ESHI

What ESHI does

ESHI (European Sports and Health Institute, legally EUROPEAN SPORTS AND HEALTH INSTITUTE SL) is a Spain-based online vocational training school that trains fitness and exercise professionals, headquartered in Cornellá de Llobregat, Barcelona. The company delivers 100% online, tutor-guided coursework covering personal training, group fitness instruction, and clinical health specializations (women's training, oncology exercise, longevity, obesity/metabolic conditions), structured as a progressive ladder from base certifications through university-endorsed specializations. ESHI has trained over 9,000 students since founding in 2017 and operates an active job placement network with 18+ gym chains and 200+ sports centers across Spain.

The platform is built on a conventional web stack: a WordPress/Elementor public site (eshi.es) driving acquisition, a WooCommerce-based checkout, and a separate campus environment (campus.eshi.es) delivering video content with personalized 1-on-1 tutoring booked through the platform calendar. Core integrations include Stripe and Aplázame for payments (the latter enabling installment plans up to 19 months), Vimeo/YouTube for video hosting, Google Analytics, Hotjar, HubSpot, Intercom, Criteo for marketing, and CloudFlare as CDN. ESHI holds an exclusive Aefa Les Mills partnership for instructor certification in Spain and university-credentialing partnerships with Universidad Isabel I (for títulos propios across health programs) and Instituto Guzmán El Bueno (for the EU-valid TSAF two-year Higher Technical Certificate).

ESHI makes money primarily through direct-to-consumer one-time course purchases, with course prices ranging from 450 EUR (50h obesity course) to 2,950 EUR per year for TSAF, supplemented by installment-financed enrollments via Aplázame and B2B employer-funded training via FUNDAE (Spanish state training fund). Lead-conversion is human-assisted through WhatsApp academic advising on top of the self-serve checkout. Customer segments span career starters lacking official credentials, existing trainers seeking legal recognition through Spain's ROPEC pathway, healthcare professionals (physiotherapists, doctors) seeking clinical exercise specializations, and career changers entering the fitness sector. A 14-day money-back guarantee and cohort-capped seats (50 per TSAF/700h edition) indicate demand-side selectivity.

Name

ESHI

Legal name

EUROPEAN SPORTS AND HEALTH INSTITUTE SL

Website

https://eshi.es

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ESHI is a Spain-based online vocational school that trains fitness professionals through 100% online, tutor-guided courses ranging from entry-level personal training certifications to EU-valid FP degrees and university-credentialed clinical health specializations, serving over 9,000 students since 2017.

Ownership category

akta.pro rank

Headquarters

HQ city

Cornellá De Llobregat

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Course Sales: ESHI generates revenue primarily from direct sales of online professional training courses to individuals. Students pay upfront or in monthly installments via Aplázame. Courses range from 450 EUR (Obesity course) to 2,950 EUR per year (TSAF). Some courses include bundled bonus content at no extra cost.
2. Corporate Training (FUNDAE): ESHI courses are eligible for full company reimbursement via FUNDAE (Fundación Estatal para la Formación en el Empleo), enabling employers to fund employee training. This represents a B2B revenue channel where companies pay for their employees' professional development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ESHI is an online training school that sells professional certification courses for the fitness industry. Its core catalog includes a 2-year official FP vocational degree (TSAF), a 336-hour group fitness instructor course with Les Mills certification, and a 550-hour personal trainer program, all delivered online via its campus platform (campus.eshi.es). On top of these base qualifications, ESHI offers university-endorsed specialization programs (700h, 200h modules) covering health-focused populations such as oncology patients, women across life stages, older adults, and individuals with obesity/metabolic conditions, awarded by Universidad Isabel I.

Product overview

ESHI (European Sports and Health Institute) is a fitness professional training school offering a comprehensive portfolio of educational programs for exercise and physical activity professionals. The core offering consists of three main pathways: TSAF Online (2-year vocational certificate), Activities Dirigidas with Les Mills certification (336 hours), and Entrenador Personal (550 hours). These provide foundational qualifications for working legally in Spain's fitness sector. Above these sit specialized university-endorsed programs (700h, 200h, 200h, 200h, 50h) covering health populations—women's training, oncology exercise, longevity, and obesity/metabolic conditions—awarded by Universidad Isabel I. The portfolio is structured as a progressive ladder from base training to advanced specializations, with standalone modules purchasable individually or bundled within the comprehensive 700-hour Actividad Física para la Salud program. Additional certifications include TRX and Kettlebells Hardstyle, plus first aid training. All courses are delivered online with personalized tutoring, with an employment network connecting graduates to partner fitness chains.

