NAIMA Canada

What NAIMA Canada does

NAIMA Canada (North American Insulation Manufacturers Association) is the Canadian trade association for manufacturers of fiberglass, rock wool, and slag wool insulation products, serving as the unified industry body for its five member companies: CertainTeed, Johns Manville, Knauf Insulation, Owens Corning, and Rockwool. The organization is registered as a nonprofit, headquartered in Ottawa, and operates with a small staff (1-10 employees). Its mission centers on promoting energy efficiency and environmental sustainability through insulation adoption, encouraging safe production and installation, and supporting occupant comfort across residential, commercial, and industrial buildings.

NAIMA Canada's core offerings are educational and technical resources rather than commercial products. These include free online training programs for contractors (Air Barriers for Professionals, National Insulation and Air Sealing Training, Residential Renovation 101, and the Enbridge Partner Training Program), the 3E Plus software for calculating optimal insulation thickness in industrial and commercial applications, technical publications such as the Field Guide to the Building Envelope, and an Insulation Requirements Database covering climate zones and code requirements for Canadian municipalities. The association also maintains the industry's recycling data, reporting that member factories used 386+ million pounds of recycled glass in 2024 and have diverted approximately 67.9 billion pounds since the 1992 program launch.

Revenue is generated primarily through membership dues from the five manufacturer members, supplemented by partnerships with utilities and government programs (Enbridge, CMHC, Building Knowledge Canada) that co-fund training and advocacy initiatives. The go-to-market is community-led and content-driven: technical content and free training build contractor proficiency, which supports downstream member product adoption, while policy advocacy aims to shape Canadian building codes and decarbonization incentives in favor of insulation-intensive construction. The organization does not sell insulation products directly and does not publicly disclose financials.

Name

NAIMA Canada

Legal name

NAIMA Canada

Website

https://naimacanada.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NAIMA Canada is a nonprofit trade association representing five major mineral fiber insulation manufacturers (CertainTeed, Johns Manville, Knauf, Owens Corning, Rockwool), providing free training, technical resources, and policy advocacy to promote insulation adoption across Canadian buildings.

Ownership category

akta.pro rank

Product category

Insulation Industry Trade Association

NAICS

Mineral Wool Manufacturing (327993)

akta.pro primary industry

Mineral Wool (Rock/Slag Wool) Insulation (IMADAGAB)

akta.pro secondary industry

Drywall, Plastering & Insulation (EDAOAAAE)

Keywords

• Mineral fiber insulation
• Building envelope training
• Insulation manufacturer association
• Energy efficiency advocacy
• HVAC duct insulation

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: NAIMA Canada generates revenue through membership dues from manufacturers of fiberglass, rock wool, and slag wool insulation products operating in Canada. Member companies include CertainTeed, Johns Manville, Knauf Insulation, Owens Corning, and Rockwool.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NAIMA Canada is a nonprofit trade association that represents manufacturers of fiberglass, rock wool, and slag wool insulation operating in Canada. The association does not sell insulation products directly; instead it provides free online training programs for contractors and building professionals, technical resources on building codes and climate-zone insulation requirements, the 3E Plus insulation thickness calculation software, and advocacy for energy efficiency and environmental sustainability across the Canadian insulation industry.

Product overview

NAIMA Canada (North American Insulation Manufacturers Association) is an industry association representing manufacturers of fiberglass, rock wool, and slag wool insulation products in Canada. The organization does not manufacture products directly but serves as an educational and advocacy body for its member companies (CertainTeed, Johns Manville, Knauf, Owens Corning, Rockwool). NAIMA Canada's offerings include free online training programs for contractors (Air Barriers for Professionals, National Insulation and Air Sealing Training, Residential Renovation 101, and the Enbridge Partner Training Program), the 3E Plus® software tool for calculating optimal insulation thickness, informational resources on insulation requirements by Canadian climate zone, and technical guides on building envelope and retrofit topics. The organization's focus is on promoting energy efficiency, environmental sustainability, and safe production and installation of mineral fiber insulation products.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Online Training Programs

Quantifiable outcome

• Recycled content use: 386+ million pounds of recycled glass used by Canadian members in 2024
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EnbridgecoreStrategic or Co-development Partner · 1 December 2025NAIMA Canada partners with Enbridge to deliver the Enbridge Partner Training Program, a free online training program for Ontario residential contractors participating in Enbridge's Home Renovation Savings Program. The program strengthens best practices in residential insulation across Ontario, with 19 Ontario contractor companies already signed up.
• Building Knowledge CanadacoreStrategic or Co-development PartnerNAIMA Canada partnered with Building Knowledge Canada to develop and deliver the Air Barriers for Professionals course. This free online training provides practically-oriented information for residential construction workers and renovators dealing with air tightness, insulation, and various control barriers to improve energy efficiency.
• Canada Mortgage and Housing Corporation (CMHC)minorGTM or Marketing PartnerCMHC offers incentives to borrowers for energy efficient homes, including those using insulation products. NAIMA Canada provides information about these programs to homeowners and professionals.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Chemistry Council (ACC): Large US trade association representing the chemistry industry, including insulation-adjacent material producers. Operates a much larger version of an industry-advocacy and technical-resource model that NAIMA Canada applies to a narrower insulation category.
• Canadian Construction Association (CCA): National voice of the Canadian construction industry representing contractors and suppliers across building categories. Comparable advocacy/policy engagement function with broader scope than NAIMA Canada's insulation-specific remit.

Direct peers

• Rockwool International: Member manufacturer of NAIMA Canada and the dominant global producer of stone wool insulation. Comparable at the category level (rock wool / mineral wool insulation products, building and industrial applications) though operating as a commercial manufacturer rather than an association.
• NAIMA (US): The US parent association of NAIMA Canada, representing the same set of North American mineral fiber insulation manufacturers. Operates the same recycling program (since 1992), produces 3E Plus software, and runs parallel technical/advocacy functions for the US market.
• Canada Green Building Council (CaGBC): Canadian nonprofit advocating for green building practices including energy efficiency, with training programs (LEED) and policy engagement. Comparable role as a Canadian advocacy/training body that intersects with NAIMA Canada's insulation and building envelope priorities.
• Canadian Home Builders' Association (CHBA): National trade association representing the Canadian residential construction industry, with Net Zero Home program and similar code/advocacy work. Comparable as a Canada-wide association driving building practices that influence insulation demand.
• Insulation Contractors Association of America (ICAA): US trade association for insulation contractors and the broader insulation industry, focused on training, certification, and advocacy. Closely comparable as a peer industry association promoting proper installation and insulation adoption.
• Building Knowledge Canada: Canadian nonprofit delivering building science education and training to construction professionals. Direct peer in mission and audience, and an existing co-development partner with NAIMA Canada on the Air Barriers for Professionals course.

Emerging players

• EPS Industry Alliance: North American trade association for expanded polystyrene (EPS) insulation producers. Comparable trade-association structure focused on building insulation in a material category that competes with NAIMA Canada's mineral fiber members.
• Polyisocyanurate Insulation Manufacturers Association (PIMA): US trade association representing polyiso rigid foam insulation manufacturers. Operates a parallel trade-association model in a competing insulation category, making it a comparable organization addressing overlapping but substitution-risked building insulation demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NAIMACanada
• Facebookfacebook.com/NAIMACanadaAssociation
• LinkedInlinkedin.com/company/naima-canada

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAIMA Canada