Sonel Test & Measurement

What Sonel Test & Measurement does

SONEL S.A., operating in the United States as Sonel Test & Measurement through the soneltest.com storefront, is a Polish publicly traded manufacturer of electrical test and measurement instruments headquartered at Wokulskiego 11, 58-100 Świdnica, Poland. Founded in 1989 by electrical engineers, the company has grown into one of the largest measurement instrument manufacturers globally and a leader in Poland and Central Europe, exporting products to over 50 countries. Its US operations are conducted exclusively through direct-to-consumer e-commerce with UPS shipping and quote-based pricing across the entire catalog of more than 500 meters and accessories.

The product portfolio centers on thermal imaging cameras (KT series at resolutions from 120x90 to 640x480 pixels), multifunction installation meters (MPI-507 and MPI-525, the latter with insulation testing up to 2500V and the proprietary AutoISO-2500 adapter for automated 3-, 4-, and 5-conductor cable testing), insulation resistance meters (MIC-15K1, MIC-10K1, MIC-5005), earth resistance meters (MRU-200-GPS with GPS, MRU-120HD), the PQM-711 power quality analyzer, professional clamp meters (CMP-3000, CMP-200), digital multimeters (CMM-10, CMM-11), infrared thermometers (DIT-120, DIT-200), and the KUS-200 acoustic imager for leakage and partial discharge detection. An integrated software stack — Sonel Reports PLUS for electric shock protection documentation, Sonel Reader for data export, and the MeasureEffect platform — connects instruments via Bluetooth, USB, and Wi-Fi for measurement data management and report generation.

The business model is hardware-led: physical instruments are sold direct to professional end users across four primary verticals — electrical power, construction/building, manufacturing, and telecommunications — with quote-based pricing, no public price list, and no third-party retail or marketplace presence identified for the US channel. Marketing is conducted through the company website, monthly newsletter email campaigns, and social media presence on Facebook, YouTube, and LinkedIn. Customer service operates via [email protected] and +1-770-331-1393.

Name

Sonel Test & Measurement

Legal name

SONEL S.A.

Website

https://soneltest.com

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Sonel Test & Measurement is the US-facing e-commerce arm of Polish publicly traded manufacturer SONEL S.A., selling over 500 electrical test and measurement instruments — including thermal imagers, multifunction meters, insulation and earth resistance testers, clamp meters, and an acoustic imager — directly to professional electricians and technicians across electrical power, construction, manufacturing, and telecommunications verticals.

Ownership category

akta.pro rank

Product category

Electrical Test and Measurement Instruments

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

akta.pro secondary industries

Test, Measurement & Lab Equipment Retail (CRACAKAH), Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)

Keywords

• Electrical test instruments
• Thermal imaging cameras
• Insulation resistance meters
• Power quality analyzers
• Ground resistance testers

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Test & Measurement Instruments: Sale of physical test and measurement instruments including multimeters, clamp meters, insulation resistance meters, thermal cameras, power analyzers, and accessories. Products sold directly through e-commerce storefront. Pricing is quote-based with no public pricing displayed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sonel Test & Measurement manufactures and sells electrical test and measurement instruments through its US online store soneltest.com. The catalog of over 500 products spans thermal imaging cameras, multifunction installation meters, insulation resistance meters, ground resistance testers, power quality analyzers, clamp meters, digital multimeters, infrared thermometers, an acoustic imager, calibration equipment, software, and accessories. Customers include professional technicians, electricians, and engineers in the electrical power, lighting, telecom, and manufacturing industries.