Differentiator

Problem solved

Functional benefit

Products and services

• TSAF Online (Técnico Superior en Acondicionamiento Físico) A 2-year online vocational training program (Higher Technical Certificate) in Physical Fitness Conditioning, officially approved by the Spanish Ministry of Education and delivered in partnership with Instituto Guzmán El Bueno. Successful completion enables students to work legally as fitness professionals across the EU.
• Actividades Dirigidas con Certificado Les Mills A 336-hour instructor training program in group fitness activities combined with official Les Mills certification in BodyPump, BodyCombat, or BodyBalance, preparing students for the Certificate of Professional Competency in Group Fitness with Musical Support.
• Entrenador Personal y Preparador Físico A 550-hour online personal trainer and physical preparation certification program covering training techniques, marketing skills, and client communication, leading to professional competency certification and access to ROPEC accreditation in Catalonia.
• Programa Universitario en Actividad Física para la Salud (700h) A 700-hour (28 ECTS credits) university-endorsed program in Physical Activity for Health, covering special populations including cancer patients, obesity, women's health, and longevity, awarded by Universidad Isabel I. The program runs once per year with limited seats and includes bundled sub-programs.
• Programa Universitario en Entrenamiento para la Mujer (200h) A 200-hour (8 ECTS credits) university-endorsed program specializing in women's training across all life stages including menstrual cycle, pregnancy, postpartum, and menopause, with a focus on pelvic floor health.
• Programa Universitario en Ejercicio Físico y Cáncer (200h) A 200-hour university-endorsed program in oncology exercise, teaching safe and effective exercise prescription for cancer patients during chemotherapy, radiation, and survivorship phases, awarded by Universidad Isabel I.
• Programa Universitario en Longevidad y Ejercicio Físico para Personas Mayores (200h) A 200-hour university-endorsed program in longevity and exercise for older adults, covering functional training, frailty prevention, healthspan expansion, and age-related physiological changes, awarded by Universidad Isabel I.
• Curso de Entrenamiento para Obesidad y Metabolopatías (50h) A 50-hour specialized course in exercise training for obesity and metabolic diseases including diabetes and metabolic syndrome, focusing on adherence strategies and exercise prescription.
• Certificado Oficial TRX An official TRX suspension training certification program for fitness instructors, leveraging the global TRX (Fitness Anywhere) brand recognition.
• Curso de Kettlebells Hardstyle A specialized kettlebell training certification in Hardstyle methodology.
• Curso online de Primeros Auxilios, RCP y DEA An online first aid, CPR, and AED (Automated External Defibrillator) certification course.

