Readex Research

What Readex Research does

Readex Research is a privately held, full-service B2B survey research company founded in 1947 and headquartered in Stillwater, Minnesota, currently led by owner/President Jack Semler. The firm specializes in mail and online survey design, data collection, processing, and reporting, with complete in-house capabilities covering questionnaire design, mail survey kit production and printing, online survey programming and hosting, data entry, tabulation, and crosstabulation. It serves a diversified client base clustered around associations, publishing and media companies, market research firms, credit unions, insurance carriers, healthcare organizations, and wealth management/financial services firms operating in the U.S., Canada, and Europe.

The company's product portfolio is anchored by Custom Survey Research Services, Mail and Paper Survey Solutions, and Online Survey Solutions, supported by an extensive list of sub-products including ad effectiveness studies (Red Sticker, Ad Perception, Message Impact, On Target, Digital Ad Measurement), compensation and benefits studies, content audits, member and customer surveys, brand studies, voting services, employee research, healthcare and insurance research, wealth management research, and the IDI of America qualitative interviewing sub-brand. Core technology is a proprietary web application stack hosted on dedicated US servers with TLS 1.2/1.3, AES-256 encryption, full-disk encryption, role-based access controls, and multiple daily backups, with each client's data stored in a separate database.

Readex generates revenue primarily through professional services engagements (custom survey projects, quoted by scope and methodology) supplemented by packaged one-time offerings at fixed prices — Reader Profile Studies and Quick Connect Member Surveys at $3,950, and Media Usage Studies at $3,150 — plus unit-priced ad effectiveness studies and multi-year contracts for recurring research programs. Go-to-market is sales-led through named account representatives (e.g., Mike Zeman for custom surveys, Susan Griffith), supported by a content marketing library of white papers and research tips, email newsletter outreach, and industry event participation. The company holds GDPR, EU-U.S./UK/Swiss-U.S. Data Privacy Framework, HIPAA Business Associate, COPPA, and CAN-SPAM compliance certifications, enabling regulated and cross-border research workloads.

Name

Readex Research

Legal name

Readex Research

Website

https://readexresearch.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Readex Research is a privately held, full-service B2B survey research firm founded in 1947, headquartered in Stillwater, Minnesota, specializing in mail and online surveys for associations, publishers, media companies, market research firms, credit unions, insurance carriers, healthcare organizations, and financial services firms in the U.S., Canada, and Europe.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Brand & Advertising Research (Brand Health, Copy Testing, Campaign Effectiveness) (MPAAALAG), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), B2B / Industrial Market Research (MPAAALAA)

Keywords

• Survey research services
• Market research
• Publication audience research
• Mail and online surveys
• Ad effectiveness studies

Headquarters

HQ city

Stillwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Survey Research Services: Full-service and partial survey project engagements for associations, publishers, media companies, market research firms, and corporate clients. Services include questionnaire design, data collection (mail/online/mixed), data processing, and reporting. Pricing varies by project complexity, method, sample size, and deliverables.
2. Packaged Survey Studies: Pre-configured survey packages at fixed price points including Reader Profile Studies ($3,950), Media Usage Studies ($3,150), and Quick Connect Member Surveys ($3,950). Includes standardized question sets, online hosting, fieldwork, and basic reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Readex Research is a full-service B2B survey research company that designs, fields, processes, and reports on mail, online, and mixed-mode surveys for associations, publishers, media companies, market research firms, credit unions, insurers, healthcare organizations, and other corporate clients. Offerings span custom end-to-end engagements, standardized packaged studies (Reader Profile, Media Usage, Quick Connect Member Survey), ad effectiveness measurement (Red Sticker, On Target, Ad Perception, Message Impact, Digital Ad Measurement), member and customer experience research, compensation and benefits studies, voting services, and in-depth qualitative interviewing.

