AutoData

What AutoData does

AutoData (AutoData Editora) is a Brazilian B2B media and intelligence publisher serving the domestic automotive industry since 1991. It targets OEMs, Tier-1 suppliers, dealer groups, and sector executives, producing multi-format coverage of vehicle launches, executive moves, plant investments, regulatory developments, and the transition to electric and hybrid mobility.

The company's core products span a diversified media stack: a long-running flagship print/digital magazine; the daily Boletim AutoData newsletter; the AutoData Mobility vertical focused on EVs and new mobility; an official WhatsApp channel operated in partnership with Meta; AutoData TV video coverage of launches and executive interviews; and WorkStudio, a sponsored-content/native-advertising format. Live monetization is anchored by the annual Seminário Revisão das Perspectivas executive conference and the Prêmio AutoData awards ceremony (held in 2025 on May 15).

The business model is multi-revenue-stream B2B trade media: advertising sales (display and sponsored content via WorkStudio), event ticket/registration revenue (seminars), awards ceremony sponsorship (Prêmio AutoData), and likely subscription or controlled-circulation revenue from print and newsletters. Pricing model is advertiser-anchored rather than consumer-subscription, and the customer base — Brazilian auto OEMs and suppliers — is structurally concentrated, creating moderate customer-concentration risk. There is no disclosed use of AI/ML in the product stack, no public API, and no published revenue, headcount, or funding figures.

Name

AutoData

Legal name

AutoData Editora

Website

https://autodata.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoData is a Brazilian B2B media and intelligence publisher serving the automotive industry since 1991, offering a magazine, daily and vertical newsletters, a WhatsApp channel, video, sponsored content, and annual industry seminars and awards.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Subscriptions and Content Access: Revenue from readers subscribing to premium news content, market intelligence reports, and digital magazine access.
2. Advertising: Display advertising on the AutoData website, including banner advertisements from automotive industry advertisers ( OEMs, suppliers, component manufacturers).
3. Sponsored Content / WorkStudio: Sponsored articles and branded content published under the WorkStudio section, where companies pay to have feature articles about their operations.
4. Events and Seminars: Revenue from the annual AutoData Revisão das Perspectivas seminar, and potentially other industry events and conferences.
5. Award Ceremony Participation: Revenue from the Prêmio AutoData annual award ceremony, including sponsorship packages and attendance fees.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

AutoData is a specialized B2B media and intelligence platform for the Brazilian automotive industry. The company publishes daily news, market analysis, and industry intelligence via its website, monthly magazine (Revista AutoData), email newsletters, WhatsApp channel, and video platform (AutoData TV). It also produces industry seminars, sponsored content (WorkStudio), and an annual award program (Prêmio AutoData) targeting automotive manufacturers, suppliers, dealers, and industry professionals.

Product overview

AutoData is a specialized automotive industry publisher operating since 1991, offering a multi-channel media platform including the main news portal (AutoData Portal), monthly magazine (Revista AutoData), vertical channels (AutoData Mobility, AutoData TV), industry events (Seminários AutoData), an award program (Prêmio AutoData), sponsored content platform (WorkStudio), and email/WhatsApp newsletters. The company focuses on intelligence and market analysis for the Brazilian automotive sector.

Differentiator

Problem solved

Functional benefit

Products and services

• AutoData Portal Main digital news portal covering the Brazilian automotive industry with intelligence for strategic decisions, business, economics, politics, and industry trends. Targeted at automotive industry professionals and executives.
• Revista AutoData Monthly print magazine (with digital PDF versions) covering automotive industry analysis and insights, distributed to industry professionals in Brazil.
• AutoData Mobility Dedicated content channel covering vehicle launches, tests, comparisons, and urban mobility content including electric vehicles, targeted at automotive professionals and enthusiasts.
• AutoData TV Video content platform featuring automotive industry coverage, news, tests, and interviews targeted at the Brazilian automotive audience.
• Seminários AutoData Industry seminars and conferences including the annual Seminário Revisão das Perspectivas, bringing together automotive sector leaders for networking and industry discussion.
• Prêmio AutoData Annual automotive industry award ceremony recognizing excellence and leadership in the Brazilian automotive sector, with categories covering manufacturers, suppliers, and industry achievements. Includes sponsorship packages and attendance fees.
• WorkStudio Sponsored content platform where automotive companies pay to publish feature articles about their operations, supplier stories, and case studies.
• Boletim AutoData Newsletter Daily email newsletter delivering main industry news, market analysis, and trends to corporate subscribers in the Brazilian automotive sector.
• AutoData WhatsApp Channel Official WhatsApp channel providing direct delivery of main automotive industry news and updates to subscribers on their mobile devices.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WhatsApp (Meta)coreGTM or Marketing PartnerAutoData operates an official WhatsApp channel for direct news delivery to subscribers, leveraging Meta's WhatsApp platform to distribute automotive industry news and updates to readers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• LMC Automotive: Specialized automotive forecasting and market intelligence firm focusing on light-vehicle sales and production outlooks. Adjacent to AutoData's intelligence content but sells data subscriptions rather than editorial media.

Direct peers

• Automotive News: The leading US-based B2B trade publication for the global automotive industry, with a multi-channel model (news site, newsletters, events, awards) that mirrors AutoData's editorial-plus-events monetization stack. Highly comparable business model serving OEM and supplier decision-makers.
• Just-Auto: Global B2B automotive news, analysis and research platform owned by Arena Group. Comparable model of paid intelligence, newsletters and industry reports targeting automotive professionals worldwide.
• Automotive World: B2B automotive intelligence community and event organizer covering future-mobility trends. Comparable mix of editorial coverage, paid research and industry conferences.
• WardsAuto: US-focused B2B automotive intelligence platform providing daily news, data and analysis to OEMs and suppliers. Directly comparable to AutoData in vertical focus, subscription and advertising revenue mix, and audience of automotive executives.
• Automotive Business (Brazil): Brazilian B2B automotive media outlet covering OEMs, suppliers and dealers in the same Brazilian market as AutoData. Competes directly for the same advertising and sponsored-content dollars from local manufacturers and component suppliers.

Others

• Anfavea: Brazilian automotive manufacturers association that publishes official industry statistics and is regularly quoted in AutoData's editorial coverage. Ecosystem participant rather than direct competitor, but adjacent in the intelligence landscape AutoData operates in.

Broad incumbents

• Autocar (UK): Long-established automotive publication mixing consumer and trade content with events and awards. Comparable multi-channel legacy publisher model, though skewed more toward consumer than AutoData's B2B focus.
• Reuters Automotive Coverage: Global newswire covering automotive industry news at scale. Competes for automotive-industry ad inventory and reader attention in Brazil, though without AutoData's local-language depth or event franchise.
• S&P Global Mobility: Large-scale automotive intelligence and data provider (formerly IHS Markit) serving global OEMs and suppliers. Overlaps with AutoData on industry-research and advisory content but operates at much larger scale and with broader data products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoData