MAAZ Cheese

What MAAZ Cheese does

MAAZ Cheese B.V. is a Dutch family-owned cheese distribution and trading company headquartered in Bodegraven, Netherlands, operating as a full-range supplier of European cheeses and dairy specialities. It sources directly from more than 170 cheese and dairy producers across the Netherlands and Europe and distributes to customers in 60+ countries, serving supermarkets, specialty cheese shops, ambulant traders, foodservice operators, wholesalers, and online retailers. The company runs an integrated supply chain including proprietary ripening facilities, in-house cutting and grating, modern packaging lines, and a 3,300+ pallet-position refrigerated warehouse at its state-of-the-art distribution center (opened 2019), with Benelux last-mile delivery handled by its own fleet. Veldhuyzen Kaas is fully integrated as the export arm and carries the company's branded Dutch specialty portfolio (Calora, Basiron, Montana, Veldhuyzen, Dolaner, Hommage).

The revenue model combines transactional distribution (selling sourced cheese and dairy across segments) with value-added managed services such as ripening, cutting, grating, and co-developed private-label products. GTM is sales-led, segmented into a Benedu (Benelux) division and an Export division, complemented by an online bestelportal (ordering portal), EDI for enterprise customers, and an Importeerkaasenmeer.nl specialty import platform. Customer-facing offerings include the sub-brands Boerquet (seasonal farmhouse cheeses), ONZE KAAZ (premium and reduced-fat Gouda), Monte Crema (Swiss alpine), Bio Bella (organic), Mini Dutchy (snack innovation), and Bunkerkaas (bunker-aged). The company is investment-active in capacity (a 25% Bodegraven expansion began in December 2024), partnerships (Blok Kaashandel, Kesbeke, De Kaasbunker, L'Etivaz), and certifications (IFS Higher Level, MVO-Keurmerk ISO 26000, Beter Leven kaas), and has won multiple international awards through 2024-2026.

Name

MAAZ Cheese

Legal name

Maaz Cheese B.V.

Website

https://maazcheese.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

MAAZ Cheese is a Dutch family-owned distributor and trader of European cheeses, sourcing from 170+ producers and serving supermarkets, specialty shops, foodservice, wholesalers, and online retailers in 60+ countries from its Bodegraven distribution center.

Ownership category

akta.pro rank

Product category

Cheese Distribution & Dairy Products

NAICS

Cheese Manufacturing (311513), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro industry

PRIMARYAFAKAKAB

Cheese Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Dairy Product Manufacturing

SECONDARYAFAHABAI

Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles)

Agriculture & Food Production/Dairy Processing/Cheese Manufacturing (Natural & Processed)

SECONDARYAFAHABAJ

Private Label & Contract Cheese Manufacturing

Agriculture & Food Production/Dairy Processing/Cheese Manufacturing (Natural & Processed)

SECONDARYAFAHABAF

Grated, Shredded & Sliced Cheese Manufacturing (Value-Added Cuts)

Agriculture & Food Production/Dairy Processing/Cheese Manufacturing (Natural & Processed)

SECONDARYAFAHABAB

Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue)

Agriculture & Food Production/Dairy Processing/Cheese Manufacturing (Natural & Processed)

SECONDARYCRADACAC

Cheese (Natural & Processed)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Dairy & Refrigerated Foods

Keywords

• Cheese distribution
• Dairy processing
• Cheese ripening
• Foodservice supply
• Bulk cheese supply

Headquarters

HQ city

Bodegraven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cheese and Dairy Distribution: MAAZ Cheese operates as a total supplier of European cheeses and dairy specialities. The company sources from more than 170 leading cheese and dairy producers from the Netherlands and abroad, managing the full supply chain including sourcing, ripening, packaging, and distribution to customers in 60+ countries.
2. Ripening and Processing Services: In-house cutting, grating, and ripening of cheese in proprietary ripening facilities. State-of-the-art packaging lines and cheese processing operations are managed in-house at the Bodegraven distribution center.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

MAAZ Cheese is a Dutch cheese trading and processing company that operates as a total supplier of European cheeses and dairy specialities. It sources from more than 170 European cheese and dairy producers, manages proprietary ripening facilities at its Bodegraven distribution centre (built 2019), and performs in-house cutting, grating, and packaging before distributing to supermarkets, foodservice operators, wholesalers, specialty cheese shops, ambulant trade, and online retailers in 60+ countries.

Product overview

MAAZ Cheese is a Dutch cheese trading and distribution company operating as a full-range supplier of European cheeses. The core offering centers on a comprehensive cheese portfolio organized into product categories: Gouda and related Dutch cheeses, Dutch cheese specialties (including branded lines like Calora, Basiron, Montana, Veldhuyzen, Dolaner, Hommage), farmhouse/farmstead cheeses under the Boerquet seasonal line, imported European cheeses, organic cheeses under the Bio Bella brand, and cream products. Supporting the core portfolio are specialty products including the Swiss Monte Crema sub-brand, the MAAZ & More publication, an import platform (Importeer Kaas en Meer) for French and Italian exclusives, B2B bulk cheese offerings, and collaborative specialty products. The company operates a state-of-the-art distribution center in Bodegraven built in 2019, sourcing from over 170 cheese and dairy producers across Europe, with proprietary ripening facilities and modern packaging technology.