Product overview

Readex Research is a full-service survey research company founded in 1947, specializing in mail and online surveys for associations, publishers, media companies, market research firms, and corporate clients. The company operates its own proprietary web applications on dedicated servers and maintains complete in-house capabilities for all survey operations including questionnaire design, data collection (mail, online, and mixed-mode), data processing, and reporting. The core offerings include Custom Survey Research Services, Mail and Paper Survey Solutions, and Online Survey Solutions. Supporting product lines include Ad Effectiveness Studies (with variants: Ad Perception, Message Impact, On Target, Red Sticker, and Digital Ad Measurement), Compensation and Benefits Studies, Content Audits, Credit Union Member Surveys, Customer Surveys, In-Depth Interviewing (IDI of America), Media Usage Research, Member Needs and Experience Surveys, Planning to Buy Research, Proprietary Research, Product Mailing Services, State of the Industry Research, Reader/Subscriber Profile Studies, Sponsored Survey Research, Brand Studies, Voting Services, Employee Research, Healthcare Research, Insurance Industry Research, Industry/Market Studies, Wealth Management Research, Data and Reporting Services, Quick Connect Member Survey, On-Boarding Check, and Pre/Post Event Surveys. Pricing varies by service with packaged offerings like Reader Profile Studies at $3,950 and Media Usage Studies at $3,150.

Differentiator

Problem solved

Functional benefit

Brands

• IDI of America: In-Depth Interviewing services launched by Readex, offering video conferencing and one-on-one interviews for gathering deeper insights into behaviors, beliefs, feelings and motivations.

Products and services

• Custom Survey Research Services Full-service and partial-service custom survey engagements covering questionnaire design, mail/online/mixed-mode data collection, processing, tabulation, and reporting for associations, publishers, media companies, and corporate clients.
• Mail and Paper Survey Solutions End-to-end mail survey capabilities including questionnaire design, printing, kit production, mailing, response handling, data capture, and tabulation, executed entirely in-house.
• Online Survey Solutions Online survey programming, hosting, formatting, and tabulation conducted in-house via proprietary web applications with responsive-design questionnaires.
• Ad Effectiveness Studies (Red Sticker, On Target, Ad Perception, Message Impact, Digital Ad Measurement) Suite of print and digital ad effectiveness studies measuring attention, recall, believability, informativeness, visual appeal, readability, and action generation from advertisements.
• Compensation and Benefits Studies Salary and benefits surveys for professional societies and trade associations with confidential data collection and interactive online reporting.
• Member Needs and Experience Surveys Member feedback surveys covering demographics, profiling, current and new offerings, and member experiences to inform association strategy and program decisions.
• Quick Connect Member Survey Expedited packaged member survey (up to 20 questions, $3,950) including questionnaire design, online setup, fieldwork, data tables, crosstabs, PowerPoint deck, and wrap-up conference call; delivered in approximately six weeks.
• Reader and Subscriber Profile Studies Packaged audience profiling study (20 questions, $3,950) describing reader attributes, interests, and behaviors to support media kits and sales calls.
• Media Usage Research Pre-designed research package ($3,150) illustrating audience usage of print, in-person, and digital channels to inform media mix recommendations for advertisers.
• In-Depth Interviewing (IDI of America) Qualitative one-on-one interviews (20–30 minutes) conducted via video conference with skilled interviewers using discussion guides, analyzed and synthesized into final reports with key quotes.
• Credit Union Member Survey Member satisfaction and experience surveys designed to understand credit union member values, relationships, and inform member acquisition and retention strategies.
• Customer Surveys Customized customer experience and feedback surveys designed from the ground up, including questionnaire design, data collection, tabulation, and a personal report review.
• Employee Research Employee experience, engagement, and onboarding surveys using an 85+ question bank executed via mail, online, or mixed-mode methodology.
• Healthcare Research Surveys for healthcare organizations covering member, provider, agent/broker, and employee benefits manager satisfaction, with HIPAA-compliant data handling and Business Associate status.
• Insurance Industry Research Surveys for insurance carriers (standard-line and specialty-line) addressing claims, billing, and policyholder experience via mail, online, or mixed-mode.
• Wealth Management Market Research Surveys for wealth management and financial services firms targeting high net worth customers, recent transaction customers, and onboarding experiences.
• Content and Communication Audits / Editorial and Content Audits Custom surveys to understand member engagement with media channels, content valuation, unmet needs, and demographic differences for editorial effectiveness measurement.
• State of the Industry Research Custom industry research covering financials, business conditions, hiring plans, marketing plans, and current issues to position organizations as industry thought leaders.
• Product Mailing Services In-home product testing and research support including inventory holding, printing, packaging, addressing, shipping, and return processing.
• Planning to Buy Research Studies examining audience purchasing plans and considerations across product/service categories, demonstrating purchase activity and advertiser value.
• Proprietary Research Custom research creating exclusive intelligence and business intelligence including objectives, research design, data collection, and reporting for organizations needing non-shared findings.
• Sponsored Survey Research Sponsorship-based research model allowing organizations to fund custom industry research in exchange for visibility, branding, and early access to results.
• Brand Studies Brand awareness and usage studies measuring audience perceptions, use, and preferences across single or multiple product/service categories and brands.
• Voting Services Secure and confidential voting service for board votes and bylaw changes including website programming, hosting, unique voter IDs, and real-time results monitoring.
• On-Boarding Check Customized onboarding and loyalty survey with optional Action-Alert notifications for early warning on stakeholder feedback.
• Data and Reporting Services Data processing, tabulation, crosstab creation, and report generation services including PowerPoint presentations and narrative summaries.
• Industry/Market Studies Industry and market surveys examining current trends, business metrics, best practices, services, revenues, and industry changes.
• Pre and Post Event Surveys Event attendance preference surveys and post-event evaluations for attendees and exhibitors to inform future content, organization, and venue decisions.

