Secure Parking

What Secure Parking does

Secure Parking is Australia's largest car park operator, founded in 1979 and operating 600+ car parks across Australia and New Zealand, anchored in North Sydney with regional offices in Melbourne, Brisbane, Adelaide, Perth, and Auckland. The company, wholly owned by Japan's Park24 Group since January 2017, runs over 1.3 million bays globally through its parent and recorded 9.7 million annual car park visits pre-acquisition reporting. It serves individual consumers, daily commuters, and B2B customers including property owners, fleets, and corporate clients, with a product suite spanning Hourly, Early Bird, Monthly, Flexi Vouchers, Night, Weekend, Multi-Day/Overnight, Motorcycle parking, and OOH advertising.

Secure Parking operates a cloud-based parking management platform led by its proprietary Voyager Car Park Management Ecosystem (recognised in 2024 by Australia's International Good Design Awards), with feature capabilities including License Plate Recognition, QR and 6-digit PIN contactless entry, Bluetooth-enabled boomgate opening via the mobile app, dynamic pricing, real-time monitoring dashboards, and EV charging integration. Mobile applications for iOS and Android integrate Apple Pay, Google Pay, Apple Wallet, and Google Wallet, with technology infrastructure delivered in partnership with Inugo Systems for Scan to Pay services.

Revenue is generated through a multi-stream model: per-transaction fees from hourly and daily parking, recurring monthly subscriptions ($119-$840+/month depending on location), prepaid Flexi Voucher packs, B2B Business Portal accounts (minimum $1,000/month) for client and guest parking, Advantage Parker fleet solutions across 80+ locations with consolidated invoicing, end-to-end car park management services for property owners, and out-of-home advertising leveraging high car park traffic. Distribution is hybrid, combining self-service digital channels (website and app) for individual consumers with inside-sales phone support and direct enterprise sales for monthly subscriptions, Business Portal accounts, and property owner management contracts.

Name

Secure Parking

Legal name

Secure Parking Pty Ltd as trustee for the Secure Kings Unit Trust

Website

https://secureparking.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Secure Parking, founded in 1979 and wholly owned by Japan's Park24 Group since 2017, is Australia's largest car park operator, running 600+ locations and its Voyager management platform to serve individual drivers, commuters, fleets, and corporate clients across Australia, New Zealand, and India.

Ownership category

akta.pro rank

Product category

Parking Services

NAICS

Parking Lots and Garages (812930), Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)

akta.pro secondary industries

Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)

Keywords

• Car park operations
• Parking management services
• Monthly parking subscriptions
• Fleet parking solutions
• Parking technology platform

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hourly and Daily Parking Transactions: Pay-by-the-hour parking at most car parks with rates varying by location. Customers can pre-purchase online or pay at exit. Core transaction revenue with 1% surcharge on credit cards (excluding AMEX).
2. Monthly Subscription Parking: Recurring monthly subscriptions offering unlimited 24/7 access to designated car parks. Minimum 3-month term with 30 days notice to cancel. Direct debit payment model with rates ranging from $119-$840+ per month depending on location and reserved/unreserved status.
3. Flexi Voucher Parking: Pre-purchased voucher packs of 10, 20, or 30 vouchers for preferred car parks. Vouchers valid for 6 months, allowing flexible usage. Non-refundable, specific to single car park.
4. Early Bird Parking: Discounted flat-rate parking for commuters who enter during morning entry periods. Lower cost than standard hourly rates for all-day parking. Online-only availability.
5. Car Park Management Services for Property Owners: End-to-end management solutions for businesses, property owners, and developers including operational management, revenue optimisation, and technology integration.
6. Business Portal: B2B platform allowing businesses to purchase parking for customers, clients and guests. Minimum $1,000/month charge with customised parking packages and single monthly invoicing.
7. OOH Advertising: Out-of-home advertising on boom gates, pillar wraps, posters, and flyer activations in car parks. Up to 9.7 million car park visits per year provide advertising audience.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Secure Parking operates and manages over 600 car parks across Australia and New Zealand, providing hourly, daily, early bird, weekend, overnight, and monthly subscription parking to individual consumers. It also delivers end-to-end car park management services, fleet parking solutions (Advantage Parker), and a Business Portal platform to corporate customers and property owners, powered by its proprietary Voyager management ecosystem.

