Brook Farm

What Brook Farm does

Brook Farm Veterinary Center is a privately held, AAHA-accredited small-animal veterinary hospital founded in 1982 by Dr. Evan Kanouse and operating from a single location at 2371 Route 22 in Patterson, NY. The practice serves individual pet owners across Putnam and Westchester counties in New York and into adjacent Connecticut communities (Danbury, New Fairfield), offering wellness care, surgery (including spay/neuter and soft-tissue), dentistry, urgent care, holistic medicine (including acupuncture), hospice, house calls, and an on-site pharmacy. Diagnostic capability includes digital X-ray, ultrasonography, ECG/EKG, and a fully equipped in-house laboratory enabling same-day bloodwork, urinalysis, fecal exams, cytology, skin scraping, and SNAP testing for tick-borne disease and heartworm.

The business runs on a hybrid revenue model. The core is fee-for-service veterinary medicine — professional services billed per visit/procedure — supplemented by recurring revenue from subscription Care Plans (flat monthly all-inclusive wellness), a $95/year customizable wellness membership, and a freemium points-based loyalty program (2 points per $1 spent). Ancillary revenue streams include boarding and daycare operated through a separate sub-brand, Farmhouse (farmhouse.dog), and prescription medication sales fulfilled through a Covetrus online pharmacy. Customer acquisition is direct-to-consumer via a content-marketing website, organic social (Facebook, Instagram, Nextdoor), a $25 new-client exam offer, PetDesk online booking, and client referrals; client financing is supported through CareCredit, Scratchpay, and Afterpay.

The practice is differentiated by AAHA accreditation (held by approximately 12% of US veterinary hospitals, evaluated on 900+ standards on a 3-year re-evaluation cycle), Fear Free certification for low-stress handling, and decades of community presence with multi-decade client retention. It is a founder/physician-owned business (Dr. Evan Kanouse as Medical Director and Partner, with his family-member Hospital Administrator) with no institutional investors, no parent company, and no disclosed M&A activity, currently operating with approximately 15 team members across veterinarians, licensed technicians, client advocacy, and animal-care roles.

Name

Brook Farm

Legal name

Brook Farm Veterinary Center

Website

https://brookfarmveterinarycenter.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Brook Farm Veterinary Center is a privately held, AAHA-accredited small-animal hospital in Patterson, NY, founded in 1982, serving pet owners across Putnam and Westchester counties with wellness, surgery, dentistry, urgent care, diagnostics, and subscription-based Care Plans.

Ownership category

akta.pro rank

Product category

Veterinary Hospital Services

NAICS

Veterinary Services (54194), Veterinary Services (541940), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industry

Veterinary-Affiliated/Medical Boarding (HSANADAG)

Keywords

• Veterinary hospital services
• Pet wellness care
• Small animal surgery
• Pet dental services
• Pet boarding daycare

Headquarters

HQ city

Patterson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Medical Services: Revenue from wellness exams, vaccinations, surgery, dentistry, urgent care, and diagnostics performed at the hospital
2. Care Plans (Wellness Membership): Monthly subscription plans covering routine exams, vaccinations, nail trims, parasite prevention, and other wellness services at a flat monthly rate. Also includes annual $95 wellness membership option.
3. Boarding and Daycare: Boarding and daycare services for pets, operated through farmhouse.dog
4. Pharmacy and Products: On-site pharmacy and retail products including prescription diets, supplements, and pet care items
5. Loyalty and Rewards Program: Points-based loyalty program where clients earn 2 points per $1 spent, redeemable for services. Includes paid wellness membership tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Brook Farm Veterinary Center is an AAHA-accredited, Fear Free certified full-service veterinary hospital in Patterson, NY, providing comprehensive medical, surgical, dental, diagnostic, urgent care, and holistic care for dogs and cats. The practice also operates a subscription-based Care Plans wellness program and a separate boarding and daycare service (Farmhouse Dog). Customers access services via in-person visits, online booking (PetDesk), and an online pharmacy (Covetrus).

Product overview

Brook Farm Veterinary Center is an AAHA-accredited full-service veterinary hospital offering comprehensive medical care for pets. The practice operates a single-location hospital model with multiple integrated service lines including Wellness Care, Surgery, Dentistry, On-Site Lab, Urgent Care, and Holistic Medicine as core services. The center also offers subscription-based Care Plans providing monthly coverage for preventive services, and provides access to an On-Site Pharmacy through Covetrus integration. Additional offerings include Boarding/Daycare through The Farmhouse Dog, diagnostic services (Digital X-Ray, ECG, Allergy Screening, Cardiac Health Screening), and specialized care (Senior Care, Hospice Care, Reproductive Care, House Calls). The practice emphasizes Fear Free handling techniques and integrates with third-party platforms for client communication (PetDesk), financing (CareCredit, ScratchPay, Afterpay), and pharmacy (Covetrus).