Quantifiable outcome

• Response rates of 30% or more not uncommon for customer surveys
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• MarketCast: MarketCast is a media and entertainment research firm specializing in audience measurement, ad effectiveness, and content testing for publishers, networks, and platforms. Closely comparable to Readex's publishing/media audience and ad effectiveness practice, with a more global footprint.
• Toluna: Toluna operates a global online panel and survey platform delivering custom research and syndicated insights to B2B clients. Comparable to Readex in online survey research, though Toluna is panel-led versus Readex's mail-plus-online mix.
• Dynata: Dynata is one of the world's largest first-party data and insights platforms, offering panel-based survey research and data collection services. Comparable to Readex as a survey research services provider, though Dynata operates at substantially larger scale and global reach.
• C+R Research: C+R Research is a full-service B2B and consumer market research firm offering custom quantitative and qualitative research across multiple verticals. Comparable to Readex in offering custom survey design, data collection, and reporting services to associations, publishers, and corporate clients.
• Schlesinger Group (Methodology): Schlesinger Group provides quantitative and qualitative research services including online and offline methodologies, panels, and in-depth interviews. Directly comparable to Readex in mixed-mode survey research and qualitative (IDI) services for associations and B2B clients.

Broad incumbents

• Ipsos: Ipsos is a global market research and consumer insights firm serving advertising, media, public affairs, and corporate clients. Overlaps with Readex in media/advertising research and association/custom B2B work, but operates as a multi-practice global incumbent.
• Nielsen: Nielsen is a global measurement and data analytics company with a strong media and advertising research practice. Overlaps with Readex in audience measurement and ad effectiveness work for publishers, but at much larger scale and breadth.
• Kantar: Kantar is a global marketing data and analytics firm with media research, audience measurement, and brand tracking practices. Overlaps with Readex in media audience and ad effectiveness work as part of Kantar's broader portfolio.

Emerging players

• SurveyMonkey: SurveyMonkey (Momentive) provides a self-serve online survey platform and a marketplace of professional research services. Comparable as a survey research provider, but focused on DIY/tech-enabled delivery rather than Readex's full-service custom and mail model.
• Qualtrics: Qualtrics is an experience management platform offering survey tools plus professional research services. Comparable to Readex as a survey technology and research services provider, but oriented around enterprise CX/EX software rather than publishing/media research.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/readexresearch
• Facebookfacebook.com/readexresearch
• LinkedInlinkedin.com/company/readex-research

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Readex Research