Product overview

Secure Parking operates as a parking management platform offering a unified suite of consumer-facing parking products and B2B fleet management tools. The core consumer offering includes time-based products: Hourly Parking, Early Bird Parking (discounted CBD commuter rates), Monthly Parking (subscription with 24/7 access), Flexi Parking (prepaid vouchers), Night Parking (evening flat rates), Weekend Parking, and Multi-Day/Overnight Parking. These are complemented by the Secure Parking App (mobile access with QR/PIN entry and Bluetooth boomgate opening), Online Parking Purchase (web-based pre-booking), Call-to-Buy Parking (phone-based purchasing), and Scan to Pay (Inugo-powered mobile payment). B2B solutions include Advantage Parker (fleet parking with consolidated invoicing) and Business Portal (corporate parking management for customer/client guest parking). The Voyager car park management ecosystem powers property owner operations. The portfolio spans short-stay, subscription, fleet, and advertising verticals across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Advantage Parker: Fleet parking solution for businesses, allowing teams to park hassle free with consolidated monthly invoices.
• Club Secure
• Voyager

Products and services

• Hourly Parking Short-term parking charged by the hour, available at most Secure Parking car parks for shopping, business, or short-stay needs. Customers can pre-purchase online or pay at exit; a 1% credit card surcharge applies (excluding AMEX).
• Monthly Parking Subscription-based long-term parking offering unlimited 24/7 access to a designated car park with monthly direct debit payments. Available reserved or unreserved, with a minimum 3-month term and 30 days' notice to cancel; rates vary by city.
• Early Bird Parking Discounted flat-rate weekday parking for CBD workers and commuters, typically requiring entry before a set morning time, available online only and cheaper than standard hourly rates for all-day parking.
• Flexi Parking Pre-paid parking vouchers sold in packs of 10, 20, or 30 for occasional parkers, valid for 6 months and specific to a single car park, with one entry and exit per voucher.
• Night Parking Off-peak evening parking at a discounted flat rate, aimed at dinners, shows, and events in major capital cities.
• Weekend Parking Special flat-rate parking available on weekends at selected Secure Parking car parks across all major Australian capital cities.
• Multi-Day & Overnight Parking Consecutive-day parking with multiple entries and exits, intended for hotel stays, business trips, cruises, and extended city visits.
• Flat Rate Parking Daily maximum or flat-rate parking options including All Day (24-hour) and Night & Weekend rates at capped prices across participating car parks.
• Advantage Parker B2B fleet parking solution for businesses with teams on the move, offering personalised access cards, consolidated monthly invoicing, and driver tracking across more than 80 Australian Secure Parking locations.
• Business Portal B2B parking management platform enabling businesses to purchase parking for customers, clients, and guests with automated PIN delivery and consolidated monthly invoicing; minimum $1,000/month charge with customised packages and free setup and training.
• Voyager Car Park Management Ecosystem End-to-end car park management ecosystem sold to property owners and developers, covering operational management, revenue optimisation, technology integration (LPR, QR/PIN access, dynamic pricing, EV charging), and real-time monitoring dashboards. Recognised by Australia's International Good Design Awards.
• Out-of-Home Advertising Out-of-home advertising placements on boom gates, pillar wraps, posters, and flyer activations in Secure Parking car parks, reaching up to 9.7 million car park visits per year.

Quantifiable outcome

• 9.7 million car park visits per year
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Inugo Systems LimitedcoreTechnology or IntegrationTechnology partnership for mobile application services and Scan to Pay services. Inugo provides the technical infrastructure for the Secure Parking mobile app and contactless payment solutions.
• Google (reCAPTCHA, Google Pay, Google Analytics)supportingTechnology or IntegrationGoogle reCAPTCHA for security and fraud prevention on website forms and payments. Google Pay integration for payment processing. Google Analytics for website analytics and user behaviour tracking.
• Apple (Apple Pay)supportingTechnology or IntegrationApple Pay integration for seamless payment processing on iOS devices and website. Wallet integration for storing parking passes and QR codes.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SpotHero: Digital parking aggregator and marketplace platform in North America with mobile booking, dynamic pricing, and contactless entry — a competing GTM motion to Secure Parking's direct app subscription model.

Direct peers

• Wilson Parking: One of Australia's largest parking operators and Secure Parking's most direct competitor, operating thousands of car parks across ANZ with comparable monthly subscription, hourly, and B2B offerings.
• Ace Parking: US-based parking management company with full-stack operations including off-street facilities, valet, and tech-enabled access — a comparable model in managed parking services and digital innovation.
• Care Park: Australian-headquartered parking operator with national CBD and retail presence, offering similar monthly parking, early bird, and car park management services as Secure Parking.

Others

• Park24 Co., Ltd. Secure Parking's Japanese parent company and global parking operator with 27,000+ car parks and 1.3M+ bays. Listed on the Tokyo Stock Exchange, it provides technology infrastructure and strategic direction to Secure Parking.

Broad incumbents

• SP+ Corporation (SP Plus): North American parking management company offering parking facility operations, B2B fleet solutions, and technology-enabled services comparable to Secure Parking's Voyager ecosystem and Advantage Parker offering.
• Q-Park: Major European off-street parking operator with strong urban presence and similar car park management services for property owners; comparable in technology adoption and B2B managed services.
• Indigo (formerly VINCI Park): European-headquartered global parking and mobility operator with extensive off-street parking portfolios, comparable managed services for property owners, and growing digital/contactless payment capabilities.
• Imperial Parking (Impark): North American parking operator with managed parking services for real estate owners, comparable B2B contracts, and increasingly digitised payment and access solutions.
• LAZ Parking: Large US-based parking management company operating thousands of facilities with similar managed-services and technology-integration offerings for property owners and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/secure-parking

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secure Parking