Rotpunkt Apotheken

What Rotpunkt Apotheken does

Rotpunkt Apotheken is a privately held cooperative grouping (Gruppierung) of independent, owner-operated pharmacies headquartered in Zürich, Switzerland, founded in 1987. The network spans 113 pharmacy locations concentrated in German-speaking Switzerland (Zürich, Bern, Basel, St. Gallen, Aargau, Luzern, Zug and surrounding cantons), employing approximately 1,600 pharmacists, pharmaceutical assistants, and druggists. Rotpunkt-Pharma AG functions as the central business office, providing member pharmacies with marketing, group purchasing, continuing education, and brand infrastructure.

The core product offering is retail pharmaceutical dispensing (OTC and prescription), complemented by a growing portfolio of paid professional services delivered in-pharmacy: vaccinations (corona, flu, FSME, HPV), wound care, ear irrigation, erectile dysfunction consultation, allergy and blood pressure checks, compression stocking fitting, blister medication packaging, and travel consultation. Distribution combines the physical pharmacy network with an online shop offering Click & Collect pickup at member locations and a home delivery service for select geographies.

The business model is primarily B2C, monetized through unit-priced product sales and professional service fees, supported by a customer loyalty card (Rotpunkt Kundenkarte) and recurring 20% discount promotional campaigns on featured partner brands (e.g., Veractiv, Pantozol Control, Fenistil, Eucerin, Octenisept, Bioflorin). Marketing relies on health-focused editorial content (Ratgeber), a monthly email newsletter, and SEO-driven pharmacy locator functionality. Revenue, ARR, and financials are not publicly disclosed.

Name

Rotpunkt Apotheken

Legal name

Rotpunkt Apotheken

Website

https://rotpunkt-apotheken.ch

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Rotpunkt Apotheken is a Swiss cooperative grouping of 113 independent owner-operated pharmacies in German-speaking Switzerland, employing approximately 1,600 pharmacists and assistants to deliver retail pharmaceuticals, vaccinations, diagnostics, and home delivery services.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industry

Injectables & Specialty Medication Support (e.g., insulin, biologics) (HSABALAG)

Keywords

• Retail pharmacy
• Pharmaceutical services
• Vaccination services
• Health diagnostics
• Medication dispensing

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Pharmaceutical Product Sales: Retail sale of medications, health products, supplements, personal care items, and medical supplies across pharmacy locations and online shop.
2. Health Services: Professional pharmacy services including vaccinations (corona, flu, tick-borne encephalitis, HPV, etc.), health checks (allergy, blood pressure, blood sugar, cholesterol, ear checks), wound care, and consultations.
3. Online Shop with Click & Collect: E-commerce platform for purchasing pharmacy products with in-store pickup option.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rotpunkt Apotheken is a grouping of over 100 independent owner-operated pharmacies in German-speaking Switzerland that sells prescription and OTC medications, health products, supplements, and personal care items both in-store and online with Click & Collect. The pharmacies also deliver professional health services including vaccinations, health checks, wound care, ear irrigation, diagnostics, and consultations, supported by approximately 1,600 pharmacists, pharmaceutical assistants, and druggists.

Product overview

Rotpunkt Apotheken is a Swiss pharmacy grouping comprising over 100 independent, owner-operated pharmacies across German-speaking Switzerland with approximately 1,600 pharmacists, pharmaceutical assistants, and druggists. The company operates a unified online shop platform featuring Click & Collect functionality that integrates with physical pharmacy locations. The product portfolio includes the core e-commerce platform, health services (vaccinations, diagnostics, wound care, ear irrigation), medication management services (blister packaging, home delivery), and an extensive product assortment spanning OTC medications, generic drugs, nutritional supplements, natural remedies, homeopathy, personal care, medical devices, and first aid supplies. Services are available across the pharmacy network, with specific services like wound care at 111 locations, ear irrigation at 60 locations, and erectile dysfunction consultation at 77 locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Shop with Click & Collect

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Amavita Apotheken: Amavita is the largest Swiss pharmacy chain (~100+ locations), owned by listed Galenica AG. Directly comparable to Rotpunkt as multi-site retail pharmacies offering OTC dispensing, vaccinations, health checks, and Click & Collect across Switzerland.
• Saner Apotheke: Saner Apotheke is a regional pharmacy operator in Northwestern Switzerland offering dispensing, vaccination, and health-check services comparable to Rotpunkt locations. Comparable mid-sized chain competing for household Rx and OTC loyalty in overlapping cantons.
• BENU Apotheken Schweiz: BENU operates a growing chain of Swiss pharmacies under the PHOENIX Group umbrella, offering similar OTC dispensing, professional health services, and Click & Collect. Direct competitor for footfall, vaccinations, and supplier co-marketing across the Rotpunkt footprint.
• Coop Vitality Pharmacies: Coop Vitality operated pharmacies inside Coop retail stores, offering OTC and basic health services — a hybrid pharmacy/convenience format. Direct overlap in OTC basket, vaccinations, and Click & Collect-style collection in food-retail contexts.
• TopPharm Apotheken: TopPharm is a cooperative of ~150+ independent owner-operated pharmacies in Switzerland with central marketing and procurement support — structurally the closest peer to Rotpunkt's franchise-like grouping model. Both organizations balance member autonomy with network scale.
• Dr. Bähler Apotheke: Dr. Bähler operates ~30+ independent pharmacies across Switzerland with similar OTC, vaccination, and consultation services. Comparable mid-sized regional pharmacy chain competing in overlapping Swiss cantons.
• Medbase Apotheken: Medbase runs ~40+ pharmacies integrated with medical centers across Switzerland, offering pharmaceutical services and clinical health checks. Comparable as a chain offering pharmacy + adjacent health services in the same Swiss market.

Broad incumbents

• Galenica AG: Galenica AG is the listed Swiss pharmaceutical retailer/wholesaler that owns the Amavita chain and Alloga wholesale. Broader incumbent offering retail pharmacy plus wholesale and supplier services; competes with Rotpunkt at chain, supplier negotiation, and service scope levels.

Regional players

• Pharmacieplus / Pharmacie Populaire: Pharmacieplus is a French-speaking Swiss pharmacy network (~50+ locations) operating a similar grouping/affiliation model with shared marketing and procurement. Comparable in structure but primarily serving Romandie and western cantons rather than Rotpunkt's German-speaking geography.

Emerging players

• Müller Drogeriemarkt (Schweiz): Müller operates drugstore retail locations across Switzerland with broad OTC health, beauty, and personal care assortments. Adjacent competitor for OTC and supplement basket share; overlaps at the front-of-store category level though it does not dispense Rx.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rotpunkt-pharma-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotpunkt Apotheken