Agrecalc
Agrecalc is a UK-based Platform-as-a-Service farm carbon calculator that applies IPCC methodologies to measure, benchmark, and reduce GHG emissions across agricultural supply chains, serving farmers, consultants, processors, and policymakers.
- Company typePrivate
- Founded2007
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Agrecalc does
Agrecalc is a UK-based farm carbon calculator Platform-as-a-Service that quantifies, benchmarks, and helps reduce greenhouse gas emissions across the food supply chain. Its core product, Agrecalc Cloud (launched July 2023, replacing the 2014 legacy platform), applies IPCC Tier 1/2/3 methodologies and is PAS 2050:2011 certified, producing carbon footprint reports across whole farms, individual enterprises (beef, sheep, pigs, poultry, dairy, arable, horticulture), and per kilo of product. Differentiated technical features include internal allocation of emissions across multiple farm enterprises using LCA economic allocation, a benchmarking database of 10,000+ farm enterprises and 20,000+ farm reports built over 16+ years, a scenario planning module, and add-on modules for soil carbon and (since November 2024) biochar.
Agrecalc serves a horizontally diversified customer base including individual farmers, corporate farms, agricultural consultants (180+), supply chain organisations and food processors, academic researchers, policymakers, financial institutions, and technology providers via an API in development. Pricing tiers include a 3-month free trial, a Pro subscription at £99/farm/year for individual farms, Enterprise bundles at £132/farm for consultant groups and supply chain organisations, and bespoke corporate packages for retailers and supply chains. Distribution combines direct enterprise sales, a 180+ consultant channel network, government programme integration (Scottish FAS/BES/PSF, DEFRA FFR, AHDB FEP), and a product-led free trial funnel. As of 1 April 2025, Agrecalc became wholly part of Scotland's Rural College (SRUC), consolidating its position at the intersection of academic research and commercial carbon-accounting software for agriculture.
Agrecalc firmographics
Firmographics- Name
- Agrecalc
- Legal name
- Agrecalc
- Website
- https://agrecalc.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agrecalc is a UK-based Platform-as-a-Service farm carbon calculator that applies IPCC methodologies to measure, benchmark, and reduce GHG emissions across agricultural supply chains, serving farmers, consultants, processors, and policymakers.
- Ownership category
- akta.pro rank
Agrecalc industry classification
Industry- Product category
- Agricultural Carbon Management Software
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK)
- akta.pro secondary industries
- Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA), Carbon, Sustainability & MRV Services for Farms (Baseline, Monitoring, Reporting, Verification) (AFACACAK), Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH)
Keywords
Where Agrecalc is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Agrecalc business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Individual Farm Subscriptions: Annual subscription model for individual commercial farm businesses. Provides access to whole farm reports, scenario planning, report validation by consultants, and benchmarking against industry peers.
- Enterprise Multi-Farm Licenses: Bundle licensing for 10+ farms targeting corporate farms and estates. Includes tailored portals for supply chain groups, consultant groups, and organizations managing multiple farm operations.
- Bespoke Corporate Packages: Custom solutions for supply chain groups, retailers, and specialized sectors requiring tailored emissions factors, regional data, data analysis, and consultancy support.
- Academic Data Packages: Yearly licenses or data packets for academic researchers providing aggregated anonymized data and benchmarking capabilities for research purposes.
- Free Trial (Lead Generation): 3-month free trial for individual farmers generating qualified leads for conversion to paid commercial Pro subscriptions. Non-commercial use only during trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial for individual farmers - 3 months non-commercial use |
| Subscription | Annual | Pro - Annual commercial subscription for individual farm businesses |
| Subscription | Annual | Enterprise - Bundle license for consultant groups and independent advisers |
| Subscription | Multi-year contract | Bespoke - Custom solutions for supply chain groups and retailers |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels9 records
Agrecalc product offering
Product offeringCore offering
Agrecalc is a Platform-as-a-Service (PaaS) farm carbon calculator that quantifies, benchmarks and helps reduce carbon footprint across the food supply chain. The platform calculates precise greenhouse gas emissions (CO2, CH4, N2O) at whole farm, per enterprise, and per kilo of product level using IPCC Tier 1, 2 and 3 methodologies, supports scenario planning to model mitigation actions, and provides consultant-validated reports with access to a benchmarking database covering 10,000+ farm enterprises.