Quantifiable outcome

• Over 9,000 students trained since 2017, with over 500 graduates becoming accredited trainers through the ROPEC/Certificado de Profesionalidad pathway.
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Universidad Isabel IcoreStrategic or Co-development PartnerUniversidad Isabel I is a private Spanish university that issues official university titles (títulos propios) for ESHI's specialized health programs, including the Programa Universitario en Actividad Física para la Salud (700h, 28 ECTS), Entrenamiento para la Mujer (200h, 8 ECTS), Ejercicio Físico y Cáncer, and Longevidad y Ejercicio. The university partnership provides academic credibility and a recognized credential for graduates.
• Instituto Guzmán El BuenocoreStrategic or Co-development PartnerInstituto Guzmán El Bueno is an official FP (Formación Profesional) center (codes 28080219 / 28081650) authorized by the Spanish Ministry of Education. It partners with ESHI to deliver the TSAF (Técnico Superior en Acondicionamiento Físico) online degree. ESHI provides practical content and student support while Guzmán El Bueno provides official academic oversight, examinations, and certification valid across the EU.
• Aefa Les Mills SpaincoreStrategic or Co-development PartnerESHI is an official Aefa Les Mills partner school in Spain, the exclusive pathway for obtaining Les Mills instructor certifications (Body Pump, Body Combat, BodyBalance, BodyAttack) through standardized training and official trainer sessions. The partnership enables ESHI to include Les Mills certification in its Actividades Dirigidas course.
• Les Mills InternationalcoreGTM or Marketing PartnerLes Mills is a global fitness brand offering group fitness programs (Body Pump, Body Combat, etc.) with high recognition among gym chains. ESHI includes the Les Mills official certification in its Actividades Dirigidas course, and Les Mills' brand prestige enhances ESHI's course marketing and graduate employability.
• TRX (Fitness Anywhere)minorGTM or Marketing PartnerESHI offers an official TRX certification course as part of its specialization offerings. TRX provides the standardized training framework and credential recognized by gyms worldwide.
• Gym Chain Network (Bolsa de Empleo)coreChannel Partner/ Reseller/ DistributorESHI maintains an active job placement network (bolsa de empleo) with 18+ gym chains including Anytime Fitness, Metropolitan, VivaGym, Forus, O2, Claror, CET10, Activa Club, Body Factory, Sintagmia, Accura, We On, UFEC, Centro Wellness, Nick, Bon Asport, F4 Trainers, and Eurofitness. These partners actively recruit ESHI graduates, creating a closed employment loop.
• Sano, HBX, TecnosportminorGTM or Marketing PartnerListed as partners on ESHI's website alongside other collaborators including COPELFC, AEFA, Universidad Pontificia Salamanca, Universidad Granada, and EUSES. Nature of collaboration appears to be co-branding, content referrals, and cross-promotion of the fitness professional community.
• COPLEFC (Col·legi de Professionals de l'Educació Física i l'Esport de Catalunya)minorGTM or Marketing PartnerProfessional association for physical education and sport professionals in Catalonia. Listed as a partner, likely providing professional legitimacy and student pathway facilitation in the Catalan market.
• AEFA (Asociación Española de Fitness)minorGTM or Marketing PartnerSpanish Fitness Association. Listed as a partner, likely providing sector representation, professional networking, and legitimacy to ESHI graduates.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ACE (American Council on Exercise): ACE is a major fitness certification organization offering online personal trainer and group fitness instructor credentials. Its business model, certification stack, and continuing education pathways parallel ESHI's offerings, although it operates globally and primarily in English.
• NASM (National Academy of Sports Medicine): NASM is a globally recognized personal training certification body offering online courses with international student reach. Like ESHI, it provides structured fitness professional credentials with an online delivery model, bundled specialization tracks (NASM-CPT, CES, PES), and continuing education pathways.
• ISSA (International Sports Sciences Association): ISSA is a leading online fitness education provider offering personal trainer, nutrition, and specialty certifications. Its online-first delivery model and bundled specialization courses are directly comparable to ESHI's portfolio structure and target audience of career changers and upskillers.
• NSCA (National Strength and Conditioning Association): NSCA offers globally recognized strength and conditioning certifications (CSCS, CPT) with credentialed status that has industry-wide employment value. It is comparable to ESHI's positioning as a credentialed fitness educator with employer-recognized qualifications across multiple specializations.
• AFAA (Athletics and Fitness Association of America): AFAA specializes in group fitness instructor certification with online delivery. It is highly comparable to ESHI's Actividades Dirigidas program, particularly in its group fitness focus, instructor certification pathway, and Les Mills-style standardized curriculum structure.

Broad incumbents

• Les Mills International: Les Mills is a global fitness brand and partner of ESHI that also offers its own instructor training and certification programs worldwide. While ESHI is an official partner school, Les Mills competes in the certification space and represents a partner-competitor dynamic that could shift partnership terms.
• ACSM (American College of Sports Medicine): ACSM is a professional organization providing clinical exercise credentials and certifications comparable to ESHI's specialized health programs (oncology, longevity, obesity). It represents a broader incumbent offering medically-oriented exercise credentials with established brand recognition in clinical exercise.

Emerging players

• PTA Global: PTA Global is a digital fitness education provider offering personal trainer certifications and continuing education. It represents an emerging online-first competitor targeting the same career-changer and upskilling segments as ESHI, with growing international reach.

Regional players

• Universidad Europea: Universidad Europea is a Spanish private university offering CAFYD (Ciencias de la Actividad Física y del Deporte) degree programs and fitness-related specializations. It competes with ESHI in the upstream Spanish fitness education market through formal degree pathways and university-backed credentials.
• INEFC (Institut Nacional d'Educació Física de Catalunya): INEFC is the public Catalan sports education institution offering official CAFYD degrees and specialized programs. It is a regional Spanish competitor providing credentialed formal education in the same sector as ESHI, primarily through in-person public university programs in Catalonia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/about/legal/privacy
• Xx.com/eshi_edu

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESHI