Qaracter

What Qaracter does

Qaracter is a privately held business and technology consulting firm founded in 2017 and headquartered in Madrid, Spain (legal entity QARACTER TECNOLOGÍA Y OPERACIONES SLU), with offices and localized operations across Spain, the UK, Poland, the USA (Miami), Mexico, Brazil, and Argentina. The firm describes itself as a 'new model of innovative and disruptive business consulting, based on a collaboration ecosystem' and targets financial-services and insurance organizations as its primary vertical, which is reflected in the line 'Consultoría financiera y de seguros.' It also maintains a secondary operating presence in Miami, Florida for the US market.

The company delivers five core service lines: Strategic Consulting (Consultoría Estratégica), Technology Consulting (Consultoría Tecnológica), Vendor Solutions, Digital Transformation (Transformación Digital), and Operations Consulting (Consultoría de Operaciones), the last delivered through its wholly owned subsidiary 2C Consulting (2C CASADO CONSULTING SL). Supporting ecosystem assets include Qaracter Academy (internal talent development with potential external training), Barómetro Qaracter (industry research), and Premios Periodísticos Qaracter (financial/insurance journalism awards). The technology posture is non-productized: there is no proprietary software, no public API, no SDK, and no documented AI/ML platform disclosed - service delivery is consultant-led, supplemented by ISO 9001 and ISO 27001 certifications from OCA GLOBAL and UN Global Compact 'Sustainable Supplier' recognition.

Commercially, Qaracter generates revenue through fee-based, professional-services engagements (project-based or retainer) sold via a consultative, sales-led go-to-market motion. Customers are enterprise and mid-market financial and insurance buyers; no self-serve or product-led channels exist. Go-to-market is supported by content marketing (the 'Voz de Qaracter' blog), organic presence on LinkedIn, Instagram, and YouTube, and brand campaigns around awards (Forbes 100 Best Companies to Work in Spain, 2025 and 2026) and certifications, with multi-language web properties for ES, EN, PT (Brazil), and MX markets. The firm operates within a corporate group structure that includes QARACTER FINANCIAL HOLDING SL and BARCELONA JEEN BPO HOLDING SL as co-responsible data-processing entities.

Name

Qaracter

Legal name

QARACTER TECNOLOGÍA Y OPERACIONES SLU

Website

https://qaracter.es

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Qaracter is a privately held Madrid-headquartered consulting firm founded in 2017 that delivers strategic, technology, vendor, digital transformation, and operational advisory services to financial-services and insurance clients across Spain, the UK, Poland, the USA, Mexico, Brazil, and Argentina.

Ownership category

akta.pro rank

Product category

Management Consulting (Financial and Insurance)

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Financial consulting
• Insurance consulting
• Digital transformation
• Vendor management
• Strategic advisory

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Consulting Services: Qaracter generates revenue through fee-based consulting engagements across its five service lines: Strategic Consulting, Technology Consulting, Vendor Solutions, Digital Transformation, and Operational Consulting (via its 2.C Consulting subsidiary). Revenue is derived from professional services fees, typically structured as project-based or retainer engagements with enterprise and mid-market clients in the financial and insurance sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Qaracter is a financial and insurance consulting firm that delivers five core service lines to enterprise and mid-market clients: Strategic Consulting, Technology Consulting, Vendor Solutions, Digital Transformation, and Operations Consulting. The firm accompanies clients through advisory and transformation engagements, leveraging a collaboration ecosystem and competitive talent to deliver technology-enabled business solutions across the full project lifecycle.

Product overview

Qaracter is a financial and insurance consulting company operating as Grupo Qaracter, offering a portfolio of five interconnected consulting services. The core offerings include Consultoría Estratégica (strategic consulting), Consultoría Tecnológica (technology consulting), Vendor Solutions, Transformación Digital (digital transformation), and Consultoría de Operaciones (operations consulting via the specialized 2.C Consulting firm). Supporting these are Qaracter Academy for talent development, the Barómetro Qaracter research tool, and the Premios Periodísticos journalism awards. The company positions itself as an innovative and disruptive business consulting model based on a collaboration ecosystem, combining competitive talent with technological solutions to deliver tangible results.

Differentiator

Problem solved

Functional benefit

Brands

• 2C Consulting: Specialized consulting firm offering business operations improvement services.