Differentiator

Problem solved

Functional benefit

Brands

• Boerquet: Farmhouse cheese brand featuring seasonal varieties including Zomergevoel, Lentegeluk, Wintergloed, and Herfstgoud with herb and spice infusions
• ONZE KAAZ
• Monte Crema
• Importeer Kaas en Meer
• Bio Bella
• Mini Dutchy

Products and services

• Goudse kaas (Gouda cheese) Traditional Dutch Gouda cheese and related varieties, including aged and young versions, offered as part of the core cheese assortment for trade customers.
• Hollandse Kaasspecialiteiten (Dutch Cheese Specialties) Specialty Dutch cheese products including branded lines such as Calora, Basiron, Montana, Veldhuyzen, Dolaner, and Hommage distributed under the Veldhuyzen Kaas export subsidiary.
• Boerquet Boerderijkazen (Farmhouse Cheese)

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Coöperatie van L'Etivaz producentencoreStrategic or Co-development Partner · 1 January 2026Starting January 2026, MAAZ Cheese entered an exclusive partnership with the Cooperative of L'Etivaz producers to promote this unique hard Swiss cheese. The dedication of 200 craftsmen and milk from more than 2,600 cows form the basis of L'Etivaz AOP. The self-governing cooperative manages the production of this traditional Swiss alpine cheese.
• De Kaasbunker DaarleminorStrategic or Co-development Partner · 1 January 2025From 1 January 2025, MAAZ Cheese and De Kaasbunker (Daarle, Twente) entered a partnership. De Kaasbunker uses eight former ammunition bunkers with exceptionally thick concrete walls for unique cheese aging conditions. This partnership adds a distinctive aged cheese product line to MAAZ Cheese's portfolio.
• Kesbeke Fijne TafelzurenminorStrategic or Co-development Partner · 20 November 2024MAAZ Cheese and Kesbeke Fijne Tafelzuren collaborated to create Augurkenkaas (Pickle Cheese), a unique product combining traditional Dutch cheese with the fresh taste of pickles. This product innovation leverages both companies' expertise in cheese and fine table pickles.
• Blok KaashandelcoreStrategic or Co-development Partner · 1 May 2023Starting 1 May 2023, MAAZ Cheese and Blok Kaashandel (Woerden) entered a partnership. Blok Kaashandel, specialized for four generations in farmstead cheese and farmhouse cheese trade, will focus again fully on supply, ripening, and growth opportunities for Boeren- and Boerderijkaas (farmstead cheese) under this collaboration.
• Veldhuyzen KaascoreStrategic or Co-development PartnerVeldhuyzen Kaas is fully integrated within MAAZ Cheese and handles all export activities. The company specializes in national and international sales of Dutch cheese specialities. Brands include Calora, Basiron, Montana, Veldhuyzen, Dolaner, and Hommage. This integration provides MAAZ Cheese with established international sales infrastructure and brand portfolio.
• Boerquet BoerderijkazencoreStrategic or Co-development PartnerMAAZ Cheese collaborates with regional farmstead cheese makers to develop and produce the Boerquet line of farmhouse cheeses. These artisanal cheeses feature seasonal herbs and botanicals (lavender, thyme, rosemary, lemon zest for summer; pumpkin and wild mushrooms for autumn; star anise, cinnamon, and cloves for winter; spring onion, ramsons, and lavender for spring). The cheeses are described as eye-catching centrepieces for cheese presentations.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Savencia Fromage & Dairy: Savencia is a French multinational specializing in cheese and dairy specialities with branded and private-label offerings across European and global retail. Comparable in premium and specialty cheese positioning and private-label supply, overlapping with MAAZ's specialty assortment strategy.
• Arla Foods: Arla Foods is a large European dairy cooperative with significant cheese and dairy product distribution. Comparable in serving European retailers with broad cheese assortments, though at much larger scale and broader dairy scope.
• FrieslandCampina: FrieslandCampina is the largest Dutch dairy cooperative, with a broad portfolio spanning cheese, milk, ingredients, and dairy beverages across global markets. Overlaps with MAAZ in cheese category but operates at vastly larger scale and vertical integration.
• Hochland Group: Hochland is a European family-owned cheese manufacturer with strong presence in sliced, processed, and specialty cheeses across retail and foodservice. Overlaps with MAAZ in cheese processing, ripening, and private-label supply for European retailers.
• Lactalis: Lactalis is a global dairy leader with extensive cheese brands and broad European retail distribution. Overlaps with MAAZ in European cheese category and retailer supply, though at significantly larger scale and with vertically integrated production.

Direct peers

• Henri Willig: Henri Willig is a Dutch family-owned cheese producer and distributor operating farm-based production with branded retail and international wholesale distribution. Comparable to MAAZ in family-owned heritage, Dutch cheese focus, ripening expertise, and export reach.
• Royal A-ware: Royal A-ware is a Dutch family-owned cheese producer and packager offering branded and private-label cheese across Europe. Like MAAZ, it combines manufacturing/packaging capabilities with broad retail and foodservice distribution, making it the closest comparable peer.
• Cono Kaasmakers: Cono Kaasmakers is a Dutch cheese cooperative producing premium Gouda and Beemster cheeses with significant export distribution. Comparable as a Dutch-origin premium cheese producer serving both retail and export channels, overlapping with MAAZ's assortment and customer base.
• DOC Kaas: DOC Kaas is one of the largest Dutch cheese processors and exporters, focused on Gouda-style cheeses for global markets. Directly comparable in product category, export orientation, and customer overlap with retail and foodservice buyers.
• Zijerveld & Co: Zijerveld is a Dutch cheese trading and ripening specialist with a long heritage in ripening, cutting, packaging, and distributing Dutch and European cheeses to retail and foodservice. Its focus on specialty cheese assortment and ripening expertise directly mirrors MAAZ's value proposition.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maaz-cheese

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAAZ Cheese