Product overview
Agrecalc is a Platform-as-a-Service farm carbon calculator developed by combining SRUC's research expertise with SAC Consulting's practical on-farm experience. The core product is Agrecalc Cloud (launched July 2023), which replaced the legacy v1 platform. Agrecalc Cloud calculates precise carbon footprints across the food supply chain using IPCC methodologies (Tier 1, 2, 3), identifying main GHG emission sources (CO2, methane, N2O). The platform encompasses enterprise-specific modules for beef, sheep, pigs, poultry, dairy, arable, potatoes, and horticulture, with add-on modules for Soil Carbon and Biochar. Pricing tiers include Free Trial (3 months, single farm), Pro (£99/year for individual farms), Enterprise (£132/farm for 10-farm bundles for consultants), and Bespoke (custom portals for supply chains and retailers). The platform serves diverse user segments including farmers, corporate farms, consultants, supply chains, policy makers, academics, financial institutions, and technology providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Agrecalc Cloud Platform-as-a-Service farm carbon calculator that produces precise carbon footprint reports for all farm enterprises, identifying main GHG emission sources (CO2, CH4, N2O), calculating emissions across whole farm, per farm enterprise, and per kilo of product. Features interactive dashboards, data visualisation, benchmarking database, scenario planning, organisation/project portals, and consultant validation, with API integration (v3.0) for connectivity with other systems.
- Agrecalc v1 (Legacy Platform) Legacy online platform for farmer carbon footprint calculations, supporting whole farm carbon reporting with consultant-validated data. Being migrated to Agrecalc Cloud.
Quantifiable outcome
- Reduced beef emissions from 51kg CO2e to 27kg CO2e per kilo of output (47% reduction)
- +5 more outcomes
Companies that use Agrecalc
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles7 records
Agrecalc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature10 records
Agrecalc partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- SRUC (Scotland's Rural College)coreAgrecalc was developed combining on-farm practical expertise of SAC Consulting with world-class agricultural science and research of SRUC. As of April 2025, Agrecalc became part of SRUC after two years of operation as a Limited Company. SRUC researchers and advisors underpin the calculator with latest published scientific research.
- Black Bull BiocharflagshipNew collaboration to introduce cutting-edge biochar module within Agrecalc platform. Black Bull Biochar provides agronomic expertise for carbon-rich biochar material calculations.
- SAC ConsultingcoreSAC Consulting provides practical on-farm expertise and consultant network for delivering and validating carbon audits. Consultants validate all data entered to ensure quality, and have access to the validated carbon datasets. Over 180 agricultural consultants collaborate with Agrecalc.
- ABP Food GroupflagshipABP Food Group partnered with Agrecalc for their PRISM2030 program, a UK-based sustainability initiative for beef and lamb farms. 50 farms participate in Northern Ireland with Agrecalc delivering carbon audits showing farms outperforming industry benchmarks.
- AgriSearch (Northern Ireland)coreAgriSearch benchmarked carbon sequestration on farms, quantified ecosystem services, and encouraged development of innovative farming systems using Agrecalc for enterprise-level emissions generation.
- Oxbury Bank (The Agricultural Bank)coreOxbury Bank incorporates Agrecalc carbon footprint calculations into agricultural financial products and services. Featured in Oxbury Natural Capital Report 2023. Supported farmers with supply chain carbon demands.
- Andersons CentrecoreAgricultural consultancy partners in PRISM2030 program providing mitigation recommendations and farm advisory services using Agrecalc carbon calculations.
- Harper Adams UniversityminorAcademic partner contributing to carbon mitigation research and PRISM project advisory services alongside Agrecalc.
- ArcZero (Northern Ireland)flagshipPioneering project in Northern Ireland demonstrating structured progress towards net carbon targets, combining Agrecalc benchmarking with forensic evidence. Showed agriculture's capacity to capture, manage and store carbon.
- Laurence Gould PartnershipminorAgricultural consultancy delivering carbon audits using Agrecalc, providing accurate and useful carbon audits in time-efficient manner.
- 4R ReassuranceminorAgricultural consultants in Herefordshire conducting carbon assessments among diverse farming types using Agrecalc for the Council's Green Action plan.
- Moy ParkflagshipTop 15 UK food company using Agrecalc to monitor and track greenhouse gas emissions in real time at individual farm level across entire poultry farming base.
- Angus Soft FruitscoreLeading UK berry supplier working with SAC Consulting Food and Footprint team using Agrecalc to establish GHG emissions baseline and reduction roadmap.
