Adup

Digital Marketing Servicesadup.com.tw

Adup (koodata group) is a Taiwan-based, full-service digital marketing agency managing Google, Meta, LINE, and Dcard advertising campaigns for SMB, mid-market, and enterprise clients across e-commerce, education, travel, beauty, finance, software, automotive, and B2B verticals, with proprietary social-media (koo.social) and content (koo.café) product extensions.

Company typePrivate
Founded2014
HeadquartersTaipei, Taiwan
Headcount11–50
GTM typeB2B
OfferingServices

What Adup does

Adup operates in Taiwan under the brand koodata group (酷訊搜索集團) as a full-service digital marketing agency founded around 2007 and headquartered at 5F, No. 87, Songjiang Road, Zhongshan District, Taipei. The firm manages paid advertising campaigns across Google Search and Display, Meta (Facebook and Instagram), LINE LAP and LINE Official Accounts, and Dcard for clients in e-commerce, online education, travel and hospitality, restaurants, beauty and skincare, financial services, technology software, automotive, and B2B services. It holds certified partner status with all four of these platforms — Google Premier Partner, Meta Business Partner, LINE Official Advertising Agency, and Dcard Certified Sales Partner — credentials that grant priority technical support and access to the latest platform features.

The firm's core technology is a multi-channel advertising operations stack supplemented by two proprietary products: koo.social, a cross-channel social media management and listening platform, and koo.café, an educational content hub featuring articles and podcasts. Service delivery includes KOL/KOC matching driven by a hybrid algorithmic-plus-manual verification workflow, integration of LINE OA for CRM-style customer retention, and integrated cross-platform media planning with monthly performance optimization.

Revenue is generated through two streams: recurring monthly management fees for strategy, execution, and reporting (professional services), and transaction-based revenue from handling client ad-spend budgets across platforms (media buying and platform rebates). Pricing is fully customized with no published tiers; quotes depend on client marketing objectives, service scope, and ad budget scale. Distribution is sales-led and geographically concentrated in Taiwan, with new clients acquired through dedicated-consultant engagement, website inquiry, and the firm's own LINE Official Account.

Adup firmographics

Firmographics

Name: Adup
Legal name: koodata group 酷訊搜索集團
Website: https://adup.com.tw
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 11–50 employees
Short description: Adup (koodata group) is a Taiwan-based, full-service digital marketing agency managing Google, Meta, LINE, and Dcard advertising campaigns for SMB, mid-market, and enterprise clients across e-commerce, education, travel, beauty, finance, software, automotive, and B2B verticals, with proprietary social-media (koo.social) and content (koo.café) product extensions.
Ownership category
akta.pro rank

Adup industry classification

Industry

Product category: Digital Marketing Services
NAICS: Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
akta.pro secondary industries: Performance Marketing Automation & Bid Management Services (MPAAACAM), Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Customer Success & Account Management CRM (HDAEAFAD)

Keywords

Digital marketing services
Paid search advertising
Social media advertising
KOL influencer matching
LINE advertising platform

Where Adup is headquartered

Location

Headquarters

HQ city: Taipei
HQ country: Taiwan
HQ region: Asia

Offices1 record

Markets served

Adup business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Advertising Management Services: Monthly management fees for advertising campaign planning, execution, optimization, and reporting across Google, Meta, LINE, and Dcard platforms. Revenue is recurring based on client retention and ad spend volume managed.
Media Buying / Ad Spend Handling: Handles client advertising budgets across multiple platforms, generating revenue through media fees and platform rebates. Pricing customized based on marketing objectives, service scope, and advertising budget scale.

Pricing tiers

Model	Billing	Price
Hybrid	Monthly	Custom enterprise plans

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Adup product offering

Product offering

Core offering

Adup (operating as koodata group 酷訊搜索集團) is a Taiwan-based digital marketing agency that plans, executes, and optimizes paid advertising campaigns across Google, Meta (Facebook/Instagram), LINE, and Dcard platforms. The company also offers KOL/KOC matching services, LINE Official Account (LINE OA) CRM integration and management, and proprietary technology products including the koo.social social media management platform. Full-cycle service spans market analysis, strategy formulation, ad account setup, creative design, execution, and monthly performance reporting.

Differentiator

Problem solved

Functional benefit

Brands

koo.social: Technology development product/platform under koodata group
koo.café

Products and services

Google Keyword Advertising (Google 關鍵字廣告 / SEM)

Quantifiable outcome

Reduced CPA (cost per acquisition) through optimized ad targeting and platform algorithm expertise
+1 more outcomes

Companies that use Adup

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Adup technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Adup partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Google (Premier Partner)coreChannel Partner/ Reseller/ DistributorGoogle Premier Partner status with certified expertise in Google Search ads, Display Network, and Demand Gen campaigns. Certified partnership provides access to platform resources, priority support, and demonstrates proven performance standards in Google advertising.
Meta / Facebook (Business Partner)coreChannel Partner/ Reseller/ DistributorMeta Business Partner (Facebook and Instagram advertising) with certified expertise in Advantage+ AI-driven advertising, audience targeting, and performance optimization for Meta's advertising ecosystem.
LINE Taiwan (Official Advertising Partner)coreChannel Partner/ Reseller/ DistributorLINE Official Advertising Agency certified to sell and manage LINE LAP (LINE Ads Platform) advertising as well as LINE OA (Official Account) CRM integration services for the Taiwan market.
Dcard (Certified Sales Partner)minorChannel Partner/ Reseller/ DistributorDcard Sales Partner for advertising placement on Dcard's popular Taiwanese social media platform, enabling access to younger demographic audiences for client campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Adup competitors and assessment

Company assessment

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Adup financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Adup leadership team

Management profile

Number of profiles

Profiles2 records

Adup funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Adup M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adup

What does Adup do?

When was Adup founded?

Adup was founded in 2014. It employs 11 to 50 people.

Where is Adup based?

Adup is headquartered in Taipei, Taiwan, in the Asia region.

How does Adup make money?

Two revenue lines are on record. Advertising Management Services are the primary driver. The others are media Buying / Ad Spend Handling.

Does Adup have an API?

No public API is recorded for Adup.

What industry is Adup in?

Adup's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 54181 and its SIC code is 7311.