Platinum Data Solutions

What Platinum Data Solutions does

Platinum Data Solutions is a US-based valuation data and analytics company serving the mortgage industry, founded in 2002 and operating as a wholly-owned subsidiary of Mercury Network, LLC since August 2016. The company sells a component-based platform of appraisal quality control, fraud detection, automated valuation model (AVM) products, and property data reports to mortgage lenders, appraisal management companies (AMCs), credit unions, servicers, investors, mortgage insurers, and compliance providers. Its core technology is RealView®, a configurable business rules engine that reviews 2,500+ rules and 1,300+ data points against appraisal reports to automate compliance, completeness, and consistency checks, including UAD format verification, MISMO 2.6 GSE extension conversion, and direct UCDP submission. Platinum Data claims RealView reduces review time and errors by up to 60% and can automate up to 95% of the review process for credit unions, with implementation in as little as 24 hours.

The product portfolio extends beyond RealView to include Collateral Expert™ and Collateral Expert Retro™ (address-driven and retrospective fraud detection), OptiVal™ (an AVM cascading and ranking solution), a suite of 18 third-party AVM brands, RealCondition Report™ (property condition assessment), Data Products (Property Detail, Transaction History, SiteXData Report), Pre-Qualification Products (Market Analysis Report, Quick Value, Quick Value with Comparables), Income Check (4506T), and Flood Products. Revenue is generated through a pay-per-use pricing model for the RealView platform and subscription/recurring arrangements for data and valuation products, with no public pricing disclosed; the company sells via direct enterprise sales to B2B mortgage industry customers, with 'Request a Demo' CTAs and account sign-up flows on its website. Named reference customers include American Eagle Federal Credit Union, Coester Valuation Management Service, Nations Valuations Services, CEFCU, University of Kentucky FCU, and Sunmark Federal Credit Union, and the company states it protects the country's top 10 mortgage lenders and serves hundreds of companies in total. The company is headquartered within Mercury Network's Oklahoma City operations while maintaining a Sugar Hill, Georgia mailing address, with co-founder and director Rocky Donathan and SVP Arturo Garcia listed in available leadership data.

Name

Platinum Data Solutions

Legal name

Platinum Data Solutions

Website

https://platdata.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Platinum Data Solutions provides valuation data, automated appraisal review, fraud detection, and AVM products to mortgage lenders, AMCs, credit unions, servicers, and investors. It operates as a Mercury Network subsidiary since 2016, anchored by its RealView® business rules engine.

Ownership category

akta.pro rank

Product category

Mortgage Valuation Software & Analytics

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYFSALALAL

Quality Control (QC), Compliance & Audit Tools for Underwriting

Financial & Insurance/Mortgage & Housing Finance/Mortgage Technology, Underwriting & Valuation Services (LOS/AUS/Appraisal)

SECONDARYFSALALAH

Fraud Detection, Identity & KYC/AML for Mortgages

Financial & Insurance/Mortgage & Housing Finance/Mortgage Technology, Underwriting & Valuation Services (LOS/AUS/Appraisal)

Keywords

• Appraisal quality control
• Automated valuation models
• Mortgage fraud detection
• Collateral risk analytics
• AVM cascading solutions

Headquarters

HQ city

Aliso Viejo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS/Software Platform: RealView platform operates on a pay-per-use model where users select desired features/functions and only pay for what they use. No forced bundling - users get what they need when needed.
2. Valuation Products and Data Services: AVM products, data reports, property details, transaction history reports, flood determination products, and pre-qualification products sold as individual components or integrated solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Platinum Data Solutions provides a component-based software platform of valuation data and analytics products for the mortgage industry, anchored by the RealView® automated appraisal review business rules engine. The offering includes AVM products with OptiVal™ cascading, Collateral Expert™ fraud detection (current and retrospective), Data Products, Pre-Qualification Products including IRS-based Income Check (4506T), Flood Products, and RealCondition Report™ property condition assessment. Customers select and pay for individual product modules without forced bundling.

