influencer PR & Seeding (Gifting/Press Kits). Its NAICS code is 541810 and its SIC code is 7310.