Products and services

• Consultoría Estratégica (Strategic Consulting) Strategic consulting service providing proximity and closeness to clients in financial and insurance organizations, accompanying them throughout the process to address their strategic challenges.
• Consultoría Tecnológica (Technology Consulting) Technology consulting specialization delivering cutting-edge solutions across the full project cycle for financial and insurance clients, leveraging expertise in various technologies.
• Vendor Solutions Vendor management solutions designed to improve organizational efficiency by proposing adapted solutions that drive process optimization for clients.
• Transformación Digital (Digital Transformation) Digital transformation services that help clients face challenges and take advantage of opportunities in an increasingly digital world, focused on Experience, Efficiency, and Control.
• Consultoría de Operaciones (Operations Consulting) Operations consulting service offered through the specialized firm 2.C Consulting (2C CASADO CONSULTING SL), focused on improving business operations for financial and insurance clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• 2C Consulting (2C CASADO CONSULTING SL)coreStrategic or Co-development Partner2.C Consulting is Qaracter's specialized operational consulting firm, offering business operation improvement services as an integral part of Qaracter's service portfolio. It is one of the co-responsible entities for data processing, indicating a closely integrated subsidiary relationship within the Grupo Qaracter ecosystem.
• BARCELONA JEEN BPO HOLDING SLminorOthersIdentified as a co-responsible entity for data processing alongside Qaracter's primary operating entities, suggesting an affiliated group company within the broader corporate structure.
• OCA GLOBALminorOthersCertification body that issued Qaracter's ISO 9001 and ISO 27001 certifications. OCA GLOBAL is an accredited certification and inspection services company.
• QARACTER FINANCIAL HOLDING SLcoreOthersThe financial holding entity within Grupo Qaracter, identified as co-responsible for data processing. Part of the corporate group structure alongside QARACTER TECNOLOGÍA Y OPERACIONES SLU.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indra: Major Spanish technology and consulting group with deep financial services operations across Spain, LatAm, and Europe. Comparable to Qaracter in its mix of technology consulting, digital transformation, and operations work for banks and insurers, but at substantially larger scale.
• Minsait: Spanish-headquartered IT and digital transformation consultancy owned by Indra, with a heavy financial services and insurance vertical focus across Iberia and LatAm. Direct competitor for Qaracter's technology consulting, digital transformation, and vendor solutions engagements in the same regulated client base.

Broad incumbents

• Accenture: Global consulting and technology services giant with one of the largest financial services practices worldwide. Overlaps with Qaracter across strategy, technology, and digital transformation work for banks and insurers, though operating at vastly greater scale and breadth.
• Capgemini: Global IT and consulting services firm with a dedicated Financial Services global business line. Competes with Qaracter on technology consulting and digital transformation projects for banks and insurers, particularly in Europe and LatAm.
• Deloitte: Big Four professional services firm with a top-tier global financial services consulting practice. Competes with Qaracter for advisory, technology, and transformation mandates in banking and insurance, with full-stack capabilities from strategy through implementation.
• EY (Ernst & Young): Big Four consultancy with a sizable financial services advisory and technology consulting business, including its EY-Parthenon strategy arm. Overlaps with Qaracter across strategic, technology, and operational consulting for financial institutions.
• PwC: Big Four firm with significant financial services consulting across audit-adjacent advisory, risk, regulatory, and technology transformation. Directly comparable to Qaracter's regulated-client focus, though with vastly broader capability set.
• KPMG: Big Four advisory firm with strong financial services consulting practice in Spain, LatAm, and globally. Competes with Qaracter on regulatory advisory, risk, and digital transformation work for banks and insurers.
• NTT Data: Global IT services group with a major presence in Spain and LatAm (inheriting Everis), deeply entrenched in banking and insurance technology consulting. Closely comparable to Qaracter's geographic and vertical footprint at much larger scale.

Regional players

• Globant: LatAm-headquartered digital transformation and technology consulting firm with strong financial services vertical. Comparable to Qaracter in the Latin American market for digital transformation engagements, though focused on tech delivery rather than strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8AAdrufBj2LM0XveVt-v9A
• LinkedInlinkedin.com/company/qaracter---beyond-your-challenge
• Instagraminstagram.com/grupoqaracter
• Xx.com/Beqaracteristic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qaracter