Product overview

Sonel Test & Measurement is a manufacturer of electrical test and measurement instruments headquartered in Poland, offering over 500 meters and accessories. The product portfolio centers on thermal imaging cameras (KT series: KT-256-PRO, KT-256F-PRO, KT-120M, KT-400, KT-670.1 with various resolutions from 120x90 to 640x480 pixels), acoustic testing equipment (KUS-200 acoustic imager), and multifunction installation meters (MPI-507, MPI-525 supporting measurements up to 2500V). The range includes specialized insulation resistance meters (MIC series: MIC-15K1, MIC-10K1, MIC-5005), earth resistance meters (MRU-200-GPS, MRU-120HD, MRU-30), power quality analyzers (PQM-711 with GSM/Wi-Fi), clamp meters (CMP-3000, CMP-200), digital multimeters (CMM-10, CMM-11), and infrared thermometers (DIT-120, DIT-200). Complete testing kits (WME-12, WME-13) bundle meters with thermal cameras. The ecosystem includes calibration equipment (CS-5kV, CS-1), software solutions (Sonel Reports PLUS, Sonel Reader), and extensive accessories including test leads, crocodile clips, carrying cases, and IR lenses. Products integrate via Bluetooth, USB, and Wi-Fi, with the Sonel MeasureEffect platform for data management.

Differentiator

Problem solved

Functional benefit

Products and services

• KT Series Thermal Imaging Cameras Thermal imaging cameras (KT-120M, KT-256-PRO, KT-256F-PRO, KT-400, KT-670.1) with detector resolutions from 120x90 up to 640x480 pixels, IR/visual/MIF/PiP image modes, multiple lens options, Wi-Fi and Bluetooth connectivity, and built-in PDF report generation. Models include body-temperature screening variants and professional units with panoramic and super-resolution capabilities, designed for electricians, building inspectors, energy auditors, and maintenance technicians.
• MPI Series Multifunction Electrical Installation Meters Multifunction meters (MPI-507 and MPI-525) for short-circuit loop impedance, RCD testing, earth resistance, insulation resistance, continuity, and comprehensive electrical installation diagnostics. The MPI-525 supports insulation testing up to 2500V and automatic multi-conductor cable testing via the AutoISO-2500 adapter. Both feature Bluetooth and USB connectivity with IP67 protection, designed for professional electricians and installation inspectors.
• MIC Series Insulation Resistance Meters Insulation resistance meters (MIC-5005, MIC-10K1, MIC-15K1) with test voltages up to 15kV, CAT IV 1000V rating, IP67 protection, and Bluetooth/USB connectivity. Designed for high-voltage insulation testing in industrial applications and electrical safety compliance verification.
• MRU Series Earth Resistance Meters Earth resistance and soil resistivity meters (MRU-200-GPS with GPS capability, MRU-120HD armored for harsh environments) with IP54 protection, designed for comprehensive grounding measurements and ground testing applications for electrical installations.
• PQM-711 Power Quality Analyzer Three-phase power quality analyzer with GSM, USB, and Wi-Fi connectivity, IP65 protection, for comprehensive power network analysis including voltage, current, harmonics, and power quality parameters. Designed for power engineers and electrical network maintenance teams.
• CMP Series Clamp Meters Professional clamp meters (CMP-3000 with CAT III 1000V/CAT IV 600V rating and Bluetooth; CMP-200 with 200A capacity and 0.1mA resolution for AC leakage current measurement) for professional electrical measurements, earth leakage current, and RCD monitoring.
• CMM Series Digital Multimeters Digital multimeters (CMM-10 and CMM-11) with 5000-count display, AC/DC voltage/current, resistance, capacitance, frequency, and temperature measurement with backlit display, designed for comprehensive electrical parameter measurement by professional electricians and technicians.
• KUS-200 Acoustic Imager Acoustic camera for capturing acoustic emission sources in leakage and incomplete (partial) discharge detection modes, with manual frequency tuning and adjustable sensitivity. Designed for corona and partial discharge detection in electrical installations.
• DIT Series Infrared Thermometers Non-contact infrared thermometers/pyrometers (DIT-120 with laser pointer and IP54 protection; DIT-200 with advanced laser precision) for accurate non-contact temperature measurement in electrical, HVAC, and industrial diagnostics.
• WME Series Electrical Installation Testing Kits Complete electrical installation testing kits (WME-12 includes MPI-507 multifunction meter and KT-128-PRO thermal imager; WME-13 includes WS-03 adapter and MicroSD card) for bundled measurement and data storage workflows by electrical installation professionals.
• CS Series Calibration Equipment Calibration equipment including CS-5kV calibration box for verifying insulation resistance meters with test voltages up to 5kV DC and CS-1 cable insulation resistance simulator with reference resistor values for training and testing purposes.
• Sonel Reports PLUS and Sonel Reader Software Professional software offerings: Sonel Reports PLUS for generating documentation of measurement results for electric shock protection, and Sonel Reader (free) for saving, viewing, and printing measurement data in simple formats. Software supports data downloaded from Sonel instruments for compliance reporting workflows.