Product overview

Platinum Data Solutions is a valuation data and analytics company providing a component-based platform of appraisal quality control, fraud detection, AVM valuation, and data products to mortgage lenders, servicers, investors, AMCs, appraisers, and mortgage compliance providers. The core platform centers on RealView® — an automated appraisal review business rules engine that processes 2,500+ rules and 1,300+ data points, reducing review time by up to 60% — supported by a suite of 18 AVM products and OptiVal™ for AVM cascading and ranking. Complementary products include Collateral Expert™ and Collateral Expert Retro™ for fraud detection (current and retrospective), Data Products (Property Detail, Transaction History, SiteXData Report) for structured property data, Pre-Qualification Products (Market Analysis Report, Quick Value, Income Check 4506T) for loan origination, Flood Products for flood zone compliance, and the RealCondition Report™ for property condition assessment. The company was founded in 2002 and acquired by Mercury Network in August 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• RealView® Appraisal Quality Control Automated appraisal review business rules engine that processes and analyzes appraisals for compliance, completeness, and consistency against USPAP guidelines and client-customized rule sets. Reviews 2,500+ business rules and 1,300+ data points, verifies appraiser license status, gathers public record data, and detects sales price movement, market risk, and potential mortgage fraud. Includes direct UCDP submission capability and MISMO 2.6 GSE format conversion.
• OptiVal™ AVM Cascading Solution Industry-premier AVM cascading solution that independently tests and ranks the best performing Automated Valuation Models in each geographic region. Fully integrated into the AVM ordering workflow, fully automated, customizable, and provides real-time usage and performance testing reports supporting customized cascade refinements.
• Collateral Expert™ Fraud Detection Interactive and automated fraud detection solution that instantly identifies potential property flips or fraudulent activities and identifies subject property value. Uses address-driven valuation review to scan public records data for fraud indicators and provides buyer-seller relationship insight; analyzes near closed/open/pending sales, listings, neighborhood trends, county assessor data, occupancy, local market trends, foreclosure activity, and transaction history.
• Collateral Expert Retro™ Retrospective Fraud Detection Retrospective fraud detection solution processed as of a past date such as the appraisal date, providing unmatched historical property data including past sales, listings, neighborhood trends, county assessor data, local market trends, foreclosure activity, and transaction history with interactive mapping.
• AVM Products Suite Suite of Automated Valuation Model products providing real-time property value estimates across 18 AVM brands (CA Value, HPA, HVE, i-Val, PASS, PowerBASE 6.0, PSARez, RELAR, RVM, SiteXValue, ValuePoint4, ValueFinder, ValueSure, ValueSmart, Vero Advantage, Vero Preferred, VeroVALUE), designed for compliance with Interagency Appraisal and Evaluation Guidelines.
• Pre-Qualification Products (Market Analysis Report, Quick Value, Quick Value with Comparables) Front-end loan origination products including Market Analysis Report (proprietary analysis of vicinity market with recent selling prices, averages, subject property info, comparables, and neighborhood averages), Quick Value (estimated value at origination), and Quick Value with Comparables (estimated value with comparable sales). Expedites property valuation by assessing geography, square footage, and previous sales prices.
• Income Check (4506T) Income verification solution using IRS information directly to verify borrower income, streamlining the pre-evaluation process for mortgage lenders, banks, and thrifts with efficient, reliable, and cost-effective verification.
• Data Products (Property Detail, Property Detail w/ Comps, Transaction History, SiteXData Report) Configurable data reports providing property address, current and prior sale information, assessed value, property and site characteristics, comparables, and comprehensive transaction history including recording documents, grantor/grantee names, and loan terms. SiteXData Report provides fully integrated access to Subject Property Assessment Records and Comparable Sales Data with county assessor, recorder, flood zone, and environmental hazard information.
• RealCondition Report™ Comprehensive analysis and assessment of current property condition derived from onsite inspection of external structural components compared to nearby properties. Provides photo documentation, vacancy determination, sales/rental activity, safety and habitability assessment, condition issues, address validity, neighborhood details, and disaster preparedness. Determinations follow ASHI Standards of Practice and are delivered in as little as 2 days.
• Flood Products (Quick Flood Determination, Life-of-Loan Flood Hazard Certificate) Flood zone compliance assistance products identifying risks during the pre-qualification phase. Quick Flood Determination provides forward-looking flood risk assessment at origination time. Life-of-Loan Flood Hazard Certificate uses a broad network of national providers for long-term determinations, with most delivered in seconds and others within 24 hours.

Quantifiable outcome

• 60% reduction in review time and errors
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Mercury NetworkflagshipStrategic or Co-development Partner · 25 August 2016Mercury Network acquired Platinum Data Solutions on August 25, 2016. Platinum Data became a Mercury Network company following the acquisition. Mercury Network is described as 'one of the most prominent companies in the valuation segment' and made the acquisition because Platinum Data's 'revolutionary technologies' caught their interest.

Scale indicators9 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Clear Capital: National appraisal management and valuation technology provider offering AVMs, property inspection products, and appraisal QC solutions competitively positioned against RealView, OptiVal, and RealCondition.
• Mercury Network: Parent company of Platinum Data Solutions and a direct peer in the appraisal management and valuation technology space, serving the same mortgage lender, AMC, and servicer customer base with an order management and panel routing platform.
• Collateral Analytics: AVM and collateral risk analytics firm whose automated valuation and appraisal review products directly compete with Platinum Data's OptiVal and RealView offerings for lender and investor customers.
• Veros Software: Provider of automated valuation models and collateral risk analytics (VeroFORCE, VeroVALUE), directly overlapping Platinum Data's AVM and valuation analytics products for the same mortgage lending customer base.

Broad incumbents

• ATTOM Data Solutions: National property data and analytics provider whose property detail, transaction history, and AVM products overlap with Platinum Data's Data Products and AVM suite for the same B2B mortgage audience.
• CoreLogic: Large property data and analytics incumbent whose property records, AVMs, and collateral risk offerings compete across the same mortgage lender, servicer, and investor workflows that Platinum Data serves.
• ICE Mortgage Technology: Mortgage technology platform (Encompass) and analytics provider with broad appraisal, AVM, and data capabilities that broadly subsume and competitively surround Platinum Data's QC and valuation tools.

Emerging players

• Reggora: Cloud appraisal management platform used by lenders and AMCs to order and track valuations, overlapping with Platinum Data's AMC productivity, appraisal ordering, and quality control positioning.
• Quantarium: AVM and AI-driven property valuation analytics firm serving lender and investor customers with automated valuation and appraisal risk products in direct competition with OptiVal and RealView.
• HouseCanary: Residential AVM and analytics platform serving lenders, investors, and servicers with valuation and property data products that overlap Platinum Data's AVM suite and Collateral Expert data products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Platinum_Data
• Facebookfacebook.com/PlatinumData
• LinkedInlinkedin.com/company/platinum-data-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Data Solutions