- DEFRAcoreUK government body funding joint industry-academia research projects involving Agrecalc, including nitrogen fertiliser elimination research.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Agrecalc competitors and assessment
Company assessmentDirect peers
- Cool Farm Tool: Farm-level GHG and water footprint calculator widely used by multinational food and beverage companies and their supplier farms. Closest direct competitor to Agrecalc, offering whole-farm emissions calculation aligned to IPCC methodologies, but with stronger global supply chain penetration.
- Farm Carbon Toolkit: UK-based farm carbon calculator and advisory organisation providing whole-farm carbon assessments for farmers. Direct peer targeting the same individual farmer and consultant segments, with comparable methodology and pricing model.
- Sustell (DSM-firmenich): Life cycle assessment platform for animal protein value chains measuring environmental footprint of feed, farming, and processing. Specialises in livestock and feed carbon footprinting, overlapping Agrecalc's enterprise-level allocation for pigs, poultry, and ruminants.
Emerging players
- xFarm Technologies: European farm management platform offering field tracking, agronomic decision support, and increasingly sustainability/carbon modules. Emerging player with comparable farm data + sustainability positioning, though broader in scope than Agrecalc's specialist carbon focus.
- Eaternity: Food industry carbon footprinting platform focused on meals, menus, and supply chain ingredient-level LCA. Comparable in carbon accounting methodology for food value chains; an emerging player at the processor/retailer layer where Agrecalc is winning bespoke supply chain contracts.
Regional players
- 365FarmNet: European farm management platform from CLAAS and partners, serving mainly continental European farmers with planning, documentation, and now sustainability functions. Comparable in product scope to Agrecalc, with stronger DACH market position rather than UK focus.
Broad incumbents
- Trimble Ag: Established precision agriculture and farm management software platform serving large enterprise farms globally. A broad incumbent with much deeper resources and broader feature set, now adding sustainability reporting capabilities relevant to Agrecalc's enterprise segment.
- Agworld: Farm management information system for agronomic record-keeping, planning, and reporting used by growers and agronomists globally. Broad incumbent with overlapping farmer/consultant user base where carbon and sustainability reporting is an emerging add-on.
- Climate FieldView (Bayer): Large-scale digital agriculture platform owned by Bayer, offering farm data management, yield analytics, and increasingly sustainability/carbon features. Broad incumbent whose growing carbon module directly overlaps with Agrecalc's farm carbon footprinting proposition.
- Yara (digital farming & N-calculator): Global fertiliser major whose digital farming tools and N2O/fertiliser emissions calculators (e.g., Yara N-calculator) overlap with Agrecalc's fertiliser optimisation and nitrous oxide emissions modelling. Adjacent incumbent with deep agronomic and farmer relationships in the same segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Agrecalc social profiles
Digital presenceAgrecalc compliance and trust
Trust signalCompliance5 records
Agrecalc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrecalc leadership team
Management profileNumber of profiles
Profiles2 records
Agrecalc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrecalc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrecalc
What does Agrecalc do?
Agrecalc is a Platform-as-a-Service (PaaS) farm carbon calculator that quantifies, benchmarks and helps reduce carbon footprint across the food supply chain. The platform calculates precise greenhouse gas emissions (CO2, CH4, N2O) at whole farm, per enterprise, and per kilo of product level using IPCC Tier 1, 2 and 3 methodologies, supports scenario planning to model mitigation actions, and provides consultant-validated reports with access to a benchmarking database covering 10,000+ farm enterprises.
Is Agrecalc a public or private company?
Agrecalc is a private company. It is classified as corporate owned and is currently operating.
When was Agrecalc founded?
Agrecalc was founded in 2007. It employs 1 to 10 people.
Where is Agrecalc based?
Agrecalc is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Agrecalc make money?
Five revenue lines are on record. Individual Farm Subscriptions are the primary driver. The others are enterprise Multi-Farm Licenses, bespoke Corporate Packages, academic Data Packages and free Trial (Lead Generation).
Who are Agrecalc's main competitors?
Direct peers on record are Cool Farm Tool, Farm Carbon Toolkit and Sustell (DSM-firmenich). Emerging players are xFarm Technologies and Eaternity. 365FarmNet is listed as a regional player. Broad incumbents are Trimble Ag, Agworld, Climate FieldView (Bayer) and Yara (digital farming & N-calculator).
Does Agrecalc have an API?
No public API is recorded for Agrecalc.
What industry is Agrecalc in?
Agrecalc's product category is Agricultural Carbon Management Software. Its primary akta.pro industry code is AFAAAFAK, Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag), with a secondary code of EUABAEAA, Enterprise Carbon Accounting & GHG Inventory Platforms. Its SIC code is 700.