Quantifiable outcome

• Over 500 different meters and accessories available for various electrical measurement applications

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hioki E.E. Corporation: Hioki is a Japanese manufacturer of electrical measuring instruments including insulation testers, clamp meters, power quality analyzers, and multimeters. It competes head-to-head with Sonel across nearly every product category and similarly emphasizes professional-grade precision instruments.
• Testo SE & Co. KGaA: Testo is a German manufacturer of measurement technology including thermal imaging cameras, flue gas analyzers, and electrical measurement instruments. It directly competes with Sonel in thermal imaging for electrical and building diagnostics, with similar product positioning to the KT series.
• AEMC Instruments: AEMC is a US manufacturer of electrical test and measurement instruments including ground resistance testers, insulation testers, clamp meters, and power quality analyzers. It competes with Sonel in the same electrical safety and power quality verticals, with strong US distribution via distributors and direct sales.
• Fluke Corporation: Fluke is the dominant US-based manufacturer of electrical test and measurement instruments including multimeters, clamp meters, insulation testers, and thermal imagers. It is the most directly comparable competitor to Sonel in the professional electrician segment and sets the pricing/feature benchmark Sonel must match.
• Amprobe (a subsidiary of Flir/Testo): Amprobe is a US-focused brand offering multimeters, clamp meters, insulation testers, and thermal imagers at price points and channels that overlap directly with Sonel's soneltest.com US offering.
• Chauvin Arnoux Group: Chauvin Arnoux is a French manufacturer of electrical measurement instruments (multimeters, clamp meters, insulation testers, power analyzers) under the Chauvin Arnoux, Metrix, and Pyro-Control brands. It is a close European competitor to Sonel with similar vertical specialization in electrician tools.
• Megger Group: Megger specializes in electrical test equipment including insulation resistance testers, earth/ground resistance meters, and power quality analyzers — directly overlapping with Sonel's MPI, MIC, MRU, and PQM product lines. Both companies target utility and industrial electrical safety testing.
• Kyoritsu Electrical Instruments: Kyoritsu (KEW) is a Japanese manufacturer of electrical test and measurement instruments including insulation testers, clamp meters, multimeters, and earth testers. It directly overlaps with Sonel's MPI, MIC, CMP, and CMM product families and competes for the same professional installer customer.

Broad incumbents

• Keysight Technologies: Keysight is a large US-based incumbent offering a broad portfolio of electronic test and measurement instrumentation. While more focused on bench/RF/oscilloscope equipment, its power analyzer and electrical measurement products overlap with Sonel's higher-end PQM-711 and MPI-525 categories.
• FLIR Systems (Teledyne FLIR): FLIR is the dominant thermal imaging camera manufacturer globally. Sonel's KT series thermal imagers (KT-256, KT-400, KT-670.1) compete against FLIR's Extech-branded and professional thermal cameras in the electrician/PV diagnostics use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SonelSA
• Facebookfacebook.com/sonel.measurement.instruments
• LinkedInlinkedin.com/company/sonel
• Xx.com/soneltest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonel Test & Measurement