Differentiator

Problem solved

Functional benefit

Brands

• Farmhouse: Boarding and daycare services for pets operated by Brook Farm Veterinary Center

Products and services

• Wellness Care Comprehensive preventive veterinary care for dogs and cats including annual exams, vaccinations, puppy/kitten checkups, adult pet wellness visits, nutrition and weight management, and behavior support. For individual pet owners seeking routine preventive care.
• Surgery
• Dentistry
• On-Site Lab (Diagnostics)
• Urgent Care
• Holistic Medicine
• Care Plans (Wellness Membership)
• Senior Care
• Boarding and Daycare (Farmhouse Dog)
• On-Site / Online Pharmacy
• Digital X-Ray and Ultrasonography
• ECG/EKG Cardiac Screening
• Microchipping
• Genetic Testing (Embark DNA)
• Laser Therapy
• Allergy Screening
• Reproductive Care
• Hospice and End-of-Life Care
• House Calls
• Health Certificates (USDA-accompanied)
• Concierge Service

Quantifiable outcome

• Only 12% of US veterinary hospitals achieve AAHA accreditation, demonstrating adherence to 900+ standards
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, support and minor.

• PetDeskcoreTechnology or IntegrationPetDesk provides online appointment booking platform and mobile app integration for client communication, enabling 24/7 scheduling and text-based communication with the practice
• Covetrus PharmacycoreTechnology or IntegrationOnline pharmacy platform (brookfarmvetcenter.covetruspharmacy.com) for prescription medications and pet health products, fulfilling prescriptions ordered through the practice
• CareCreditsupportOthersHealthcare financing partner offering flexible payment plans for veterinary care, with low or no-interest options for qualified clients
• ScratchpaysupportOthersPet financing platform offering straightforward, transparent payment plans with high approval rates and no hidden fees for veterinary expenses
• AfterpayminorOthersBuy-now-pay-later service for smaller veterinary expenses ($100-$1,500), split over 6 weeks with 8.75% financing fee
• Farmhouse DogcoreChannel Partner/ Reseller/ DistributorSeparate entity providing boarding and daycare services, directing clients to farmhouse.dog for lodging reservations

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Heart + Paw: Multi-service pet care company combining companion animal veterinary hospitals with grooming, daycare, and boarding. Closely comparable to Brook Farm's combined clinical-plus-boarding model (Farmhouse.dog).
• Small Door Veterinary: Membership-based companion animal veterinary practice in NYC and beyond, offering flat-fee annual memberships and 24/7 telehealth. Closely comparable to Brook Farm's subscription Care Plans strategy and primary care service set.
• Bond Vet: Modern, design-forward companion animal veterinary clinic group founded in New York City with same-day appointments, online booking, and a tech-enabled experience. Comparable to Brook Farm in primary care service mix and NYC metro focus, with stronger digital UX.

Broad incumbents

• Banfield Pet Hospital: General companion animal veterinary chain co-located primarily inside PetSmart stores, with more than 1,000 hospitals offering wellness plans, surgery, and dentistry. Direct overlap in service mix with Brook Farm, but a much broader national footprint and a subscription-based Optimum Wellness Plan model analogous to Brook Farm's Care Plans.
• PetVet Care Centers: Multi-site operator of companion animal veterinary hospitals across the US. Comparable as a peer in service breadth (wellness, surgery, dentistry, urgent care) and as a potential acquirer of independent single-site practices like Brook Farm.
• National Veterinary Associates (NVA): Large community of independently branded companion animal hospitals under a corporate parent. Comparable as a model of how independent clinics like Brook Farm can scale or be acquired, with shared services and back-office support.
• VetCor: Network of more than 800 companion animal veterinary hospitals operating under a community-of-practices model. Directly comparable service mix (wellness, surgery, dentistry, boarding) and a similar ethos of preserving local clinic identity.
• BluePearl Pet Hospital: Specialty and emergency veterinary hospital network owned by Mars Veterinary Health. Comparable in advanced diagnostic capabilities (digital X-ray, ultrasound, in-house lab) and AAHA-aligned standards, but focused on specialty/emergency cases rather than primary care.
• Wellhaven Pet Health: Family of companion animal veterinary hospitals emphasizing doctor-led medicine and high standards of care. Comparable service mix (wellness, surgery, dentistry, urgent care) and a model of operating independent-feeling clinics at scale.

Direct peers

• VCA Animal Hospitals: Largest US chain of companion animal veterinary hospitals, operating more than 1,000 locations offering wellness, surgery, dentistry, urgent care, and pharmacy services comparable to Brook Farm's full-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brookfarmvet
• Instagraminstagram.com/brookfarmvetctr
• Xx.com/brookfarmvetctr
• LinkedInlinkedin.com/company/brook-farm-veterinary-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brook Farm